Content Marketing Trends for 2024
Show Notes:
- 00:00 - Introduction
- 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
- 2:47: Reports indicate higher success rate for those who invest more per asset
- 3:24: What we're currently seeing in AI's impact, AI usage up YOY
- 5:25: Is AI helping or hurting your content?
- 7:29: Where AI is making the most significant impact
- 8:46: Unpacking the decline the link building and its implications
- 10:32: The rise of organic link building
- 11:42: Interactive content use surges
- 13:07: Is AI and code development practical?
- 14:51: Businesses biggest challenge — lead generation
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en-usMarch 07, 2024