Steering a Family Legacy Through the Digital Revolution with Thomas Ballard

In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno!

0:07 - Service Nation Benefits and Opportunities
9:53 - Workshop Leaders and Learning Opportunities
18:17 - Implementing Ideas for Business Success
24:22 - Community Support and Vendor Partners

If you'd like to meet Chris and the rest of the Service Nation team, register for the upcoming Western Summit! As a special offer, if you register as an attendee by March 16, 2024, you'll receive 50% off a second attendee pass! All attendees will be automatically entered into a drawing to win fabulous prizes - click here to check it out!

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We'll see you next time, Lemon Heads!

It's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story about personal branding, community outreach, and fearlessness in marketing strategy.

0:07 - Building a Successful Brand Together
8:07 - The Power of Brand Identity
19:25 - Embracing Local Marketing Strategies
26:31 - Navigating Rebranding and Leadership Advice

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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Get ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system.

0:07 - Maximizing Customer Database for Leads
6:44 - Audience Building and Marketing Strategies
15:13 - Building Relationships Through Nimble Marketing
24:17 - Inspiring Home Service Marketing & Branding

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added!

0:08 - Branding's Importance and Overcoming Challenges
7:18 - The Importance of Branding and Differentiation

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following:

0:08 - Building Trust in Relationships and Work
9:21 - The Importance of Avoiding Overcommitment
18:59 - Protecting Your Yes

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth. They discuss the following:

0:07 - Partnerships for Contractor Success
9:22 - Websites and Business Coaching Importance
14:49 - Building a Successful Business

If you want to get in touch with Ashly and learn what Gustave A. Larson can do for your business, visit their website at https://www.galarson.com/ or email Ashly at ashly.hughes@galarson.com!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effort can transform your brand's voice, vision, and impact!

0:08 - Next Level Brand Through Community Support
12:16 - Creative Marketing Strategies for Community Engagement
23:42 - Effective Brand Marketing Strategies

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter the size or age of your business, these insights from this series will guide you through the maze of consistent branding efforts.

0:08 - The Importance of Strong Branding
8:14 - Importance of Branding and Marketing Strategies
14:13 - Brand Building's Importance in Marketing

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.

0:08 - Internal Branding
6:25 - Building a Strong Identity
13:13 - Piecing Together Your Elements

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry.

0:07 - Adapting in the Home Service Industry
12:03 - Advice for Growing a Family Business
21:38 - Appreciation for Ballard Plumbing and Air

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

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We'll see you next time, Lemon Heads!