Tale Of Two Refractors

Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness.

Connect With: 

• Chris Spann LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO.

Connect With: 

• Rotem Gal LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team.

Connect With: 

• Rotem Gal LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this can lead to dramatic dips in traffic. Today, Kathy discusses the tale of two refactors.

Connect With: 

• Kathy Brown: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

'Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have mostly flown under the radar. Today, Kathy discusses SEO news you might have missed.

Connect With: 

• Kathy Brown: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies.

Connect With: 

• Chris Homer: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future.

Connect With: 

• Chris Homer: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO. 

Connect With: 

• Mariel Lizana: LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO. 

Connect With: 

• Mariel Lizana: LinkedIn // Website
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing.

Connect With: 

• Tim Butler: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.