TRS 015: John Walker Found and Principal of J. Walker Marketing

Learning is a key part in running a successful business. You can read articles by the juggernauts or listen to a different podcast every week, but you'll inevitably be asking, "How do I make this work for my business?" We've been there.

Today's guest Tom Hayden is the VP of Marketing for the NNA, and he has proven that it's possible to craft an award-winning marketing strategy in any industry. From direct mail to targeted paid search, Tom and his team have absolutely been dominating the notary world.

Have you ever cringed while interacting with a chat bot or other automated marketing tool? Chances are, those businesses set up the tools to complete a task, not to build a conversation.

We're talking to Brooke B. Sellas CEO and Founder of B Squared Media about how brands can transform their campaigns and drive more engagement by focusing on the value of conversation and keeping things human.

Brooke will be speaking at this year's Insight Marketing Conference in Lancaster, PA on September 25, 2019.

As a business owner, deciding on when and to what degree outsourcing is required to meet your goals can be an immobilizing decision. You're not alone if you have simply shirked advertising tasks onto your sales representatives or other ill-equipped team members, but it's not moving you forward.

Determining where your marketing budget should be spent is a big beast to tackle. Enter John Walker of J. Walker Marketing. John dives into how business leaders can begin taking control through analytics.

Marketing automation doesn't work straight out of the box. Instead marketing teams need to dig deep to build out the necessary content and retrieve the right data point from their existing CRMs. Danny Lambert of CareCloud walks us through how he and his team grind it out with sprint strategy sessions.

This episode continues our series on Insight Marketing Conference in Lancaster, PA on September 25.

We all know that the world is changing, but some how businesses are always last to receive the message. As consumers, our expectations of technology have vastly increased over just a handful of years.  So why do business leaders bristle at calls for change?

Consumers expect three things when dealing online: that the moment is real time, that it’s contextual, and that it’s an experience, and that’s why Mathew Sweezey of Salesforce suggests that the time for a CMO has come and gone.  We are now in an age of the CXO, Chief Experience Officer, who is in charge of delivering those three needs to the masses.  It should be noted that Mat’s no mystic; there’s no crystal ball living beneath his desk.  In stead, his vision for the future of marketing is derived from data.

Want to hear more from Mat?  He will be attending Insight Marketing Conference right here in Lancaster, PA on September 25th.  Get your tickets online at insightlanc.com.

Web Talent broadcasts from the invite-only Google Marketing Live event and downloads on the latest products and digital marketing solutions from the team at Google. Some top releases include: YouTube will be releasing video creation and editing tools for SMB leaders to get their foot in the door, better and more accessible conversion tracking data in the era of online privacy expansion, and display ad features designed to rival Facebook advertising.

What does an FBI hostage negotiator have to teach us about marketing and closing more sales? That’s what we are asking on today’s episode of The Revenue Stream as we sit down with Brandon Voss of the Black Swan Group.

Every step of the sales processes is a negotiation where your goal is to learn as much about your prospect as possible, but sometimes it’s hard to get good answers to tough questions. So what is the best way to navigate these sales calls? We’ll explore how business leaders can instantly become more likeable by acting as a guide for their customers as well as getting beyond common ground.

When shopping online, what convinces you to ultimately hit that “buy now” button? For most consumers it’s those highly-rated product reviews, and Amazon knows this. That’s why their algorithm rewards ASINs that have more positive ratings. But how are businesses earning those quality reviews in the first place? After all, less than 1% of shoppers return to leave any feedback.

We're talking with Liz Fickenscher of eComEngine about their product FeedbackFive and how Amazon sellers can get more product reviews.

Search engines' focus on high-quality content has shifted the internet, demanding a need for better off-page SEO practices. Today's marketers need to create compelling content and strategically distribute it among industry-relevant publishers, the basics of public relations. Our Senior SEO Specialist Andrew Burd dives into how agencies are boosting client SEO while increasing traffic conversions through Online PR.

With decades of on-the-job experiences, Eric Parker knew that retirement couldn’t be the end of the road for him.  To stay current on business trends and challenges, the Rosenberger North America founder joined SCORE (Service Corps of Retired Executives) to help shape new businesses in his community.

High-quality mentorship is an amazing asset to have in the marketing world, especially since so much of our work revolves around try, test, fail, repeat as we try to strike the next big idea.  Join us as Eric adds a bit of structure to the fuzziness of mentorship and helps young business professionals discover the growth advice they need.