Unlocking Success: Susan Rylances's Key Insights for Business Growth EP50

Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
- With limited resources, efficiency is key.
- If they prefer chatting on the phone; give them a call. Tailor your communication.
- Be a good human.

Chapters:
00:00 Terra Fletcher Introduction
01:23 Terra's Career Path and Fractional CMO Work
06:34 Challenges of Executing Marketing with Limited Resources
08:25 Communicating with Leadership and Demonstrating Marketing's Value
10:37 Collaboration between Marketing and Sales
14:17 Working with External Vendors
23:24 Thought Leaders Terra Follows

#marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources

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Full Interview and Transcript: 
Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations.

Discover valuable insights on team dynamics, problem avoidance, and customer retention strategies tailored for the evolving business landscape of 2024. Plus, unlock recommendations for must-read books and podcasts to sharpen your marketing skills. Tune in now for essential tips and trends shaping the working era of 2024!

 #CustomerRetention #MarketingExpert #PodcastForMarketers #2024Trends #GenerationsAtWork #MarketingResources 

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Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.

Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need for marketing leadership and a sharing her approach for an initial assessment of marketing needs. Some key takeaways:

• Focus on the customer journey and provide value at every stage.
• Look at marketing holistically; it touches every part of an organization
• When hiring a fractional CMO, look for marketing leadership and industry expertise.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

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Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/

In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.

Wendy shares her criteria for selecting external partners, highlighting the need for transparency, direct access to technical resources, and a flexible, agile approach. Throughout the interview, she continuously reflects back on this idea of business relationship alignment and how it's brought her so much success both internally and externally. Plus:

- How to select external partners with transparency and collaboration
- Building a marketing structure and getting technology implementation buy-in from organization leaders
- Streamlining design processes and blogging tasks: How Wendy is using AI

#leadershipinsights #partnership #aligning #leadershipskills 

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Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/
In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. 

Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provoking discussions on leadership, marketing in uncertain times, and the role of AI in the industry. 

Gain valuable tips for marketers and business leaders alike! Don't miss out on this engaging conversation filled with practical advice and real-world experiences. Subscribe for more insightful discussions and stay updated with the latest trends in the marketing landscape. 
#marketingpodcast #businessgrowth #leadershipinsights  #globalmarketing  #podcastinterview 

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Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/

Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles."

The discussion extends to team management intricacies, the post-pandemic virtual work landscape, and addressing workplace PTSD challenges. As a CMO, Jones offers profound insights into cultivating a failure-centric learning culture and the pivotal role of marketing in organizational influence. Key topics include:

• Balancing Micromanagement and Empowerment
• CMO Longevity: Tips, Tricks, and Mistakes in Marketing Careers
• Leadership Learning Resources: Jennifer's Book and Resource Recommendations
  
  Explore Jones' wisdom on effective leadership, workplace culture, and navigating change, enriching this insightful interview.

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In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement, regardless of team size or budget..

HOW I WORK, EPISODE 52 WITH HEATHER BOSCHKE

This episode is an illuminating exploration of her path to discovering the power of alignment and the importance of acknowledging what truly ignites your passion. Heather Boschke's journey from corporate marketing to entrepreneurship is a captivating narrative of self-discovery and aligning life's choices with personal values. Her experience exemplifies how entrepreneurship can be a powerful path to freedom, fulfillment, and the pursuit of what truly sets one's soul on fire. It's a story that resonates with anyone seeking a more purposeful and authentic life. Plus:

- The Lightbulb Moment: What pushed her to make the career transition
- A Journey of Self Discovery: Acknowledging patterns and confronting imposter syndrome
- Freedom as a Guiding Value: The focus on having more time, peace, and freedom

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

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In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episode, Colleen shares profound insights highlighting the transformative impact of leveraging individual strengths and cultivating robust relationships to attain business excellence.

Colleen's expertise primarily revolves around B2B technology brands, emphasizing the profound significance of blending innovation, personal growth, and a clear sense of purpose. Her experiences have shaped a unique approach to navigating the business world, fostering a fusion of creativity and strategy.

The episode goes beyond Colleen's personal journey, offering valuable takeaways for listeners, including discussions on the synergy between passion and career. Colleen explores the power of pursuing one's interests and the concept of building a second brain, a pioneering approach to knowledge management. Additionally, she delves into the crucial topic of navigating uncertainty and adversity by prioritizing mental and physical health, illuminating the path to holistic well-being.

If you're eager to uncover the secrets to success in strategic marketing, growth leadership, and thriving within the B2B technology landscape, this episode is a must-listen. Colleen Kranz's unique perspective and profound insights will inspire, educate, and empower you to reach new heights in your professional journey. Join us on this captivating exploration of business excellence.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

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Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability.

Discover Key Takeaways:
- How Susan's early experiences in retail management shaped her approach to customer service and team leadership
- Insights into Susan's journey from fast food to retail management and, ultimately, her career in corporate America
- The importance of building strong relationships with customers and the impact it can have on business success
- Susan's transition to entrepreneurship and her intrapreneur role spearheading new divisions within organizations.
- The significance of effective communication, collaboration, and understanding individual strengths within a team.

Join us for this insightful conversation that delves into business growth and leadership, offering valuable lessons that you can apply to your endeavors.

Don't forget to explore our channel for more enriching content!

#businessgrowth #marketingstrategy #joshbecerra

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Full blog and podcast: https://hubs.la/Q01N4jJ40

In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and Asia Pacific, which exposed her to diverse cultures and taught her valuable leadership lessons.

One pivotal moment in her career occurred during a chance encounter with 3M's CEO in a stairwell, which left a lasting impact on Dena. The CEO's genuine interest in her growth and development ignited her passion for inspiring action and helping others achieve their goals.

The conversation turns to servant leadership and conscious leadership, which are fundamental to Keystone Group's culture. Dena explains how these principles focus on empathy, emotional intelligence, self-awareness, and the importance of leading with purpose. She emphasizes the significance of leaders understanding their "personal why" and surrounding themselves with a complementary team to achieve their goals. 

Dena and Josh explore the evolving relationship between sales and marketing within organizations. They discuss the trend of some leaders believing marketing should report to sales due to their increasing alignment in revenue generation. While acknowledging the importance of collaboration, they stress both functions' unique strategies and capabilities and the need to harmonize their efforts by understanding the customer journey.

Plus:
- Servant leadership: Empathy and emotional intelligence, hiring to augment gaps, and leading culture
- The common relationship trend between sales and marketing teams
- Advice for leaders facing challenges, change, and uncertainty

"We're all different in how we lead and why we want to be leaders, so it's reminding ourselves of our own personal why. Why are we in the position that we're in? What inspires us? How did we get here?"

This episode offers valuable insights for leaders, aspiring entrepreneurs, and anyone interested in leadership development, organizational culture, and the dynamic interplay between sales and marketing in today's business landscape. Don't miss this opportunity to gain wisdom from Dena Mayne's remarkable journey and expertise.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.