How Dunkin’s Super Bowl spot came together
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
TopGolf’s rise
enJuly 20, 2022
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About this Episode
TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand’s CMO, Geoff Cottrill, joins the pod to discuss its marketing strategy and growth plans.
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