Welcome to Conversion Cast

Today, we talk about Killer Calls To Action, discussing how to motivate and capture prospects . 

My guest is Joe Benson, the co-founder of Eversite, a managed web design and digital marketing service that powers over 400 websites. Eversite has appeared in the INC 5000 and helped drive over $350 million in sales for their clients.

We talk with Joe on the strategy of creating a great call to action (CTA), the components of a great CTA, examples of CTAs that win, and more. CTAs are a massive key to great conversion on your website. 

• Joe Benson on Twitter
• Joe on LinkedIn
• Eversite Web Design

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

The lifecycle of Google Business Profiles (GBP) - Verification, Guidelines, Suspensions and Appeals can be complicated and frustrating. My guest is Ben Fisher-  the co-founder of Steady Demand a local SEO agency and a Google Business Profile Diamond Product Expert.

In handling over 6,000 GBP appeals from suspension with a 90% success rate, Ben knows about why Google suspends listings and what a business can do to get back on the map. Ben outlines why most GBP's get suspended and the new appeals process from Google to get your listing back to ranking and driving leads.

• Ben Fisher on Twitter
• Ben on LinkedIn
• Stead Demand Local SEO agency

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

There are common web design elements that are hurting your website, things that you should remove from your website right now. In a digital world where most experts are telling you to add more to everything you are doing, website conversion expert Andy Crestodina shared with us some key elements to remove or enhance to better your website - benefiting SEO, user experience and conversion.

>>>Must read and watch: 13 Things to Remove From Your Website Immediately and the video of it

The Orbit Media Studios Blog
Andy on LinkedIn
Andy's book: Content Chemistry

Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.

Learn how AI is impacting META ads and what you can do to benefit from it. Social media ad expert Akvile DeFazio joins the podcast to share her strategies, tips, AI tools, and more for Facebook and Instagram ads. There is A LOT of great information in this episode.

She’s worked with A-list brands and celebrities like Johnson & Johnson, Chipotle, Postmates, Dwayne “The Rock” Johnson, Kevin Costner, and Jewel to name a few.

She references so many AI tools like Descript, Jasper, Rows, and more and you can learn about them and get links to them in this article on AI tools for meta ads.

Important links:

• Akvile on Twitter/X
• Akvile on LinkedIn
• Akvertisie Agency website
• AI Tools for META ads

A look at 5 tips to be investing in conversion or increasing conversion for your website in 2024. A solo episode with host Aaron Weiche looks at why conversion should be high on your list for next years strategy along with some tips to maximize it.

Today we explore Topic Clusters and Internal Linking. My guest is Zack Kadish, Manager of SEO Customer Success at Conductor, a marketing platform for enterprise SEO, content and web teams.

Zack has an extensive background as an SEO analyst, strategist, and now success team manager for Conductor as they serve clients like Citibank, Kroger, Samsung, Vans, WeWork, and GoDaddy.

I know Zack will give us a cluster of great ideas in this episode.

• Zack on LinkedIn

Today we talk local search rank tracking and AI. My guest is David Hunter, CEO at Local Falcon and Epic Web Studios.

David has been an agency owner for over 15 years offering web development, SEO and digital marketing services. He also manages Local Falcon, a Google maps (and now Apple Maps too!) rank tracking software tool delivering visual ranking results across an entire city.

David and I discuss Google, local SEO, rank tracking, their metrics like SoLV (share of local voice), and how their new AI feature is helping provide suggestions to help businesses rank better with their Google Business Profile. 

• David Hunter on LinkedIn

Today we talk “Speed to lead”, that’s the time it takes you to respond to an inbound lead. My guest is Jason Smith, who leads sales engineering with CallTrackingMetrics.

Jason works with companies to help create and deliver ideas on better tracking and reporting of sales processes and conversions using their technology and voice services. CallTracking metrics boasts clients like Michelin, Verizon, Pulte Homes, and Service Master.

• Jason Smith on LinkedIn
• CallTrackingMetrics

Conversion Cast is sponsored by Leadferno, and our new Performance Report.

My guest is Ross Simmonds, the founder and CEO of Foundation Marketing. It's a great dive into what makes content marketing work ... and that's MARKETING. Learn how to approach distribution once your content is created and repeat again and again to maximize your reach. It's a quick masterclass on content marketing and distribution.

Ross is a marketer I greatly admire. His social channels are inspiring, helpful and on point. That’s because he’s helped companies like Canva, MailChimp, Unbounce, and many others with content marketing. Get ready to learn from a master.

• Ross on Twitter/X and LinkedIn
• Foundation Marketing
• Content distribution checklist from Ross

We look at Brand and ICA Creation Combine for High-Converting Content. My guest is Cari O’Brien, a content marketing expert and the founder and “chief word nerd” at Custom Content Solutions.

Cari is a former attorney who shifted to digital marketing 15 years ago. She’s the president of MN search marketing association and a fixture on conference stages.

In this episode we cover how to create high converting content thanks to brand and your ideal customer avatar. First, define your key brand elements - and thats not your logo and colors. Your brand story, values, SUPERPOWERS, and personality. Once defined, it's all about communicating your brand values. Cari also dives into creating your Ideal Customer Avatar (ICA) via it's core elements. Once you connect your brand with your ICA, you content is ready to convert at a high level!

Links:

• Cari O'Brien on LinkedIn
• Custom Content Solutions