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    The #1 Financial Freedom SECRET Rich People WON’T Tell You! | Codie Sanchez

    enAugust 19, 2024
    What does Cody Sanchez believe about money and freedom?
    How can one maximize earnings potential according to Sanchez?
    What is the importance of communication in relationships?
    How do challenging situations reveal true friends?
    What is more important: quality or quantity of relationships?

    Podcast Summary

    • Earning more for financial freedomFocusing on earning more and making every dollar productive is the key to financial freedom. Salary negotiations and finding ways to increase income can help maximize earnings potential.

      Money equals freedom and the ability to exert your will on the world. Cody Sanchez, an award-winning journalist and founder of contrarian thinking and unconventional acquisitions, shares his story of feeling controlled by his lack of money and how that moment fueled his desire to earn more. He emphasizes that saving alone won't make you wealthy and that focusing on earning more and making every dollar productive is the key to financial freedom. Sanchez also suggests maximizing your earnings potential through salary negotiations and finding ways to get paid more for the same work. In essence, earning more money provides the freedom to make decisions and exert influence in your life.

    • Employee growthEmployees can proactively seek opportunities to grow within their companies by having confidence in their abilities, communicating value, taking on new challenges, and adopting a millionaire mindset focused on competence and execution.

      Individuals can proactively seek opportunities to grow within their companies and be rewarded for their efforts, even if they don't meet every goal. It's important to have confidence in one's abilities and to communicate the value added to the company. Additionally, taking on new challenges before being fully ready can lead to growth and learning experiences. The millionaire mindset involves asking questions, following through on commitments, and focusing on competence and execution rather than appearances. Rich people also prioritize giving favors over asking for them, recognizing the value of knowledge and the potential costs of asking for too much.

    • Time investment, EquityValue time as a resource, invest in opportunities beyond salary for significant wealth, and don't rely solely on equity, ask for it or invest alongside.

      Time is a valuable resource, and it's essential to be a giver rather than a taker. The speaker shares an experience of realizing this while living in a neighborhood where time was perceived differently. He also emphasizes the importance of investing in something to earn more than just a salary, especially when aiming for significant wealth. The speaker warns against relying solely on equity and encourages asking for equity or investing alongside when presented with opportunities. In summary, the key takeaway is to understand the value of time and seek opportunities to invest in earning potential beyond a salary.

    • Cash-flowing businessesInvesting in cash-flowing businesses is a reliable approach to building wealth, especially for beginners. They provide consistent revenue and serve as stepping stones to bigger investments.

      Investing in cash-flowing businesses or deals is a more reliable and less risky approach to building wealth compared to non-cash flowing startups, especially for those who have not yet made their first million. Cash flow is crucial, and investing in realities and revenue rather than hopes and dreams is the key to success. One example of a cash-flowing business with a low failure rate is a laundromat, which can provide consistent revenue and serve as a stepping stone to bigger investments. To stay motivated and passionate about such businesses, it's essential to learn the love of the game and view making money as an exciting challenge. By starting small and gradually increasing the scale of investments, individuals can build a solid foundation for long-term wealth creation.

    • Investment StrategiesReal estate offers tax savings and wealth preservation, stocks beat inflation and offer potential max returns, but starting or buying a business offers infinite returns with higher risk

      When it comes to building wealth, there are different investment strategies with varying levels of risk and potential reward. Real estate is a long-term investment for tax savings and wealth preservation. The stock market is a way to beat inflation and earn a maximum return of around 10%. However, the most significant wealth can be generated by starting or buying businesses, which offer the potential for infinite returns. While real estate and stocks have their advantages, they may not make you rich on their own. Starting or buying a business requires a higher initial investment and comes with more risk, but the potential rewards are greater. For those with less experience, buying a franchise can be a good option due to the established systems and processes. Ultimately, the best investment strategy depends on individual circumstances, risk tolerance, and goals.

    • Buying Small BusinessesBuying a small business comes with a lower failure rate and can be financed through profits of the business itself. Learn deal-making skills and follow a 10-step approach for success.

      Buying a small business comes with a lower failure rate compared to starting one, and seller financing can be a viable option for acquiring a business using the profits of the business itself. The speaker emphasizes the importance of learning deal-making skills and understanding the process before attempting to buy a business. He shares a 10-step approach to buying a business, from understanding opportunities and seller financing to closing the deal and due diligence. The speaker also shares a personal experience of buying a business and discovering it was better than anticipated after thorough diligence. Overall, the key takeaway is that buying a small business can be a profitable venture with the right knowledge and approach.

    • Business DealsBe cautious and willing to walk away from deals, even if significant resources have been invested. Successful deals require compatibility, communication, and trust.

      It's essential to be cautious and willing to walk away from business deals, even if significant time, energy, and resources have been invested. The speaker emphasizes the importance of not falling in love with a deal and recognizing that the most important deals are often the ones not pursued. Additionally, relationships and trust are crucial factors in successful business deals. The speaker shares personal experiences of both successful and unsuccessful deals and emphasizes the importance of compatibility, communication, and setting boundaries. The speaker also highlights the importance of having a partner who complements one's strengths and weaknesses in both personal and business relationships. Overall, the discussion emphasizes the importance of being thoughtful, cautious, and trusting in both personal and business relationships.

    • Goals and communicationEffective communication and alignment of goals are crucial for a successful relationship. Discuss sacrifices, be open to each other's visions, recognize and appreciate strengths, and respect each other's value beyond monetary worth.

      Effective communication and alignment of goals are crucial in maintaining a successful and harmonious relationship. The speaker shares her experience of setting goals together with her partner, Chris, and emphasizes the importance of discussing sacrifices and being open to each other's visions. She also highlights the importance of recognizing and appreciating each other's strengths and value beyond monetary worth. The conversation also touches upon the idea that people often underestimate the value of competence and being great in one's area of expertise as a significant turn-on. Overall, the key takeaway is that a strong, loving relationship requires a mutual understanding, respect, and appreciation for each other's goals, strengths, and value.

    • Monetizing traditional businessesDocumenting and showcasing trade skills online, productizing services, and creating recurring revenue streams can help traditional businesses thrive in the digital economy.

      Finding unique ways to monetize traditional or seemingly mundane businesses is key to success in today's digital economy. This can be achieved by documenting and showcasing your trade skills online, productizing your services, and creating recurring revenue streams. For instance, a carpenter building cat patios could document their custom builds on social media and then sell cat toys, cat food, or cat insurance as a productized service. Similarly, a "trad wife" making bread could sell her baked goods or teach baking classes online. By leveraging digital tools and documenting their expertise, these businesses can reach a wider audience and earn more profit than through one-time, in-person transactions. Additionally, focusing on creating recurring revenue streams, such as subscriptions or memberships, can lead to higher business valuations and greater long-term success.

    • Real-life relationships vs digital connectivityDespite the convenience of digital connectivity, choosing hard things and going through challenges with others builds deep, lasting friendships. Prioritize real-life relationships and experiences.

      While the digital world offers convenience and connection, it's important to remember the value of real-life relationships and experiences. The speakers shared their personal experiences of feeling unfulfilled and lonely despite having successful careers. They emphasized the importance of choosing hard things and going through challenges with others to build deep, lasting friendships. They also highlighted the significance of having both deal and useless friends, and the importance of being there for each other, regardless of personal gain. The speakers also touched upon the issue of loneliness among younger generations and encouraged choosing challenging experiences to build strong bonds. Overall, the discussion emphasized the importance of prioritizing real-life relationships and experiences, even in the age of digital connectivity.

    • Friendships in challenging timesIdentifying true friends during controversies strengthens bonds, honesty leads to stronger relationships, letting go of those who don't align with values is necessary, and being generous creates positive ripples.

      Going through controversy or challenging situations can help you identify true friends who stand by you, even when it's not convenient for them. These friends are invaluable and worth prioritizing over a larger circle of acquaintances. Additionally, being honest and clear in your relationships, even during difficult conversations, can lead to stronger bonds. It's essential to understand that not everyone will be on your side, and it's okay to let go of those who don't align with your values. Lastly, being generous with your time, energy, and support for others can create a positive ripple effect, even if it's not reciprocated immediately. Ultimately, the quality of your relationships matters more than the quantity.

    • Overcoming Fear and InsecurityRemember that failure isn't the end, set plans before making changes, believe in the potential of those let go, and strive for fulfillment to matter and be enough.

      Fear and insecurity can hinder us from achieving our goals, but it's important to remember that failure is not the end and that we have the power to make a positive impact on others and ourselves. Another key takeaway is the importance of setting plans in place before making changes to ensure a smooth transition for the team. Additionally, it's essential to believe in the potential of those we let go and trust that they will find success elsewhere. Lastly, striving for fulfillment and leaving it all on the table can lead to a sense of mattering and being enough, regardless of the outcome.

    • Finding happiness in the presentFinding joy and fulfillment doesn't require grandiose goals or massive undertakings, focus on finding contentment in the present moment and making a positive impact on those around you.

      Finding joy and fulfillment in life doesn't always require grandiose goals or massive undertakings. It can be as simple as writing a fun and silly page or post, or even creating a small business. The key is to accept the season of life you're in and find happiness in the present moment, rather than constantly striving for more. As the speaker mentioned, even successful people like Jim Carrey eventually realize that they've done enough and are enough. It's important to remember that everyone's journey is unique, and there's no need to keep chasing more fame, money, or success if it no longer brings joy. Instead, focus on finding contentment in the present and making a positive impact on those around you. Whether it's through a small business or a simple act of kindness, every action has the potential to make a difference.

    • Authenticity and Financial SuccessPursue financial success, but remain authentic in online presence. Money is a tool for freedom, chase first $500,000 with determination, serve those who learn, be truthful, write personal rules, reflect on final day.

      Cody Garbrandt, a successful businessman and content creator, emphasizes the importance of pursuing financial success and being authentic in one's online presence. He believes that money is a tool for freedom and that people should chase their first $500,000 with determination. Cody also encourages serving those who have the desire to learn and being truthful, even when it's inconvenient. He suggests writing one's own personal rules or "Bible" to live by and reflecting on what one's final day would look like as a reminder of what truly matters. Overall, Cody's message encourages living authentically, pursuing personal goals, and finding joy in the journey.

    • Perfect day exerciseEnvisioning and incorporating elements of your ideal day into your daily routine can lead to increased joy, happiness, productivity, and success.

      Living your best day every day can lead to a fulfilling and productive life. The "perfect day exercise" involves envisioning and experiencing the details of your ideal day, and then making conscious efforts to incorporate those elements into your daily routine. This practice can bring joy and happiness, leading to increased productivity and success. Greatness, according to Cody, is the consistent pursuit of maximizing one's capabilities and leaving it all on the table. By focusing on personal growth and productivity, we can find meaning and purpose in our lives. Remember, you are loved, worthy, and matter, so go out there and do something good.

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