TIB621 Does Your Marketing Align With Your Why? And Why It Should!

Do you struggle to come up with content to share on your social media pages? You're not alone... most trade business owners are confused, scared or just overwhelmed about sharing images, videos or posts to their business feed. Nic and Waz give some quick, actionable tips on what you CAN share so you can get started right away, stay consistent and potentially attract more of the clients you want.

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Other than a cool name, Dante St James has a ton of experience using social media for business. He happens to be one of a small number of Meta contractors here in Australia so he gives us the inside running on using the platform wisely. When people are mostly on Facebook and Instagram to watch videos of Kim Kardashian, how the heck do you get prospects to see your business content? We ask and answer these questions and many more that could save you a whole lot of doom scrolling and get you more business!

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Connect with Tradies in Business:
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Website: tradiesinbusiness.com.au
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Waz has a very sensitive 'being taken advantage of' nerve and lately he's been feeling a little triggered. Find out what online shopping has to do with his rant today and why Nic thinks something should be done about crappy service.

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Connect with Tradies in Business:
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YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
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Make variations profitable again! Nic and Waz drag another episode out of the back catalogue and give you the short version (tough for Waz to do!) For the full ep, head to TIB161 How to avoid headaches when clients change their mind

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Connect with Tradies in Business:
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Website: tradiesinbusiness.com.au
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You're in business to make money. More specifically, you should be in business to make a profit. Profit first, then cash and we all love cash right? Problem is, many tradies think increasing profit is complicated, confusing and hard. The truth couldn't be more different. Nic and Waz talk through some of the super simple things you can do to get your business machine pumping out more profit. They share some of the 50 or more simple ways you can do this so you can have more of the freedom you want from your business. Plus, they've created a free guide to the top 50 ways you can pull on your levers... grab it HERE.

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Connect with Tradies in Business:
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YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.

Coxie goes to town on Australia's favourite TV show. Waz offers his best advice on getting over it and then we're pretty sure they end up off in the weeds, offering coaching advice to you! Tune in to another Fire Truck Friday episode for a bit of a rant, some deep and meaningful thought and a few laughs.

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Connect with Tradies in Business:
Facebook: facebook.com/tradiesinbusiness
Instagram: instagram.com/tradiesinbusiness
YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.

Up or down... what's your bet? Aussies have been hit by some horrendous interest rate hikes in the past year and it's starting to land hard for trade business owners. As clients tighten their purse strings, leads are slowing and cash is not flowing as much as it was. Some are saying rates are going to come down but what if they don't? Are you prepared?

If you'd like to know more about our Cashflow webinar, just send us a message through our website or DM us at Facebook or Instagram.

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Connect with Tradies in Business:
Facebook: facebook.com/tradiesinbusiness
Instagram: instagram.com/tradiesinbusiness
YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.

Grab your girl-gang (or mates), head to yoga and then, release the puppy-dogs!! Huh? Yep, puppy-yoga is a thing and Waz tries to understand it. Plus, Nic and Waz chew the fat on friendships, getting away with mates and why having a girl-gang is an important part of life. Oh, and puppies. Puppies are awesome.

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Connect with Tradies in Business:
Facebook: facebook.com/tradiesinbusiness
Instagram: instagram.com/tradiesinbusiness
YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.

Marketing can be a complex, confusing and often expensive part of running and growing a tradie business. The best marketing plans aren't necessarily complex, confusing OR expensive. In fact, back in 2019 we spoke with Allan Dib, author of The 1-Page Marketing Plan about simplifying marketing and marketing plans. Nic and Waz give you a quick summary of that ep today but if you want to dig deeper and get all the tactics, listen to the original at TIB034 How to market your trade business with Allan Dib from The One Page Marketing Plan

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Connect with Tradies in Business:
Facebook: facebook.com/tradiesinbusiness
Instagram: instagram.com/tradiesinbusiness
YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.

It's all well and good to chase the most profitable work, or the biggest dollar jobs, but at what cost? What if you're going after the wrong clients and the wrong work without even realising it? Waz and Nic show you why your why should drive your marketing. Why? Because you might be sacrificing fulfillment, sustainability and longevity if it isn't.

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Connect with Tradies in Business:
Facebook: facebook.com/tradiesinbusiness
Instagram: instagram.com/tradiesinbusiness
YouTube: youtube.com/@tradiesinbusiness
Website: tradiesinbusiness.com.au
Join our Group: facebook.com/groups/tradiesinbusiness

See omnystudio.com/listener for privacy information.