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    The color monopoly

    enJuly 20, 2024
    What sparked Stuart Simple's investigation into Pantone's color system?
    How did the Pantone Matching System affect designers in the 1960s?
    What controversy arose from Pantone's subscription model in 2022?
    Who were the hosts of the NPR episode discussing Pantone?
    What are the implications of Pantone's monopolistic control over color communication?

    Podcast Summary

    • Pantone's MonopolyPantone's monopoly over color communication led to controversy when they began charging for access to their color palette, disrupting artists and designers.

      The story of Pantone's rise to industry standard for color communication is a tale of innovation, monopoly, and the power of standardization. When artist Stuart Simple lost access to Pantone's color palette due to a new subscription model, he was inspired to investigate the origins and implications of this color language. Pantone's dominance began with Larry Herbert's invention of the Pantone Matching System in the 1960s, which provided a universal color language for designers. Over time, Pantone's influence grew, and they became the go-to resource for color communication. However, their monopolistic control led to controversy when they began charging for access to their color palette, causing widespread disruption for artists and designers. This incident highlights the importance of understanding the power dynamics behind industry standards and the potential consequences when they are monopolized.

    • Color standardization in printing industryIdentifying a need for standardization and strategically approaching industry players led to the widespread adoption of Pantone color standard in the printing industry, revolutionizing the way colors are communicated and reproduced.

      Persistence and a well-thought-out standard can lead to industry-wide adoption, even when starting small. In the 1960s, Larry Herring identified the need for a universal language for color in the printing industry. Due to the inconsistency of matching colors from various references, he aimed to create a standardized set of shades. After developing 500 ink recipes for commonly used colors, he strategically approached smaller ink manufacturers to adopt his Pantone color standard. This grassroots approach allowed the standard to gain traction, eventually leading to network effects and industry-wide adoption. The success of Pantone's color standard revolutionized the printing industry by providing a consistent and reliable way for designers, printers, and manufacturers to communicate and reproduce colors.

    • Pantone color systemThe Pantone color system revolutionized communication and use of color through standardization, resulting in a lucrative monopoly for Pantone and integral role in industries like fashion and design.

      Larry Herbert's Pantone Color System revolutionized the way industries communicate about and use color through standardization. Starting in the US and expanding globally, Pantone owned the rights to this system due to a court ruling that recognized it as a protectable and copyrightable arrangement of colors. This monopoly has proven lucrative for Pantone and is integral to various industries, including fashion and design. The case of Pantone vs. Peritone set a precedent for the ownership of industry standards and showcases the importance of innovation and intellectual property in business success.

    • Pantone color systemThe Pantone color system is a critical tool for color communication in various industries, but its high cost and the need for frequent updates make it a significant investment, and relying on a single entity for color needs can have consequences.

      The Pantone color system is a crucial tool in the fashion industry and beyond, providing a universal standard for color communication. The thick binder books full of fabric swatches serve as the definitive authority on color, but their high cost and the need for frequent updates make them a significant investment. In 2022, a dispute between Pantone and Adobe led to the disappearance of Pantone colors from Adobe software, causing widespread panic among designers. Pantone responded by requiring a monthly subscription fee for access to the digital palettes. This incident highlighted Pantone's control over the standard and the potential consequences of relying on a single entity for color needs.

    • Pantone monopolyThe Pantone color system's monopoly raises questions about fair business practices and the potential for a free, open color standard as an alternative, despite significant implementation costs

      The Pantone color system, while valuable for creating efficiency and consistency in the industry, raises questions about monopolies and fair business practices when a single company holds a standard that is essential for many businesses. Stewart, the creator of a free alternative color palette called Freetone, has faced legal uncertainty but sees it as an act of civil disobedience, sparking a debate about whether an open, free color standard could be a viable alternative. While the idea is appealing, the cost and infrastructure required for implementation are significant. Pantone defends its position as the industry leader, but critics argue that the lack of competition can lead to unfair monopolies. The story also touches on the potential for custom colors and the lengths some companies go to secure their unique hues. Ultimately, the Pantone saga highlights the complexities and controversies surrounding the economics of standards and the power dynamics at play.

    • Ocean resourcesThe oceans, covering most of the Earth, are rich in resources beyond their blue appearance, and their value extends beyond just being a source of water. NPR encourages listeners to share their thoughts on ocean resources through a survey.

      The vastness and significance of the world's oceans. The planet is primarily covered in water, but its value goes beyond just being blue. The hosts pondered the idea of the oceans being rich in resources, such as gold, but also acknowledged the need for considering the perspectives of all, including those with colorblindness. This episode was a collaborative effort from a team of dedicated individuals, including Willa Rubin, James Snead, Jess Jang, Sarah Juarez, Debbie Daughtry, Carl Kraft, Alex Goldmark, Mary Claire Pete, Peter Hayden, Kelly James, Dan Johnston, Avery Truffleman, Lori Pressman, Hilary Taymore, and Jody Rosen. Their roles ranged from production to fact-checking and engineering. The hosts, Sam Yellowhorse Kessler and Jeff Guo, reminded us that this is NPR, and they appreciated your listening. The episode ended with a call to action, inviting listeners to share their thoughts and ideas through a survey link in the show notes.

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