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    Welcome to "Build To Enough"

    enFebruary 14, 2024
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    About this Episode

    Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough!


    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

     

    Recent Episodes from Fish Food

    All Money Isn't Good Money

    All Money Isn't Good Money

    Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing should be prioritized over chasing every dollar.Keila encourages entrepreneurs to assess fit, watch for red flags, and feel empowered saying no when needed to create space for ideal clients aligned with their vision and values.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    Avoiding the Burnout Breakdown

    Avoiding the Burnout Breakdown

    Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make space to be human even when the work still needs to get done.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    Finding Your Capacity Sweet Spot

    Finding Your Capacity Sweet Spot

    Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Power of a Small Team

    The Power of a Small Team

    Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empower your team.

    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

     

    Welcome to "Build To Enough"

    Welcome to "Build To Enough"

    Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough!


    Connect with Keila!
    LinkedIn - https://www.linkedin.com/in/keilahilltrawick
    Website - http://www.hellokeila.com

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

     

    EP105: What's Causing The Shortage of Accountants? with Liz Kolar

    EP105: What's Causing The Shortage of Accountants? with Liz Kolar

    Many of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it?

    In this episode, Liz Kolar brings more than 35 years of accounting and professional education experience to the table as she joins Keila to provide her perspective on the shortage of accountants and what firms are doing to address it. 

    Tune in to learn why Liz thinks the best time to become a CPA is NOW!

     

    KEY POINTS:

    • Liz Kolar’s unique industry perspective 
    • When did the decline of accountant candidates begin?
    • Why are candidates NOT choosing accounting 
    • Is there a CPA pipeline crisis?
    • What are firms doing to make accounting more desirable?

     

    QUOTABLES:

    “The feedback we're getting, it’s a very complex issue. It's not one issue we can resolve, and everybody will come back. There are multiple factors. And they're all quite concerning.” - Liz Kolar
     

    GUEST RESOURCES:

    Liz Kolar

    surgent.com

    LinkedIn | linkedin.com/in/lizkolar
     

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

     

     

     

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

    EP104: Avoiding Cash Flow Pitfalls

    EP104: Avoiding Cash Flow Pitfalls

    You landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out. 


     

    So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and the pitfalls she sees many entrepreneurs fall into. An episode not to be missed for all small businesses with ebbs and flows working on a project or launch basis.


     

    KEY POINTS:

    Why your small business needs a cushion 

    Double counting sales and outstanding invoices 

    How Little Fish strategizes cash flow 

    QUOTABLES:

    “So what does all of this mean? Well, cash is king.” - Keila  


     


     

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

    EP103: The Power of Saying No and Doing Less with Amber Cabral

    EP103: The Power of Saying No and Doing Less with Amber Cabral

    Inclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run. 


     

    Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how she decided that the impact, culture, and legacy of her small business was worth more than the “big dollars.”


     

    KEY POINTS:

    The journey from solopreneur to business owner

    Identifying your “enough” number 

    The impact and culture of intentionally small businesses 

    “How much is the money worth?”

    Why you need to get clear about what you love doing in your business

    QUOTABLES:

     “The bigger you get, the harder it is to translate the heart of the mission.”


     

    “Figure out early if you're building a business and want to work in your field or building a business you want to sell.”


     


     

    GUEST RESOURCES:


     

    Amber Cabral


     

    Ambercabral.com


     

    www.cabralconsultingllc.com


     

    IG | instagram.com/bamcabral


     

    LinkedIn | linkedin.com/in/ambercabral


     


     

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

    EP102: Narrowing Down Your Service Offerings

    EP102: Narrowing Down Your Service Offerings

    The more offers you have, the more money you will make, right? WRONG! 


    While it may sound counterintuitive, in this episode, Keila discusses why reducing the number of offerings you provide can amplify and exceed your previous profit and revenue targets. Take Little Fish for example, who doubled their revenue in just two years after eliminating their buffet of services!


     

    So tune in and find out if narrowing your service offerings is right for you and how you can get paid more to do less. 


     

    KEY POINTS:

    Why you may want to offer fewer services

    How narrowing down can save on costs

    What to consider when cutting your list of services

    “All money ain’t good money.”

    QUOTABLES:

    “When you slow down how many services you offer, or actually just streamline down to a lower number of services, you really have the opportunity to make those better.” - Keila Hill-Trawick


     

    “It's hard to be an expert in your field that can provide value to clients when your hands are in a bunch of different buckets. So start looking at your suite of services and ask yourself, could we do less for more?” - Keila Hill-Trawick


     


     

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Learn more about Little Fish’s suite of services and get access to new goodies by signing up for our newsletter: mailchi.mp/littlefishaccounting/social

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

    EP101: Setting Boundaries to Avoid Burnout with Natasha Pierre

    EP101: Setting Boundaries to Avoid Burnout with Natasha Pierre

    In this special episode, Keila invites her first guest of the season - Natasha Pierre! A social media manager turned video marketing coach, speaker, podcaster, and creator, Natasha helps clients who struggle with strategy and confidence when it comes to content creation. Through her signature group programs and educational content, she helps clients build their brand with a confident video marketing strategy that ultimately grows their business, community, and impact simultaneously. 

     

    Tune in as Natasha shares her own entrepreneurial journey, from the loneliness that comes with growth to walking away from a lucrative business in order to protect her peace. 


     

    So lean in and don’t miss this conversation on burnout, boundaries, and fitting your business into your life rather than fitting your life into your business.


     

    KEY POINTS:

    Natasha’s journey from entrepreneur to coach and creator 

    The struggle to find balance while growing 

    Staying intentionally and experimentally small 

    What does “enough” feel like for you?

    Trusting your gut and learning to say no

    Setting the foundation for the life you want to live 

     

    QUOTABLES:


     

    “It's this place where we can still innovate, still have ideas, and still say yes to things. Where I feel really excited, but not compromise well-being and stress and overwhelm.” - Natasha Pierre


     

    “Be honest with yourself when something needs to go or when something's no longer a good fit. Even when that was what you thought was going to be it. It's hard, but it's worth trusting that instinct or that nudge.” - Natasha Pierre


     


     

    GUEST RESOURCES:


     

    Natasha Pierre

    shinewithnatasha.com

    IG | instagram.com/shinewithnatasha

    Listen to The Shine Online Podcast on all major streaming platforms!

    link.chtbl.com/shineonline


     


     

    RESOURCES:

    Like what you’re hearing? Check out Little Fish Accounting at: www.littlefishaccounting.com

    Follow Little Fish Accounting on social media!

    IG | instagram.com/littlefishaccounting

    The Fish Food Podcast is edited by Instapodcasts (visit at instapodcasts.com)

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