Ultimate Guide to Improving Your LinkedIn Company Page Performace with Michelle J Raymond

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?

Key moments in this episode - 
00:00 Introduction to the Social Media for B2B Growth Show
00:08 Experiences and Insights from Social Media Marketing World
01:44 The Importance of Networking and Learning Styles
10:27 The Power of Newsletters in Building Trust
13:51 The Renaissance of LinkedIn and Company Pages
18:47 The Importance of Getting Started and Continuous Improvement

Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#SocialMediaMarketing #socialmediamarketingworld

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing.

The key moments in this episode are - 

00:00 7 Lessons from 7 Amazing Women in Marketing
00:59 The Power of Social Proof in Marketing
05:22 Understanding Thought Leadership
07:19 Creating Effective Content on a Budget
11:01 The Art of Cold Outreach
19:51 Creating Distinctive Brand Assets
22:57 Act, Assign, and Automate: A Formula for Success
25:14 Wrapping Up and Looking Forward

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business.

The key moments in this episode are:
00:00 Introduction to LinkedIn™️ Company Pages
00:53 Top Five Mistakes on LinkedIn™️ Company Pages
01:22 Mistake 1: Overly Branded Content
06:43 Mistake 2: Neglecting the Basics
13:04 Mistake 3: Dumping the Company Page on One Person
17:44 Mistake 4: Content That's All About the Business
22:33 Mistake 5: Doing the Same Thing Over and Over
26:55 Conclusion: How to Avoid These Mistakes

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond

#companypage #linkedinforbusiness #b2b

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. 

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth?

The key moments in this episode are:
00:00 Introduction and Welcome
00:45 Getting Started on LinkedIn: A Real Perspective
01:57 Exploring LinkedIn's Creator Mode
03:16 The Challenge of Getting Started on LinkedIn™️
05:04 The Importance of Consistency and Personal Goals on LinkedIn™️
06:54 The Challenges and Realities of Networking on LinkedIn™️
08:54 The Importance of Being Real and Building Trust on LinkedIn™️
09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods
10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️
19:14 The Power of Consistent Content Creation on LinkedIn™️
25:29 Finding Your People and Building Your Community on LinkedIn™️
29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners

Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable.

The key moments in this episode are:
00:00 Introduction to the Show
00:24 The Importance of Standing Out on LinkedIn™️
01:36 Overcoming the Fear of LinkedIn™️
04:59 The Challenges of Staying Focused on Social Media
07:02 The Power of Consistency in Social Media
11:25 The Role of Thought Leadership in Staying Top of Mind
21:44 The Impact of Ghostwriting on Social Media Presence
28:55 Conclusion: The Power of Taking Action 

Connect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/

ABOUT MICHELLE J RAYMOND 
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator.

The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.

The key moments in this episode are:
00:00 Introduction to the LinkedIn for B2B Growth Show
00:14 Why You Should Stay Updated with LinkedIn
00:40 Key Topics for Today's Discussion
01:35 Free vs Premium LinkedIn Accounts: A Deep Dive
06:55 The Pros and Cons of LinkedIn Sales Navigator
08:57 LinkedIn Events and Live Tab: What's New?
11:21 LinkedIn Company Pages: Features and Updates
14:31 LinkedIn's New Short Form Videos: A Closer Look
16:39 Understanding LinkedIn's Top Voice Badges
21:00 How to Connect with the Host on LinkedIn
22:02 Join the LinkedIn Profile Transformation Challenge
23:28 Conclusion and Final Thoughts

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #linkedintips

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.

Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.

The key moments in this episode are:
00:00 Introduction and Welcome
00:19 Discussing Authenticity on LinkedIn
02:06 Authenticity in Marketing
05:58 The Role of Authenticity in Social Media
07:07 The Importance of Authenticity in Today's World
08:09 The Struggle of Being Authentic on LinkedIn
10:39 Balancing Authenticity and Professionalism
17:22 Fostering Authenticity in a Business Environment
22:36 Balancing Authenticity with Brand Image
28:13 Final Thoughts and Actionable Tips

Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #authenticity #b2bmarketing

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024.

She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals.

Key moments in this episode:
00:00 Introduction and New Year Reflections
00:42 Celebrating Achievements and Setting Goals for 2024
02:07 The Importance of Branding and Rebranding
03:22 The Power of Consistent Branding Across Platforms
05:45 The Role of LinkedIn™️ in Business Growth
11:30 The Importance of Content Planning
14:42 The Power of Persistence and Embracing New Habits
15:32 Conclusion and Call to Action

Mentioned in this Episode

30 Day LinkedIn™️ Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J

The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book

Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold

Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond