Stakeholder Management for Product Managers with Adam Kropf of Texada Software

In this episode, Mike Cozart shares his journey in product management. From fintech and telecom to investment banking and venture capital, he’s seen it all. He explains how working at Amazon differs from smaller companies. Mike also dives deep into user interviews  and planning the roadmap. Finally, he comments on customer centricity, data centricity, and where they intersect.

Time Stamped Show Notes

Getting into product [01:26]

Changing roles within one company [01:34]

Prioritizing projects [03:27]

Bigger vs smaller companies [07:37]

Roadmap [11:24]

Data and customer centricity [17:40]

Advice for aspiring product leaders [27:30]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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When Amanda was getting her Master’s in engineering, she felt product management calling her. She just didn’t know the name of it yet. She gravitated towards a role where she could lead people, processes, tech, and marketing.

Since then, she’s boosted NPS from 30 to 71, built a community, hired a diverse team, and learned how to retain top talent. She’s sharing all of that in our latest Product Chats episode!

Time Stamped Show Notes

Getting into product [00:59]

Interviewing customers [01:56]

Deciding when to fail [06:16]

Eliminating the fear of failure [07:08]

Measuring NPS from beginning to end [09:43]

Building a community [17:14]

Diversity [19:11]

Retaining talent [27:45] 

Advice for aspiring product leaders  [29:05]

Top product management books [30:06]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Bill Sherby started his career in advertising. After exploring analytics, data science, and product development, he found his passion in product management. He shares his career story, explains how he consistently delights his customers, sets his team up for success, and prioritizes his projects. Let’s dive in!

Time Stamped Show Notes

Getting into product [00:37]

Delighting customers [04:16]

Team structures [06:34]

Prioritizing [09:49]

Defining minimum viable product [16:26]

Advice for aspiring product leaders  [19:28]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Roman Kudryashov is the founder of Recommended Systems and co-founder of Dragon Blood Balm. He started his career in journalism – right when the industry was transitioning to digital. He then moved into marketing and eventually found his passion in product. Today he builds teams, creates products from scratch, and motivates product leaders around him.

Time Stamped Show Notes

Getting into product [01:09]

Building teams [03:18]

Demonstrating value [05:41]

Uniqueness of product management [09:04]

Addressing customer needs [13:54]

Building a product from scratch [17:44]

Agile development [22:01]

Advice for aspiring product leaders [24:51]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Urvish (UV) is a Product Leader at Arctic Wolf, the leader in Security Operations. With 18+ years of cloud and web security experience, specializing in product strategy, product portfolio management, cross-functional leadership, and big data Urivsh is adept at leading product teams to execute roadmaps and achieve organizational objectives. Accomplished in building and leading diverse teams of Presales, Post Sales Engineering, Product Managers, and Product Owners, Urvish has built over 5 high-performing teams and led organizations of 45-60 people. Urvish is passionate about reading, skiing, photography, and has a unique talent of quoting “The Office” references in his daily life. 

Time Stamped Show Notes

Starting out [00:36]

Day to day [01:34]

Prioritizing projects [02:34]

Customers vs competition [05:01]

Setting customer expectations [06:48]

Hiring approach [12:53]

IQ vs EQ [14:41]

Supporting teams in hypergrowth [18:29]

Advice for aspiring product leaders [26:30]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Janet Brunckhorst, Director of PM at Aurora Solar, shares her vast knowledge about creating, building, and working with product teams. She draws from her experience in publishing and IT and explains how collaboration is the key to everything. Learn more about Janet’s career path, importance of customer feedback, and so much more in this episode of Product Chats!

Time Stamped Show Notes

How information technology experience helps in product management [01:05]

Creating and supporting product teams [02:07]

Ensuring cohesiveness on your team [04:00]

Supporting professional development [05:58]

Parallels between growing a team and growing a product [08:54] 

Finding your product’s North Star via customer feedback [12:02]

Making sure you’re listening to your team effectively [13:29]

Collaborating vs solutioning as a leader [16:03]

Advice for aspiring product managers [17:21]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Brian Dreyer has seen it all: startups, large companies, and everything in between. He knows a lot about product management. He transitioned into it after working in marketing for a bit. In this episode, he talks about this transition and the overlap and collaboration between marketing and product. He also explains his prioritization philosophy and shares his experience starting a product team. Listen in!

Time Stamped Show Notes

Getting into product [00:48]

Overlap between marketing and product [01:30]

Getting an MBA [06:00]

Founders from different backgrounds [07:51]

Prioritizing feature requests [09:23]

How to start a product team [14:56]

Advice for aspiring product leaders [19:00]

Managing a remote team [20:21]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Rachel Schiff is a big believer in the power of mindset. And that’s exactly what she teaches her team at IntelyCare. She’s Senior Vice President of Product which means that she manages the product and design teams. In this episode, she talks about experimentation, collaboration between product and data science, and much more. Listen in!

Time Stamped Show Notes

Getting into product [00:52]

Data science [02:17]

Testing and experimenting [03:56]

Hiring [10:51]

Prioritizing [15:30]

Advice for aspiring product leaders [18:22]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Have you ever wanted to unlock the knowledge of the world and bring it to the masses? Dave St. Geme has, and that’s exactly what he’s working on right now. He’s sharing his learnings along the way. He’s also talking about his journey in product management. Listen in!

Time Stamped Show Notes

Getting into product [01:43]

Building products – best practices [02:48]

Prioritizing [05:04]

User interviews [06:49]

Collaborating effectively [17:13]

Advice for aspiring product leaders [18:54]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Eric Xiao is the VP of Product at Fountain. In this episode, he talks about his transition from an individual contributor to a team leader and his learnings and struggles along the way. He also shares how he supports his team and prioritizes projects. Finally, there are some awesome book recommendations, so listen to the very end!

Time Stamped Show Notes

Getting into product [00:41]

Transitioning from IC to a leader [01:50]

Supporting the team [03:02]

Balancing research and company priorities [09:59]

Advice for aspiring product leaders [15:27]

Book recommendations [16:41]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

Get your free Canny account today.

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