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    Talking Glitterbomb, Creative Engineering, and Storytelling with Mark Rober!

    enJuly 29, 2022

    Podcast Summary

    • Simplifying complex concepts for successMark Rober's Build Box uses hands-on experimentation and educational videos to help kids understand physics concepts, while Mercury simplifies business operations with precise financial workflows. Continuous learning and simplifying complex ideas can lead to success.

      Simplifying complex concepts and making learning enjoyable can lead to success in various fields, whether it's in business or education. Mark Rober, a YouTube creator and former NASA and Apple employee, emphasizes the importance of continuous learning and finding creative ways to engage people with science and engineering. His new product, Build Box from Crunch Labs, is an excellent example of this approach, as it uses hands-on experimentation and educational videos to help kids understand physics concepts. Meanwhile, Mercury, a financial services company, strives to simplify business operations by providing precise, controlled financial workflows for ambitious companies. Both Mark and Mercury demonstrate that by focusing on the essentials and making things easy to understand, one can achieve great results.

    • The power of math and science to make accurate predictionsMath and science provide accurate predictions about the natural world, deepen our understanding, and have stood the test of time.

      The power of math and science lies in their ability to provide accurate and meaningful predictions about the natural world. The speaker shares a fascination with the beauty of one right answer and the ability to make predictions based on observations. They also discuss the importance of hindsight and how it can help us understand past events and make future predictions, although not always accurately. The speaker's personal experiences with predictions, such as the return of Halley's Comet and Einstein's theories, highlight the significance and impressive longevity of scientific predictions. The speaker also reflects on their education and the value of learning through passion and self-discovery, even if it doesn't follow a traditional classroom setting. Overall, the power of math and science to make accurate predictions and deepen our understanding of the world is a profound and enduring human achievement.

    • The Power of a Playful Approach to LearningApproaching learning with a positive attitude and a playful mindset can make it more enjoyable and effective. Self-teaching plays a crucial role in today's world, and careful planning and preparation can lead to successful educational content.

      Approaching learning with a playful and gamified mindset can significantly enhance the learning experience and make it more enjoyable. This concept, known as the "Super Mario Effect," allows individuals to view failures as opportunities for growth rather than sources of embarrassment or shame. By making learning exciting and engaging, one can become more passionate about the subject and learn it more effectively. This approach was evident in the speaker's experience with AP Statistics, which he found fascinating despite its potential dullness due to his teacher's enthusiasm. Moreover, the speaker emphasized the importance of self-teaching and the role it plays in learning. In today's world, much of what we learn is self-taught, and we often don't realize it. The speaker still edits all his own videos, which might surprise people who assume his channel is a massive production. His process from ideation to making a video is carefully planned, with videos often being worked on a year in advance. Overall, the speaker's insights highlight the power of a positive attitude and a playful approach to learning.

    • Creating Viral Videos: A Complex and Resource-Intensive ProcessCreating viral videos requires extensive planning, innovation, and dedication. Engineering challenges add to the time and effort invested, while finding the right people and traveling are essential for execution.

      Creating viral videos involves a significant amount of research, engineering, and innovation. The creator in this discussion shared that they have multiple projects in various stages, from ideation to execution, which can take a long time due to the complexity and resources required. They emphasized the importance of creating something remarkable and evoking a strong emotional response from viewers, whether it's wonder, amazement, or even anger. Engineering challenges, such as designing a drone-assisted glitter bomb or building a large-scale machine, add to the time and effort invested in each project. The creator also mentioned the importance of finding the right people and traveling to different parts of the world to execute their ideas. Overall, creating viral videos is a time-consuming and resource-intensive process that requires a lot of planning, innovation, and dedication.

    • Appreciating authenticity and passion in educational contentAuthenticity and passion are more important than high production value in educational content. Immerse the audience and focus on sharing knowledge and passion.

      Authenticity and passion are key elements in creating engaging and enjoyable educational content. The speaker shares how they appreciate the effort put into creating high-quality videos, but also value the raw and authentic feel of content created with minimal production. They mention that having the latest gear is not necessary, and the story and passion behind the content are what truly matter. The speaker also highlights the importance of immersing the audience in the content to the point where they forget about the production details. In their own video production, they aim to maintain an authentic and comfortable feel, rather than overproducing it. The editing process is time-consuming, with potentially thousands of hours of footage to sift through and condense into a manageable length. Despite this, the speaker finds joy in the process and values the end result of sharing their knowledge and passion with others.

    • Planning a Flexible Video StorylineSuccessful YouTubers plan their titles and thumbnails beforehand, but remain flexible with the storyline during filming to create broadly applicable content for their audience.

      Successful YouTubers, like Mark Rober, have a clear sense of their video's title and thumbnail before they start filming, but they remain flexible with the storyline. Rober shared that he doesn't plan out his videos in advance, instead, he films the event and then figures out the narrative and the best way to teach the science based on the results. He emphasized that his videos are story-driven and that he's not just a good builder, but a good storyteller. This approach allows him to create broadly applicable content for his large audience. Jimmy's advice, which Rober agrees with, is to have the title and thumbnail planned out beforehand, as it sets the foundation for the video's success. The actual story that unfolds during the filming is less important, as long as the title and thumbnail resonate with the audience.

    • Simplifying Business Operations and Consumer ExperiencesMercury simplifies financial workflows for businesses, Visible offers simplified wireless plans for consumers, and simplification is important in various industries for improved operations and better experiences.

      Simplification can lead to improved business operations and better consumer experiences. Mercury, a financial technology company, offers simplified financial workflows for businesses, allowing them to streamline bill payments, control spending, and expedite reconciliation. Visible, a wireless company, also emphasizes simplicity by offering unlimited 5G data for a flat rate of $25 a month with no hidden fees or annual contracts. Both Mercury and Visible illustrate the importance of simplification in their respective industries. Mercury simplifies financial workflows for businesses, while Visible simplifies wireless plans for consumers. In the content creation world, there's a trend towards short-form content, such as TikTok's Shorts. While some creators are exploring this new format, others, like the speaker in the discussion, are focusing on long-form content due to its revenue potential and success on platforms like YouTube and smart TVs. However, the speaker acknowledges the challenge of creating effective short-form content and plans to explore it further when the time is right. In summary, simplification is a key factor in transforming businesses and consumer experiences, whether it's through financial services, wireless plans, or content creation.

    • Experimenting with Short-Form Content and Long-Form VideosThe creator values the authenticity and simplicity of short-form content but sees it as complementary to long-form videos. They share their experience of gaining views despite restrictions and the importance of thumbnails in video success. They believe it may still be a few years before short-form content significantly impacts long-form content.

      The creator in this conversation is experimenting with short-form content while remaining committed to long-form videos. They appreciate the authenticity and simplicity of short-form content but see it as complementary rather than a replacement for long-form content. The creator also shared their experience of working at Apple, where they were initially restricted from creating YouTube videos but managed to gain significant views despite the restriction. They also mentioned the importance of thumbnails in video success. The conversation also touched upon the potential future of short-form content eating into long-form content, but the creator believes it may still be a few years before that happens, giving ample time to create and build a following in both formats. The creator also mentioned their admiration for Benedict Evans and his tech industry predictions.

    • Unexpected opportunities from great productsFocusing on creating meaningful products can lead to personal growth and unexpected opportunities, even if the benefits aren't immediately clear to the company.

      Focusing on creating great products allows for unexpected opportunities and personal growth, even if they may not seem directly beneficial to the company at first. The speaker, in this case, used his passion for creating content to appear on a late-night talk show, which led to a strong friendship and continued career success. Despite initial concerns from his employer, Apple, about the potential negative impact of his public persona, the speaker's innovative work on a patent for using virtual reality to alleviate motion sickness in self-driving cars ultimately proved valuable. By focusing on creating meaningful products, individuals can unlock new possibilities and make significant contributions, even if the benefits are not immediately apparent.

    • The lasting impact of hands-on, immersive experiencesImmersive experiences, like VR simulations, deepen understanding and enhance long-term retention of information. Working for a company like Apple can bring ideas to life and make a significant impact on the world. Creativity and hands-on learning are essential for brain stimulation and generating new ideas.

      Hands-on, immersive experiences leave a lasting impact on learning and memory. Mark Rober, a former Apple employee and YouTube educator, shared his experience of developing an idea for a VR experience that simulates the feeling of acceleration and gravity. He emphasized the importance of working for a company like Apple, where ideas can have a significant impact on the world. Rober also discussed his educational platform, Crunch Labs, which provides hands-on experiences for students to better understand complex concepts. He believes that these immersive experiences lead to a deeper understanding and longer-term retention of information. Additionally, he expressed the importance of having a creative outlet, such as a YouTube channel, to stimulate the brain and come up with new ideas.

    • Embracing Failure in Engineering and LearningFailure is a natural part of engineering and learning, leading to valuable lessons and eventual success. Encourage kids to think like engineers, embrace challenges, and find joy in the journey.

      Failure is an essential part of the engineering and learning process. The speaker, who runs a YouTube channel and engineering workshop space, shared how he learned to embrace failure and turn it into a valuable learning experience. He uses his engineering projects, such as building a six-foot disc launcher, as examples of how multiple failures led to success. The speaker also emphasized the importance of teaching kids to think like engineers, which includes critical thinking, creativity, and being comfortable with failure. He explained that the science behind why a frisbee flies involves the angle of attack and the Magnus effect, which demonstrates the importance of understanding the underlying principles. Overall, the speaker's message encourages embracing the challenges and failures in the engineering and learning process, and finding joy in the journey towards success.

    • The natural jetpack effect of FrisbeesFrisbees create lift through curved edges, inspiring education through physics and engineering, with a focus on mastering one concept at a time.

      The shape of an object, like a Frisbee, interacts with the air around it in a way that creates lift, similar to how a spoon curves water. This natural jetpack effect is due to the curved edges of the Frisbee causing the air to curve downwards, creating an upward force. This simple yet profound concept can be a powerful tool for teaching kids about physics and engineering. The speaker's goal is to use this concept as a foundation for a company that provides engaging educational experiences. He believes that focusing on one learning path at a time and mastering it before moving on to the next is an effective approach to education. The success of the company so far, with thousands of boxes sold out in less than a week, is a promising sign for its potential to reach a larger audience and improve the educational system as a whole.

    • The value of hands-on experience and practical demonstrationsBoth individuals emphasized the importance of learning skills through doing and appreciated practical demonstrations, which contributed to their personal growth. They also shared their experiences managing people and working in various tech companies, emphasizing the importance of effective communication and management skills.

      The importance of hands-on experience and learning skills through doing was emphasized during the discussion. Both individuals expressed their appreciation for practical demonstrations and the impact they had on their personal growth. They also shared their experiences working in different tech companies, suggesting that managing people can be more challenging than managing technology. A lightning round of quick questions followed, with answers ranging from true or false statements to one-word or one-sentence responses. Some topics covered included the difficulty of talking to a camera, the comparison of previous jobs, favorite YouTube creators, and personal habits. The conversation also touched on the Met Gala experience and the challenges of working at a large company. Overall, the discussion highlighted the value of practical experience, the importance of adapting to different situations, and the significance of effective communication and management skills.

    • Typing Competition: Surprising Results and the Power of PracticePeople often perform better on their last attempt, and muscle memory and focus play crucial roles in improving typing speed.

      The discussion revolved around a competition to type the alphabet as fast as possible, with the participants given multiple attempts to improve their times. The host revealed that people typically perform better on their last attempt, and shared some impressive times on the leaderboard, with Tom Scott holding the current record at 3.55 seconds. The participants expressed surprise at their own results and the speed of others, and some expressed their intention to practice and improve their times. The conversation also touched on the advantages of muscle memory and the importance of precision and focus in performing at one's best. The episode was produced by Adam Alina and Ellis Rovin, and sponsored by Mercury and Visible.

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    Kevin Systrom, co-founder of Instagram, first spoke at ETL in 2011, just seven months after Instagram launched. Here, he returns to ETL nine years later to draw some new insights about the startup's rocket-like growth. In an interview with Stanford professor of the practice and STVP faculty director Tina Seelig, Systrom reflects on the lessons he’s learned during the course of that journey, and also talks about his work on Rt.live, a new platform that aims to model the COVID-19 pandemic.

    Sarah Lamaison (Dioxycle) - Climate Tech Insights

    Sarah Lamaison (Dioxycle) - Climate Tech Insights

    Sarah Lamaison is the co-founder and CEO of Dioxycle, which is pioneering sustainable chemistry by building breakthrough technologies that convert industrial carbon emissions into everyday chemicals with unprecedented energy and cost efficiency. In this presentation, Lamaison explains how her company fits into the future of carbon-capture technology, then shares advice for tech founders — especially in the climate tech industry —who want to build successful companies.

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    Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.


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    Chris Gerdes (Stanford University) - Ingenuity Derived from Self-Driving Cars

    Chris Gerdes (Stanford University) - Ingenuity Derived from Self-Driving Cars
    On the racetrack, the checkered flag goes to the car that’s driven to its limits and maneuvered decisively in the moment. On a two-lane road, the split-second act of passing a vehicle stopped in front of you becomes a way more complicated call when algorithms are in control. Autonomous-vehicle maker and Stanford Professor Chris Gerdes applies these findings and more to business and life.