The Real Reason You Need to Find Your Niche with Ren Jones

I know the legal aspect of health coaching isn't the first and foremost thing on the mind of a health coach.  But we do live in a litigious society.  With that being said, we need to protect the business that we are creating.  The great thing about it is that it isn't that difficult to put in place, especially when you have Cory Sterling in your corner.

Cory is the founder of Conscious Counsel, a law practice that provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place.  His passion is to make the law fun and not something to be overwhelmed by and to make sure safeguards are in place for our businesses to thrive.

When you continuously get acknowledged for your career path, there's definitely something there.  Accolade after accolade counts for something as well.  And when it comes to peak performance, there's only a few coaches who can share the same air as Brett Baughman.

Fascia is an awesome tool to have in your health coaching toolbox!  Although our understanding of fascia is an ongoing process, it's popularity continues to soar!  This fascination with fascia allows for a unique selling point on a cutting edge modality that can be very beneficial to any health coaching practice.

To share how to incorporate fascia into your business, we invited Anna Rahe to the show.  Anna is the founder of GST Body and has partnered with top athletes, surgeons, physicians, and celebrities, while also being featured in various publications such as The Wall Street Journal.  She joins the show to share how fascia has drove her business to new heights and other profitable business tips.

I'll be honest.  I think niching down is the hardest thing a health coach can do.  Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity.  But, when it comes to creating a business, the importance of niching down can't be overlooked.

Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche.  Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.

It really is amazing how there's such a stigma around using a ghostwriter. People get help in the area of writing all the time!  I myself use my virtual assistant to do my show notes.  I use my copywriter to create my sales pages.  But for some reason, even I feel a certain way considering using a ghostwriter to help out with any future books I intend to write.  And this is after the fact that countless celebrities use them to get their books out!  But maybe we are looking at this whole ghostwriting thing the wrong way.

To demystify the art of ghostwriting, we invited Lynn Smargis to the show.  Lynn is the owner of Write For You, a company that creates content for content experts. She joins the show to share the many benefits of using a ghostwriter to not only assist you with your regular book, but to also work with you on book editing, book formatting, and book publishing. 

Yoga and health coaching are two modalities that share many common threads, especially when we look at how they play such critical roles in how to transform people’s lives.  So it doesn’t come as a surprise when we learn that many health coaches actively practice yoga and even incorporate yoga into their health coaching practices.  So when I had the opportunity to invite Kim Tang to the show, I immediately jumped on the opportunity.

Kim is an Internationally recognized Master Yoga Teacher and the Head Coach of the International Yoga Sports Federation.  Kim is inspired to inspire others and is empowered to empower others in their ability to expand and transform their minds, their bodies, their relationships with themselves, and the consciousness with which they conduct not only their practice, but their lives.

As we close in on our 200th episode, I look back at all of the amazing business tips that our awesome guests consistently deliver.  But what about some of the latest approaches on how to get our clients healthy?  As the landscape constantly changes, we are bombarded with so many different perspectives that it can often get confusing on how we should advise our clients to assist them on their journey of health.

To help us with some tips on how to get our clients healthy, we invited Isaac Ho back to the show!  Isaac is one of our regulars and usually shows off how he is the master of all things sales.  But, in this episode, Isaac shares his true passion of health coaching and talks about some of the strategies that he incorporates in his own practice that get his clients results.

We all have a story, whether we realize it or not.  And that story, once identified is the key to turning your passion into profits.  Our story provides us the framework to connect to the peoople we want to serve and enables us to deliver the unique value that they want and would love to pay for. 

To dive into this topic, we invited Evan Transue to the show. Evan is the host of the Health Detective Podcast and owner of Bucks County Light Therapy.  He joins the show to share his insights on his own health journey that took him through battles with his mental health and eventually leading to the discovery of how his journey provided him with a framework to serve.  

Even if you'd rather be off the grid, social media can be a game-changer for your business.  We know that it can potentially be a goldmine for your business because it reaches a vast audience, boosts brand visibility, and offers valuable insights in how to position your business.  But, what if you just don't want to do it?  What if the whole idea fills you with anxiety?  Is there a happy medium that we can employ?

To answer that question and to give us a viable strategy, we invited Lauren Litt to the show.  Lauren is the founder of Lil Shameless Plug and she helps people who don’t like social media but know they need it to grow their businesses.  She has been in the social media industry for over 10 years and has compiled winning formulas for her clients in the ever changing landscape and has created proven results.  

Your life experiences shape your business model more than you might think. Your personal journey, from triumphs to challenges, can guide your entrepreneurial path by turning what you've been through into a successful business strategy that resonates with your target audience.  The greater your story, the more attractive you become.  And when it comes to a story, there aren't too many who can compete with Ali Shapiro.

Ali joins the show to share how leveraging your unique journey can sculpt a strategic and resilient business model for sustainable success.  Ali is a childhood cancer survivor and created the health coaching model, Truce with Food, while at the University of Pennsylvania in order to crack the stubborn nut of sustainable eating, exercise, and health changes. She also created the Truce Coaching Certification to certify others who are working with complex change in all life areas.