The Future of Podcasting with Darrell Calton | Marketing Expedition Podcast

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.

00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:53 Matt’s Background

01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?

12:07 - 14:45 Welcome to the show, Matt!

14:46 - 18:23 Narrowing Focus in Marketing Services

18:24 - 20:04 Creativity in Art and Marketing

20:05 - 21:07 Defining a True Niche

21:08 - 25:50 Marketing and Building Relationships through Podcasting

25:51 - 27:09 The Impact of Podcasting

27:10 - 31:37 Story Brand Framework

31:38 - 34:14 The Importance of Clarity in Marketing

34:15 - 40:10 The Value of Mentorship

40:11 - 45:18 The Challenges for Young Marketers

45:19 - 46:15 Visit: https://bankercreative.com/

46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

46:45 – 47:32 Join The Marketing Expedition Podcast today!

#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.

00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:07 Reenita’s Bio

02:08 - 10:26 Marketing Essentials Moment: Video Marketing

10:27 - 16:24 Reenita, welcome to the show!

16:25 - 18:46 Writing for audio and screenplays

18:47 - 22:17 Audio as a storytelling medium

22:18 - 25:24 Evolving methods of promotion

25:25 - 29:33 Discovering book awards and reviews

29:34 - 32:59 Constantly being present

33:00 - 35:04 Finding the right representation

35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 

36:36 - 40:19 Embracing artificial intelligence

40:20 - 45:11 AI voices and voice acting

45:12 - 51:12 Motivation in the writing industry

51:13 - 54:03 Fiction storytelling mastery

54:04 - 58:42 Writing stories for younger audiences

58:43 - 59:19 Expanding storytelling beyond stereotypes

59:20 – 1: 00:23 Visit: https://reenita.com/

1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:01:33 – 1:02:20 Join The Marketing Expedition Community today!

#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting

00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:56 Christina’s Background

01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines

10:50 - 14:24 Christina, welcome to the show!

14:25 - 16:17 The Impact of Podcasts on Business

16:18 - 20:05 Tracking ROI from Podcast Guesting

20:06 - 23:16 The Importance of Sharing Podcast Episodes

23:17 - 27:55 Building Relationships with Podcast Hosts

27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth

31:05 - 33:15 The Evolution of Podcasting

33:16 - 34:17 Hashtag Strategy in Publicity

35:08 - 43:56 When to Hire a Publicist?

43:57 - 47:46 The Growth of Podcast Listening

47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com

49:04 - 50:32 Maximizing Podcast Guest Appearances

50:33 - 57:07 Encouragement to Embrace Podcast Opportunities

57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

58:50 - 59:37 Join The Marketing Expedition Community today!

#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.

00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:12 Welcome to the show, Drew!

01:13 - 01:49 Celebrating the 200^th Episode

01:50 - 04:30 Drew’s Background and Meeting Rhea

04:31 - 07:29 Challenges in Seattle and Moving Back to Boise

07:30 - 10:02 Starting a Business and Marriage

10:03 - 12:46 Origin of the Name Peppershock

12:47 - 16:20 Building Brand Recognition

16:21 - 19:14 First Successful Client Project

19:15 - 22:57 Hiring Employees and Expanding Offerings

22:58 - 26:58 Understanding Audience and Marketing Impact

26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

28:01 - 33:04 Targeted Advertising and Connected TV

33:05 - 38:50 Marketing Advice and Business Growth

38:51 - 42:30 Understanding Accounting and Finance

42:31 - 42:21 Distinguished Alumni Recognition

42:22 - 46:30 Recognizing Long-Term Clients and Team Members

46:31 - 47:50 Family Support and Work-Life Balance

47:51 - 49:03 Peppershock Media and The Marketing Expedition Community

49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

51:20 - 52:05 Join The Marketing Expedition Community today!

#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising

Founder and Fire Chief, Lynette Hoy, has a core value of community service, which is reflected in the many heart-based projects that Firetalker PR supports. She is a strong advocate for the American Cancer Society, serving on committees for events, managing event promotion, and public relations

00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:49 Lynette’s Bio

01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?

07:16 - 09:37 Lynette, welcome to the show!

09:38 - 14:05 Success Stories and Client Impact

14:06 - 19:35 AI-Generated Content Ethics

19:36 - 21:20 Accountability in Leveraging Technology

21:21 - 26:36 Shifting Work Preferences and Connection

26:37 - 31:41 Building Meaningful Connections in Business

31:42 - 34:04 Networking Strategies

34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.

34:55 - 40:57 Optimizing your LinkedIn profile

40:58 - 43:04 Entrepreneurial trends and leadership

43:05 - 47:00 Publicity Strategist

47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop

49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

50:53 - 51:41 Join The Marketing Expedition Community today!

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.

00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:24 David’s Background

02:25 - 14:53 Marketing Essentials Moment: Educational Marketing

14:54 - 16:25 David, Welcome to the show!

16:26 - 18:18 Member of Distinguished Alumni

18:19 - 25:25 Alumni Association

25:26 - 31:43 Boise State’s "Unbridled" Campaign

31:44 - 36:50 Boise State's Three Priorities

36:51 - 44:06 Athletics Engagement

44:07 - 46:30 Role of Volunteers

46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu

49:00 - 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:08:47 – 1:09:36 Join themarketingexpedition.com today

#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards

Raul Hernandez Ochoa is a bootstrapped growth strategist who enjoys espressos, powerlifting, spending time with his family, and serving the local and global community. He is the founder of Do Good Work, a digital marketing agency that helps mission-driven founders scale their impact.

00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:05 Raul’s Bio

01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing

09:38 - 12:24 Welcome to the show, Raul!

12:25 - 15:33 About “Productive Profits” Book

15:34 - 19:35 Personal Growth Habits: Networking and Thinking

19:36 - 21:18 Utilizing AI Tools

22:09 - 26:40 Elevating Brands through Holistic approach

26:41 - 27:40 Experience with Fortune 500

27:41 - 32:54 Why do people buy?

32:55 - 36:44 Working with Mission-Driven Founders

36:45 - 40:04 Inspirational Figures

40:05 - 42:00 Advice for Aspiring Marketers

42:01 - 43:10 Visit: Do Good Work

43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

43:27 - 44:35 Join The Marketing Expedition Community today!

#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

36:57 - 37:43 Join themarketingexpedition.com today

#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.

00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:17 Dilyana’s Bio

01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation

07:16 - 09:49 Welcome to the show, Dilyana!

09:50 - 13:08 Powerful moment for self-growth and development

13:09 - 14:45 Incorporating self-care into busy lifestyles

14:46 - 17:19 Hormonal changes and mood shifts

17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

18:11 - 22:16 Building brand awareness

22:17 - 24:09 Dilyana's sources of information and motivation

24:10 - 26:18 Marketing strategies and challenges

26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)

27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/

27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

28:39 - 29:25 Join The Marketing Expedition Community today!

#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.

00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:15 Jon’s Background

01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing

07:53 - 10:05 Welcome to the show, Jon!

10:06 - 15:50 Helping Startups

15:51 - 16:39 Focus on Regulated Industries

16:40 - 19:22 Techniques for Staying Current in Marketing

19:23 - 22:47 Exploring the Integration of AI in Marketing

22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth

27:48 - 32:30 Highlighting a Client Success Story

32:31 - 37:00 Formulating Strategy for Successful Product Launches

37:01 - 40:00 SEO Tools

40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark

41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

42:17 - 43:03 Join themarketingexpedition.com today

#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency