How do you turn the tide when you're getting drowned by your competitors? In this episode, the History of Advertising Podcast speaks with Dave Trott to learn how Toshiba set itself apart from other Japanese electronics companies, and how London Docklands moved away from being known as a 'barren wasteland of mud'.
On the series finale of The History of Advertising Podcast, we ask each of our contributors to talk about what will be, and what should be in the future of adland. Featuring contributions from Rosie Arnold, Trevor Robinson OBE, Richard Brim, Lord Christopher Smith and Guy Parker.
If in doubt, always add children or rapping farmers to your ads. On this episode, we look back at two sensationally silly and devastatingly effective campaigns from Yeo Valley and Haribo - featuring contributions from Rosie Arnold and Trevor Robinson OBE.
On this episode of the History of Advertising Podcast, we're looking at Create Not Hate - an organisation founded to increase diversity in advertising, which redoubled its efforts following the killing of George Floyd. Featuring contributions from Trevor Robinson OBE.
Some ads promise you products that will make you skip down the street and sing with the birds. Others promise nothing but a slap in the face. On this episode, we look at anti-advertising ads - 'Sorry I Spent it on Myself' and 'You Know When You've Been Tango'd'. Featuring contributions from Richard Brim and Trevor Robinson OBE.
On this episode, we’re tackling the big one – the John Lewis Christmas ads. For many people, the unveiling of the John Lewis ad now heralds the beginning of Christmas, and on this episode we’re taking a closer look at what it takes to produce them. Featuring contributions from Richard Brim and Rosie Arnold.
Misleading, deceitful, and just plain offensive ads - who's responsible for making sure that we see as few of these as possible? On this episode, we are taking a closer look at the ASA - the Advertising Standards Authority. Featuring contributions from Guy Parker and Lord Christopher Smith.
Maltesers and the menopause, deodorant and detailing what happens after one-night stands. On this episode, we are looking at pioneering ads which have changed the conversation around gender and stereotypes. Featuring contributions from Rosie Arnold.
Recently, the ASA introduced a ban on gender stereotypes in ads. On this episode, we look at why this had to be introduced, and how it’s affected the creative landscape. Featuring contributions from Guy Parker and Rosie Arnold.
Who knows? Well, hopefully, Sir Frank Lowe, Jeremy Bullmore, Dave Trott, Rory Sutherland, and Hugh Hudson have some idea.
The Brits might not like to admit it, but the golden age of UK advertising owes a great debt to American influences. Featuring contributions from Sir Alan Parker, Judie Lannon and Dave Trott, we unpack the differences and similarities between the UK and US advertisers.
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