The Keys to Effective Marketing and Advertising feat. Nicholas Kusmich

Learn how to create social impact with your business model

Entrepreneurship embodies the unyielding spirit of those who defy odds with tenacity. Despite societal barriers and misunderstandings, certain individuals face unique challenges in garnering early backing for their ventures. These obstacles may seem daunting, yet they refuse to be swayed. Rather, they harness their creativity to forge innovative pathways, driven not solely by personal ambition, but also by a deep-seated desire to enrich their communities.

I am honored to have John and Mark X. Cronin as my guests today, the father-son team behind "John's Crazy Socks." John, a young man with Down syndrome, co-founded the company with his father, Mark, with a mission to spread happiness through socks. Their story is not just about a successful e-commerce business; it's a story of passion, advocacy, and the power of inclusivity, highlighting their commitment to providing employment opportunities for people with differing abilities and their contributions to charitable causes.

Key Takeaways:

• Building a business that makes a positive impact on society is both rewarding and sustainable
• Provide opportunities for employment and skills development, empowering individuals to improve their lives and contribute to society
• The importance of having a compelling vision and purpose in business
• Develop clear metrics to measure the social impact of your business, allowing for continuous improvement and accountability
• Engaging authentically with customers builds loyalty and strengthens your brand
• The value of giving back to the community is an integral part of business operations
• Being open to learning and adapting a business model to better address evolving societal needs and challenges

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to Justin Donald. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• johnscrazysocks.com
• facebook.com/johnscrazysocks
• instagram.com/johnscrazysocks
• twitter.com/JohnsCrazySocks
• linkedin.com/company/john-s-crazy-socks
• youtube.com/channel/UChQzvQju2SQiW9rIf5JNsVQ

Learn how to incorporate emerging technologies to scale business

Building digital products and scaling businesses in the modern landscape presents many challenges and hardships, where rapid advancements can quickly render products obsolete. Staying ahead requires continuous innovation and adaptability. Scalability introduces complexities, as the infrastructure must handle increased user loads and data volumes without sacrificing performance or security. Building and sustaining a talented team, from skilled developers to effective marketers, is crucial but often challenging in a highly competitive job market.

David Barlev is the CEO of Goji Labs. He is recognized as one of the top experts in creating digital products that people want to use. David shares his insights on living in a digital world and maximizing digital usage to take businesses to the next level. Together, we discuss the evolving landscape of digital product development and the importance of user experience in capturing and retaining customers.

Key Takeaways:

• The focus of digital product development has shifted from engineering to user experience
• Creating excellent user experiences is crucial for capturing and retaining users
• Goji Labs provides guidance and technical expertise required to go from the idea stage to a launched product
• Digital products can benefit both small businesses and large companies
• Building a strong brand and measuring its effectiveness are important for attracting the right audience
• Custom-tailored solutions are often necessary for novel journeys and concepts
• Collaboration, training, and iteration are key elements in the digital product development process

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. I am talking to John and Mark Cronin. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• linkedin.com/in/davidbarlev
• goji.com

Learn how to balance passion, purpose, and financial stability

The pursuit of a meaningful and balanced life can sometimes clash with the pressure to succeed in business. It’s a delicate and intricate challenge to strike a balance between personal well-being and professional achievements. Navigating through demanding schedules, facing financial uncertainties, and managing the expectations of oneself and others requires resilience and a sense of purpose. Love fuels our passion, while meaningful connections create a supportive network that enriches both our personal and professional lives.

My special guest today is Garrett Gunderson, an expert in wealth creation and an accomplished entrepreneur. As the founder of Wealth Factory, Garrett has helped countless individuals and entrepreneurs not only make money but also keep and grow their wealth. Together, we delve into the true meaning of wealth and how it extends beyond monetary success. We also explore society’s obsession with net worth and the constant pursuit of more money. There are more fulfilling and important things in life.

Key Takeaways:

• Society often equates net worth with self-worth, leading us to measure our success based on external validators
• Practice economic efficiency - IRS, interest, investments, and insurance are where you can start
• Delegate roles, not tasks, to avoid micromanagement and keep the momentum
• Invest in yourself first because your vision, values, abilities, and passions are the highest context for your life
• Make your vision bigger than your problems for unlimited success
• When it comes to insurance, prioritize coverage for catastrophic events, not inconsequential ones.
• If you want to be successful and keep growing, make sure you have a big vision and focus on the right things

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to David Barlev, Founder and CEO of Goji Labs, a boutique software consultancy. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• garrettgunderson.com
• https://garrettgunderson.com/wealth-factory
• garrettgunderson.com/books
• youtube.com/channel/UCs--ejlVMYcMZF4tUC8yNRQ
• https://garrettgunderson.com/quiz

Learn how to drive viewers’ attention through content

Staying on top and effectively reaching your audience requires a strategic blend of creativity, consistency, and adaptability, especially in the swipe world. You must understand the viewer’s perspective and cater to their interests. It’s crucial to focus on watch time as a primary metric for success, as it helps content rise to the top of algorithms.

My guest is a genius, a multi-talented entertainer, and a data analyst. It’s the one and only Justin Flom. He has over 30 billion views on various platforms like YouTube, Facebook, and TikTok. Justin has successfully captured and retained attention, allowing him to turn his passion into a profitable business. Together, we share insights on how to grab and maintain attention in a swipe-feed world, where every post and piece of content competes for viewers’ time and engagement.

Key Takeaways:

• Novelty and differentiation are crucial in a swipe-feed world
• Paying attention to watch time is essential for success on social media platforms
• Content should be tailored to meet customers’ needs
• The data provided by viewers is more valuable than personal preferences
• Consistency and the frequency of brand impressions help create demand
• Data-driven decision-making is essential for effective content optimization
• The barrier to exit on social media is low, so the content must be highly engaging throughout
• The choice of social media platforms depends on the audience and revenue potential
• Opening shots and novelty are key to capturing viewers’ attention and retaining it throughout the content

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to Garrett Gunderson. Remember to subscribe to the show to get that episode as soon as it’s released. Until then, be profitable.

Links:

• justinflom.com
• youtube.com/user/justinflom
• facebook.com/justinflomofficial

Learn how to scale your business with the power of AI

As a founder and CEO, leveraging AI’s power can greatly help scale your business. AI enables automation and efficiency, freeing up time and resources for strategic initiatives. With its scalability and growth potential, AI empowers businesses to handle increasing volumes and adapt to changing needs. Fireflies is an AI meeting assistant that automatically transcribes and takes bullet notes from user calls and meetings, identifying key takeaways from the meeting. It is designed to streamline productivity and efficiency in the industry.

Krish Ramineni will be joining me today. He is the co-founder and CEO of Fireflies. He has been recognized as one of Gartner’s top 25 enterprise software startups and Forbes 30 Under 30. Krish brings a wealth of knowledge and expertise to the table. Together, we explore the impact of AI in the business world, the journey of scaling the company, the importance of taking bold risks in entrepreneurship, and provide valuable insights that entrepreneurs and business leaders can apply to their ventures.

Key Takeaways:

• Fireflies.ai is an AI meeting assistant that transcribes, summarizes, and analyzes meetings
• Decision-making framework involves considering both the pros and cons and finding ways to mitigate risks
• Teams can achieve remarkable results by focusing on problem-solving and scaling initiatives
• The importance of building something that you would want to use.
• Finding the right product-market fit through trial and error
• Overcoming skepticism and headwinds in the early stages of a startup
• The benefits of diverse perspectives and collaboration in the decision-making process
• Embrace a long-term vision while being flexible in the short-term journey

All this and more, on this week’s episode of Beyond 7 Figures.

Next week, I will talk to Justin Flom, one of the most visible humans on earth. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• fireflies.ai
• linkedin.com/in/krishramineni
• twitter.com/krishramineni

Learn how to tailor health strategies for optimal outcomes

It doesn’t really matter how much money you make as a business owner or as a CEO. If you don’t care for your health, you can’t enjoy any of it. Ever since my father passed away, I made it a point to prioritize health. When you’re healthy, you can do well in your job, reach your personal goals, and enjoy life. A sound health foundation contributes to increased longevity, allowing individuals to enjoy the fruits of their labor and pursue their passions well into the future.

Ben Greenfield is an influential health and fitness industry figure, a performance consultant, and a New York Times best-selling author. Ben’s expertise lies in a wide range of health-related topics, including performance, fat loss, digestion, brain health, sleep, hormones, anti-aging, and parenting. As one of the top influencers in the field, he shares his extensive knowledge and experience to help individuals optimize their physical and mental well-being. Together, we address key concerns, debunk common misconceptions, and provide practical advice on various aspects of health and performance. Especially as business owners, we need to be at the top of our health.

Key Takeaways:

• Adequate sleep is crucial for optimal brain function and performance
• Tailoring health strategies to individual genetics and needs yields optimal outcomes
• Defining a healthy diet depends on context, and individual needs vary
• A healthy gut is vital for overall health, affecting neurotransmitter production and cognitive function
• Regular exercise, including cardio and strength training, boosts brain function
• Prioritizing mental health and human connection is crucial, as loneliness adversely affects well-being
• Regular health screenings can provide valuable insights into one’s health status

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to Krish Ramineni, Co-Founder and CEO of Fireflies.ai. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• https://bengreenfieldlife.com/
• https://www.amazon.com/stores/Ben-Greenfield/author/B002LVJACA

Learn why continuous learning is essential for staying competitive.

Continuous learning and expertise are crucial for business success. Adapting, evolving, and acquiring new knowledge allows us to stay ahead of the curve and make informed decisions. By continuously expanding our expertise, we enhance our problem-solving skills, innovate, and find creative solutions to challenges. It also helps us build credibility and trust with our clients and customers, positioning us as industry leaders. Trends and technologies are constantly evolving. Continuous learning is not just an option but necessary for business people who want to thrive and stay competitive.

Joining me today is the brilliant John Hall, a top sales speaker, best-selling author, and contributor to esteemed publications. With his vast experience in the industry, he shares valuable insights on establishing trust, building credibility, and becoming a true source of information as a thought leader. Together, we discuss the power of value journalism, the role of AI in content creation, and the impact of Google’s algorithm on thought leadership.

Key Takeaways:

• Becoming an expert is a continuous process of learning and staying open to new knowledge
• Thought leadership is about being a trusted source of information in your industry
• The importance of asking the right questions and knowing what prompts to use in AI-driven content
• Building trust and credibility are crucial for thought leaders to establish their authority
• The value of earning credibility through earned media, social sharing, and influencer marketing
• Google’s EEAT algorithm emphasizes experience, expertise, authoritativeness, and trustworthiness
• Thought leaders need to focus on unique and fresh perspectives rather than relying on automation

All this and more on this week’s Beyond 7 Figures.

Stay tuned for the next episode, where I talk with Ben Greenfield, a health consultant and New York Times bestselling author. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• relevance.com
• calendar.com/blog/author/john-hall
• johnhallspeaking.com
• johnhallspeaking.com/top-of-mind

Learn how to master the art of exceptional leadership

Leading a business demands a nuanced approach. Leaders must embrace selflessness and a service-oriented mindset. Humility and situational awareness, as vital components of effective leadership, imply that navigating challenges requires adaptability and a keen understanding of the organization’s dynamics. Individuals and societies deal with a lot of problems in a fast-changing world. Leaders need to make decisions based on both individual and collective success.

Join me and Christian Boucousis, also known as “Boo.” He is a former fighter pilot, keynote speaker, best-selling author, and entrepreneur. Boo’s diverse experiences have shaped his unique perspective on leadership and service. Together, we delve into the power of vulnerability, the importance of serving others, and forgiveness’s role in personal and professional growth.

Key Takeaways:

• The importance of understanding the value of service and being selfless
• Embracing vulnerability and getting out of our way to achieve success
• The value of forgiveness and its transformative effect on personal and professional relationships
• Considering consequences, pros and cons, and the intent in the decision-making process.
• Empowering and serving your team to drive business growth
• The impact of oxytocin and its role in fostering a sense of community and belonging
• Clear objectives and effective communication unite large teams toward common goals
• Dangers of individualism and the need for a collective mindset in building sustainable organizations
• The importance of adaptive leadership in achieving success

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned for the next episode when I talk to John Hall, a “top sales speaker.” So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• callmeboo.com
• afterburner.com.au

Learn how to thrive in a dynamic business environment

Creating your own category in business is all about carving out a unique niche or market segment that hasn't been fully explored yet. It's about being the trailblazer and setting yourself apart as a leader and innovator. But here's the catch - this approach requires playing the long game. You have to think beyond immediate gains and be willing to make strategic investments and sacrifices to accelerate growth and establish a dominant position in the market.

Joining me today is Edrizio De La Cruz, a Silicon Valley entrepreneur, and co-founded Arcus,a fintech company that raised $20M from Y Combinator, Initialized, Citi Ventures, SoftBank, and a16z. Edrizio has secured 19 Million in funding, has raised 100 employees, and worked with over 100 clients as well with most of them as big as Walmart and 7-Eleven. Edrizio shares his wisdom and the principles outlined in his book, "The Underdog Founder," which provides guidance on rising above racism, poverty, imposter syndrome, and various startup obstacles.

Key Takeaways:

• A mindset of believing that things will get better can drive you to find ways to make it better
• Surrounding yourself with exceptional people can have a profound impact on your success
• Overcome imposter syndrome by recognizing your unique journey and the value you bring
• Build relationships and collaborate with others to accelerate your growth
• Create a category for your business and become the leader in that space
• Recognize the value of education and the opportunities it can provide
• Find a peer group where you are not the smartest one and learn from each other
• Transition from founder-led sales to team-led sales to scale your business effectively

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week because I will be talking with Christian “Boo” Boucousis. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• edriziodelacruz.com
• amazon.com/Underdog-Founder-How-Unseen-Unstoppable-ebook/dp/B0CH9D22YH
• linkedin.com/in/edrizio-de-la-cruz-2b8ab75

Learn to dominate in the roofing & solar industry

The journey of facing failure, enduring the shattered pieces of disappointment, and reconstructing oneself ultimately paves the way for triumphant success. As entrepreneurs, we should embrace failure, respond resiliently, and leverage strategic approaches. Our goal is to provide a unique value proposition to our customers and go beyond the standard offerings of customer service to achieve extraordinary results. We must understand the evolving needs of building owners, capitalize on federal tax credits, and create a competitive edge.

Join me in this captivating conversation with Jeremiah Broz, the founder and CEO of Energy Advantage Roofing and Solar. He is a highly accomplished entrepreneur, motivational speaker, and environmental enthusiast. Jeremiah shares his inspiring journey from facing tough challenges and experiencing failure to amassing an impressive $20 million in earnings. He has harnessed the power of innovation and forward-thinking perspectives to lead the company towards unprecedented growth and success.

In this episode, you will:

• Failure can be a valuable learning experience, fostering mental toughness and resilience
• Understanding the customer's motivations and objections is crucial in sales
• The importance of adding value beyond price
• Consider the long-term costs and benefits associated with a product or service
• Offering a greater warranty than competitors can be a powerful value proposition
• It is crucial to develop a comprehensive sales system and process to scale business
• A clear structure and fostering accountability help create a strong sales team
• The significance of hiring talented individuals and fostering a culture of excellence
• Regular performance reviews and ongoing coaching are crucial for sales professionals' growth

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to Edrizio De La Cruz. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• yourenergyadvantage.com
• instagram.com/energyadvantageroofnsolar
• facebook.com/energyadvantageRS
• linkedin.com/company/energy-advantage-roof-and-solar