The Vision for Tradeshows

Frank Warren from Seabrook Wessex https://seabrook-wessex.com/about talks to us about management and the MBA he received from Jack Welch Management Institute. The four principals he learned and how an optometry practice can benefit from them.

*Continuation of the previous podcast Steve Poley talks about his path and career that led him to the optical industry, in particular, he discusses the virtual company EyeCarePro which merged with BidmyGlasses, Poley's own company. Together the companies are able to offer a number of marketing solutions and web tools such as online scheduling, Google Analytics, and comprehensive website management.

Steve Poley talks about his path and career that led him to the optical industry, in particular, he discusses the virtual company EyeCarePro which merged with BidmyGlasses, Poley's own company. Together the companies are able to offer a number of marketing solutions and web tools such as online scheduling, Google Analytics, and comprehensive website management.

In this episode, Dr. Fried discusses, Digital Optometrics and the new "tele-optometry" Dr. Howard Fried is a Licensed Doctor of Optometry for more than 20 years. He has owned and operated retail optical businesses located in stores of a major national retailer. He has also owned and operated a commercial optical laboratory serving optical providers and government programs in the New York Metropolitan area. He is a Johns Hopkins University and State University of New York, College of Optometry graduate.

On this episode, John Marvin speaks with Bart Foster who has experience leading public and private companies in the U.S. and Europe, both as an entrepreneur and intrapreneur; with a focus on innovation at the intersection of: consumer, technology & retail. He works to bridge the gap between large multinational companies that want to be more innovative, and early-stage ventures that need the resources, capital and expertise of the large corporations. the founder and Managing Director of Sanitas Advisors. Sanitas Advisors, a sales strategy, executive coaching and training firm. We partner with companies striving to create elite teams & maximum customer alignment. We also create unique and customized retreats for Corporate Executives, Families, YPO Forums, Board of Directors, etc.

John Marvin talks to Marc Ferrara CEO of Jobson Medical Information. Jobson Healthcare Information (JHI) is a premier healthcare information and marketing services provider, with leading positions in a variety of growing healthcare markets such as pharmacy, eye care, clinician (physicians, nurse practitioners and physician assistants) and the managed markets (managed care, hospitals and government). Through its diversified, multi-media portfolio of marketing services, information databases, publications, medical education programs, events, websites and other digital and traditional media services, JHI is uniquely positioned to inform and educate a highly targeted network of approximately one million healthcare professionals across multiple specialties.

In this episode, we talk to Ashley Mills the CEO of The Vision Council. Ashley has over 20 years of progressive trade association management, marketing, and leadership experience. She shares her insights into the ever-evolving world of tradeshows in our Optometric industry. The Vision Council offers its members many opportunities to meet with other industry leaders throughout the year. The Vision Council facilitates and participates in a variety of events including industry-wide tradeshows such as International Vision Expo, and members-only opportunities including Division and Committee meetings, professional forums, and a yearly Executive Summit.

Robert "Bob" Schultz President and CEO of Vision One Credit Union talks about the financing of private Optometric practices. With over 15 years of experience Bob is an expert in private practice finance and the in's and out's of the owning and selling a practice. Vision One Credit Union was founded in 1951 by optometrists as a credit union for optometrists. As a California-based institution, service was expanded nationwide in 2004. VSP and Essilor funded $30 million into “Vision Loans” a venture with Vision One Credit Union. The funds are loaned in creative ways to first-time practice buyers to further the survival of independent optometry.