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    • Understanding Trump's 1980s Business Career through 'The Art of the Deal'The book 'The Art of the Deal' is a business journalistic account of Trump's life and career during the 1980s, not written by him, and an example of airport books promoting personal brand and business ventures.

      "Trump: The Art of the Deal" is a book written by Donald Trump and Tony Schwartz, published in 1988. The book's title is misleading as Trump did not write the content, and it is more of a business journalistic account of Trump's life and career during the 1980s. The book's cover design is notable, featuring a black background with gold letters and a photo of Trump in front of a New York City scene. The book is an example of a subgenre of airport books, which are low-effort celebrity memoirs, often written and read by people other than the CEOs on the cover. Other examples include books by Mark Cuban, Robert Herjovic, and Kevin O'Leary. These books are distinct from the Rich Dad Poor Dad genre and often serve as a way for celebrities to promote their personal brand and business ventures.

    • Trump's Attempt to Take Over Holiday InnTrump used underhanded tactics to try and take over Holiday Inn in the late 1980s, leading to debt and property sales for the company.

      It includes a lengthy photo insert section, featuring family photos, celebrities, and buildings Trump was involved with. Trump's voice is evident in the book, with its mixture of insecurity, resentment, and irrelevant information. One notable episode in the book is Trump's attempt to take over Holiday Inn in the late 1980s. Trump bought 5% of the company through backdoor channels and attempted a green mailing, asking Holiday Inn to buy back the stock at a premium. This was considered slimy at the time and is more or less illegal now. Trump's actions put Holiday Inn into debt and led to the sale of some properties. Overall, the book showcases Trump's deal-making style, which involves a mix of aggression, posturing, and negotiation tactics.

    • Lessons in Deal-Making from Trump's ExperiencesMaximize options, know your market, and enhance location are crucial deal-making principles. Confidence and determination can help overcome challenges, but questionable tactics may lead to financial struggles.

      He emphasizes the importance of maximizing options, knowing your market, and enhancing your location, among other deal-making principles. However, some of his tactics, such as illegally infusing a casino with cash to make a debt payment, were questionable and led to financial struggles for him and his companies. Despite this, his confidence and determination allowed him to bounce back and continue pushing for what he wanted. Overall, the book provides insights into Trump's deal-making mindset and offers lessons that can be applied to various aspects of life, even if not everyone is engaging in high-stakes real estate deals.

    • Trump's business successes and failures shaped by debt manipulation and thick skinTrump's business tactics, including debt manipulation and disregard for criticism, allowed him to grow his empire despite financial setbacks, but often left others bearing the risk.

      Donald Trump's business successes and failures were shaped by his ability to manipulate debt and the banking system, as well as his thick skin and disregard for criticism. Trump's aggressive business tactics, including personally guaranteeing debts and then delaying repayment during bankruptcy proceedings, allowed him to continue growing his business empire despite financial setbacks. This strategy, while legally sound, often left contractors, shareholders, and employees bearing the brunt of the financial risk. Trump's attitude towards criticism was also noteworthy, as he seemed to care more about positive public perception than objective truth or the feelings of his critics. Overall, Trump's business acumen, combined with his shrewd use of the media and his ability to manipulate public opinion, allowed him to weather financial storms and continue building his brand and wealth.

    • Trump's deliberate use of exaggeration and manipulationTrump's actions are not just instinctual, but a calculated and purposeful use of lies and manipulation to achieve his goals, fueled by his wealth and power.

      Donald Trump's actions and behaviors, as portrayed in his book "The Art of the Deal," can be seen as a deliberate and purposeful use of exaggeration and manipulation to achieve his goals, rather than mere instinct or distraction tactics. Trump acknowledges in the book that he uses "truthful hyperbole" to appeal to people's fantasies and create excitement around his projects. However, this conscious use of exaggeration extends to other areas, such as his handling of construction projects and even political issues like the Muslim ban. Trump's ability to get away with lying and manipulating situations to his advantage, due to his wealth and power, is a reflection of how power can corrupt and lead individuals to escalate their dishonest behaviors. Despite the common perception that Trump operates solely on impulses, this section of the book reveals a more calculated and purposeful approach to his dealings.

    • Donald Trump's role in real estate development was more about making deals than buildingTrump's reputation in real estate was built on deal-making and securing projects, not hands-on construction work

      Donald Trump's role in real estate development during the 1970s and 1980s was not as hands-on as one might assume. He acted more as a facilitator, connecting financiers, architects, and contractors, and promoting projects. An emblematic example is his failed attempt to develop a large plot on the upper west side of Manhattan, which was initially scuttled by the local community board but was later bought by Trump at the height of his success. This incident highlights how Trump's reputation as a real estate mogul was built on his ability to make deals and secure high-profile projects, rather than on his actual involvement in the construction process.

    • Upper West Side Residents Oppose Trump's DevelopmentLocal opposition led by wealthy residents prevented Trump from receiving tax breaks and forced him to accept a smaller proposal, boosting his public image as a self-promoting figure in NYC real estate.

      Donald Trump's proposed development of Television City in the mid-1980s, later renamed Trump City, faced significant opposition from local communities and powerful figures, including Mayor Ed Koch. The wealthy residents of the Upper West Side, including elderly gays and celebrities like Jerry Seinfeld, organized against Trump, successfully preventing him from receiving tax breaks and forcing him to accept a modest proposal for Riverside South. This experience catapulted Trump into the limelight as a controversial and self-promoting figure in New York City real estate. Despite facing financial difficulties due to his excessive debt from other ventures, Trump's ambition and self-promotion brought him significant media attention, ultimately contributing to his public image as a self-made celebrity developer.

    • Trump's tactics to evict tenants at 100 Central Park SouthTrump used intimidation and manipulation to evict rent-controlled tenants from 100 Central Park South, including threatening demolition, decreasing essential services, and obtaining private information.

      Donald Trump's ability to manipulate and intimidate, even those whose job it is to remain objective, is a recurring theme in his business dealings. An example of this can be seen in his attempts to evict tenants from 100 Central Park South in the 1980s. Trump wanted to demolish the building to make way for a luxury development, but the rent-controlled tenants refused to leave. In response, Trump threatened demolition, decreased essential services, and instructed employees to obtain private information about the tenants. According to lawsuits filed by New York City and New York State, these actions were far more sinister than Trump's self-described efforts to save money. Despite facing opposition, Trump continued to move forward with his plans, demonstrating a willingness to use underhanded tactics to achieve his goals. This pattern of manipulation and intimidation has been a consistent aspect of Trump's business career.

    • Trump's Contentious Business Practices at 100 Central Park SouthDuring the 1980s, Trump faced backlash for demanding tenants undo renovations, turning off utilities, and evicting them without proper notice. Legal battles ensued, but Trump ultimately declined housing refugees to avoid further controversy.

      During the 1980s, Donald Trump faced backlash for his business practices at 100 Central Park South. He demanded that tenants undo renovations made to their apartments or face eviction. Tenants claimed he turned off utilities, allowed a rodent infestation, and did not provide adequate notice before moving to evict them. Trump sued the tenants and their lawyers for extortion and racketeering, but the case was dismissed. Trump then attempted to house homeless people in vacant apartments to scare off tenants, but faced criticism for the move. He ultimately declined an offer from a group of Polish refugees to use the apartments due to potential legal complications. The controversy resulted in significant negative press for Trump.

    • Trump's business success justifies his misconductTrump's business acumen allows him to pivot and succeed despite personal grievances and regulatory obstacles, shaping both his business and political career.

      That Donald Trump, as portrayed in the book, comes across as a successful businessman who justifies his misconduct through the lens of business success. He opposes regulations, such as rent control, not based on a consistent ideology but due to personal grievances. Trump's actions show an ability to pivot when faced with obstacles, which has contributed to his success in business and politics, even when he fails to achieve his initial goals. Despite his reputation as a pro-business figure, Trump's approach to the economy is characterized by a more hawkish trade regime and an acceptance of government intervention. Ultimately, Trump's business success and political ideology are intertwined, with his ability to navigate bureaucracy and politics being a key factor in his accomplishments.

    • Donald Trump's Business Career: Government Subsidies, Political Connections, and CharismaDonald Trump's business success was rooted in government subsidies, political connections, and his charisma as a celebrity entrepreneur. However, his presidency was marked by numerous conflicts of interest and ethical dilemmas.

      Donald Trump's business career was built on government subsidies and political connections, and he approaches problem-solving by hiring the best people and putting pressure on them. He struggles to view corruption as a systemic issue and instead sees it as an opportunity for entrepreneurship. Trump's celebrity as a businessman emerged in the late 20th century, with figures like Lee Iacocca paving the way by turning around struggling companies and becoming the public face of their brands. Despite the seemingly mundane nature of real estate development, Trump's charisma and business acumen made him a celebrity, setting a trend for future high-profile CEOs. However, Trump's confusion of public office for personal gain led to numerous conflicts of interest and ethical dilemmas during his presidency.

    • The 1980s: Trump's Beginnings as a CelebrityTrump's celebrity status emerged in the 1980s, fueled by self-promotion and media's willingness to present him as a successful businessman, despite questionable behavior. This laid the groundwork for his licensing empire and eventual political career.

      Donald Trump's rise to fame and celebrity status can be traced back to the 1980s when business leaders, including figures like Lee Iacocca and Jack Welch, began to embody the persona of influencers. Trump, inspired by Iacocca's celebrity and success with his autobiography, began to manufacture his own celebrity through self-promotion and manipulation of the business press. The media's willingness to present Trump as a successful businessman, despite his questionable behavior, allowed him to build a public reputation that was not based on his actual business accomplishments. This period marked the beginning of Trump's obsession with celebrity and the use of his name to license products and services, ultimately leading him towards a career in politics as the most famous person he could be. The media's failure to hold Trump accountable for his behavior and present him truthfully to the public is a significant aspect of this story. Regardless of one's political views, it's clear that Trump's success in manipulating the media and building a public persona is a striking example of the power of celebrity and the media ecosystem that enables it.

    • Donald Trump's influence on politics through media attention and perception manipulationTrump's unique personality and the overlap of politics and celebrity culture propelled him into the White House, despite concerns about character and policies. His influence continues to shape the political landscape.

      Donald Trump's ability to attract media attention and manipulate public perception played a significant role in his rise to politics. His unique personality traits and the increasing overlap between politics and celebrity culture created a perfect storm that propelled him into the White House. Despite concerns about his character and policies, the media continues to give him attention, further enriching him. As we look towards the future, it seems likely that Trump will continue to be a dominant figure in American politics, shaping the narrative and leaving us wondering what a Trump-led America will look like in the years to come. Whether we call it "Trump's America" or "America by Trump," one thing is certain - his influence on our political landscape is undeniable.

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    The Art of the Deal

    The Art of the Deal

    Before Donald Trump became America's most prominent politician and birth certificate inspector, he spent his days making everyone in New York City slightly uncomfortable. Michael and Peter discuss "The Art of the Deal," Trump’s 1987 bestseller chronicling his exploits as a celebrity slumlord.

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    The Identity Trap

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