The Significance of Storytelling in your business, featuring Marsha Vanwynsberghe (CAN) and Jennifer Yassen (USA)

Bold ambitious marketing needs a good practical and functioning strategy. But it ain’t nothing if you don’t know how to implement your marketing strategy to be part of your whole business. Sole and simple idea is to sit down with a marketing professional and share your goals, ideas and vision with them. If you want to succeed in marketing it must be thought through but also be flexible to adapt into the constantly changing world around us. Each business has its own quirks and laws but what matters the most is that you know what, why, where, when and how you are going to achieve your goals benefiting from marketing activities. This episode is purely about marketing with global touch and perspective. Katja Presnal is a business and marketing strategist, and a talk show and podcast host at Crush Movement who will share her tips and tricks with insights that she has found to be useful and brave in the marketing world. It’s yet all about peoples business. Katja broke through as an influencer and social media pioneer back in 2008, when she was building Walmart’s world-leading digital strategy for influencer marketing. She worked for a marketing agency called Collective Bias, helping to build one of the largest influencer marketing agencies in the United States. She has won 7 American Advertising Awards and has appeared in magazines such as the New York Times, Forbes and the Advertising Age, and has spoken at conferences around the world. Katja moved back to Finland a few years ago, and her passion is to help Finnish companies to succeed in business via marketing methods and ways. Katja is also the author of the books: Instagram as Your Guide to the World (2012), and Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (2021) where our Channel Business Podcast Host Hanne is also featured in the Finnish version of it, and Human-Centric Automation (2022).

Beverages entrepreneur and fundamentals-oriented investor coming from one of the most Northern places of Finland, up in Lapland, a town called Inari, says he always finds people and friends wherever he is located or living. And this Sami guy, Nilla Länsman, has been living in many different countries before his calling was to move back to Lapland and his childhood Sami surroundings. He is a world citizen, having lived in Sweden, France, Singapore, Germany and Great Britain. Maybe all that traveling was just to start a totally new business of his own which he got introduced to while being on a business trip some years back in the United States. Now Nålla is a Finnish company specializing in the production, distribution and marketing of hard seltzers. The company name Nålla is pronounced as “nolla”, the Finnish word for “zero”. It’s a drink of Hard seltzers that are a mixture of flavored sparkling water and alcohol. The term “hard seltzer”, however, translates awkwardly to the Finnish language. Nilla, which is one of the traditional Sami names for a boy, says he Graduated with Distinction (top 10%) and worked as a Senior Analyst with responsibilities covering industrials, commodities, consumer goods and services, and fintech spaces in $35bn bottom-up equities fund. But the world of money was not so fulfilling after some time. Roots and business of one's own were calling his name back home to Lapland, Finland. Now with his business partners, they are taking over the hard seltzer scene in Finland (for starters) with Northern/Sámi attitude and international competence. Less everything from sugar and additives to calories, but more good vibes, with a mix of flavored sparkling water and alcohol. Nålla is naturally low on calories, vegan, gluten-free, and additive-free. Nålla headquarters is in Inari, standing proudly in Northern Lapland over 250km (150 mi) north of the Arctic Circle. Our team spans from Utsjoki to London, and we make up a unique blend of international expertise and no-nonsense Northern spirit. Kippis! ( Cheers! in Finnish)

How does intuition help us in life? In this episode we are diving deep into the inner world and wisdom of ourselves that we all have within us. Our guest is Meedio and lightworker Minna Kokki, from Finland, who says that “Often we people want things but seldom we know what we really need. Hence it’s good to trust that light workers bring to that moment exactly what you need in that particular moment of your life. “ “In my work I help you to find the right kind of path in your spiritual life journey. I organize meetings where it all goes according to light workers guidance and following intuition. Those meetings always go the way of what is best for your highest self.” says Minna Kokki, meedio and energy healer. Lear and see more (in finnish) at Minna’s webpage www.kaunishetkesi.com --------------- “Usein me ihmiset haluamme asioita, mutta harvoin tiedämme mitä oikeasti tarvitsemme. Siksi on hyvä luottaa siihen, että valon auttajat tuovat siihen hetkeen juuri sen mitä tarvitset siinä vaiheessa elämääsi.” Kertoo meedio, Minna Kokki. Mitä sisäinen maailmamme kertoo ja viestii meille? Miten me voimme kuunnella sitä herkemmin ja tarkemmin? Onko elämä intuition avulla helpompaa? Työssäni autan sinua löytämään oikean suunnan henkisellä polullasi. Järjestän istuntoja, joissa istunto etenee valon auttajien ja oman intuitioni johdattelemana. Istunnot etenevät aina sen mukaan, mikä on korkeimman parhaasi hyväksi. Lisäinfoa www.kaunishetkesi.com

At the Female Founders Table in Finland - By Anna Pyykkö (Finland) Finland’s inspiring female founders community is run by Anna Pyykkö. Female Founders Finland (Suomi) wants to encourage female founders and those aspiring to become an entrepreneur to be brave and think big. They are offering a community that supports one another and collaborates. Networking and sparing are one of the key elements for any entrepreneur and especially for women to strive forward. Anna Pyykkö is a generalist (and feminist) with over 15 years of experience in various businesses, positions, and companies. Anna has been planning and executing marketing strategies with the biggest advertiser companies in Finland, organized and led numerous event projects for various companies of all sizes, run a Nordic marketing team in one of the Big Four - the world's largest - consulting companies and started up a community for female entrepreneurs in Finland (at that time, without being an entrepreneur herself). Anna, currently a mom-entrepreneur, is passionate about growing the community, helping female founders to succeed, spreading a positive attitude, and breaking the glass ceilings that still exist. Female Founders Suomi has more than 2,000 followers on different channels and running membership programs. See more (in Finnish) at https://www.femalefounderssuomi.fi

Special Edition: Live at Superwood Festival 2022 When your studying and learning is based on playfulness, fun and using imagination and experimental doing you get beyond your boundaries. It doesn't matter whether you are a toddler, university student or global leader or a new entrepreneur. This episode is giving you a new way to look at things and learn your way up and forward. That is where innovation meets science and learning, eventually taking your motivation and studying to a totally new level. Kide Science is a Finnish EdTech company focusing on story-based lesson plans and professional development for teachers of 3-8-year-olds. Their ways of getting kids excited about learning new things and learning-by-doing methods also teach adults a lot. We all should pay attention to playful learning, utilizing more of our imagination, and having fun! Sari Hurme-Mehtälä, CEO and Co-Founder of Kide Science shares part of their company story and lessons learned as a female entrepreneur. We are talking about how EdTech changes the world and what kind of benefits Kide Science Ltd's methods are giving to teachers, leaders, and children in any ability level. As a bonus, it encourages and builds up one's self-confidence. What we learn here is science-based and benefits the Finnish world-renowned education system that is going global in a new playful way.

Remote leadership and hybrid models of doing one's work and steering a business are big part of today’s work life in every industry. That all asks for leaders and team members with new skill sets and openmind. The way we act, behave and set our desires and needs are different from some years ago. When we talk about hybrid work, we need various solutions, ways and habits to succeed as well as to pay attention to different things than we were used to. How can we make needed and desired changes possible and adapt into today's working culture where technology, time zones, different cultures and people are suddenly in front of all of us? How can we stay effective, motivated and maintain our focus on the right things? The challenges we face, the solutions we are able to create and implement into daily life and the habits we are willing to change to succeed will form a successful team thriving the business forward and a company to stay in business. But how is it done? What ways do we need to change our working culture? And does it require everyone's attention and action?

Business behind the wheels - By Kati Huhtala (Finland) Finnish ”Sisu” – Almost nothing is impossible when you have the courage to be innovative and, most of all, believe in yourself and your business. Kati Huhtala believes that making logistics more sustainable is done piece by piece and requires continuous and open co-operation. There is quite a lot to learn from this strong visionary woman who turns the wheels towards international transportation business. We will dive into the disruptive actions and courage of how business is led today and what women can do for themselves. Kati Huhtala leads a company that is a role model within the logistic industry in Finland and in Europe. A company that is constantly growing under her leadership. Kati Huhtala is a visionary and proactive woman in the logistic industry, a mother of two children, ceo and the owner of a family business at logistic and transportation company at Kuljetusliike Kalevi Huhtala Ltd. and (truck company) Ysi-Trukit Ltd. She has been working in the same company for over 20 years, spending only a couple of years elsewhere. Kati is also a co-founder of MAJ, a beauty and wellness company established with her sisters. Kati Huhtala believes that if you want something really much, you can do anything. There are no limitations, not even the sky!

What kind of dreams do you have? What dreams can tell us? Why should you understand your dreams and how they affect your daily life? The dreams we see during our sleep and the visions we may face during meditation or just in the image of our mind may get us confused. Well, I’ve been there. It’s part of the spiritual world that exists among the physical world. Scary? Fascinating? Interesting at least. In this episode we are diving into the power and meaning of our dreams - By understanding your dreams, you can gain confidence and overcome obstacles in your daily life. Sheila Balgobin is The Dream Detective – a 5th generation Dreamer with the gift of dream interpretation. She helps clients improve their sleep with simple techniques and tools as well as teaches people how to interpret and use their dreams to create their dream lives (online or on retreat).In addition, Sheila is a bestselling author, a contributing author to four books, a course facilitator, and a mental fitness coach From Wall Street to London and to Miami, Florida, the USA.

If you wish to level up, and change some parts of your life or in you, it all must begin within you. Tough, right? The Power of our self-image and the impact it has on our result - The question is; How to achieve more in life, in your relationships, your health, and your financial status? Why do people plateau or get stuck? We‘ll talk about how to overcome it and develop confidence from the boardroom to the bedroom! Stacey Vanthuyne is an expert at guiding people to reconnect with their passion, their purpose, and their desire for pleasure. She is a Proctor Gallagher Consultant, having studied the theology of mindset with and being mentored by the legendary Bob Proctor and David Meltzer as well as studying mindset from a more scientific perspective with Dr. Joe Dispenza and NLP with Niurka. She encourages us all to be our World Class You, by leveling up our self-image, self-belief, and awareness of the universal laws and power of our mind to create and experience more in life and relationships with others. So take a step with us to level up your life, confidence, and spirit to the next level and beyond. Plug into life’s party.

Do you know that the food that you eat affects your body, your behavior, and your brain's functionality and may get you up or feeling down? Can food actually heal you from diseases? We will dive into the world of food and its meaning in our life - How can we change our habits for healthier and more energetic lifestyles for our own sake? Chef Marshall is a trusted voice for Smart Nutrition, founder and CEO of The Chef Marshall O’Brien Group, who has created numerous materials detailing how Smart Nutrition can improve health and alleviate negative symptoms in one’s body. In this episode “Food for leaders nourishment and Energy”, he will get us to understand best nutrition practices and translate them into foods and recipes that will produce positive nutritional results and taste great. For those looking for tasty and easy recipes, I totally recommend you to dive into his webpage www.ChefMarshallOBrien.com They call this “Putting Delicious in Nutritious.” Chef Marshall O’Brien’s goal is to help adults, kids, and families live better lives with good nutrition, by improving skills and confidence in the kitchen. He is a dynamic speaker who has presented at national conferences and regularly appears on Twin Cities television.