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    The wrinkle in Shein’s IPO plans

    enJune 12, 2024

    Podcast Summary

    • Foreign companies listing in USDespite having strong financials and high demand, foreign companies may face significant challenges when attempting to list on the US stock exchange due to regulatory hurdles and complexities.

      Xi'an, a Chinese online fashion giant, experienced explosive growth during the pandemic and became a serious contender in the competitive garment industry, offering trendy designs at super cheap prices. With record profits and gross merchandise revenue, the company aimed to go public in the US in late 2022. However, despite having hired the most connected bankers and lobbyists, Xi'an found itself completely shut out from the US market, unable to even get a reply from the SEC. This unexpected roadblock highlights the challenges foreign companies face when attempting to list on the US stock exchange.

    • Geopolitical tensions and Shein's listingGeopolitical tensions between US and China have expanded to impact companies of all sizes and sectors, including Shein, a fast fashion company, complicating its attempts to list in the US due to its Chinese origins, supply chain, and workforce.

      The geopolitical tensions between Washington and Beijing have expanded beyond traditional tech industries and now impact companies of all sizes and sectors, even those like Shein, a fast fashion company. Shein's attempts to list in the US have been complicated due to its Chinese origins, supply chain, and workforce. Despite its success in the Western fashion market, the company's ties to China have become a significant hurdle, as regulatory scrutiny intensifies between the two powers. Even companies that were once considered insignificant in the geopolitical arena are now finding themselves in the middle of increasingly fraught tensions. This complex situation raises questions about Shein's ability to untangle itself from China and its alternatives for listing publicly.

    • Xiin's distancing from ChinaXiin, a global fashion company, distances itself from China through never selling goods there, moving headquarters to Singapore, and pursuing a public listing to present a global image and increase transparency.

      Xiin, a well-known global fashion company, has been actively distancing itself from its Chinese origins. This distancing can be seen through several moves, including never selling goods in China, migrating its headquarters to Singapore, and considering a public listing. These actions demonstrate Xiin's efforts to present itself as a global entity and increase transparency for investors. Executive Chairman Donald Tang emphasized that Xiin is a channel origin company with a global presence, and the company's lack of sales in China further supports this characterization. Additionally, the relocation of its headquarters and some manufacturing to Singapore and the pursuit of a public listing are indications of Xiin's commitment to transparency and separation from the Chinese market.

    • Chinese companies distancing from Chinese originsCompanies with significant Chinese operations seeking to distance themselves from their Chinese origins face a risky balancing act: moving headquarters, avoiding Chinese customers initially, hiring lobbyists/PR agencies, and maintaining good relationships with local officials to continue operating in China.

      The company in question is attempting to distance itself from being perceived as Chinese in the public eye, despite the majority of its operations still being based in China. This delicate balancing act involves moving headquarters out of China, avoiding Chinese customers initially, and hiring lobbyists and PR agencies to promote this message. However, due to the need for good relationships with local government officials and Beijing to continue operating, the company cannot be too vocal about its Chinese origins. This strategy is risky, as seen in the case of the Chinese ride-hailing company Didi, which went public in the US in 2021 and was subsequently removed from Chinese app stores, leading to a significant drop in its share price. Companies in this position face a challenging situation, as they must appease both the US and Chinese sides to succeed.

    • Chinese IPOs in USPolitical tensions between US and China have caused regulatory hurdles for Chinese companies seeking to list in US, leading them to consider London as an alternative

      Xi'in, a Chinese fast fashion retailer seeking a $63 billion IPO, has encountered significant regulatory hurdles in pursuing a listing in the United States. The Securities and Exchange Commission (SEC) has reportedly refused to engage with Xi'in on the IPO until Beijing gives its approval. This standstill situation stems from past tensions between the US and China regarding regulatory approvals for Chinese companies' overseas listings. As a result, Xi'in is now exploring a potential listing in London, which may be more politically favorable. This saga highlights the complex regulatory and political landscape involved in major cross-border IPOs.

    • Chinese tech entrepreneurs going publicGeopolitical tensions lead Chinese tech entrepreneurs to consider listing in countries like the UK over the US due to a warmer reception and the importance of diversification outside of China.

      The operating environment for Chinese tech entrepreneurs seeking to go public has become significantly more challenging in the US due to geopolitical tensions, leading many to consider listing in other countries like the UK instead. This was exemplified by Eleanor Sheehan's experience with her company, Xi'in, which faced roadblocks in the US but received a warmer reception in the UK. This trend is particularly significant for smaller Chinese companies, which are also diversifying their supply chains and hiring staff overseas to recast themselves in different ecosystems and mitigate the impact of a struggling Chinese economy. Overall, the experience of Chinese companies going public underscores the starkly different business landscapes for Chinese tech entrepreneurs today and the increasing importance of diversification outside of China.

    • Chinese IPOsA successful Chinese IPO in London could shift negative investor sentiment towards China and encourage foreign investment despite past uncertainties.

      The successful listing of Xi'an in London could potentially shift the negative narrative surrounding foreign investment in China. With few significant exits for Chinese-founded companies in the past three years, China has been seen as an increasingly risky place to invest due to various uncertainties. However, if Xi'an's IPO is successful, it could serve as a turning point, encouraging foreign investors to reconsider their stance towards Chinese companies. This is a critical moment as the investment landscape in China has been marred by numerous challenges, and a successful IPO could help restore confidence in the Chinese market. Overall, the outcome of Xi'an's listing remains uncertain, but it holds the potential to significantly impact the international investor community's perception of China.

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