Taking Action Now: Marketing Through a Crisis

In the competitive world we live in, building and maintaining a strong personal brand is more important than ever. But how can you ensure that your brand remains authentic, compelling, and consistent without dilution? Join us on today's captivating podcast that delves into personal branding, guiding you towards unlocking your full potential and not diluting your brand.

Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. With the right summer marketing strategy, companies can leverage the season's energy and consumer behavior to boost brand awareness, drive sales, and foster customer loyalty. In this article, we'll explore key steps to create a successful summer marketing strategy that will help your business shine in the summer sun.

We often hear about knowing your audience. Whether you are taking the stage to speak or selling your services or products or even going on a job interview. Understanding what is valuable to others and what their needs are is crucial to moving to the next level in business and in relationships.

This podcast will dive into knowing the power of understanding your target audience and your target market and the difference between the two.

Personal branding is absolutely necessary. So many people avoid or dismiss the importance of personal branding mainly because they don't understand it.

This podcast will debunk 6 myths about personal branding.

1.) Personal brands are for extroverts.

2.) Personal brands or corporate brands.

3.) Personal branding is social media.

4.) Your personal brand is all about you.

5.) A personal brand is your image or logo or colors.

6.) Personal branding is manufactured.

7.) Everyone has a brand.

Listen to the podcast below and let me know your thoughts!

Marketing plans are critical for growing your business or organization. But, it doesn't need to be that difficult. In this episode, I will address how to create a simple marketing plan.

Understanding and knowing your target audience is so critical to growing your business or organization. Often business owners will hesitate to focus on a specific audience because they thing it means they are elminating other potential clients or customers. However, focusing on your ideal and target audience or buyer personas can actually GROW your audience. This episode will touch on a few ways you can determine who your audience is and the benefits of knowing your target audience.

Clarity is king if you want to grow your business and brand. In this episode, Lee highlights why clarity matters in your marketing strategy. She follows up with some tips on how you can work your way toward creating more clarity in your business and marketing.

Content marketing is powerful. When you are able to create a strategic content plan, it leads to trust with our audience, which leads to revenue and growth. In this episode, Lee Watts breaks down what is important to ask yourself when creating a content strategy. Are you read to connect the dots?

So many of us want to have influence on those around us. In this episode, I discuss 5 qualities we need to have influence. Be sure to listen and let me know your thoughts. Also - be sure to follow me on IG at lee_ashbyandwatts

We all have a story, both personally or for your company or organization. Your story is important. And the reason we need to know our story and how to tell our story is to 1.) connect; 2.) customers/clients; 3.) credibility; 4.) make music.
Listen to this episode to learn more. Contact me at lee@ashbyandwatts.com or visit my website: www.ashbyandwatts.com to learn more.