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    The growing U.S. soccer economy

    enJuly 24, 2024
    What factors contribute to soccer's rising popularity in the U.S.?
    How has the fan base for soccer changed recently?
    What challenges did the COPA America tournament face in the U.S.?
    What is the FTC investigating regarding consumer data?
    How do tax cuts affect the growing deficit in the U.S.?

    Podcast Summary

    • Soccer's increasing popularity in the USAccess to international games, growth of domestic leagues, changing demographics have led to a surge in soccer fans in the US, but the men's team's struggles persist

      The popularity of soccer in the United States is on the rise due to increased global access to the sport and the growth of domestic leagues. Soccer is now ubiquitous, with fans able to watch games from various leagues around the world at the touch of a button. This access, combined with the growth of Major League Soccer and the National Women's Soccer League, has led to a significant increase in the fan base. Additionally, the changing demographics of the country, with many people having grown up with a love for the game passed down from their parents, have also contributed to soccer's popularity. However, it's important to note that while the American women's soccer team has been successful, the men's team has struggled. This may be due in part to the earlier investment and development of the women's game, but it's a complex issue with many contributing factors.

    • Soccer infrastructure in USSignificant investment in soccer-specific stadiums in MLS, but challenges in organizing international events due to lack of familiarity with US sports infrastructure

      The growth and permanence of professional soccer in the United States is evidenced by the significant investment in soccer-specific stadiums, with 22 currently in Major League Soccer and two more under construction. However, the recent COPA America tournament served as a reminder of the challenges that come with organizing major international soccer events in the U.S. The lack of organization and familiarity with American sports infrastructure led to issues with security and media operations, resulting in a chaotic final match. This experience serves as a valuable lesson for both tournament organizers and stadium operators to ensure proper planning and security measures for future soccer events.

    • 2026 World Cup organizationFIFA's involvement and financial resources will lead to better-organized World Cup in US with larger, permanent fields and potential long-term growth for MLS

      The upcoming 2026 World Cup in the United States will be better organized and have improved facilities compared to the Copa America, thanks to FIFA's involvement and the financial resources they bring. The fields will be larger and more permanent, with some stadiums even removing their turf for grass fields. This will result in a better product and a more successful tournament. Additionally, Lionel Messi's presence in Major League Soccer last year brought more attention and revenue to the league, and it's hoped that fans will continue to attend games beyond Messi's tenure, leading to long-term growth.

    • Soccer and NostalgiaSoccer's ability to evoke nostalgia and bring people together is a powerful force. Companies leverage consumer data for targeted pricing, leading to variations in cost.

      Soccer has the power to bring people together and create lasting memories. Paul Tenorio, a soccer writer for The Athletic, shared his experience of being turned into a soccer fan and the nostalgia it brought back from his childhood. He also mentioned the excitement of attending the women's final in Paris and the men's semi in Lyon. The discussion also touched on the history of the St. Louis Steamers soccer team and how they had better audience attendance than the hockey team during the 80s. On a related note, the conversation also touched on the FTC's investigation into "surveillance pricing" or "dynamic pricing," where companies target consumers with different prices based on various factors like location and consumer behavior. With the amount of data companies have on consumers, they can be very specific in their targeting, leading some people to pay higher prices than others. In summary, soccer brings people together and creates nostalgic memories, while companies use data to target consumers with specific prices.

    • Surveillance pricing investigationThe FTC is probing companies' use of consumer data for pricing, focusing on types of surveillance products, data usage, and consumer impact, aiming to find demonstrable harm for potential rulemaking or legislation

      The Federal Trade Commission (FTC) is investigating companies' use of consumer data for pricing, a practice known as surveillance pricing. The FTC is concerned about potential privacy risks and the impact on consumer prices. The investigation will focus on the types of surveillance products, the data being used, and the impact on consumers. The FTC's goal is to find demonstrable harm that could lead to rulemaking or new legislation. Meanwhile, the deficit continues to grow, with both parties pointing fingers at each other for the cause. Tax cuts, a form of government spending, have contributed significantly to the deficit, but neither side is showing signs of wanting to cut spending or raise taxes. It's important for individuals to stay informed and engage in civil discussions with those of different political persuasions to better understand complex issues.

    • Return tripsTravel isn't just about visiting new places, it's about connecting deeply and returning for more experiences to truly understand a place and see its evolution

      Travel isn't just about checking off new places or collecting passport stamps. Instead, it's about connecting with a place on a deeper level and allowing yourself to return for more experiences. Travel editor Amanda Fittigan shared her experience of feeling overwhelmed with nostalgia for places she's only just visited and how she's learned to plan repeat trips to truly get to know a place and see how it evolves. This advice can help reduce the pressure of trying to see every place in the world and instead focus on fully experiencing the places we love. So, if you've found a place that resonates with you, consider planning a return trip. It might just be the best travel advice you ever receive.

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