TRIBEathlon Podcast Season 4 Recap

In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received from his uncle Bill, which led him to value independence and the ability to set his own rules in business. He discusses his transition away from the financial sector's commission-driven environment to establishing his own business that prioritises client needs and a balanced life. A significant turning point came from attending a Tony Robbins event, which motivated him to focus on health, family, business success, and writing books. Charlie emphasises the importance of goal setting, fear setting, the role of AI in the future of business, and measuring what matters both in personal life and business. He advocates for regular goal assessment, creating systems for achieving goals, and the use of data and AI to enhance business operations and personal achievements.

Highlights:

• Charlie's Journey: From Uncle Bill's Influence to Financial Services
• The Turning Point: Tony Robbins and the Pursuit of a Balanced Life
• Achieving Personal and Professional Growth
• The Power of Goal Setting: Insights and Strategies
• Overcoming Challenges in Goal Achievement
• Measuring What Matters in Life and Business
• The Future of AI: Opportunities and Concerns

Contact Charlie Reading: Website | LinkedIn
My journey has been a blend of relentless pursuit and strategic pauses, marked by completing four Ironman competitions, running ultra-marathons, and navigating the peaks and valleys of entrepreneurship. Founding, building, and exiting one of the UK's premier financial planning practices wasn't just a career move; it was a testament to my belief in living life on my terms, integrating work with my passion for endurance sports. This narrative isn't solely about the finish lines crossed or the business milestones achieved; it's about the philosophy of taking three months off every year. Having authored four books, I've sought to distill the lessons learned from the endurance required in sports, business, and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories—both big and small—that have defined my journey. It's a tale of ambition, resilience, and the art of crafting a life that celebrates achievement while embracing the joy of living.

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This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Claire Danson as shares her journey of recovering from a devastating accident to becoming an inspirational para athlete. Claire was involved in a tragic accident that left her paralyzed, however, determined and relentless in her approach, she treated her therapy and recovery sessions with the same discipline as her prior triathlon training. She describes the importance of understanding and accepting the new reality, fostering a positive mindset, harnessing the power of routine, and celebrating small achievements. Claire shares her post-recovery sports endeavours, which include half-Ironman and a 255 triathlon event. She eventually aspires to participate in the Paralympics. The conversation delves deeper into discussions about support systems, kindness towards oneself, and focusing on progress.

Highlights:

• Reflections on Recovery
• The Journey Before the Accident
• The Immediate Aftermath and Hospital Experience
• Transitioning Back Home and Facing New Challenges
• The Role of Sport in Recovery
• Future Aspirations and Goals

Contact Claire Danson: Website | Instagram
This is the extraordinary tale of Claire Danson, whose journey epitomises resilience and ambition. The summer of 2019 marked a pivotal moment for Claire, transitioning from European Triathlon Champion to navigating life with paralysis following a devastating accident. Yet, Claire's narrative is one of profound determination and hope. Within months of her accident, she embraced her new path, setting her sights on the Paralympics as a member of the British Cycling team. Her story, a testament to the human spirit's capacity to adapt and thrive has earned her many accolades so far. Despite the severe challenges, Claire's positive outlook and commitment to her sport have not only redefined her identity but also set a new benchmark for courage and perseverance. Join us as we explore Claire Danson's remarkable journey from the brink of a life-altering incident to her debut on the international handcycling stage. It's a narrative of overcoming, a celebration of the relentless pursuit of dreams against all odds, and a powerful message about the strength found in adversity.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome professional triathlete India Lee to discuss her journey from a shy childhood and her aversion to drama classes, to endurance sports and beyond. Indie earned a scholarship for competitive athletics in the U.S.
 
Discussing the intense yet enriching experience of college sports and its impact on young athletes, Indie sheds light on the different cultures of sports in the UK and the U.S.

After experimenting with short and middle-distance triathlon, she has now moved on to the long course triathlons. Indie shares exciting insights from her time in Kona, her shift in perception about the place, and discusses her anticipation for the races to come.

Indie also touches upon the importance of having a supportive tribe and strategic approach to improving race performance. Her growth mindset, resilience, and continuous learning approach in sports is something we can all learn from.

Highlights:

• Childhood and Getting into Running
• Transitioning from Running to Swimming
• University Experience and U.S. Scholarship
• Intense Training and Cultural Differences
• Transitioning into Triathlon
• Challenges and Support in Triathlon
• Experiences in Ironman and Kona
• Learning from Others and Personal Growth
• Challenges of Flying with a Bike

Contact India Lee: LinkedIn | Wikipedia
India Lee, or Indie as she prefers to be known, is a British triathlete renowned for her versatility and strength in multisport events. With a passion for sport deeply ingrained from a young age, Indie has evolved from a runner in her younger days to a world class triathlete. Her journey in this gruelling sport reflects not only her love for competition but also her zest for life, finding joy in travelling the world and immersing herself in the triathlon lifestyle. Indie is known for her fierce independence, her love for cycling, and a deep bond with her dog, Ruby. With a unique ability to fix anything that's broken, she embodies a spirit that's both determined and reflective, and is as good an example of a growth mindset as you will see. Lee's career took a significant turn in 2018 when she stepped up to middle-distance racing, promptly making a mark with her victory at Ironman 70.3 Weymouth. Her accolades include being a double European champion, and her transition to Ironman racing suggests more exciting chapters ahead. Notably, she also played a pivotal role in pacing Kat Matthews during the historic Sub8 challenge. In this episode, we discuss the benefit of a growth mindset, the benefits of doing your own mechanics.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Sebastien Bellin, a former professional basketball player recounts his journey from global traveller with his parents, to sports as a means of cultural immersion, to eventually becoming deeply invested in the sports industry. Sebastien shares the story of his near-fatal encounter with a bombing at Brussels airport, where he was severely injured and nearly lost both his legs.

Despite these challenges, he managed to maintain consciousness long enough to stay alive due to his high glucose levels from enjoying pasta carbonara the night before the tragedy. Post recovery, he set a seemingly unrealistic goal of competing in the Ironman race in Hawaii, which he was able to successfully achieve.

Throughout his story, Sebastien emphasises the importance of staying present and having a positive outlook on life. He also discusses the differences between fixing and healing oneself, and shares insights on the significance of quality vs quantity, and how focusing on immeasurable qualities can help one see no limits in life.

Highlights:

• Sebastien's Early Life and Basketball Career
• Transition from Sports to Business
• The Brussels Attack & The Power of Pasta Carbonara
• The Power of Presence and Overcoming Fear
• Setting the Goal: From Hospital Bed to Ironman
• The Journey to Ironman and Lessons Learned
• The Impact of Sports and Education

Contact Sebastien Bellin: LinkedIn | BBC Article

Sebastien Bellin is a former professional basketball player from Belgium who gained worldwide attention due to his harrowing experience during the 2016 Brussels bombings. He was at the Brussels Airport when the terrorist attacks occurred, and a widely circulated photograph showed him injured and lying on the floor of the airport. After the attacks, Sebastien Bellin underwent extensive medical treatment and rehabilitation. He has since become an inspirational figure, sharing his story of resilience and recovery, which includes completing the Ironman in Kona, Hawaii in 2022. Bellin's story serves as a testament to his determination and the support he received during his journey to recovery. In this episode Claire and I wanted to know how 3 portions of pasta saved his life, why did goal setting help his recovery and how did sport help him prepare for the biggest challenge of his life, staying alive.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome ultra marathon runner, Sophie Power, as she shares her unique experiences around pregnancy and racing. Sophie caught the world's attention when a photo of her breastfeeding during the UTMB race went viral.

She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact on her decision to run the UTMB race with her three-month-old baby.

Additionally, Sophie discusses the stigmas and barriers women face in sports and as mothers, her advocacy work like she races, her struggles with regaining fitness after pregnancy, and the importance of setting personal and family goals. Sophie also shares her book recommendations to educate women about their bodies and their health as athletes.

Highlights:

• Discussing the Iconic UTMB Race Photo
• The Story Behind the Viral Photo
• Post-Pregnancy Training for a 106 Mile Mountain Race
• The Role of Women in Ultra Running
• The Impact of the Iconic UTMB Race Photo
• Barriers for Women in Sports
• Inclusive Changes in Race Policies
• Balancing Motherhood and Athletic Goals

Contact Sophie Power: LinkedIn | Website

Sophie Power is a remarkable British ultrarunner and a mother of three. Sophie's extraordinary journey in the world of ultrarunning has been a source of inspiration for many. Her fame skyrocketed when a photo of her breastfeeding her 3-month-old during the grueling 106-mile Ultra-Trail du Mont-Blanc (UTMB) went viral in 2018. This powerful image not only showcased her incredible determination but also highlighted the unique challenges faced by female athletes, especially mothers, in balancing the demands of endurance sports with family life. Sophie's experience has ignited important conversations about the inclusion and support of women in endurance sports, advocating for greater equality and facilities for mothers. Beyond her athletic prowess, she is a beacon of empowerment, encouraging women to maintain an active lifestyle for both physical and mental health. Despite the demands of motherhood and work, Sophie has recently returned to running postpartum and has released a film documenting her journey. In this episode, we delve into Sophie's experiences with racing while breastfeeding, her ongoing campaign for fairness in sport, and how she navigates the mental challenges of 24-hour races. Join us as we explore the resilient world of Sophie Power, a woman who runs not just races, but also a campaign for change in the world of sports.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Joe De Sena, founder and CEO of Spartan and obstacle racing pro, to discuss the importance of resilience in life, sports, and business.

Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovative tactics for instilling resilience in his own family, which include extreme measures like hiring a personal Kung Fu master. Joe explains how his company Spartan has managed through the COVID-19 pandemic, emphasising the importance of community and maintaining a strong corporate culture.

The conversation also delves into the booming popularity of obstacle races, highlighting the human craving for both challenge and connection, which has intensified in the digital age. The podcast closes with Joe sharing some influential books that have guided him along his path.

Highlights:

• Resilience in Early Life and Upbringing
• Resilience in Business and Entrepreneurship
• The Rise of Challenge Seeking in Modern Society
• The Simplicity of Modern Life and Our Innate Desire for Challenges
• The Thrill of Obstacle Course Racing
• Comparing Different Sports: Ironman, Ultramarathons, and Obstacle Races
• The Impact of COVID on Sports and Community
• The Importance of Consistent Training and Injury Prevention

Contact Joe De Sena: LinkedIn | Website

Today's guest is Joe De Sena, founder and CEO of Spartan, the world-renowned endurance sports brand. Joe's journey from a working-class neighbourhood in Queens to the founder of a global fitness empire is a story of true resilience. After a successful stint on Wall Street, he moved to Vermont, discovering a passion for endurance events, leading to the birth of Spartan Race. Now a global community with over 10 million participants, Spartan includes various endurance brands like Spartan Trail and Tough Mudder. Joe is also a New York Times bestselling author, with his latest book focusing on building mental toughness in families. Join us as we explore the insights of a man who turned endurance into an inspiring business.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

Have you ever wondered how the heart rate can affect an athlete's performance? In our latest exchange, we team up with Dr. Phil Maffetone, a trailblazer in the field of endurance training and whole health, to shed light on this intriguing concept. Specifically, we dissect the foundational principles of the Maximum Aerobic Function (MAF) methodology, unpacking the complex relationship between heart rate, aerobic thresholds, and the delicate balance between aerobic and anaerobic training. 

As we navigate our conversation, we don't just limit ourselves to fitness. We unfold the significance of nutrition for athletes, debunk the long-standing myth of the calories in/calories out equation, and explore how overtraining can trigger an unhealthy accumulation of body fat. Dr. Phil Maffetone provides us with invaluable insights into the diet of our ancestors, the perils of junk food and refined sugars on performance, and the indispensable role of protein in strength training. We also delve into the surprising realm of music's influence on mental health and exercise.

As we round off our enlightening discourse, we pivot from sports to business, drawing parallels between endurance sports and life and work lessons. We venture into app development, derive insights from Paul Larson's book on HIT training, and emphasize the importance of personalizing diets and training routines. Our journey concludes with an invitation to join Tribe Talk, a valuable email newsletter teeming with resources designed to enhance your sport, life, and business. Don't miss out on an episode brimming with insights from the mind of a maestro!

philmaffetone.com

maffetonemusic.com

This episode was sponsored by The Trusted Team and 4th Discipline

Journey with us as we take a fascinating excursion into the world of running, injuries, and recovery with our guest, the seasoned athletics consultant and physiotherapy chain co-owner, Blaise Dubois. His expertise shines through as we probe into the psychological intricacies of injury and the monumental role nutrition plays, as well as the ongoing debate around barefoot running. Hold onto your headphones as we unravel the concept of training with pain, and the intriguing possibility of optimizing performance beyond its limits.

As we delve deeper into our conversation with Blaise, we expose the shortcomings of the widely accepted 10% rule of increasing weekly mileage and discuss the pivotal role of sleep in injury recovery. Shifting gears to elite athletes, Blaise enlightens us on the importance of training quality over quantity, leading us to question and redefine widely held beliefs. The mental game isn't forgotten, as we explore the empowering lens of positivity and the growth mindset, examining their impact on recovery and performance.

Moving away from the tracks, we delve into Blaise's entrepreneurial journey, navigating the challenges of running a physiotherapy chain of clinics. We explore the concept of collective decision-making and the importance of work-life balance, with Blaise's candid and insightful reflections leading us to question our own approaches. From the importance of vacations to managing distractions and over-indulgence, get ready to glean a wealth of knowledge from our enlightening exchange with Blaise Dubois. Buckle up and tune in for an episode packed with wisdom, insights, and quite a few surprises!

This episode was sponsored by The Trusted Team and 4th Discipline

Unleash the ultra runner within you in a fascinating conversation with James Poole, an iron man, and outdoor enthusiast. Embark on an enthralling journey as we delve into James' transformation from Ironman competitions to the thrilling world of ultra marathons. Be prepared to be inspired by James' riveting experiences racing in the Gobi Desert, engaging with the underground Speed Project, and tackling grueling self-supported ultra marathons. His tales of hallucinations and battling sleep deprivation shed light on the extreme mental and physical demands of ultra running.

Let's sprint forward as we explore James's unique approach to ultra-running, which surprisingly emphasizes the significance of walking for long-distance runners. Get an inside track on his energy conservation strategies, safety measures, and coping methods for sleep deprivation. For those ready to take the leap into endurance sports, get ready to be inspired by James' book recommendation, 'Always the Runner.' 

For our final sprint, we pace into the evolution of James' global running community, Advent Running, birthed from a 25 Days of Exercise challenge. Feel the exhilaration of leading weekly running groups, partnering with brands, and navigating the pressures of being self-employed. We cap off our conversation with a stimulating debate on adventure running, breaking norms, and crafting new experiences. Lace up your running shoes for this electrifying exploration into the mind of an ultra runner!

This episode was sponsored by The Trusted Team and 4th Discipline