The Anatomy of an Effective Blog Post [Rebroadcast]

Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. 

How? It's all about optimizing your website's location pages. 

This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking optimization practices and offering scanty information. As well as how your location pages can be your clinic’s digital ambassadors. 

Let's dive in and discover the essential elements that turn a mundane page into a robust, SEO-friendly location hub. 

Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn 

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)


https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google. 

A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So if you don’t currently have a GBP set up, you’ll want to get that done ASAP.

In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively. 

So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience. 

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn 

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)


https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024.  We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. 

In this episode, you’ll learn about: 

• New SEO and content marketing trends to help your business or clinic thrive online and off
• How to use AI and Chat GPT properly
• How virtual reality can make you stand out
• Why good links matter
• The importance of quality content
• What zero-click searches mean to your business 
• How to maximize your keywords
• And much more

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. 

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.

Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients. 

In this episode, you’ll learn about: 

• What questions to ask yourself regarding your homepage
• Tips to help you learn how your homepage is performing
• Important elements to have on your homepage
• What to know about your menu (navigation bar)
• How to make your CTAs stand out
• Homepage testimonial advice
• Tips to keep your visitors on your website
• And much more

Selected links and other resources related to this episode: 

• Propel Marketing & Design
• Propel Your Practice Podcast
• Book a Discovery Call
• What Should I Include on My Homepage? 
• The Ultimate Guide to Google Analytics 4
• 6 Google Analytics Metrics for Creating Better UX (User Experience) Design 
• New SEO & Content Marketing Trends You Need to Know
• How Do I Improve My Clinic’s Website Rankings?  

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! 

Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. 

Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. 

We’re going over the following: 

• Smart steps to set up your website
• Why you need Google Analytics
• Resources that make website building easier 
• What content should be on your website
• And much more

If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! 

Show Notes:

• [00:01:16] Will these tips be useful to me if I already have a website built?
• [00:02:06] What’s the first step in creating my clinic’s website?  
• [00:03:08] What kinds of website platforms are there?
• [00:04:45] What’s hosting, and do I need it?
• [00:05:17] What are some easier-to-use website platforms? 
• [00:05:49] What are the pros of using WordPress?
• [00:06:16] What does content for my website consist of?
• [00:07:08] What do I need Google Analytics for?
• [00:07:50] Who can help me design my logo or build my site?
• [00:09:22] What’s a good resource for checking my spelling and grammar? 
• [00:09:50] What are must-have pages I need on my website? 
• [00:11:41] Do you have something that can help me with SEO?
• [00:13:39] Can I use stock photography?
• [00:15:43] Should I put videos on my website?

Get more details - https://propelyourcompany.com/first-website/ 

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients.

Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

This is a special encore presentation of one of our most popular episodes from our podcast library.  

The four big online listings include (in this order):

• Google Business Profile
• Bing Places
• Apple Business Connect
• Yelp

If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. 

Now, let’s get to work on setting up your listings! 

In this episode, you’ll learn about: 

• Why your listings matter
• Resources to help you optimize your listings
• Tips to help you create great listings 
• Why you need good images for your listings
• Why you need to get Yelp reviews

Selected links and other resources related to this episode: 

• Propel Marketing & Design
• Local Listing Bundle
• Google Business Profile
• Apple Business Connect
• Bing Places for Business
• Why You Need to Invest Some Time in Your Apple Maps Listing
• A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
• A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
• Yelp SEO for Chiropractors & Clinic Owners
• How to Use Your Google Business Profile Listing to Generate New Leads
• What Every Chiropractor Needs to Know About Their Google Business Profile
• Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.

When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. 

This is a special encore presentation of one of our most popular episodes from our podcast library.

Let’s discuss:

• What SEO is
• Why SEO is important for the growth of your clinic
• How SEO works with paid ads and other marketing strategies
• The cost of SEO
• And more

Understanding why your clinic needs an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

This is a special encore presentation of one of our most popular episodes from our podcast library.  In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts. For complete episode details, visit: https://propelyourcompany.com/anatomy-blog-post/

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking?  On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it.  For complete episode details, visit: https://propelyourcompany.com/blogging-101/ 

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked questions and providing insights specifically tailored to the healthcare industry.  From patient engagement to enhancing your clinic's online presence, we'll cover all aspects of blogging that matter most to you.

⚡ Free Workshop + Bonus ⚡

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)

https://propelyourcompany.com/learn

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube