What About The Music S3.002 Bernice Chao

With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.

Episode Highlights:

03:25 - Tanya shares her first interaction with music in the world of advertising

09:00 - Beto & Tanya discuss the importance of starting the music process early

13:50 - Tanya dives into a Sonos campaign and its musical process

20:25 - Tanya shares the background of a campaign she worked on for Runaway train

24:50 - Tanya shares advice to fellow producers

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for DojaCode, Tasha dives into her process and shares key advice for fellow industry professionals.

Episode Highlights:

05:05 - Tasha shares a few things she wishes she knew when she first started in the music-for-ads world

09:00 - Tasha discusses some of the most difficult things she faces when working in production

13:00 - Tasha dives into the importance of starting the music process early

16:45 - Beto shares how he thinks music can best be leveraged on social media

18:20 - Tasha gives an in depth look at an award winning campaign for DojaCode

28:25 - Tasha shares key takeaways and advice

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind a prolific Dove campaign. 

Episode Highlights:

05:25 - Veronica shares her take on how music and advertising go hand in hand

08:00 - Beto and Veronica ponder why music is typically a last line item

14:10 - Veronica discusses her typical approach to music

18:25 - Veronica dives into one of her favorite campaigns and the role that music played in it

26:30 - Veronica shares the background behind the poolhouse

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.

Episode Highlights:

05:30 - Shannon discusses her introduction to music in the advertising industry

12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign

17:00 - Bryan shares how he navigates music terminology in the production phase

19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process

24:20 - Shannon & Bryan share their key advice for fellow creatives

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the intricate role music played in a Mastercard campaign.

Episode Highlights:

02:55 - Michele shares the background of his company

08:10 - Beto & Michele discuss how awareness surrounding sonic identity has developed over the years

11:40 - Michele discusses his work with Mercedes Benz

17:45 - Beto & Michele ponder why brands may not prioritize music and why that should change

21:50 - Michele shares his advice for how brands can best approach music

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at 

sostereo.com

Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for some of the industry’s top creative shops including FCB West, DDB San Francisco, Mullen LA, and more. Jon discusses the significance of music in all aspects of production and shares how one of his favorite bands got involved in a prolific spot.

Episode Highlights:

00:50 - Jon shares his journey into the world of advertising & production

04:35 - Jon shares how freelance work allowed him to bring new ideas to the table

09:15 - Jon dives into his musical process and how he tackles each project

20:20 - Beto asks Jon to share any pivotal moments in his career that were centered around music

27:45 - Jon discusses the direction he’d like to see music in advertising take in the future 

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’ the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the impact it made on an influencer campaign for Nissan.

Episode Highlights:

03:10 - Bernice dives into her first role with TBWA\Chiat Day and how her position touched music

08:00 - Beto & Bernice explore the concept of budget and how it comes into play when finding the perfect track for a spot

09:20 - Bernice talks Beto through her role at Zambezi and the significance of music in some of her exciting new projects

12:30 - Bernice discusses the key role that music played in a Nissan influencer campaign

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.

To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint.

Episode Highlights:

06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand

11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint

18:30 - Ola shares his take on how a business can best approach music strategy

23:30 - Ola explains the sizable impact that music can have on a business’ success

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Squeak E. Clean Executive Creative Producer Chris Clark and Creative Director Julie Nichols join the podcast to deliver unparalleled insights on the music-for-ads industry. In this unique episode, the Windy City duo shares key perspectives on guiding the creative process for brands and agencies, stresses the importance of collaboration with industry competitors, and explores the pivotal role of music in a Women’s History Month campaign.

Episode Highlights:

01:10 - Chris & Julie kick off the episode by discussing their roles at Squeak E. Clean Studios and how they got started in the advertising industry

06:40 - Julie dives into a TIAA campaign for Women’s History Month and the pivotal role that music played

12:30 - Chris explains how he guides the creative process for brands and agencies

16:25 - Beto expresses his love for Chicago and notes the role that the Windy City had in SoStereo’s success

24:16 - Chris reflects on the rapidly changing media trends and the opportunities that come with it

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives.

In this week’s episode of ‘What About The Music,’ Duncan shares her extensive experience in the music-for-advertising industry, and gives an in-depth look at how she leveraged new partnerships to help reimagine the 200-year-old brand C.F. Martin Guitar & Co (Martin Guitar).

Episode Highlights:

6:50 - Amani discusses how she kicked off her career in the music field and the many influences that paved the way to her current role

13:10 - Beto shares his early inspiration for founding SoStereo, noting one experience that guided him towards where he is today

17:00 - Amani dives into her experience in indie filmmaking and the impact of music on the final result

24:20 - Amani explains the future that she sees for music in advertising

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com