Turning a Decade of Retail Experience into e-Commerce Success

As a company expands to be an enterprise, new obstacles emerge that endanger its future growth. In this episode, we will focus on Mike's ability to take ownership of each project from start to finish. A marketer who used soft skills to grow his Google Ad budget from $50 to over $1,000,000 in a year. Listen in as he explains how you can get your dream career. Even without formal education.

Key Takeaways

What inspired me about Mike is his technical ability when it comes to expanding his connections and advancing his management job.

What I learned talking with Mike is his project management skills are extraordinary.

This episode is for anyone who wants to pursue their dream career despite a lack of academic education.

In one word this episode is Inspiring.

This episode's worth a listen because Mike is a marketer who employed soft skills to increase his Google Adwords spending from $50 to over $1,000,000 in a year.

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Mike on LinkedIn

Andriy Rudnyk is a master tactician at implementing subscriptions into a brand's business model. He emphasizes the need for exclusive perks for subscription members and the need to establish trust with a brand's customer base in order to effectively optimize a subscription model. Andriy isn't shy and explains that the best way to glean valuable information about a brand and its products is up the phone and call the customers who love the products.

Key Takeaways

What inspired me about Andriy is his grassroots, bootstrap approach to customer feedback.

What I learned talking with Andriy is the various ways to establish trust with customers.

This episode is for anyone with a Shopify store considering adding a subscription component to their business.

In one word this episode is tactical.

This episode's worth a listen because Andriy bombards listeners with valuable tips and tactics to growing and scaling a business through subscription models and trust.

Show Links

https://www.goodsubscription.agency/

Andriy on LinkedIn

In 2006, Mike began his career in eCommerce by co-founding SportsMemorabilia.com, an Internet Retailer Top 500 company. Leader in digital commerce with background as co-founder and COO of startups, executive in eCommerce marketing & operations, business development, executive content producer, disruptor in sports memorabilia, and advisor/consultant.

Key Takeaways

What inspired me about Mike is his enthusiastic attitude about helping marketers.

What I learned talking with Mike is to have a mindset of never stopping to learn, to be patient, and to understand everything.

This episode is for anyone who the ability to combine in-depth understanding of digital marketing with communication abilities, trustworthiness, and ingenuity.

In one word this episode is Inspiring.

This episode's worth a listen because he is a valuable asset to his company because of his expertise, experience, and ability to communicate with everyone from entry-level workers to high-ranking executives.
 

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Mike on LinkedIn

It's always a pleasure to be around Wilton. He is an excellent mentor and manager with the expertise and abilities to back it up. Along with being helpful and orderly, he is also open to new ideas and comments. Wilton was a fantastic director of marketing and e-commerce. His capacity to handle challenging circumstances while maintaining a positive attitude was always admirable.

Key Takeaways

What inspired me about Wilton is his marketing acumen is impeccable, but what really surprised me was his capacity to remain positive and achieve deadlines while the early pandemic was going on.

What I learned talking with Wilton is he's open-minded to new ideas and has always been quite explicit in his responses.

This episode is for anyone who is tolerant and desires to excel as a leader and person.

In one word this episode is Inspiring.

This episode's worth a listen because Wilton's expertise spans a variety of industries, including retail, lifestyle, fashion, and the luxury market. Some of the brands and businesses he has worked with are Nautica, Robert Geller, Tim Coppens, Siki Im, Under Armour, Disney, Opening Ceremony, KARA, and Equinox.
 

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Wilton on LinkedIn

Matthew was always interested in business and growth. He used dynamic growth marketing strategies to boost the profitability of several businesses, having founded and built from the ground up a software product firm (acquired), an alternative energy recommendation engine, an apparel reseller, and a retail CBD store.

Key Takeaways

What inspired me about Matthew is his curiosity about business and growth.

What I learned talking with Matthew on how to work smarter, not harder, and have repeatable experiences for customers and clients.

This episode is for anyone who always believes in their gut instincts and seizes all opportunities that come their way.

In one word this episode is Inspiring.

This episode's worth a listen because Matthew is a true expert in his field and extremely knowledgeable.

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Matthew on LinkedIn

One of the most important aspects of reaching your goals is being curious. In this episode, we explore Nick Lamothe's journey from a freelance journalist to a CMO at The Legends Brands. Nick's path serves as an example for me, and he has been a valuable resource for ideas and a sounding board for me as I've developed strategic initiatives for the e-commerce marketing industry.

Key Takeaways

What inspired me about Nick is his attitude toward curiosity.

What I learned from talking with Nick is how significant it is to never stop learning and remain curious because none of those things require a degree. The most important factor is your desire and capacity to learn.

This episode is for anyone who has a thirst for knowledge and someone who has the ability to learn.

In one word this episode is INSPIRING.

This episode's worth a listen because Nick has established an agency, served as CMO at The Legends Brands, and managed at Reebok.
 

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Nick on LinkedIn

In this episode, we explore Nick's development as a marketer. He is not only a clever and exact marketer, but also a motivating individual. He is the Chief Executive Officer of MyDash. Nick is a multiplier and a leader who infuses his routine with inspiration and human connection.

Key Takeaways

What inspired me about Nick is his interpersonal abilities; he maintains good relationships with both current and potential customers of the business.

What I learned talking with Nick is, he's sincerely cares about his staff and is always prepared to go above and above for his clients. It's amazing to witness his quick thinking in action at work.

This episode is for anyone who always generates new, innovative ideas to the table and consistently thinks outside the box.

In one word this episode is Inspiring.

This episode's worth a listen because Nick is a Chief Executive Officer at MyDash, Principal at PinchForth, and Co-Founder at Breezler.
 

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Nick on LinkedIn

Grant's entrepreneurial journey began as a paperboy. He saw that the ads were the true business strategy of newspaper organizations. This sparked the idea that he could also assist small firms with advertising. Grant began cold calling with the assistance of his father and learned the great business lesson of what it's like to get a number of "no's" but when you finally land on that "yes" - it's the magical word and it's all you need to get started.

Key Takeaways

What inspired me about Grant is a fantastic team member who brings the team together and actually cares about the project's success.

What I learned talking with Grant, he is a consummate professional, a subject matter master, and a genuine kind man.

This episode is for anyone who is capable of taking the lead, organizing, and implementing initiatives in a timely and effective manner.

In one word this episode is Inspiring.

This episode's worth a listen because of the enthusiasm and attention to detail that he devotes to each job, everything he touches turns to gold.
 

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Grant on LinkedIn

In this episode, we explore Kanika Misra's journey from door-to-door salesperson to marketing superpower. She is the Head of Marketing at Inspired, a For-Good FinTech. She spent the majority of my career in-house, overseeing growth, strategy, and marketing, so she understands the key metrics and how to achieve them.

Key Takeaways

What inspired me about Kanika is that she spends time carefully considering every potential outcome for any project she is working on.

What I learned talking with helped me learn a lot along the process, and they also gave me the motivation to find solutions to many of the issues I was running across.

This episode is for anyone who shared the same ideals and a desire to genuinely assist exceptional people in building successful enterprises.

In one word this episode is Inspiring.

This episode's worth a listen because Kanika discovered her marketing superpower through door-to-door sales.

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Kanika on LinkedIn

Michael started at CocaCola stocking shelves before his marketing career catapulted him to COO of a start-up company. He highlights the striking differences between speaking TO a community vs speaking within a community. Michael is no stranger to failure and normalizes it by sharing all that he has learned through his journey. He encourages future marketers to forget everything they have learned in advertising school and lean into the ever-changing landscape that is digital marketing.

Key Takeaways

What inspired me about Michael is his healthy relationship with failure.

What I learned talking with Michael was the difference between speaking TO an audience vs speaking WITHIN an audience.

This episode is for anyone who is lacking inspiration after a failure or disappointment.

In one word this episode is invigorating.

This episode's worth a listen because Michael is a seasoned communicator with ideas for effective marketing.

Show Links

https://www.acquireagency.com/

Michael Cronin on LinkedIn