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    Syd Michael: From Cold Calls to Hot Hauls

    enSeptember 09, 2019
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    About this Episode

    Episode Highlights:

    [00:42] How mood lighting helps power Syd's day.

    [02:11] Syd can remember the first car he sold and who bought it and how much commission he made.

    [04:43] How Syd was the first to realize the power of digital marketing and lead generation for the auto industry.

    [06:26] Some thought using the internet for sales was cheating and others thought it all to be a fad. Not Syd.

    [08:08] Why you shouldn't call it reputation management nor reputation marketing.

    [12:17] The lucrative automotive niche.

    [19:41] Don't overthink your marketing!

    [20:28] Why you need to build your list before anything else.

    [22:02] The reason Syd loves cold calling and why he makes so much money with it.

    [23:08] What are you afraid of? People will have their opinions.

    [25:07] How to avoid spinning out on "Go."

    [26:21] Take 100% responsibility if you want control.

    [30:46] Successful people are never victims.

    [31:01] Your mindset makes the difference.

    [40:37] You don't know what you don't know and you don't care about what you don't know about.

    [45:09] Keep it simple for your audience.

    [46:16] Use "verbal Judo."

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