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    The Demon Spread

    enJune 21, 2024

    Podcast Summary

    • Internet Slang and MargarineThe influence of cultural and economic forces on language and consumer behavior is evident in the spread of internet slang and the history of margarine.

      The language of the internet, known as "brain rot," is influencing children in middle school, with words like "Riz" and "skippity" becoming common in their vocabulary. Meanwhile, in history, the production of margarine faced similar controversy and resistance, particularly from the dairy industry in the late 1800s. The dairy industry, which was a significant economic engine, especially in states like Wisconsin, used its influence to protect its profits by passing laws and regulations that made margarine more expensive and less accessible. The parallels between the spread of internet slang and the history of margarine illustrate the power of cultural and economic forces shaping language and consumer behavior.

    • Dairy Regulations and Consumer PreferencesHistorically, regulations and consumer preferences shaped the dairy industry, with Wisconsin and California leading the way. California surpassed Wisconsin as the top dairy producer due to size and resources, while Wisconsin enacted laws restricting margarine use. Today, focus is on maintaining a healthy gut microbiome and financial literacy.

      The history of dairy production in the United States, particularly between Wisconsin and California, is marked by interesting regulations and consumer preferences. California surpassed Wisconsin as the country's leading dairy producer in the 1990s due to its size and resources. In the late 1800s, Wisconsin and other states enacted laws restricting the production and sale of margarine, trying to discourage its use by making it unappealing through color restrictions. However, it was ironic that butter itself was often dyed yellow to maintain a consistent color. Jerry Apps, a professor born and raised on a Wisconsin farm, shared his personal experiences growing up with a strong anti-margarine sentiment in his household. In the present day, the focus has shifted to maintaining a healthy gut microbiome, with products like Seeds DSO1 Daily Symbiotic offering support. Additionally, financial literacy is an essential skill for children and teens, which can be fostered through tools like Greenlight, a debit card and money app designed for families. Reflecting on the discussion, it's fascinating to see how historical regulations and cultural norms have shaped our relationship with dairy products, while also recognizing the importance of understanding financial literacy and gut health in the modern world.

    • Consumer DemandDuring times of scarcity, consumer demand can lead to the availability of affordable alternatives. In modern times, apps like Greenlight offer financial education and chore management, catering to parents' demands for convenience and financial literacy for their kids.

      The Greenlight app not only offers financial education tools for kids but also allows parents to set up chores. Meanwhile, in history, the demand for margarine increased during times of scarcity, such as World War II, due to its affordability and convenience. Fran Anderson, a passionate lobbyist from Wisconsin, led a group called the Wisconsin Federation of Women's Clubs, who fought to make yellow margarine available in their state despite dairy industry opposition. This story illustrates the power of consumer demand and the lengths people will go to for desired products. In the modern world, the Greenlight app offers a similar convenience for parents looking to teach their kids about financial responsibility while managing household chores.

    • Yellow Margarine Controversy in WisconsinDuring the 1960s, people defied a ban on yellow margarine through smuggling and protests, which ended when a blindfolded taste test failed to distinguish between butter and margarine, leading to the ban's repeal.

      During the 1960s in Wisconsin, there was a significant controversy surrounding the ban on yellow margarine. People, including housewives and members of the Wisconsin Federation of Women's Clubs, defied the law by smuggling yellow margarine, leading to arrests and protests. Some saw it as a matter of personal choice and affordability, while others viewed it as an absurdity. A pivotal moment came when a senator organized a blindfolded taste test in the legislature, which failed to distinguish between butter and margarine, leading to widespread publicity and laughter. The ban was eventually lifted in 1967, bringing an end to this long-standing controversy. Fran Anderson, a key figure in the fight against the ban, moved on to other causes, including combating pornography.

    • Future of refrigeration, TraditionThe future of refrigeration may move away from traditional refrigerators towards keeping certain foods fresh at room temperature, but traditions like serving butter instead of margarine in Wisconsin restaurants still persist

      The future of refrigeration might not involve refrigerators at all, as new technologies allow certain foods to stay fresh at room temperature for extended periods. Meanwhile, a seemingly outdated law in Wisconsin still prohibits serving margarine as a substitute for butter in restaurants unless specifically requested. Despite the state's reputation as a dairy hub, none of the restaurants contacted serve margarine regularly. These stories illustrate the potential for unexpected changes in everyday life and the enduring power of tradition. For more intriguing conversations and thought-provoking topics, tune in to Gastropod and PS.

    • Milk labeling debateThe debate over plant-based milks using the term 'milk' highlights the power of language and potential disputes between industries and consumer preferences

      While some outdated laws, like Wisconsin's polio laws, may seem amusing or obsolete, they can still spark controversy and lead to new debates. A current example is the ongoing argument between the dairy industry and producers of plant-based milks over the use of the term "milk." In 2011, a representative tried to repeal an old law, but it didn't succeed. More recently, the FDA issued a recommendation allowing plant-based milks to continue using the term, which has upset the dairy industry and even led to a proposed bill called the Dairy Pride Act. This legislation aims to restrict the use of the term "milk" to products derived from lactyl secretion and obtained by milking hoved mammals. The debate highlights the power of language and the potential for ongoing disputes between industries and consumer preferences.

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