The PR Week: 3.7.2024 - Charlotte Tansill, Ogilvy PR

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. 

That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.

Plus, the biggest marketing and communications news of the week, such as 

Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers. 

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The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancements like AI. Plus, her thoughts on DEI and the biggest issues that students face when they get into the real world. 

Then it’s time to recap the biggest marketing and communications news of the week, including Edelman’s full-year 2023 earnings, the PRWeek Healthcare Awards shortlist and  Hormel Foods’ new chief communications officer

. 

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Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that will likely have the biggest impact of them all: Artificial intelligence (AI). This conversation with Chad Latz, BCW’s chief innovation officer, will be a true 360-degree study on the topic that is atop every communicator’s mind today. From cognitive AI to actionable insights. From how comms can uniquely benefit from AI to the exciting opportunities around the corner. And, of course, thoughts on mis- and disinformation. We discuss all this and more with Latz, an inductee into PRWeek’s Dashboard 25 Class of 2024.

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How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X? 

These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns. 

Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences. 

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On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.

Topics include:

- Super Bowl round-up;

- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;

- Lyft’s earnings typo snafu;

- Weber Shandwick nabs more talent from Edelman;

- More people moves and news.

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The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agencies into one, building compelling offerings for clients and putting together the new agency’s executive team. 

Plus, the biggest marketing and communications news of the week, such as the Dashboard 25 list, Grindr’s new agency and top people moves.

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The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders. 

Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at 2112 Communications. 

He joins the latest edition of The PR Week podcast to talk about the work the society does with partners. Plus: the biggest marketing and communications news of the week, such as the latest on the Burson merger and account moves at AT&T, Under Armour and UNICEF. 

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Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.

There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.

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There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer. 

Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives, labor relations and how to navigate social-media-driven corporate crises. Plus, the biggest marketing and communications news of the week, such as executive moves at Yum Brands and Meta, the Kyte Baby crisis and Havas’ B Corp status review. 

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The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week’s podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O’Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and Infosys CMO Sumit Virmani.

Plus, PRWeek’s Frank Washkuch and Diana Bradley talk about the biggest marketing and communications news of the week, including the retirement of Current Global CEO Virginia Devlin and the latest Edelman Trust Barometer.

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