The AI revolution, and using AI to improve PRODUCTIVITY for content review and education

Afraid that AI will take away your job? Does that affect how you behave around your boss? What should you do?

Welcome to the ScreamingBox Technology and Business Rundown podcast. In this podcast, Dave Erickson and his knowledgeable co-host Botond Seres, are going to divide and conquer which work AI should do and what should be left to the humans; with Christopher Lind, Founder of LearningSharks.com

On LearningSharks, you will find all the latest videos and discussions in developing skills, technology, navigating careers, corporate culture, and finding harmony between a personal and professional life.

In addition to Learning Sharks, Chris is currently VP, Chief Learning Officer at ChenMed where he is leading their healthcare enterprise learning strategy to improve the skills, performance, and wellbeing of their employees.

Prior to that, he was Head of Global Digital Learning at GE Healthcare where he led the organization that was accountable for the digital transformation of learning and talent development for the global commercial and marketing functions.

SUMMARY TIMELINE
00:03 AI's impact on jobs, motivation, and emotional state.
02:07 The adoption of AI in the workplace and its potential impact on jobs.
07:08 AI in healthcare, marketing, and education.
15:52 Work and productivity and the impact of AI.
21:00 AI's limitations and the importance of human skills.
26:32 The changing workflows of writing and editing due to AI.
29:01 AI's limitations in writing and the need for human input.
33:37 Job descriptions and workforce disruption in the HR industry.
36:48 The impact of AI engineering jobs and decision-making.
41:00 AI's impact on jobs and employee motivation.
44:55 Hiring, AI and trust in the workplace.
51:36 AI's impact on jobs and society.
57:05 Future of education and AI
59:08 Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Christopher Lind = https://www.linkedin.com/in/christopherlind/

Website = https://LearningSharks.com

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

No customers?! No leads? Is it possible to start and grow a business without hiring an expensive sales team?

In this podcast, Botond Seres and Dave Erickson, are going to examine the power of referrals with Brandon Barnum, CEO of HOA.COM.

Brandon is a business visionary driving innovation and success across diverse industries. As CEO of a HOA.com, a web platform for Home Owner’s Associations; he has transformed the home services landscape by establishing a trusted network of certified professionals. This network has not only saved homeowners time and money; but has also fostered trust within communities.

Prior to HOA.com, Brandon served as President of Refer.com, where he led a global referral marketing system; and Brandon's impact has resonated across the entrepreneurial landscape, reflecting his commitment to connecting communities and fostering excellence.

Please like our podcast, and Subscribe to our channel to get notified when the next podcast is released!

Summary Timetable:

00:03 Referrals and relationships for business growth.
01:59 Referrals in business, including their value and how to ask for them.
07:51 Referral partnerships and networking.
14:29 Referrals and perfect prospects in business.
19:32 Using AI to optimize business operations and improve client relationships.
25:07 Using personality insights for sales and referrals.
30:29 Personality types and their traits.
35:34 Understanding and catering to different personality types in sales.
40:32 Referral strategies for businesses and consumers.
46:17 Referral marketing strategies and book recommendations.
51:17 Referrals and networking for business growth.
53:35 Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Brandon Barnum = https://www.linkedin.com/in/brandonbarnum/

Website = https://hoa.com/
World’s Largest Alliance = https://www.worldslargestalliance.com/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

NOTES: LONG BIO

Brandon Barnum - CEO of HOA.com

Brandon Barnum is a visionary entrepreneur and seasoned business leader based in Phoenix, Arizona, with a track record of driving innovation and success across various industries. Currently serving as the CEO of HOA.com since April 2019, Brandon has been instrumental in revolutionizing the home services landscape.

Professional Journey at HOA.com:
As the CEO of HOA.com, Brandon has spearheaded a mission to connect communities through a network of trusted home service professionals. Under his leadership, HOA.com has become a go-to platform for homeowners seeking reliable, vetted, and certified service providers. Brandon's commitment to quality and excellence has resulted in a handpicked network of professionals, each possessing a positive community reputation and a wealth of 5-star reviews. His strategic vision has not only saved homeowners time, energy, and money but has also fostered a sense of trust and reliability within communities.

Chairman of The Champions Institute:
In addition to his role at HOA.com, Brandon serves as the Chairman of The Champions Institute since November 2020. This institute focuses on optimizing businesses by enhancing their people, processes, and profits. Through personalized training and coaching programs, The Champions Institute empowers individuals to become champions both personally and professionally.

CEO of CODEBREAKER TECHNOLOGIES, LLC:
Brandon's leadership prowess extends to the technology sector, where he served as the CEO of CODEBREAKER TECHNOLOGIES, LLC from July 2019 to February 2020. Here, he introduced a groundbreaking system, Codebreaker.AI, designed to help sales professionals close deals faster by identifying prospects' buying behavior. This scientifically validated approach resulted in significant increases in sales conversions, offering a unique solution to common challenges in the sales process.

President of Refer.com:
Prior to his role at CODEBREAKER, Brandon served as the President of Global Referral Marketing System and Lead Generation at Refer.com from January 2014 to March 2019. Under his leadership, Refer.com became a dynamic referral marketing system with a global reach, helping professionals in over 130 countries build trusted referral networks and fill their sales pipelines with warm leads. The platform streamlined the process of engaging, teaming up, and promoting services for a wide range of business professionals.

CEO of TrustedTeam.com:
Brandon's journey in the referral marketing domain began as the CEO of TrustedTeam.com from September 2011 to December 2013. His efforts eventually led to the merger of TrustedTeam.com, paving the way for the creation of Refer.com.

Brandon Barnum's multifaceted leadership experience, coupled with his commitment to community building and business optimization, makes him a dynamic force in the entrepreneurial landscape. His dedication to connecting communities and fostering excellence continues to leave a lasting impact on the industries he ventures into.

Can you really grow a business with Digital Ads? How can you find success with any sized ad budget?
Welcome to the ScreamingBox Technology and Business Rundown podcast.

In this podcast, Botond Seres and Dave Erickson are going to pay to play with Brandon Leibowitz, CEO of SEO Optimizers.

In 2008, Brandon started SEO Optimizers after working extensively at ad agencies helping their clients with search engine optimization and paid advertising. Since then, he focuses on helping small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media and paid ads.

For this podcast we are looking for ROI in the learning about paid digital Ads tips, tricks and hacks. In addition, how can SEO lower ad costs and improve visitor retention and gain Higher Quality Scores.

Summary Timetable:
03:00 - Paid digital ads for small businesses.
02:16 - Paid advertising platforms and their effectiveness.
06:20 - Amazon ads and Google ads for product companies.
10:26 - Digital marketing strategies and Google ads.
15:10 - Ad testing and remarketing strategies.
18:05 - Remarketing strategies for small businesses.
23:28 - Remarketing, YouTube ads, and competitor targeting.
26:56 - YouTube optimization and SEO strategies.
32:36 - YouTube SEO and keyword research.
35:20 - SEO strategies and ad budget allocation.
40:13 - Ad spend optimization and profit margins.
43:01 - Optimizing website user experience for conversions.
48:06 - E-commerce website optimization and testing.
50:28 - SEO challenges and user experience.
56:34 - SEO and AI's impact on content creation.
1:00:47 - What is the future of SEO and Paid Ads.
1:02:49 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Brandon Leibowitz = https://www.linkedin.com/in/brandonleibowitz/

SEO Optimizers = https://seooptimizers.com/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Does your state of mind and emotional health directly affect your business? How can you improve your mental and emotional state to grow your business and help others as well?

In this podcast, Dave Erickson and his esteemed co-host Botond Seres, are going to get mental with Kevin Palmieri, CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast.

After hitting rock bottom in his 20’s, Kevin went on a holistic self-improvement journey to overcome his anxiety, depression and to finally live a happy life.

As a result, he now has a successful podcast earning 6-figures, with a content base of 1000’s of episodes and additional training and speeches on NextLevelUniverse.com

Many of Kevin's podcasts, speeches and training involve discussions about mental health, emotional stability and how to deal with life and business challenges that people and entrepreneurs face every day.

Summary Timetable
00:03 - Introduction - Mental health, emotional stability, and business growth.
01:54 - Passion, purpose, and mental health in entrepreneurship.
04:45 - Self-worth and beliefs in business success.
09:18 - Tracking habits for personal growth and self-awareness.
14:47 - Using commitment devices to improve habits and productivity.
18:55 - The importance of consistency in habits and goal achievement.
22:34 - Fitness, exercise, and mental health for entrepreneurs.
27:25 - Vulnerability, self-improvement, and entrepreneurship.
33:59 - The importance of a good partnership in business.
35:45 - Leadership, morale, and personal growth.
40:23 - Empathy, self-improvement, and leadership.
46:09 - Creating value-driven content and building an online presence.
51:11 - Building a podcast audience and community.
56:27 - Podcasting, partnerships, and avoiding burnout.
59:31 - Mental health, podcasting, and burnout.
1:03:51 - What does the future of podcasting look like?
1:04:43 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Kevin Palmieri = https://www.linkedin.com/in/kevin-palmieri-5b7736160/

Next Level University = https://www.nextleveluniverse.com/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Additional Info on Kevin from his bio:

I am the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,100 episodes and 675K+ listens in over 140 countries.

Some people find rock bottom... I found out that rock bottom had a basement.

In my mid 20's... I had it all.

I had a beautiful girlfriend, high paying job, sports car, my dream body... but I still ended up sitting on the edge of a bed debating suicide.

After my rock bottom moment, I went all in on holistic self-improvement.

I was determined to overcome my anxiety, depression and to finally live the life I'd always dreamed of.

Years later, I now host a podcast that impacts hundreds of thousands of people in countries all over the world.

At this stage, I've helped grow the podcast into a multi six-figure business, and I've recorded well over 1,000 episodes.

I've also given hundreds of speeches, trainings and coaching calls with people all over the world.

The main thing that changed was ME.

I focused on learning what I didn't know (unlearning a lot too), and my life started to shift.

I love talking about Consistency, Commitment, Habits, Mindset, Confidence, Fear, Relationships, Limiting Beliefs and everything in between.

I believe in a heart-driven but NO BS approach to holistic self improvement, and I look forward to teaching even more people about what it really takes to get to the next level!

Is AI really taking over the world!? What work will the Humans do?

In this podcast, Dave Erickson, and his honorable co-host Botond Seres; are going to get programmed on AI with Jimar Garcia, Practice Director at Genus Technologies.

Jimar has worked in the intelligent automation space for over 20 years, helping companies improve profitability while maintaining compliance.

Genus Technologies is a highly collaborative systems integrator, solution provider and software reseller that maximizes IBM, Kofax, Nuxeo and proprietary software offerings for intelligent document automation, content services and process transformation.

Timeline Summary:
00:03 - Podcast Intro.
01:43 - AI, machine learning, and its applications.
03:56 - How much of AI is really Machine Learning?
09:57 - AI, programming, and the future of work.
12:51 - The impact of AI on software development.
16:12 - Data organization and AI.
20:41 - The importance of data sets.
26:05 - Data privacy, and legal questions related to AI
29:30 - On premise vs. cloud data storage/access
34:22 - Work productivity, and the future of work with AI.
39:12 - Balancing remote work and office time for productivity and human connection.
42:42 - AI's impact on education and business.
51:33 - The role of education in how we will choose our careers
53:49 - What is the future of AI?
55:03 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Jimar Garcia = https://www.linkedin.com/in/jimargarcia/

Genus Technologies = https://www.genustechnologies.com/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

What is the key to building a $MILLION business? Building and maintaining larger personal networks, but how do you do that in today’s busy world?

In this podcast, Dave Erickson and co-host Botond Seres are going to go on an adventure with Mike Brcic - CEO of Wayfinders.

Mike founded and built Sacred Rides, the world’s #1 mountain bike adventure company, and in 2019 sold it. Since then, he started Wayfinders, and has spent most of his time developing incredible and impactful events, writing articles for his new blog series for entrepreneurs, and working on a new talk about the science of connection and belonging.

Today we are going on an adventure with him to discover how to build and grow a personal business network that is beneficial to everyone. How to use technology to schedule and maintain connections and how connections with people really strengthen a business.

Summary Timeline:
00:03 - Building and maintaining valuable personal networks for business growth.
02:02 - Starting a business based on a passion for mountain biking.
05:06 - Entrepreneurship, connection, and personal growth.
10:06 - Creating unique adventure retreats for entrepreneurs.
15:33 - Prioritizing relationships for personal and professional growth.
21:22 - Networking strategies for introverts and connecting with peers.
25:42 - The benefits of giving and connecting with others.
30:19 - The value of asking for help and receiving it as a gift.
35:22 - Building relationships and maintaining connections.
39:39 - Maintaining business connections using technology and personal touches.
43:32 - Building and maintaining connections.
50:03 - Networking strategies and the future of relationships.
55:13 - What is the future of networking?
58:20 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Mike Brcic = https://www.linkedin.com/in/mikebrcic/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

ADDITIONAL GUEST INFO:

Mike Brcic BIO:
One of my main goals in life (besides striving to be the best husband and dad I can be) is to use business to make positive change in the world. I do this through my company Wayfinders and through my courses, workshops and consulting for impact-driven entrepreneurs.

Since selling my previous company, Sacred Rides, in Feb. 2019, I have been spending most of my time developing incredible and impactful events with Wayfinders, writing articles for my new [ALIGNED] blog series for entrepreneurs,  and working on a new talk about the science of connection and belonging. 

I'm blessed to have worked with hundreds of amazing entrepreneurs working on amazing businesses, and continue to learn about social enterprise every day. 

BRIEF CV
Ran the world’s #1 mountain bike adventure company Sacred Rides for 22 years (sold in Feb. 2019)
Board chair (and co-founder) of Bikes Without Borders
Founder and Chief Explorer at Wayfinders (since May 2017)
Former Dean of Social Enterprise at the Centre for Social Innovation
Former Entrepreneur-in-Residence at the Toronto Public Library
Speaker, Adventure Travel & Trade Association and AdventureEDU

How to build and grow a personal business network that is beneficial to everyone? Use of technology to schedule and maintain connections? How can connections with people really strengthen a business?

Making the wrong decision can cost you $Thousands, but can A/B Testing make you $Millions?

In this ScreamingBox podcast, hosts Botond Seres and Dave Erickson, are going to see if A is better than B by talking with Nils Koppelmann - founder of 3Tech

A key to successful marketing and sales initiatives is to use an iterative approach and testing everything you do to find out what will get the best results. An A/B testing strategy is one of the best ways to find out what really works.

Our guest Nils Koppelmann has a background in software engineering and design, and studied Computer Science in Berlin. He focuses on helping mission-driven companies grow online and enables them to make better decisions.

In this Podcast, we are going to test the limits of A/B testing and find out if it can help your business grow!

Summary Timeline:
00:03 - A/B testing for business growth.
06:30 - A/B testing and its importance in verifying assumptions.
12:54 - Segmenting website traffic for A/B testing.
17:32 - A/B testing and segmentation in web development.
23:05 - A/B testing and user research for landing page optimization.
27:59 - CRO strategies and redesigning websites.
35:23 - A/B testing for business growth and customer needs.
39:37 - A/B testing for websites and emails.
46:10 - A/B testing and optimizing website performance.
53:26 - A/B testing and conversion rate optimization.
56:26 - The future of A/B testing.
58:04 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Nils Koppelmann = https://www.linkedin.com/in/nils-koppelmann/ 

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Short bio
For the last 8+ years, Nils has been working with businesses of all sizes in helping them grow. In the beginnings, he focused primarily on web design and development and later transitioned into the data-driven growth approach that now builds the basis for his work with 3tech GmbH. While continuously working on personal and client projects, he also studied Computer Science in Berlin. He started his professional career as a freelancer before finishing high school and two years later, in 2017, founded 3tech. He focuses on helping mission-driven e-commerce companies grow and enables them to make better decisions. His work evolves around conversion optimization and experimentation.

Trying to get your business start-up funded? Is all you are hearing from investors is crickets? How can you get an Angel Investor to fund your start-up? What can you do to ensure that you can get the start-up capital you need to make your business come alive!

In this podcast, Dave Erickson, co-host Botond Seres are going to find the money by talking with DC Palter - founder of PitchingAngels.com

DC is an angel investor, startup mentor, and a published author and novelist. He has invested directly in about 37 companies over 10 years, and 100 other invested companies as part of two angel investor groups: Tech Coast Angels and Chemical Angel Network.  

He started his career as an energy engineer; and energy sustainability remains his passion, even though most of his working career and 2 successful businesses he built were actually in the computer networking industry. 

In this Podcast, we are going to discuss Angel Funding and how you can make a fundable business model and a winning funding presentation. 

We will also discuss what are the different types of funding options, what investors are looking for when investing in a company, and what are the best investment terms for various investment deals.

Summary Timeline:

00:04 - Angel funding and creating a fundable business model.

02:07 - Entrepreneurship, funding, and career path.

05:17 - Government grants for sustainable energy startups. 

10:30 - Startup pitches and business models.

14:13 - Startup funding and investment strategies.

19:22 - Venture capital, business growth, and investment strategies.

24:50 - Angel investors and industry insiders in startup funding.

27:79 - Investing in startups and evaluating business pitches.

33:00 - Building and protecting businesses with intellectual property.

36:15 - Patents, IP, and funding pitches.

42:58 - Investing in startups with a focus on chemistry and materials. 

48:15 - Startup investment terms and valuation.

51:39 - Startup funding and investing in Silicon Valley.

54:02 - The future of funding.

59:37 - Authorship and New Book

1:00:41 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here: 

Dave Erickson = https://www.linkedin.com/in/daveerickson1/ 

Botond Seres = https://www.linkedin.com/in/botondseres/ 

GUEST: DC Palter = https://www.linkedin.com/in/dc-palter/

More Guest Info = https://pitchingangels.com/

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Is Artificial Intelligence (or AI) going to take over the World! Are Humans becoming redundant? What will AI do to financial marketplaces? How will you be able to use AI to dominate global markets?

For this podcast, Dave Erickson and Botond Seres are going to try to peer into the looking glass to our future with AI, by talking with Noah Healy - CEO of Coordisk.

Early in Noah’s career, he used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance.

Most recently he founded Coordisc and developed Coordinated Discovery Markets (also known as CDM), a technology product that has the potential to completely reorder the global financial system.

CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination of hedging needs.

Today, we are going to delve into AI and the future of marketplaces, and try to figure out if AI can help us make a better world… that will hopefully still include Humans in it.

Chapter Index:
00:03 - AI's impact on global marketplaces with industry expert Noah Healy.
02:54 - What are Coordinated Discovery Markets (CDM)?
06:44 - A new market mechanism to pre-negotiate prices.
09:03 - What will it take to implement CDM's?
10:12 - Difference between futures market and CDM?
15:05 - Using AI to predict market prices.
20:29 - Market manipulation and price discovery in a decentralized         marketplace.
24:30 - How will markets self-correct?
27:08 - AI's potential dangers and benefits.
30:20 - AI's impact on communication and financial markets.
40:09 - AI, signal, noise, and their impact on society.
47:21 - AI decision-making and strategic situations.
51:08 - The prisoner's dilemma and CDM AI
54:52 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Noah Healy = https://www.linkedin.com/in/noah-healy/

Noah has launched a podcast with Marty Weiner, former Reddit CTO and founding engineer at Pintrest. It is called "The 4th Age - The AI Revolution" on Spotify = https://open.spotify.com/show/6vrhhaa8vkb7Ddaw7ZsrNu

To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/ 

Additional Info - From Noah’s Bio:

When I look at the common thread that runs through all of my professional experiences, it is clear that I love to combine mathematics with technology to produce game-changing solutions. My inspiration came from my formal education, work experience and the breakthrough innovations developed by Alan Turing (and Frege and Church before him). Turing imagined machines with amazing computational power and ultimately brought them to life. His innovations tipped the scales of WWII and set the stage for the information revolution – of which I am an active part.

Early in my career, I used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance. Most recently I founded Coordisc and developed CDM, a technology product that has the potential to completely reorder the global financial system. CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Only a fraction of current tradeflow can get this product off the ground and prove its power. From there, CDM can be scaled rapidly.

It is not lost on me that I have an enormous responsibility to produce algorithmic technology products that drive results, but also protect ethics and morality. One does not need to look beyond recent financial crises or their Facebook feeds to see that our rush for more powerful technology has eroded our civic, political, cultural and societal systems. I view myself as an “algorithmist with a conscience” and use tools such as game theory to design products ethically. 

Founded a company that developed the Coordinated Discovery Market (price discovery achieve via a coordination game), a technology product that established a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Developed/verified the system via discovering a method for pricing transaction costs and creating a disruptive commodity marketplace. Collaborated with academics and financial leaders to promote the system and devise an effective go-to-market strategy.

What Is Geofencing and Geofenced Advertising & Marketing, and how you can use it to explode your business growth!

Did you know that Geofencing can actually help your business grow? In this podcast we are going to find out about one of the newest advertising and marketing technologies - Geofencing.

Dave Erickson and Botond Seres are going to try to figure out what side of the geofence they are on, by talking with Jeff Swartz - CEO of Ethic Advertising.

Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is founder of Ethic Advertising Agency, an agency that specializes in hyper-targeted digital advertising and creative services.

He is also the author of the e-book “9 Reasons Advertising Doesn't Work.”  Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.

In this podcast, we dig deep into the nuts and bolts of Geofencing and Geofence advertising. In addition, we discuss Jeff's new Geofencing platform that helps SMB’s start and run Geofencing advertising campaigns on their own:.

00:03 - Introduction.
02:00 - What is Geofencing?
04:49 - How does Geofencing work?
09:20 - Example of Geofencing application
12:19 - Targeting details of geofence advertising.
14:02 - Bidding system for ads.
19:45 - Turning off Geofencing.
25:27 - How to use Geofencing in e-commerce.
29:21 - Using geofence to identify conversion fence users.
34:24 - What is Qujam and how does the platform work and who is it intended for?
39:38 - Advertising on Qujam.
41:29 - Artificial Intelligence and Geofencing.
46:43 - Setting up a geo-fencing platform.
53:05 - The importance of Geofencing and geofence set-up.
54:26 - Ad creative and conversion.
57:40 - The importance of having a search-based strategy.
59:13 - What is the future of Geofencing?
1:00:20 - How do people access Qujam?
1:01:49 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Jeff Swartz = https://www.linkedin.com/in/jeffreymswartz/

Qujam = https://qujam.com

To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/ 

Additional Info:
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is the founder and CEO of Ethic Advertising Agency which specializes in hyper-targeted  digital advertising and creative services. Jeff and Ethic Advertising have been recognized by the Telly Awards, Top 100 Magazine and the Hermes Creative Awards. He is also the author of the e-book “9 Reasons Advertising Doesn't Work.”  Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam. 

Geofence advertising uses GPS data (and Wi-fi data if available as a second data check) to identify devices that have been at a specific location during a specific period of time. We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence and other devices connected to the originally captured device.

In other words, Qujam will allow you to serve digital ads to people who were physically at a hyper-specific location like your competitor's store, a service area/neighborhood, your own store location(s), people within walking distance to you, your customer's place of work, and more.