The Algorithm Is Literally Killing You

Welcome back to Camp Content! Today, hosts Matt Billman and Molly Ruland are joined by Sabine Kvenberg, a communication master and confidence coach. In this episode we hear about her journey from Europe to the U.S, where she co-founded a performing arts school. Discover Sabine's shift to empowering entrepreneurs through music and storytelling, conquering public speaking fears, and mastering audience connections. Gain practical tips from Sabine's acting background for enhancing your communication skills.

Quotes

“We have to connect with our ideal audience. We have to convey our message powerfully so that we can grow our businesses.”-Sabine Kvenberg

"To anyone starting their business, some become accidental entrepreneurs after layoffs. Now, it's about utilizing skills to teach or share.”-Sabine Kvenberg


Featured in the Episode
Sabine Kvenberg
Website:https://www.infinitemarketing.ca/
Linkedin: https://www.sabinekvenberg.com/

Chapters

00:00 - Introduction
02:02 - Nurturing Opportunities for a Greater Impact
03:59 - Inspiring Rivals and Partnerships in Education
05:54 - Mind Over Matter: The Power of Mindset in Transformation
09:41 - The Impact of Music in Content and Marketing
12:07 - Finding Inspiration in Everyday Adventures
13:27 - Conquer public speaking fears for confidence
15:06 - The Power of the 3 P's: Prime, Prepare, Present for Success
18:46 - Effective Communication in Business Growth
24:47 - Amplifying Your Voice: Podcasting with Ease and Passion
27:28 - Leveraging Webinars for Instant Audience Input
29:18 - Harnessing Deep Belly Breaths for Confidence
31:34 - Adding Humor and Lightness to Engagements
34:02 - Outro

Book a call with Molly: https://calendly.com/mollyruland/discovery

Molly Ruland: CEO & Founder ‌
Matt Billman: Operations Manager
Sponsored by : Heartcast Mediawww.heartcastmedia.com

Welcome to Camp Content! In today's episode, we are joined by our special guest, Robert Krueger. Together, we delve into the world of marketing strategies, learning through online platforms, and the mission of Krueger's organization, the Communications Board. They discuss the effectiveness of advertising on platforms such as Google Ads and YouTube, the value of practical education over sales pitches, and the accessibility of online learning.

Join us as we explore the ins and outs of marketing, professional development, and the unique approach of the Communications Board.

Quotes

“Produce great content of value, and people will come, listen, and crave more.”- Robert Krueger

"I want to figure out how to do this! That's our goal. We understand that people don't want anything flashy; they simply desire practical solutions." - Robert Krueger

Featured in the Episode

Robert Krueger
Website: https://communicationsboard.org/
Linkedln: https://www.linkedin.com/in/robertkrueger/

Chapters:

00:00 – Introduction
00:46 - Industry Leaders Unite: Insights from Content Marketing Experts
03:58 - Redefining Conference Value: Practical Frustrations Explored
05:55 - How the Pandemic Shaped a Virtual Success Story
07:20 - Bridging Geographic Gaps: Connecting Professionals in Need
09:40 - Navigating CEO and Company Changes: Effective Communication Strategies
13:20 - Online Education: Advantages and Drawbacks Explored
15:05 - Embracing Accessible Learning: Enthusiastic Support Highlights
19:24 - Unlocking Impactful Learning: Selecting the Best Instructors
23:56 - Embracing Appreciation and Gaining Concrete Insights
25:03 - Delivering on Expectations: Focusing on Tangible 'How To' Content
27:28 - Organic Sign-ups: The Power of Email Marketing for Retailers
30:08 - YouTube and Workshops: Unveiling Amazing Learning Opportunities
33:31 - Outro

Produced by Heartcast Media
https://www.heartcastmedia.com

Hey Campers! In this episode, We are joined by our special guest Cara Bedford, CEO and founder of Infinite Marketing, for an insightful conversation about the challenges and advancements in global marketing. Cara and Molly dive into topics such as the impact of remote and hybrid work, the potential benefits and concerns surrounding AI technology, and the need for a balance between strategy and execution in marketing services. They also touch on the intersection of personal fulfillment and work, as well as the importance of building an environment of autonomy. Join us as we explore these thought-provoking discussions and gain valuable insights into the ever-evolving landscape of modern marketing and work culture.

Quotes

"I truly believe that you have to be a tech company that does marketing, not a marketing company that adopts tech." -Cara Bedford

"I believe in the power of technology, but we must also value creative talent to bring uniqueness and avoid everything looking and sounding the same." -Cara Bedford

Featured in the Episode

Cara Bedford
Website:https://www.infinitemarketing.ca/
Linkedln: https://www.linkedin.com/in/carabedford780/

Chapters

00:00 - Introduction
00:18 - From Dream Job to Flawed Agency Model
05:48 - Balancing Work for Global Brands and Small Businesses
08:27 - Marketers' Role in Creating a Messy Market
11:16 - Seeking Stability and Income Opportunities in Marketing
15:43 - Infinite Marketing's Proud Stand on AI Policy and Automation
16:39 - Embracing Technology with a Focus on Creative Innovation
20:02 - Brain-Stretching Automations: Benefits for Entrepreneurs
25:21 - Empowering Workforce Diversity through Remote Work
26:26 - COVID's Impact: Sparking Exponential and Disruptive Thinking
29:42 - Cultural Understanding, Diverse Learning, and Creative Joy
34:23 - Creating an Autonomous and Supportive Work Environment
38:24 - Exploring the Importance of Company Culture
41:36 - Outro

Produced by Heartcast Media
https://www.heartcastmedia.com

Hey Campers! In this episode, we have the honor of sitting down with the legendary basketball icon, Spencer Haywood. From humble beginnings picking cotton in Mississippi to becoming a trailblazer in the NBA, Haywood's story is a testament to perseverance and the fight for justice. Join hosts Matt Billman and Molly Ruland as we delve into Spencer's early experiences playing basketball with limited resources, his groundbreaking legal battle that transformed the sports landscape, and his recent resurgence in the public eye. Get ready for an episode brimming with inspiration, resilience, and the unwavering power of never giving up. Welcome to Camp Content, where stories unfold and come to life.

Quotes

"I am proud to have paved the way for future athletes and to have fought for their rights to be compensated fairly. It's a legacy that I will always cherish."- Spencer Haywood

"Basketball has been my escape, my refuge, and my way of overcoming the challenges I faced growing up. It has taught me resilience and the power of believing in myself."- Spencer Haywood

Featured in the Episode

Spencer Haywood
Website: https://spencerhaywoodrule.com/
Facebook: https://www.facebook.com/spencerhaywood24

Chapters

00:00 - Introduction
03:50 - Childhood Competition and Quick Cotton Picking
05:21 - Developing Ambidexterity through Cotton Picking Competition
11:23 - Dominating High School and College Players at Just 15
25:02 - Defeating Willis Reed and Unlocking Olympic Potential
30:07 - From Slave to Olympic Champion - An Emotional Victory
32:31 - Pressure, Racism, and Iconic Records
41:49 - Challenging Unfair Sports Rules in Supreme Court
44:27 - Wood Harrison - Award-Winning Actor and Strong Character
50:16 - Celebrating Karim's 75th Birthday with Lebron, OKC, and Lakers
54:45 - The Incredible Life Journey of a Small-Town Boy
01:02:53 - Perseverance Leading to Well-Deserved Success
01:08:59 - Inspiring Impact and Deserved Recognition
01:10:05 - Redemption, Opportunity, and the Power of Perspective
01:10:40 - Outro

Produced by Heartcast Media
https://www.heartcastmedia.com

Hey Campers! In this episode, we have a conversation with dating coach Connell Barrett. He shares his journey and emphasizes the importance of approaching interactions without predetermined outcomes. Learn about the impact of content creation on his business and gain valuable tips for confident socializing. We explore the role of a wing woman and the power of content in navigating the dating world. Get ready for an insightful discussion filled with anecdotes and practical advice.

Quotes

"The idea of approaching is about committing to offering value, energy, and engaging in a social conversation in a light and playful way." -Connell Barrett

"When starting a conversation, don't overthink it. Simply ask a question or make a comment that relates to your surroundings and the current events." -Connell Barrett

Featured Guest

Connell Barrett
Founder and Executive Coach of Dating Transformation
Website:https://datingtransformation.com
Instagram:https://www.instagram.com/datingtransformation

Chapters:
00:00 - Introduction
00:32 - Transforming Lives: Genuine Connections with Connell
05:15 - Dating Sober to Success: Engaging Podcast Topics
08:25 - Navigating Dating Respectfully: Avoiding Objectification
13:23 - Genuine and Playful Approaches to Connecting
15:43 - The Wingwoman Advantage: Unlocking the Power of Trust in Dating
16:52 - Personalized Dating Advice: Website and Podcast Connection
20:11 - Driving Clients and Audience: SEO Success Story
22:23 - Seizing SEO Opportunities: The Power of Podcasts
24:33 - Making Content a Powerful Business Growth Tool
29:45 - Simple Questions and Authenticity: Positive Outcomes
33:41 - Bio to Discovery Calls: Podcast Reflections and Promotion
34:45 - Outro

Book a call with Molly: Discovery Calls
Molly Ruland: CEO & Founder ‌
Matt Billman: Operations Manager

Sponsored by : Heartcast Media
http://www.heartcastmedia.com

Welcome back to Camp Content! In this episode, we have a very special guest joining us, Kelly Feldkamp, the visionary behind Provention Plus. With a master's degree in exercise and wellness, Kelly has dedicated the last two decades to enhancing the well-being and mobility of manual labor and craft employees. Through her innovative Move Better program, she empowers these job site athletes to live pain-free and move with ease. Kelly's work not only brings cost savings to companies but also improves the overall quality of life for individuals, making their work more enjoyable. Join us as we delve into the significance of workplace health and wellness, the transformative impact of prevention, and the cutting-edge solutions offered by Provention Plus.
Quotes

"While not effective for everyone, most can find ways to boost their mood, work, daily experiences, and overall life quality." -Kelly Feldkamp

"I believe, above all, it's about people's emerging openness to the variety of wellness options that we are beginning to observe." -Kelly Feldkamp

Featured Guest

Kelly Feldkamp
Linkedin: https://www.linkedin.com/in/kellylynchfeldkamp/

Chapters:

00:00 - Introduction
00:19 - A Groundbreaking Founder's Story
04:15 - Therapy Techniques: A Pathway to Wellness
07:07 - Sciatica Pain and The Power of Progressive Healing
10:42 - Physical Therapy: Tailored Content for Pain Relief
16:52 - Balancing Technology with Human Strength
20:43 - A Cultural Shift: Openness to Wellness Options
24:03 - The Positive Cycle: Better Ratings, Insurance, and Employee Attraction
26:24 - The Essential Practice of Stretching
29:27 - Focus on Your Essential People: The Key to Success
29:56 - Outro

Book a call with Molly: Discovery Calls
Molly Ruland: CEO & Founder

Matt Billman: Operations Manager

Sponsored by : Heartcast Media
http://www.heartcastmedia.com

Welcome Campers! Get ready for another amazing episode here at Camp Content! We're thrilled to bring you an exceptional discussion on personal development and performance coaching. Our special guest is none other than Gina Mollicone-Long, a globally renowned expert in her field. With her impressive background in engineering and philosophy, Gina has empowered countless individuals through her extensive training and coaching expertise. As a master trainer in neuro-linguistic programming, hypnotherapy, and time-line therapy, she excels at unlocking the untapped potential of the mind. Brace yourself for Gina's invaluable wisdom and transformative techniques that will propel you towards greatness in entrepreneurship, leadership, and personal growth.

Quotes

"Change involves letting go of the status quo and embracing the potential for greater benefits. It applies to all areas, not just sports or coaching."- Gina Mollicone-Long

"Everything I teach doesn't replace your current coaching methods. Instead, it enhances what you're already doing, making it work faster and with less effort." - Gina Mollicone-Long

Featured Guest

Gina Mollicone-Long

Linkedin: Gina Mollicone-Long | LinkedIn

Chapters:

00:00 - Introduction
03:02 - Childhood: The Genesis of Coaching Journey
06:15 - Discipline and Mechanistic Thinking: The Engineering Influence
13:49 - Trio Focus: Entrepreneurs, Top Performers, and Unlocking Potential
20:11 - The Coaching Framework: Attachments and Repetition
22:52 - Linguistic Tools: The Key to Leadership and Change
26:57 - A Must for Aspiring and Certified Coaches
35:32 - The Power of Connections: Conquering through Unity
39:02 - Fusion of Mind, Matter, Logic, Science: Embracing Synchronicity
40:03 - Timeless Truths beyond Scientific Proof
43:54 - Outro

Book a call with Molly: Discovery Calls
Molly Ruland: CEO & Founder
Matt Billman: Operations Manager

Sponsored by : Heartcast Media
http://www.heartcastmedia.com

Welcome back to Camp Content, where we dive into all things related to content creation, marketing, and storytelling. In today's episode, we have a special guest joining us: Jules Dan, an email list management expert and copywriter extraordinaire. Jules will be sharing their journey, from starting a newsletter with just 25 subscribers to growing it into a thriving community of over 500 people. We will discuss his experiences working with clients, the challenges he faced when starting his remote journey, and the important lessons they learned along the way. Plus, Jules will reveal their secrets for successful email strategy and how to build strong relationships with your audience. You won't want to miss this insightful and inspiring conversation. So grab your notepad, get cozy by the virtual campfire, and let's dive into the world of content creation.

Quotes

"Focus on quality connections, not quantity, for a successful newsletter. Connect deeply with your audience and provide valuable content." - Jules Dan

"In a world of similar copy, creativity blooms outside the norm. Create unique and engaging content to stand out." - Jules Dan

Featured Guest

Jules Dan
Linkedin: https://www.linkedin.com/in/julesdan/

Chapters:

00:00 - Introduction
01:31 - From Aussie Gym Instructor to Email Copywriter
06:29 - Navigating Financial Constraints and Remote Work
10:13 - Copywriting and Strategy for Doubling Launch Results
13:01 - Improving Understanding of Copy Principles
18:17 - Training AI: Analyzing, Personalizing, and Humanizing
21:24 - The Dentist Dilemma: Convenience vs. Cost Savings
22:40 - Email Profits Roadmap: Assess, Attract, Implement
26:28 - The Authenticity of Podcasting vs. AI Content
30:01 - LinkedIn's Effectiveness and the Value of Quality Relationships
35:58 - Boosting Subscribers and Delivery Rate with LinkedIn Newsletters
37:12 - Continuous Learning, Data Gathering, and Sharing Thoughts
38:34 - Outro

Book a call with Molly: Discovery Calls
Molly Ruland: CEO & Founder ‌

Matt Billman: Operations Manager

Sponsored by : Heartcast Media
http://www.heartcastmedia.com

Hey campers! In today's episode of Camp Content, We are joined by Jay Aigner, The mastermind behind JDAQA. Jay shares insights into software quality assurance and its ties to content marketing, email marketing, and cold emailing. They discuss email deliverability, using secondary email domains for mass emailing, and the value of multiple sales channels. Jay also offers LinkedIn engagement tips and stresses the importance of building lasting client relationships.
Tune in for a content-packed episode with valuable tips for software testing and marketing strategies!

Quotes

"Quality assurance is not just about avoiding bugs; it's about ensuring a seamless user experience and building trust with your customers." -Jay Aigner

"Having a multifaceted approach to marketing and reaching potential clients is crucial for long-term success in business." -Jay Aigner

Featured Guest

Jay Aigner
Website: https://jdaqa.com/
Linkedin: https://www.linkedin.com/in/jayaigner/

Chapters:

00:00 - Introduction
03:07 - Assisting Companies with Software Testing - The Role of a JDAQA
04:02 - Navigating the Challenges of Software Testing
05:20 - Building Scalable Expertise - The Value of Long-Term Relationships
08:07 - Leveraging LinkedIn as a Vital Sales Channel
10:01 - Building Authentic Connections on LinkedIn
13:25 - Strategies for Email Warm-up and Cold Outreach
14:48 - The Art of Writing Effective Email Sequences
16:23 - Succeeding with Automation and Multichannel Approaches
18:16 - Staying Top of Mind in the Business World
21:47 - Overcoming Email Overload and Data Quality Issues
22:51 - Analyzing Open Rates, Low Replies, and Cost-Effective Outreach
27:54 - Outro

Book a call with Molly: Discovery Calls

Molly Ruland: CEO & Founder ‌

Matt Billman: Operations Manager

Sponsored by : Heartcast Media
http://www.heartcastmedia.com

Hey Campers! In this episode, We're exploring the intricate landscape of copywriting. Joining uis Sophia Dagnon, a seasoned B2B copywriter and digital marketing expert who specializes in social media and copywriting. Sophia is far from your typical copywriter—she's an expert in creating content that not only speaks to its audience but also prompts them to take action. As the leader of customer insights at Copy and Copy at Get Uplift, Sophia utilizes a unique blend of data analytics and emotional intelligence to craft compelling copy. This ensures that businesses don't just reach potential customers, but also connect with them on a deeper level, generating conversions, leads, and sales. Tune in as we dive deep into the craft of copywriting with Sophia Dagnon, revealing the keys to writing persuasive and impactful copy. Let's get started!

Quotes

"Your website is not just a storefront, it's a compass—guiding visitors clearly to their destination." -Sophia Dagnon

"Rather than testing elements, Focus on understanding what people truly desire. It's a strategy built on meeting real needs, not just hitting targets." -Sophia Dagno

Featured Guest

Sophia Dagnon
Website: https://getuplift.co/
Linkedin: https://www.linkedin.com/in/sophiadagnon/

Chapters:

00:00 - Introduction
02:10 - The Journey from Academia to Copywriting
03:09 - Melding Research and Strategy in Copywriting
04:25 - How Understanding Pain Points Drives Conversions
06:08 - A Universal CRO Strategy for Any Business
08:09 - Pain to Solution: The Backbone of Effective Strategy
10:07 - From Generic to Genuine: How Research Changed Our Strategy
13:57 - Tailoring Testing Methods to Your Business
16:30 - The Art of Decluttering: Removing Filler Words in Copy
18:35 - The Online Storefront: Directing Traffic with Clear Copy
19:17 – Conclusion

Book a call with Molly: Discovery Calls
Molly Ruland: CEO & Founder ‌
Matt Billman: Operations Manager

Sponsored by : Heartcast Media
https://www.heartcastmedia.com