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    The Business Behind Test Prep Tutoring | Ep 475

    enDecember 20, 2022
    What are key factors for succeeding in tutoring businesses?
    How can group sessions increase profits in tutoring?
    What specific strategies help attract initial clients?
    What income potential exists for a tutoring business?
    How can social media be used to grow a tutoring business?

    Podcast Summary

    • Start a profitable test prep and tutoring businessFocus on outcomes, offer group sessions, and help students improve test scores for financial success while balancing other commitments.

      Starting a profitable business, such as test prep and tutoring, is possible even for students or individuals with limited time, requiring no inventory, physical location, or significant startup costs. The key to success lies in focusing on the outcome rather than selling hours of tutoring. By offering group sessions, or semi-private tutoring, you can charge less per student but serve more, increasing profits. This business model can lead to earning over $400,000 per year, surpassing the income of the top 1% in the United States. By providing value and helping students improve their test scores, you can significantly impact their future earning potential. College was the original business opportunity, and as a tutor, you can capture a portion of this opportunity by helping students move up tiers. This time-constrained, profitable business model is an attractive alternative for those seeking financial success while balancing other commitments.

    • Start a small group tutoring business for personalized attention and cost savingsRun a tutoring business with 8 students, each paying $35/hour for $1100/day. Provide value, sustain with 50 students 3x/week.

      Running a small group tutoring business can be an effective and profitable venture. With a group of 8 students, each paying $35 per hour, you can make $1100 a day for just 4 hours of work. This model offers personalized attention and optimization of time while keeping costs lower than one-on-one tutoring. The business can be set up at free libraries or community centers, and you only need 50 students paying three times a week to sustain it. This model provides an opportunity for good students to earn more than they would by becoming a doctor without the need for extensive education and loans. Additionally, the tutoring sessions can be extended for extra pay if desired. The key to success lies in providing added value to students, who stand to benefit from increased earnings potential due to better education.

    • Improve test scores and start a successful test prep businessConsistent practice and pattern recognition lead to improved test scores and a profitable test prep business

      With a solid understanding of the material and consistent practice, anyone can significantly improve their test scores, leading to valuable opportunities and high earnings in the test prep industry. The input-output equation is clear: the more problems one solves, the better their scores will be. This business model requires minimal capital and resources, making it an attractive opportunity for those with good academic backgrounds and a motivation to help others succeed. Through personal experience, the speaker demonstrated the power of pattern recognition and dedication to problem-solving, leading to above-average test scores and a successful business venture.

    • Start a tutoring business to earn more per hourTutors can increase earnings significantly by teaching multiple students at once, allowing for potential growth and expansion, and providing an alternative to expensive college education

      Starting a tutoring business can be a profitable opportunity, allowing individuals to potentially make more money per hour compared to traditional 1-on-1 tutoring models. By scaling the business and having others teach students, tutors can increase their earnings significantly while maintaining good margins. For instance, instead of making $240 from 4 hours of 1-on-1 tutoring at $60 an hour, a tutor could teach 8 students simultaneously and make $1,100. This model not only provides financial benefits but also allows for potential growth and expansion. Additionally, tutoring can be a viable alternative to the high costs and time commitment of a college education.

    • Attract underpaid teachers for tutoring sessions with higher hourly ratesOffer after-school tutoring sessions at a premium rate to attract underpaid teachers, price packages based on problems to be completed, and encourage students to spread the word to grow your business.

      By offering after-school tutoring sessions at a higher hourly rate, you can attract teachers who are currently underpaid and have them tutor students instead of teaching regular classes. This approach can result in a higher earning capacity for both the teacher and the tutor, as well as improved student test scores. To sell this service effectively, it's recommended to have students commit to a certain number of sessions and problems to be completed. For instance, every 1,000 problems solved statistically leads to a 20-point increase in test scores. By determining how many problems a student needs to complete to reach their desired score increase, you can price the package accordingly. Additionally, offering a discount for prepaid packages can be an effective sales strategy. For example, if a student needs to complete 4,000 problems to reach their goal, a 3-month package with 12 sessions per month would cost $35 x 12 x 3 = $1,248. By offering a $5 discount per session for prepaid packages, the price drops to $1,193. To maximize reach, encourage students to tap into their networks and spread the word about your tutoring services. This can be done through word of mouth, flyers, or social media. By leveraging the power of personal connections, you can attract more students and grow your tutoring business.

    • Effective Referral Strategies in Education SectorProvide value, ask for referrals subtly, and use reverse incentives to keep clients engaged and motivated in education sector.

      Utilizing a referral strategy can be an effective way to grow a business, particularly in the education sector. This can be achieved through direct messaging on social media platforms, reaching out to parents and adults, and offering a free session to demonstrate the method's value. The initial consultation serves as a half assessment and sales pitch, allowing potential clients to see an immediate improvement and increasing the likelihood of conversion. Additionally, providing reverse incentives, such as requiring homework and billing for non-completion, can motivate clients to engage fully and ultimately achieve better test scores. At the end of the session, requesting feedback, testimonials, and referrals in exchange for the free consultation ensures that the business continues to grow and improve. Overall, the key is to provide value, ask for referrals in a non-pitchy way, and use reverse incentives to keep clients engaged and motivated.

    • Start with free services and referralsOffer first 10 clients free services, ask for referrals, use testimonials to attract more clients, and offer incentives for referrals or prepayment.

      Starting a business requires hustle and creativity. To get your first 10 clients, offer your services for free and ask for referrals. Use testimonials to attract more clients and offer incentives for referrals or prepayment. Post testimonials on social media and engage with potential clients through direct messages. Once you have a solid base of clients, you can start charging. Remember, the more value you provide, the more you can charge. Use social media to share tips and hacks related to your business, and interrupt with testimonials to showcase your results. Always look for opportunities to provide additional value to your clients and build relationships. While reaching out to people you don't know and running ads are other ways to grow your business, leveraging your network of referrals is a great place to start.

    • Start a tutoring business for athletesIdentify a niche market, offer specialized tutoring, and expand through word-of-mouth for high earnings with minimal investment and risk.

      Starting a tutoring business with a focused approach can lead to high earnings with minimal investment and risk. By identifying specific groups of students, such as athletes, and offering tutoring services to them, you can quickly expand your business through word-of-mouth. This can result in a top 1% earning income within six months, even with just one teacher working for you. However, if you aim for even greater growth, you can hire more teachers and increase your earnings exponentially. With this model, you can potentially make $1,000,000 a year with part-time employees, while avoiding the debt and time commitment of a college education. Ultimately, the success of this business model depends on your willingness to hustle and embrace potential embarrassment, as well as your ability to compare the long-term benefits of this business to the costs and opportunities lost by pursuing a college degree.

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    Allocating Capital

    Allocating Capital

    Some people enjoy tutoring and aren’t interested in growing a company and hiring employees, which I understand. You might like driving around to people's houses and doing in-home sessions. But eventually, like when you're 80 or 85, you're going to want to stop tutoring. You're going to want some retirement funds, and planning on Social Security might not be a good bet.


    It’s a good idea to save 5% to 10% of your earnings and reinvest that back into your business, if you want to grow your business. Or if you don't want to hire anyone, you can still invest 5% to 10% of your earnings into a Fidelity account or Vanguard fund. Set up an IRA or Roth IRA. Do some research on those. They can end up generating tax free earnings. I would recommend looking into a Roth IRA, that seems like a pretty good option for most people. 


    What you do with the money you save depends on how active you want to be. A good place to start is buying some index funds. The Total S&P 500 Vanguard index fund is good. Stick some money into there every month. Eventually you'll be surprised at compound interest. It's the eighth wonder of the world, as Einstein said. You start with some income from your tutoring, and then eventually your investment income might be greater. At that point you can still keep doing the tutoring, because you enjoy it. Or not. 


    Most of us get into tutoring because we like helping others and want to make a difference. And that’s great. But it's also good to think about ourselves and our families. Putting some money away in case a catastrophe happens is a very good idea. 


    If you want to be more active, you could buy some shares of companies, like Facebook, Microsoft, and Berkshire Hathaway as long term holdings. Buy some and hold it for 50 or 60 years. It's probably going to be worth a lot more at that point than it is now. Especially some of those strong companies with a moat that aren't going anywhere. There are thousands of people right now working at Microsoft, trying to make a better company. And if you own some shares, they are literally working for you. Even the CEO.