The Content Byte Summit - why you need to be there!

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche.

During our conversation, Eman talks about:

• What it takes to create a great email campaign
• Mistakes that business owners and copywriters often make when creating email campaigns
• How to not sound sales-y in your emails
• Using storytelling in emails to create more powerful and memorable campaigns
• Where she finds her clients

Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ 
Find Rachel www.rachelsmith.com.au 
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating!

We talk about:

• What Web 3 is and how it relates to content marketing
• The tools you need to understand it
• How it affects freelancers
• How to prepare yourself for this new frontier
• Working with agencies

Find Bec through her website: https://www.rebeccahaddad.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ 
Find Rachel www.rachelsmith.com.au 
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book.

Jess talks about:

• How beginning as a visual merchandiser influences her work
• Discovering writing later in her career
• How relationships help to build a pipeline of steady clients/editors
• Why she wanted to branch into photography
• How her book came about and its long journey to publication

Connect with Jessica at https://www.jessicabellef.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com     

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients.

Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success.

She talks about:

• Moving from consumer magazines to content work
• What makes a successful freelancer
• Offering strategy to clients
• What she's learnt as an editor and then moving on the other side
• How she's found balance in her life and career since moving to Port Macquarie

Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about:

• Domain authority with search engines and what that means
• Keywords, search traffic and backlink strategies
• And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines

It's a great way to understand new developments in SEO and to demystify it all. So much to learn!

Connect with Abbey & Courtney:

Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ 

Website: https://duocollective.com/ 

Instagram: https://www.instagram.com/duo.collective/ 

Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe  

DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap

4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au   
Find Lynne www.lynnetestoni.com   
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration.

We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. 

We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about:

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. 

Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about:

• Why she loves the 'laptop lifestyle'
• Working with Copyhackers and how it set her up for success
• Going viral in the copy world
• Why she loves working for herself
• How solving problems for clients is the key to success
• Why you should work on your business regularly
• The skills you need for 2024

Connect with Abi here: https://www.aptcontent.co.uk/ 

or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/ 

Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/  
Find Rachel www.rachelsmith.com.au 
Find Lynne www.lynnetestoni.com 
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. 

He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!).

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ 

Bluewire Media can be found at: https://www.bluewiremedia.com.au/

Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests.

We chat about:

• What we learned from organising our first Summit
• Our favourite guests from the year
• Keynote speaker Ed Gandia's concept about 'moving up the value chain' in our content offering
• What we love about podcasting
• The powerful lessons we learned from Emma Grey's novel about grief
• Charlotte Wood's chat about her novel and how an award helped her to create a viable career in fiction writing

Melanie Padgett Powers' podcast with her Summit takeaways is here: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ 

Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au          
Find Lynne www.lynnetestoni.com                
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including:

• Owning a business from a young age
• Creating branded podcasts
• How do you serve an audience
• Realism in storytelling for brands
• Being prepared for change as your business grows

Find Rachel www.rachelsmith.com.au         

Find Lynne www.lynnetestoni.com               

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co