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    Step Four - Finding Your Unfair Advantage

    en-usJune 03, 2021
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    About this Episode

    This week things get strategic.

    Are you ready to find your secret sauce that is going to skyrocket your sales?  That special thing that gives you an unfair advantage over your competition?

    Then you need to do a SWOT.

    What the hell is a SWOT, you ask?

    SWOT stands for strengths, weaknesses, opportunities and threats.

    And it's one of the quickest ways to find opportunities that you can use to grow your business exponentially.

    At the end of the podcast, we are sending you off to get your free download and complete your own SWOT, until next week, when we meet back here, to move to Step 5 on your road to a wildly successful business.

    This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.

    Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Recent Episodes from SHEcorporated One Step Empire

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    Wellness as a tool for success and better relationships?  Yes! (and it can be simple)

    Are you doing a good job of balance your busy life, building your business, and looking after your health and wellness at the same time?


    Or is your wellness taking a backseat, while you tell yourself that you will worry about self-care, rest, exercise or eating better ,when you have time, when you reach that next goal, or when you finish this launch?


    No, I’m not reading your mind – I’ve had those exact thoughts myself too.  I think we all have some version of that, at one time or another.


    You are not alone, but you definitely shouldn’t be waiting until you have more time to think about creating a healthier lifestyle.  Because we all know there’s always something else that pops up, and “someday” never seems to arrive.


    Here’s the secret, wellness is not an extra thing you need to get to, it’s actually a tool that will help you succeed in all areas, if you focus on it now.  It will help you succeed in your business, improve your relationships, and enjoy your successes more.  And Nicola is with us today, as a 20-year veteran coach at Nike, and a personal trainer and mindset coach. to give you realistic, tiny steps to help you tap into your potential with your health and wellness.


    So, if you are ready to make some very small and easy changes today, so you don’t have to keep saying “someday” then let’s get into it!


    Join the "Win Your Worth" 5 Day Challenge:  HERE
    Connect with Nicola:  HERE



    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Money mistakes! (We’ve all made them - here’s how to fix it)

    Money mistakes!  (We’ve all made them - here’s how to fix it)

    Let’s talk about money mistakes.  You know what I’m talking about. 


    When you realize the payroll and rent for your business is due tomorrow and you don’t have enough in the account, or you try to pay a bill online and your credit card declines.

    That feeling in the pit of your stomach – UGH…..


    It happens to all of us – we make big mistakes and small mistakes – but we are guaranteed to make some mistakes, no matter who we are. You think the most successful entrepreneurs don’t make mistakes?  They absolutely do - theirs are just for larger amounts of money than yours are!

    Quinn is with us today talking about money mistakes and why we don’t need to be afraid of them and how we can actually use them to improve.


    You are not the only one that has these struggles. So ditch the shame, open the curtain and let’s talk about money , mistakes, mindset and making the journey a bit smoother.


    Let’s get into it!



    Get your Free Money Mindset Makeover guide HERE

    Connect with Quinn HERE



    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Sales page secrets to make more sales (and keep it simple)!

    Sales page secrets to make more sales (and keep it simple)!

    What’s the secret to selling out your product or program, or getting a non stop flow of signups for your event or email list?

     

    Your sales page.

     

    It’s arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right, and some common mistakes that could be hurting your sales that you want to be sure to avoid.

     

    So, who needs a sales page?

     

    I’m going to say almost everyone can use some form of sales page in their business. Whether you have a coffee shop and want to start a home delivery coffee of the month program, or if you have a spa and want to start selling a VIP membership, or if you have an online product or service like a course or digital product.

    These are all opportunities to grow your business, and for each of these products and services, a sale page will make or break your level of success.

    Sarah Guilliot is a Launch Strategist with 20 years of experience, and she has created sales pages, site architecture, and advertising campaigns for big tech corporations like Microsoft, GoDaddy, and T-Mobile. 

     

    Today we get to bring you the same insight that these huge companies used in their massive sales campaigns, because now Sarah provides a sales page copywriting & design service for online courses, group programs or memberships, and she’s here to share her best tips with us!

     

    She has a secret that almost everyone misses, that will make your entire launch easier and more successful. 

     

    It will change the way you create your marketing campaigns.

     

    Let’s get into it!


    Connect with Sarah HERE
    Free 5 Day Sales Page Challenge:

    https://www.sarahdesign.com/challenge


    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Jennifer Lopez, the secret of smart collaboration, and the "super niche"

    Jennifer Lopez, the secret of smart collaboration, and the "super niche"

    What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?

    What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?

    A really specific niche, and some smart collaboration is the secret.

    You hear a lot about niching down and getting really specific about who your customers are, but in a crowded market with lots of competitors, it’s the absolute key to success.

    We’ve got some incredible tips for every type of business today on the show. Tasha is with us, owner of Rhythm Jewellery, who went from unknown in the dance world, to THE jewelry designer for the biggest names.  She knows how to niche, and how to get in front of the big names, who have big audiences, and she’s sharing her secrets with us today!


    Find Tasha and Rhythm Jewellery:

    Website:     HERE
    Instagram: @rhythmjewellery 


    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    The secret power of your personal style.

    The secret power of your personal style.

    When you walk into a client meeting or join the video call, what message are you silently sending? 


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    You can say all of those things, sure. But have you thought about how what you are wearing is transmitting visual messages and whether that's helping you convey the right message, or is working against you and making it harder to get your point across?


    And how is your outfit affecting how you feel? 


    Is it creating the energy in yourself that you want to create or is it dragging you down? 


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    So are you ready to start looking and feeling your best and using your wardrobe to your business's best advantage? 


    Then let's get into it.


    Resources from Patty: 

    Free Mini Course:  https://www.bustyourstylerut.com/
    Social Media:
    www.linkedin.com/in/pattybuccellato 
    www.facebook.com/refinedimages/ 



    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



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    We stop ourselves before we even get started sometimes and we wait for perfection, or for confidence to move forward. But our guest today, Onnie, founder of Moms without Capes, explains that in reality, it’s the action that creates the confidence.  


    We’ve all heard that we should start paying attention to our thoughts and identify our negative self-talk, to work through our self-doubt, but where do we start to actually do that?


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    So, are you ready to step out of your own way and start achieving the goals and the joy you know you are capable of?


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    Resources from Onnie:

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    Website : www.momswithoutcapes.com
    Social Media Links :
    www.facebook.com/momswithoutcapes
    www.instagram.com/momswithoutcapes



    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



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    Are you ready to finally bridge the gap between what’s on your vision board and your day to day reality?


    I think most of us have gotten pretty good at setting big goals.  But how do we get from here to there?  How do we believe in ourselves and our ability to reach that goal enough to actually get there?


    Mindi is here today teaching us how to cut and paste our “of course” energy and use mental rehearsal to rewire our brain and finally bridge that gap, and step into the life on our vision board.


    So many pivotal aha moments on the podcast today that you are going to be able to use in your life to make any dream, any outcome reality for yourself.


    I can’t wait to share this one with you – let’s get into it!

    Resources from Mindi:

    Free Guided Mental Rehearsal Meditation - HERE

    Social Media Links 

    https://vm.tiktok.com/TTPdXR36nP/
    https://www.instagram.com/mindihuebner/
    https://www.facebook.com/mindihuebnermindsetmasterycoach
    https://www.linkedin.com/in/mindihuebner/


    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    When “success” isn’t bringing you joy. It’s time to go from overwhelm to overflow.

    When “success” isn’t bringing you joy. It’s time to go from overwhelm to overflow.


    So, you’re doing all the things on your “what I need to accomplish in life” checklist, right?


    We all have that mental checklist of the things we need to do to make us happy, fulfilled or successful. I have one too.


    But when we check each of those items off the list, and we still don’t feel fulfilled, what do we do?


    For a lot of us, the items on that list are the things we think we should do, or society told us we were expected to do, but what do we really want?  What would really bring us the joy and fulfillment we seek?


    Leslie is sharing with us today the key to stepping into our feminine power and creating more joy and success in our business, or as she puts it, “going from overwhelm to overflow”.  


    And I’m going to give you a hint now – it has to do with finding more things in your everyday life that you love to do.


    Just doing things that bring you pleasure, will help you elevate your business and your experience. 


    How?


    Let’s get into it!

    Resources from Leslie:

    Free Checklist Guide: 3 Keys to Live on Purpose & in Your Feminine Power...No Matter What's Happening in the World

    Social Media Links

    Linkedin: https://www.linkedin.com/in/lesliesaglio

    Instagram: https://www.instagram.com/lesliesaglio

    Facebook: https://www.facebook.com/groups/theonpurposecollective



    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Is your brand Jennifer Aniston or Angelina Jolie?

    Is your brand Jennifer Aniston or Angelina Jolie?

    Have you ever thought about what your brand would be like if it was a person?

    Would it be cool and down to earth like Jennifer Aniston,  bubbly and friendly like Drew Barrymore?  Maybe it's tough and polished like Angelina Jolie, or perhaps it's hard working, stylish or earthy?

    That brand personality is part of your brand voice, and it’s a fun and easy way to start digging into how your brand should communicate to your audience.

    But beyond that starting point, there are lots of points to consider to find your authentic brand voice, and use it to build you brand effectively.

    Our favorite work wives, Hannah and Jessica are here today to help us develop our own brand voice so we can use it to create a loyal base of customers and fans.

    Figuring this part out as early as possible is key, as it will guide so many of your decisions in marketing and beyond, as your business grows.  So take a few minutes today and find your brand voice with us!

    Lets get into it!



    Visit Work Wife Writers:  https://www.work-wifewriters.com/

    Find out more about Copyrise: https://workwifewriters.samcart.com/products/copyrise

    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY



    Break the chains from your desk, and build a life of freedom "Out of office"!

    Break the chains from your desk, and build a life of freedom "Out of office"!

    Have you ever thought about just ditching it all and travelling the world instead?  


    Life on the road, instead of chained to your desk answering emails and struggling with social media?


    I know I have ☺


    But how about travelling the world WHILE building your business?


    Wait – is that even an option?


    Kate is proof that it is and whether your ideal life includes travelling the world, or just getting away from your desk more, and enjoying your hobbies or family, this is the episode to help get you there.


    We’re talking about how she built a business that allows her the freedom to chase summer around the world each year, and how you can build a business that supports your passions and truly design your life to fit you.


    Ready to create the life you dream of, with your business?



    Build a business for your lifestyle FREE download: https://www.nzoutofoffice.com/build-a-biz-for-your-lifestyle

    Book a call with Kate here: https://www.nzoutofoffice.com/site/contact#calendar

    Free ebook for business owners to understand when and how they should delegate in their business to free up their time: https://www.nzoutofoffice.com/site/free-ebook




    Ready to SMASH Your Goals?   We're here to help!

    Make this the year that changes EVERYTHING.  

    Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

    CLICK TO:  BOOK MY DAY