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    Sustainable packaging through the lens of the SHIFT marketing framework _ Part 1/2

    enMarch 10, 2022
    Unboxing Your Packaging
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    About this Episode

    INTRODUCTION

    Is your packaging taking an active part in circular solutions? Are you struggling in getting people to adopt sustainable behaviour? What should your marketing look like to motivate your customers to properly reuse, recycle, or compost?

    In this episode, we have two experts, Kate and Rosemary, who will lead you through the knowledge and methodology summarized by the SHIFT framework.

    Each letter represents a key marketing factor to shift behaviour in more eco-conscious directions. In this episode, we will cover the 3 first ones, the S, H, and I: 

    • Social Influence, 
    • Habit Formation, 
    • and Individual self. 

    In the next episode, you will explore the F and T: 

    • Feelings and Cognition, 
    • and Tangibility. 

    All this content was born as a UBC Sauder School of Business academic report for SITRA, to become a workbook, until it was developed into a very supportive and practical program with Share Reuse Repair Initiative.

    I liked how Kate and Rosemary played with their complementarity to bring extra thought about packaging. 

    So, ready to learn 

    • how to get a more evidence-based understanding of your market, 
    • and how to set up different clear messages?

     

    ABOUT KATHERINE WHITE FROM UBC SAUDER SCHOOL OF BUSINESS

    Dr. Kate Whiteis Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics. 

    Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

    Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. 

     

    ABOUT ROSEMARY COOPER FROM SHARE REUSE REPAIR INITIATIVE (SRRI)

    Rosemary Cooper has over 20 years’ experience advancing sustainable solutions that make business and economic sense while boldly advancing social and environmental goals. In doing so, she often emphasizes collaboration between business, government, and community.  

    Since 2013, she has been catalyzing the transition to a circular economy with a focus on upstream innovations that design out waste and foster lasting and shared prosperity. She is the Project Director of the Share Reuse Repair Initiative whose mission is to build a circular economy that serves as a meaningful waste and climate solution, enables people to “live circular” and foster resilient local economies.  It is uniquely focused on bolstering the supply of circular goods and services while cultivating the cultural and consumer demand for that supply. 

    She also teaches the Circular Economy at BCIT’s School of Business and provides consulting services on circular innovation and circular living.

     

    RESOURCES MENTIONED IN THE EPISODE:

     

    WHERE TO FIND OUR GUESTS?

     

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

     

    Recent Episodes from Unboxing Your Packaging

    [Certifications Spotlight Audio Clip 7] The Moebius Logo

    [Certifications Spotlight Audio Clip 7] The Moebius Logo

    INTRODUCTION

    You've likely encountered a Möbius loop logo on the back of packaging. But do you know what it signifies in terms of recycling and material information?

    This logo is the focus of our 54th episode, closely connected to the two preceding episodes. Together, they form a trio of audio clips under the 'Certifications Spotlight: Truths and Traps' series, for which Anne-Laure has graciously joined us multiple times on the podcast. As usual, let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

    Remember to also listen to episode 52 about the Green Dot (Point Vert) and episode 53 about the Triman logo!

    HERE ARE SOME RECOMMENDED RESOURCES 

    WHERE TO FIND ANNE-LAURE BULLIFFON?

    ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

    As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

    On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

    Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

    Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

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    [Certifications Spotlight Audio Clip 6] The Triman Logo

    [Certifications Spotlight Audio Clip 6] The Triman Logo

    INTRODUCTION

    What could possibly mean this logo featuring a little figure and arrows going against the clock's hands? What does it conjure up for you? Do we really need more pictos around information about sorting? What if I told you that it is actually mandatory, for now? 

    Anne-Laure is back on the airwaves of this podcast to delve into the enigma of the 'Triman' logo in this 6th audio clip of the “Certifications Spotlight: Truths and Traps” series. Let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

    Follow us: After the Green Dot (Point Vert) in the previous episode, Anne-Laure will be back for the next one to dive into the Moebius logo!

    HERE ARE SOME RECOMMENDED RESOURCES 

    WHERE TO FIND ANNE-LAURE BULLIFFON?

    ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

    As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

    On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

    Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

    Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

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    [Certifications Spotlight Audio Clip 5] The Green Dot [Point Vert]

    [Certifications Spotlight Audio Clip 5] The Green Dot [Point Vert]

    INTRODUCTION

    Have you ever been skeptical about a green logo? This one won't help you much; it's a gem in its own right!

    Luckily, we have Anne-Laure to clear things up, in just a few minutes, what you need to remember about it! Little hints: it has something to do with the Extended Producer Responsibility (EPR) and the EU Packaging and Packaging Waste Regulation (PPWR, formerly PPWD, for Directive).

    The “Green Dot” is the 5th audio clip of the “Certifications Spotlight: Truths and Traps” series. This episode is very short and incisive. However, like the others, it unravels the mysteries behind one of the logos you find on the packaging. Let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

    Spoiler alert: Anne-Laure will be back for the next two episodes, where we'll dive into the Triman logo and the Möbius logo, one after the other!

    HERE ARE THE RECOMMENDED RESOURCES 

    • The European Directive 94/62/EC: https://www.europarl.europa.eu/thinktank/en/document/EPRS_BRI(2022)734698
    • EPR organisms mentioned:
      • in France, there are 2 organisms: Leko and Citeo.
      • in Quebec, you have Éco Entreprises Québec and, in the rest of Canada, you will find Multi-Material Stewardship Western or Circular Materials.

    WHERE TO FIND ANNE-LAURE BULLIFFON?

    ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

    As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

    On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

    Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

    Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

    Unboxing Your Packaging
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    [Certifications Spotlight Audio Clip 4] Reuse logo for bottles and more

    [Certifications Spotlight Audio Clip 4] Reuse logo for bottles and more

    INTRODUCTION

    Have you ever wondered how to determine if a bottle is truly reusable? And if it is, what steps need to be taken both upstream and downstream to transform this concept into a practical reality? The significance of a Reuse logo extends beyond just the consumer – it holds relevance for producers, stores, collectors, and washing companies alike. Join us in exploring the reasons behind the necessity of a Reuse logo.

    The “Reuse logo for bottles and more” is the 4th audio clip of the “Certifications Spotlight: Truths and Traps” series. Like the others, it unravels the mysteries behind one of the logos you find on the packaging. Let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

    Spoiler alert: this one is still a young logo and fairly positive!

    HERE ARE THE RECOMMENDED RESOURCES 

    WHERE TO FIND CECILE FORGUE?

    ABOUT Cécile Forgue from ALPES CONSIGNE

    With her academic background as an engineer and her personal goal to reduce packaging waste, Cécile Forgue decided in 2019 to work on developing a reuse system, convinced that glass packaging can have a much better impact on the environment than currently with the recycling system they have in France. Therefore she joined a citizen movement around this topic and co-founded ALPES CONSIGNE in 2020. She is now really glad to see the reuse system grow and to notice that even eco-organisms seem to get into working order to make reuse a reality and the norms for the upcoming years. Packaging reuse has become a reality in the past few years in France and has beautiful days forward.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
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    From single-use to reuse: Shaping the era of refillable packaging, starting with personal care products

    From single-use to reuse: Shaping the era of refillable packaging, starting with personal care products

    INTRODUCTION

    Imagine if competitive brands collectively adopted multi-use and standardized packaging.

    Imagine products exclusively housed in reusable packaging displayed on every retailer's shelf.

    Now, envision a seamless system where customers can return these refillable containers, ensuring their circulation for many years to come!

    Well, this is already happening with pioneers like Jo-Anne Chidley, the co-founder of Beauty Kitchen, a sustainable, natural personal care brand, and Reposit, a packaging-as-a-service platform. 

    She shares a wealth of advice drawn from her experience in this episode! Get ready to learn about:

    • How certifications like Cradle-to-Cradle and B-Corp serve as excellent guidelines for improvement (as her company broke records in the European cosmetic industry).
    • The significance of values such as partnerships, collaborations, and community in fortifying a reuse business model.
    • The paramount importance of modularity in constructing long-term, viable solutions (illustrated using the example of washing infrastructure).
    • Measurements to better disrupt single-use and plastic packaging, with some key environmental and sales impacts!

    I admire how Jo is defeating preconceived ideas, and how she is opening revolutionary horizons for reuse!

    Here's my two cents if you get the chance to meet her: Don’t say no to Jo! Instead, inquire "How?" and be ready to roll up your sleeves!

    RESOURCES MENTIONED IN THIS EPISODE

    WHERE TO FIND JO-ANNE CHIDLEY AND HER COMPANIES?

    ABOUT JO-ANNE CHIDLEY FROM BEAUTY KITCHEN AND REPOSIT

    Jo Chidley is a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen and Reposit, the highest scoring B Corp in the UK beauty industry and the pioneering Packaging as a service for consumer products. Founded in 2014, Jo has set out to change the face of the beauty industry by creating the most effective, natural, and sustainable beauty products in the world, alongside changing the way we see our packaging for beauty and beyond.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

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    [Certifications Spotlight Audio Clip 3] PEFC, Programme for the Endorsement of Forest Certification

    [Certifications Spotlight Audio Clip 3] PEFC, Programme for the Endorsement of Forest Certification

    INTRODUCTION

    Do you know where the paper and wood you use come from? What concrete guarantees do you have that a certified entity is not harming endangered species? What are the standards and the governance driving this certification body? 

    In this episode, Peter Wood lays out big pieces of answers on the table with a focus, this time, on the #PEFC (Programme for the Endorsement of Forest Certification).

    It is the logical sequel to episode 48 devoted to FSC certification. They are both part of a series of “Certifications Spotlight: Truths and Traps” audio clips. They will all unravel the mysteries behind the logos, certifications, and declarations you find on packaging. Let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

    HERE ARE THE RECOMMENDED RESOURCES 

    WHERE TO FIND PETER WOOD?

    • His LinkedIn profile: https://www.linkedin.com/in/peter-wood-66811128/   

    ABOUT PETER WOOD FROM UBC

    Peter has been working on issues related to forests and sustainability for over twenty years now, both within Canada and his home province of British Columbia, as well as overseas, in places like the Congo Basin and Borneo. He is currently a lecturer and coordinator with the Master of International Forestry Program at the University of British Columbia in Vancouver.

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
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    [Certifications Spotlight Audio Clip 2] FSC, Forest Stewardship Council

    [Certifications Spotlight Audio Clip 2] FSC, Forest Stewardship Council

    INTRODUCTION

    If I say: “logging, wood, and paper”? Would Ancient Forests and Indigenous People's rights come to your mind?

     

    Do you know if and how far the Forest Stewardship Council is acting in protecting that? I am talking about the FSC certification that you can find on several packaging and more.

     

    Off we go! It is time to go over it with a fine-tooth comb with our enthralling guest, Peter Wood. 

     

    FSC is the first of a series of “Certifications Spotlight: Truths and Traps” audio clips. They will all unravel the mysteries behind the logos, certifications, and declarations you find on packaging. Let’s equip you with knowledge and critical thinking to decipher:

    • its meaning,
    • its application,
    • its grey areas,
    • and its pros and cons.

     

    HERE ARE THE RECOMMENDED RESOURCES 

     

    WHERE TO FIND PETER WOOD?

    • His LinkedIn profile: https://www.linkedin.com/in/peter-wood-66811128/ 

     

    ABOUT PETER WOOD FROM UBC

    Peter has been working on issues related to forests and sustainability for over twenty years now, both within Canada and his home province of British Columbia, as well as overseas, in places like the Congo Basin and Borneo. He is currently a lecturer and coordinator with the Master of International Forestry Program at the University of British Columbia in Vancouver.

     

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
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    [Certifications Spotlight Audio Clip 1] Introduction: The 3 Types of Environmental Declarations

    [Certifications Spotlight Audio Clip 1] Introduction: The 3 Types of Environmental Declarations

    INTRODUCTION

    Have you ever wondered if the environmental claims or logos on your packaging were completely legit and adequate? Did you dive into it?

     

    Welcome to our new series: “Certifications Spotlight: Truths and Traps”! 

    We'll unravel the mysteries behind the logos, certifications, and declarations you find on packaging. 

    • What do they really mean? 
    • When and where are they applied? 
    • Do they sometimes conceal key information? 

    We'll weigh their pros and cons and explore the added value for everyone in the value chain, including end consumers.

    This series is the result of collaborations with experts who joined us with enthusiasm. 

    Whether you're in the packaging or packaged goods industry, these episodes aim to equip you with knowledge and critical thinking to decipher what is too often put forward as foolproof guarantees.

     

    Today, as an introduction to many audio clips to come – with a focus on a certification or a logo in particular –, I invited Anne-Laure Bulliffon to globally explain 

    • the communication challenges of packaging environmental declarations, 
    • their different types, 
    • and what you can or can NOT say around them.

     

    HERE IS THE RECOMMENDED RESOURCE 

     

    WHERE TO FIND ANNE-LAURE BULLIFFON?

     

    ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

    As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

    On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmeticsmanufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

    Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network ofmultidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

    Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbonfootprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

     

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
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    Water-free tablets and reusable bottles: Rethinking product and packaging pairing

    Water-free tablets and reusable bottles: Rethinking product and packaging pairing

    INTRODUCTION

    The product is the packaging’s reason for being! But what if we start to rethink products? 

    In this episode, we delve into the journey of MYNI, a company offering cleaning and personal care products concentrated in a water-free tablet.

    With Frédérique, the general director of this innovative manufacturer, you will discover 

    • how they tackle toxic ingredients, water usage, and CO2 emissions issues, all at once;
    • how they eliminate the need for single-use plastics with wheat straw reusable bottles, but not only;
    • and how they collaborate in B2B with all kinds of shops, from small refilleries to big brands.

    When Frédérique is sharing her experience, you can feel that she is driven by living in a healthier and cleaner environment. MYNI is a good example of how rethinking commonly used products could be paired with finding alternative packaging… and even other distribution systems.

     

    RESOURCES MENTIONED IN THIS EPISODE

     

    WHERE TO FIND FREDERIQUE DROUIN AND MYNI?

     

    ABOUT FREDERIQUE DROUIN FROM MYNI

    Frédérique Drouin is a dedicated professional who began her career as a Chartered Professional Accountant. Throughout her professional journey, she has consistently demonstrated a deep concern for the environment and a strong desire to make a positive impact. It was this passion that led her to join MYNI, a renowned organization committed to fight single-use plastics, toxic ingredients and CO2 emissions by offering cleaning and personal care products concentrated in a tablet.

    At MYNI, Frédérique is leading operations and is strongly involved in the supply chain management. She diligently works to implement efficient and eco-friendly processes within the company, ensuring that MYNI remains at the forefront of environmentally conscious business practices.

     

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
    enOctober 24, 2023
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    The single-use plastic legislation: Is ban starting a shifting conversation?

    The single-use plastic legislation: Is ban starting a shifting conversation?

    INTRODUCTION

    If you have been in contact with single-use plastic items, and even use some of them along your value chain, this episode is for you!

    Today’s textbook case is none other than the single-use plastic legislation! 

    Boring? Not at all if you sharpen your pencils well, now that the schools go back after summer. Let’s come back together with sensitive rules and critical thinking to be able to read between the lines!

    How will we do that in this episode? Be ready to learn,

    • first, about the important role of legislation countering the inaction triangle,
    • secondly, about the worldwide context of this single-use plastic legislation,
    • and finally, about the 3 reasons why you shouldn’t make single-use plastic bans your new hobby horse… with a Canadian regulation as an exemplifying case study. The 3 points are:
      1. What are we talking about?
      2. Where does it happen?
      3. What if we shift the conversation to solutions?

    The ice on the cake? As a revision sheet, you will have some past referral episodes and a promo code for our “Develop Circular Packaging Solutions” online training… that might be helpful to set off decision processes to address those kinds of legislation and take the lead!

     

    LINKS TO RESOURCES MENTIONED IN THE EPISODE

     

    WHERE TO FIND COLIENNE?

    Look4Loops, creating circular value: https://www.look4loops.com/services

    Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

     

    ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

    Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

    Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

    As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

    Colienne also won the 2022 Business of the Year award «La Palme Bleue» from la Chambre de Commerce Francophone de Vancouver. 

     

    PODCAST MUSIC

    Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

    I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

    Unboxing Your Packaging
    enSeptember 29, 2023
    sustainability
    branding
    sustainable design
    legislation
    circular economy
    Logo

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