The bridge

🚀 Resources 

1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 

2. Check out Simo's latest articles from his blog: 

• Monitoring Your Server-side GTM Setup
• Consent Mode V2 for Google Tags

3. New Team Simmer video about how to monitor your server-side setup

4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson

5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Episode Resources:

Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.

Latest from Juliana Jackson:

• Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success
• Data Contracts Explained - by Doug Hall and Arman Didandeh
• Mastering the Art of Adaptability in Marketing and Analytics - article by Juliana Jackson
• Outsider Thinking in the Age of AI - article by Jason Packer featuring Juliana Jackson

Latest from Simo Ahava and Simmer:

• Sign up for the Simmer newsletter for industry updates and technical marketing news
• How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo Ahava
• JOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben Kqiku

Connect with Charles Farina on Twitter or Linkedin

The book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and Software

Tools and vendors mentioned:

• PiwikPro
• Amplitude
• Customer Journey Analytics (Adobe)

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• NEW Server Side Course by TeamSimmer (super super updated)
• Listen to Josh Silverbauer's album "Universal Sunset" here
• Join MeasureSlack
• U of Digital Newsletter
• Connect with Myles on Linkedin or on Twitter

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• NEW Server Side Course by TeamSimmer
• Juliana's latest article: Introduction to Natural Language Processing and its business applications
• Hugging-Face Zero-Shot Classification
• Check out MeasureSummit 2023 to hear Juliana and Simo speak about Natural Language Processing and, respectively, Server Side Tagging in 2023
• Connect with Timo Dechau (LinkedIn)
• The book that tells you everything you need to know about Event Data - by Timo Dechau
• DeepSkyData Courses about event tracking and more
• Timo's Substack
• What is beyond event data - article by Timo Dechau
• Timo Dechau's Youtube Channel

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?
• NEW Server Side Course by TeamSimmer
• GA4 BigQuery Course by TeamSimmer
• Juliana's latest article: Introduction to Natural Language Processing and its business applications
• Learning resources for Google Cloud (with LABS)
• GA4 BigQuery Resources
• Mode Analytics SQL course
• Connect with Khrystyna Grynko
• Khrystyna's Grynko's Medium

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• Simo's latest article: Just breathe
• Server Side Course by TeamSimmer
• Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available)
• Technical Marketing Guide by Juliana
• Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian Grigore
• The Bridge Danish TV Series
• GA4 Academy

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.

Articles mentioned:

• Transformations in GTM
• Dear Google Analytics 4

Connect with Talia:

• LinkedIn
• Twitter: @TaliaGw
• YouTube: @TaliaWolf
• CRO Training
• Newsletter

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

• Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.com
• Dear Google Analytics 4 article by Simo Ahava
• Server-Side Articles from Simo Ahava
• GA4 Discord Community
• Growth Savvy Website
• Join the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.
• Connect with Magda on LinkedIn

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

Goodies mentioned in the episode:

• Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases
• Mastering CSS Selectors (Course)
• Google Tag Manager Skill Test by Team Simmer
• Technical Marketing Guide - article by Juliana
• How to audit a GTAG implementation for GA4 - article by Juliana
• Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer
• Join Test & Learn Community
• Connect with Jim on Twitter or Linkedin
• MMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.
• Measure UP Podcast - Jim's podcast about marketing measurement.
• Robyn - Meta'sJim's open source package (in R) for Marketing Mix Modelling
• Lightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

• Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. 
• Check out the new CSS Selectors course by Simmer
• Gtag Audit for GA4 Article by Juliana Jackson
• Connect with Karolina here

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.