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    Vanderpump Rules’ Scheana Shay reveals the BTS business & drama of VPR, turning negatives into positives, and the $ecrets YOU need to know about the industry.

    enMay 29, 2023

    Podcast Summary

    • Impact of Vanderpump Rules drama on Sheena Shay's lifeThe reality TV show's drama led to increased ratings, financial gains, and emotional challenges for Sheena Shay, but she remains resilient and continues to succeed in her business ventures.

      Sheena Shay, a cast member on the hit reality TV show Vanderpump Rules, has experienced a significant impact on her personal and professional life due to recent dramatic events on the show. The drama has led to increased ratings for the show, with the finale predicted to be the highest-rated Bravo show ever. Sheena's professional and financial world have been affected, and she has had to deal with emotional turmoil. The situation may have been a perfect storm for the business side of things, as the controversy generated significant interest and viewership. Despite the challenges, Sheena remains resilient and continues to thrive in her various business endeavors.

    • Reality TV's manipulation tacticsProducers can use confidential info for drama and quick turnaround times create pressure, revealing power dynamics in reality TV production.

      The reality TV industry can manipulate situations and use confidential information to create drama and boost ratings. The speaker, a former reality TV star, revealed that producers knew about her affair before it was aired on "Vanderpump Rules," and it became a major storyline. She also shared that the show had the quickest turnaround time ever, filming up until just a few days before the reunion. Looking forward, with the show's success and the upcoming season 11, the speaker acknowledged the leverage she has and encouraged using it for negotiation purposes. This insight highlights the power dynamics and business strategies involved in reality TV production.

    • Navigating Business Growth: Legal Challenges and Emotional TollEffective communication and negotiation skills are crucial for managing legal challenges during business growth. Dealing with these issues can be emotionally taxing and impact personal life.

      Successful business growth comes with new challenges and complexities, including potential legal issues and increased public scrutiny. During a discussion about the potential return of a controversial figure in her business, the importance of negotiation and effective communication was emphasized. The speaker, who has experienced significant business growth with her podcast, shared that she had to hire an attorney to deal with a restraining order, which caused significant emotional distress and impacted her ability to be present for her daughter. The process of dealing with legal issues can be costly and time-consuming, but the emotional toll can be even more significant. From this conversation, it's clear that navigating business growth involves not just financial considerations, but also the ability to manage personal and emotional challenges.

    • Turning a negative experience into a positive opportunityDespite personal challenges, we can use our experiences to fuel professional growth and make a positive impact

      Even in the face of betrayal and adversity, it's possible to turn a negative experience into a positive one. The speaker, despite being hurt by her daughter's actions, chose to use her platform to raise awareness and make a difference. This experience highlighted the importance of her work and motivated her to channel her energy into making an impact. The process was time-consuming and costly, but she remained determined and ultimately found a way to transform a difficult situation into an opportunity for growth and change. No matter what personal challenges we face, we have the power to use them as fuel for our professional pursuits and make a positive impact on the world.

    • Finding positivity in tough times leads to professional growthAmidst personal battles, focusing on work and staying positive can lead to new opportunities and successes

      Even during the toughest personal moments, focusing on professional growth and finding a thread of positivity can help lift you up. This advice comes from a personal experience of dealing with legal and emotional battles, which ultimately led to new business opportunities. The reality TV platform, although unpredictable, brought about a successful podcast, a thriving vlog, and a collaboration with Smirnoff. Despite the challenges, staying positive and holding on to any sense of positivity is essential for personal and professional growth. The current status of the relationship mentioned in the discussion is that it has completely dropped, with no communication between the involved parties since the last reunion.

    • Collaborating with friends for creative projectsBuilding relationships is crucial in the entertainment industry for successful collaborations and potential future opportunities.

      The partnership between the individual and their collaborators in their creative projects, such as music and DJing, has been an enjoyable and successful experience. The Uber 1 commercial they worked on together was a hit, and they plan to continue creating music and potentially even forming a DJ trio. They are currently looking for a screamo singer to collaborate with on an emo version of a song, with the possibility of releasing an EP. The importance of building and maintaining relationships, even before the fame, was emphasized, as they reached out to a longtime friend, Matt Cutshall, to potentially join their projects. The entertainment industry can present challenges, such as negotiating contracts and securing cleared music for performances, but the potential rewards, like increased opportunities and revenue, can make it all worthwhile. The Vanderpump Rules group, including Katie Maloney, have been notoriously difficult to get numbers from, but this year could be a breakthrough for significant increases. The individual's successful campaigns with Smirnoff and Uber 1 are contributing factors to this potential success.

    • Aspirations in Entertainment IndustrySuccess in entertainment industry can lead to financial gains and varied aspirations, from continuing in TV to becoming industry geniuses. Journeys to success are not always linear with potential setbacks and comebacks.

      Success in the entertainment industry, whether it's being a reality TV star or working behind the scenes, can lead to significant financial gains. For instance, as the ratings of a show increase, so do the rates for those involved. However, looking beyond the present, the dreams and aspirations of individuals in this field can vary greatly. Some of them, like the interviewee, might aim to continue in reality television or even host their own shows. Others, like Andy Cohen, may be seen as industry geniuses, leaving many aspiring to work with them. The journey to success is not always linear, and setbacks can lead to comebacks, as seen with Ariana. Overall, the entertainment industry offers endless opportunities for growth and transformation.

    • Best friend's betrayal in 'Scandal'Open communication and saving for future crucial in relationships and business, Ariana prioritizes experiences over possessions, and success comes from teamwork

      The betrayal of a best friend in the show "Scandal" resonated deeply with audiences due to its shocking and relatable nature. Ariana's best friend Rachel's betrayal was particularly devastating because she was seen as an integral part of their inner circle. The financial side of things was also discussed, with the stars emphasizing the importance of open communication and saving for the future. Ariana shared that she is a big saver and prioritizes experiences over material possessions. She and her partner Brock have a strong team and work together on various business ventures, ensuring they are on the same page financially. As she enters a significant month in her career, Ariana remains focused and grounded, understanding that her success is a team effort.

    • Finding the silver lining in difficult experiencesTransform negatives into positives by sharing experiences and providing insight to help and entertain others, leading to personal growth and connection.

      Turning negatives into positives is a powerful strategy for growth, whether it's in personal life or in a public platform like a podcast. The podcast host discussed her approach to keeping her content centered around the current situation of the show while also providing backstory and insight, leading to higher downloads. She emphasized the importance of finding the silver lining in difficult experiences and using them to help and entertain others. Additionally, she encouraged those who struggle with standing up for themselves to embrace vulnerability and share their experiences, as it can lead to personal growth and connection with others.

    • Embracing vulnerability leads to personal growth and confidenceBeing open about challenges and learning from them can lead to self-understanding and increased confidence

      Vulnerability and openness, even during difficult and uncomfortable situations, can lead to personal growth and confidence. Sheena Shay, a cast member of Vanderpump Rules, emphasized the therapeutic benefits of sharing experiences publicly, even if it means discussing traumas and triggers. By being open and willing to learn from these experiences, individuals can gain a better understanding of themselves and build confidence in their abilities. This mindset can be applied to various aspects of life, including business and personal relationships. Confidence comes from acknowledging weaknesses and learning from them, rather than trying to hide them. Shay's ability to transform challenging experiences into opportunities for growth is a testament to her resilience and strength. To learn more from Shay and Trading Secrets, follow them on Instagram and YouTube, and consider leaving a review with a request for more relatable money-focused episodes.

    • Relatability, Timing, and Polarizing Content fueled Call Her Daddy's Success in Covering a High-Profile ScandalTiming and relatable, polarizing content are crucial in capturing and maintaining audience interest. The long-term nature of a relationship scandal and public fascination with such content contributed to Call Her Daddy's record-breaking ratings during the height of the scandal.

      The Call Her Daddy podcast's coverage of a high-profile relationship scandal resonated strongly with audiences due to a combination of factors including relatability, timing, and the public's fascination with polarizing content. The show's season 10 finale, which aired during the height of the scandal, had record-breaking ratings, more than doubling the previous finale's viewership. The scandal's relatability came from the long-term nature of the relationship and the fact that infidelity scandals are common in the public eye. The timing of the scandal, which unfolded while the show was filming, allowed for extensive coverage of the before, during, and after, further fueling viewer engagement. Additionally, the human tendency to be drawn to polarizing content played a role in the scandal's enduring appeal. The impact of timing on success was further highlighted by the example of Netflix's Love is Blind, which saw increased engagement when its finale was delayed due to the production team having extensive footage of the events unfolding. Overall, the success of the Call Her Daddy podcast in covering this scandal underscores the importance of timing and relatable, polarizing content in capturing and maintaining audience interest.

    • The intersection of personal and professional in reality TVReality TV stars face the impact of off-camera events on their careers and earnings, with potential for increased negotiating power or being 'written out' of the show.

      In the world of reality TV, personal and professional lives are deeply interconnected. The events that unfold off-camera can significantly impact the careers and earnings of the cast members. For instance, a successful podcast or a dramatic storyline can lead to increased negotiating power for higher salaries. However, not everyone may benefit equally, and some may even face the risk of being "written out" of the show. The idea that "life is the job and the job is life" is particularly magnified in this context, as personal happiness and financial capabilities are closely tied. This intersection of personal and professional can be both exciting and daunting, as everyone aspires to be a celebrity but may also fear the potential consequences.

    • Impact of Emotions in Business and EntertainmentEmotional connections in podcast interviews can positively impact individuals and their brands, while mistakes or failure to adapt in reality TV can negatively impact public perception.

      Emotions run high in business and entertainment, just as they do in real life. During a podcast interview, the guest Ariana shared her personal struggles, which created a deep connection between her and the interviewer. This emotional connection can impact not only individuals but also their brands and careers in significant ways. In the realm of reality TV, the statement "you either die a hero or live long enough to become a villain" holds true, as mistakes or inability to adapt to changing times can lead to negative public perception. The podcast Trading Secrets aims to shed light on these real-life impacts and provides insights into the business side of entertainment. Upcoming guests include Wells Adams, Barbara Corcoran, and many more. Stay tuned for more episodes and don't forget to subscribe and give a 5-star rating.

    • Inviting a listener for a prize and encouraging honest reviewsListeners can leave honest reviews for a chance to win a prize and the podcast aims to provide valuable insights on trading and money matters.

      Jason Tardick, the host of Trading Secrets, values feedback from his listeners and is giving away a gift to a lucky reviewer. He mentioned a recent positive review from CJ Lovato and invited him to email tradingsecrets@jasontardick.com to claim his prize. Jason encouraged listeners to leave spicy and honest reviews and promised an exciting episode. He also emphasized the importance of starting the day with positivity and motivation, using phrases like "hot start" and "fucking day." The podcast aims to provide valuable insights on trading and money matters.

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    This week, Jason is joined by reality TV personality and entrepreneur Kyle Cooke for the second time! 

    Kyle was last on the show two years ago to talk about his sparkling hard teas and canned cocktail company Loverboy in addition to his experience being on Bravo’s hit show, Summer House. In more recent news, Kyle has been in the hot seat for some recent drama regarding his friend and Summer House co-star Craig Conover partnering with a competing brand of Loverboy. Kyle gives insight to the conflict between Loverboy and competitor Spritz Society on Watch What Happens Live, what he would do differently looking back in hindsight, the behind-the-scenes of the business of Loverboy, how he found out about the collaboration from Craig and the conversation they had, the importance of honesty and transparency, and how the situation is more gossip than an actual business case. Kyle also reveals what really goes into entrepreneurship, qualifying for an SBA loan worth millions, clearing up the truth and falses between business and pop culture, and how he balances his relationship and his business. Who has equity in the business? How much did he raise initially? 

    Kyle reveals all that and so much more in another episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guests: Kyle Cooke

    Stay connected with the Trading Secrets Podcast! 
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    Trading Secrets
    enJune 03, 2024

    170. More Than Money:  Diving into all things Reality TV & Pop Culture with Zachary Reality!

    170. More Than Money:  Diving into all things Reality TV & Pop Culture with Zachary Reality!
    This week, Jason is joined by social media personality, entertainment news host, and reality TV expert, Zachary Weinberg aka Zachary Reality!

    Zachary and Jason dive into all things reality TV, starting with the Bachelor franchise and where Zachary provides his overall thoughts about where Bachelor Nation is heading. Zachary gives insight to how we are currently in the era of crossover TV, which shows he thinks is the hottest, rapid fire rating of current reality TV shows, how he feels about other reality TV content creators, what he loves about content creation and how he got started, and his best advice! 

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guest: Zachary Reality

    Stay connected with the Trading Secrets Podcast! 
    Instagram: @tradingsecretspodcast 
    Youtube: Trading Secrets
    Facebook: Join the Group
    All Access: Free 30-Day Trial 

    Trading Secrets Steals & Deals!

    The Farmer's Dog:
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    Trading Secrets
    enMay 30, 2024

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