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    What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)

    enJanuary 15, 2023

    Podcast Summary

    • The Importance of Self-Awareness in Leadership and Building High-Performing TeamsAuthentic leadership comes from self-awareness and understanding your beliefs and those of your team. Successful product teams prioritize experimentation and change, and leaders must balance investment in processes and people.

      As a leader, whether you should invest more in processes or people starts with introspection and self-awareness.You need to ask yourself what you believe in and what your team believes in to be a coherent leader.While you can nudge yourself away from your comfortable ways, you can't completely change your leadership style.Authentic leadership is formed through self-awareness and embracing other perspectives.The episode also covers differentiators between high-performing and less well-performing product teams, creating change within a company, and the importance of experimentation in growth teams.

    • Insights from a Former Product EvangelistJohn Cutler provided coaching, workshops, and product therapy sessions for product teams and managers. His expertise advocated for different ways of working and was shared through his North Star Playbook and speaking engagements.

      John Cutler, the former Product Evangelist at Amplitude, had a unique role in which he worked closely with an incredible number of product teams and managers.His daily job was to advocate different ways of working, carry out coaching, workshops, and product therapy sessions for current and future customers.He also wrote the North Star Playbook and gave thousands of talks and workshops to more than tens of thousands of people.Although primarily reporting to marketing and product marketing, he also had a stint on the product team before he moved back to marketing.

    • The Role of an Evangelist in Building Better ProductsCompanies should consider an evangelist as a free product coach for their teams, and think of them as concentric circles of their community. With a nuanced approach, anyone can be a potential evangelist for better results.

      John Cutler's role as an evangelist at Amplitude was to help companies build better products using trusted expertise.His job was like that of a free product coach for product teams.While working with hundreds of teams and individual leaders, he found that companies should think of evangelists as concentric circles of their community, and everyone can be a potential evangelist.During the pandemic, John had to put in more effort to run workshops, and the sales team had to deal with around 120 leads.His experience shows that companies should have a nuanced approach to the role of an evangelist for better results.

    • Behind the Scenes of Amplitude's North Star and Engagement FrameworkAmplitude's successful retention and engagement frameworks were created through meticulous testing, research, and hard work. Achieving similar results requires context-specific approaches that consider regional differences. Collaboration and innovation are essential to success.

      Amplitude, a software company, didn't just magically create their successful North Star framework and retention and engagement playbooks.They were created through a group effort of passionate experts testing, iterating, expanding, and putting them into practice with a lot of research and work.Many people think these artifacts just appeared, but they were created over time with care and effort.John Cutler, a former team member, feels immense gratitude for being a part of such a productive and innovative team.Working with many different companies, he learned that achieving similar results can be accomplished in many different ways based on context and regional differences.

    • The Importance of Passion and Curiosity in Learning: Lessons from John CutlerEmbrace enthusiasm and maintain an open mind towards learning. Imperfection is acceptable, but learning and growth should remain a priority.

      John Cutler, a product expert, highlights the importance of passion and curiosity in learning.He recalls a time when he spoke with a group of teens in India who were eager to learn and had no jaded attitudes.Instead, they were excited to learn and had a hunger for information.Cutler also talks about his own journey and how he plans to shift his focus in order to help his own company grow.When it comes to his writing and advice, Cutler embraces the messiness and believes it aligns with his personality to do so.He acknowledges the importance of actionable content but also values diversity and embracing one's quirks.

    • The Complexities of Success in American Work CultureIn American work culture, success is often associated with individualism and hard work. However, this perspective may not address the complexities of team dynamics and adaptive systems. Understanding these factors is crucial for effective work.

      Many American views on success are grounded in the idea of meritocracy and individualism.This means that success is seen as primarily based on individual effort and hard work, and there is a hierarchical view of top-tier and second-tier companies.Much of the advice given is actionable and context-free, but may not necessarily address the dynamics and complexities of adaptive systems and teams.The author of this article is interested in exploring these complexities and understanding counterintuitive dynamics in companies, such as why people load themselves up with work even though it's less effective.

    • Balancing Complexity and Simplicity in Product ManagementThe best product teams strike a balance between complexity and simplicity. Oversimplification of problems is not effective, but certain constants can provide value. Addressing unique issues leads to success.

      John Cutler, a product management expert, believes that the highest performing product teams are not emotionless, but rather have a balance between complexity and simplicity.He suggests that oversimplification of complex problems does not yield results, but rather holding certain variables constant can provide value to the team.Cutler also emphasizes that the top 1% of product teams are not all the same, but rather differ among happy and dysfunctional companies.Therefore, it is important for product teams to address their unique issues and find solutions that work for them.

    • Finding the Best Approach to Achieve High Performance in your CompanyThere is no one-size-fits-all approach to achieving high performance in a company. Successful companies find the approach that suits their structure and strategy, such as making fast decisions in various collaborative methods with coherence.

      There are many different ways to achieve high performance in a company, even when following the same principles.This means that it is important for companies to find the approach that works best for them.One example is the idea of making good decisions quickly, which can be achieved through different methods such as a rigorous decision-making process, a collaborative approach, or a top-down approach led by the CEO.The most successful companies have coherence between their structure and current strategy.

    • Key Strategies for Building and Sustaining a Successful CompanyFor a company to thrive, it must have a clear strategy, a strong belief in its product, a coherent leadership, and a team that can align with the key strategic goals of the company, embracing strange challenges along the way.

      The success of a company relies heavily on a strong strategy and a coherent leadership, who believe in the power of their product and have a stubbornly held belief in key strategic things.As startups grow, it is important to align the organization structure and technical architecture with the strategy to overcome strategy-structure mismatches.While skills and experience matter, it is also essential to find individuals who can embrace the strange problems the company faces.In short, successful companies have a clear strategy, a strong belief in their product, a coherent leadership, and a team that can rally around these key strategic things.

    • The Common Sense Attributes of Successful Product TeamsSuccessful product teams have coherence between strategy and actions, strong opinions loosely held, and a belief in the power of the product. Leadership must be coherent, and the team must possess necessary skills and contextual experience. High-performing teams are created by implementing these common sense attributes.

      According to John Cutler, successful product teams have common sense attributes, like coherence between strategy and actions, strong opinions loosely held, and a belief in the power of the product.Additionally, the leadership must be coherent in their advice and actions and the team must possess the necessary skills and contextual experience.While it is challenging to determine the percentage of factors that contribute to success, it is evident that a team of geniuses can fail without coherent leadership and structure.Alternatively, startups founded by inexperienced individuals can succeed through passion and grit despite making mistakes.Implementing these common sense attributes is difficult, but it is crucial to creating high-performing teams.

    • Cultivating a Culture for Company Success and Gaining Trust through SOC 2 Compliance with VantaCompany success involves cultivating a growth-oriented culture, challenging biases, and taking a balanced approach. A SOC 2 report is vital for gaining trust and accessing bigger deals. Vanta automates up to 90% of the work involved in achieving SOC 2 compliance in weeks.

      Success in a company is not just about hiring highly skilled individuals, but also about cultivating a culture that allows for growth and development.It is important to challenge biases and take a balanced approach.High performance is not a static state, but a continuous journey.Additionally, ensuring proper security measures through SOC 2 compliance is vital for gaining trust and access to bigger deals.With Vanta, a SOC 2 report can be obtained in weeks instead of months, automating up to 90% of the work involved.Overall, success in a company is a beautiful mess that requires a combination of factors, including people, process, and market.

    • The Importance of Cultivating a Strong Company Culture for SuccessSuccess is rarely the result of a single person's actions. Understanding the complex mix of factors involved, including structure, talent, and culture, is essential for founders and leaders. Cultivating a strong company culture creates an environment that supports success in changing circumstances.

      Confirmation bias can affect the way we view successful leaders and companies, often attributing their success to the actions of a single heroic figure.However, success is often more complex and messy, involving a mix of factors such as structure, talent, and culture.As a founder or leader, it is important to have self-awareness and a clear understanding of your own values and beliefs, as well as those of your team, to create a coherent culture that supports success.Cultivating a strong company culture is essential in creating an environment that allows for the necessary flexibility and adaptability to thrive in changing circumstances.

    • Understanding Cultural Nuances in Company CultureOwnership and growth mindset vary across individualistic and collectivist cultures. Cultivating a company culture of ownership involves defining behavior of values. Recognizing cultural nuances is crucial when building or collaborating with diverse product teams.

      Ownership and a growth mindset can mean different things in individualistic and collectivist cultures.Communicating a company culture of ownership requires defining the behaviors that represent this value.Companies with the best culture are those where people are well-meaning and continue showing up every day, even when transforming an iconic brand, as opposed to being high-performing.Culture also differs across countries where individualism versus team community is a notable distinction.These nuances are important to recognize when building or collaborating with product teams across different cultures.

    • Navigating Differences in Product Management Approaches Across Company Cultures and LocationsCompany culture and location heavily influence product management styles, which can range from individual achievement to team collaboration. Companies outside Silicon Valley may require unique approaches, such as forming smaller teams or "pods," to successfully implement new processes.

      The way that product management is approached can vary greatly depending on the company culture and location.Some companies prioritize individual achievement and hierarchical structures while others emphasize team goals and consensus-driven decision-making.Additionally, many companies that are not based in Silicon Valley face unique challenges in adapting to new processes and may require a more nuanced approach.It is important for PMs to be aware of these differences and adapt their advice accordingly.Creating smaller teams or pods may be helpful for larger, transforming companies to get practice in new processes without being hindered by structural challenges.

    • Cautionary Advice for Companies Adopting Frameworks and Advice from Silicon ValleyWhile it's important to encourage team learning and growth, companies should avoid blindly adopting Silicon Valley's advice without considering their unique challenges. Tailored approaches may be needed, and success can be achieved without downplaying internal potential.

      Companies should be cautious about blindly adopting frameworks and advice from Silicon Valley without considering their own unique context and challenges.While it's important to create environments where teams can learn and grow, there may be structural challenges within larger companies that require a more tailored approach.Companies should also be careful not to fall victim to fundamental attribution bias and underestimate their own potential for success.Ultimately, there is a spectrum of companies, and what works for one may not work for all.

    • Recognizing the Diversity of Product Teams and Their SuccessesCompanies come in various sizes and product strategies, and success cannot be solely based on the size or market position. We should appreciate their uniqueness and learn from successful transformation stories.

      There is a diverse range of companies adopting different product strategies at different times.While we often classify companies as either big and established or fast and nimble, there are many companies in between.Some unassuming, small businesses are actually doing very well and making a lot of revenue, while companies that we assume are high-performing are facing challenges.We need to recognize and celebrate the diversity of product teams and their successes, rather than simply labeling them as high or low performing.We can learn from people like John Smart and his book Better, Sooner, Safer, Happier, who transformed an old school bank into a successful modern company.

    • Mastering Skills vs. Acquiring KnowledgeJohn Cutler teaches the importance of mastering a skill rather than just acquiring knowledge by developing a data-informed product loop that emphasizes connecting strategy, models, prioritization, and learning. Consistently practicing and applying what's learned is crucial for practical skills.

      John Cutler emphasizes the importance of mastering a skill, rather than just acquiring knowledge.He shares a data-informed product loop that includes developing a strategy, creating qualitative models, adding measurement, prioritizing where to focus, designing bets, measuring the impact, and circulating what's learned.This cycle helps reveal weak spots and highlights the importance of connecting strategy, models, prioritization, and learning.While there is a wealth of information available through podcasts, it's critical to develop habits and take action to turn that knowledge into practical skills.It's not about just gathering information; it's about consistently practicing and applying what's learned.

    • Creating a Loop of Learning and Action for Career DevelopmentApply knowledge to your teams, career or company for effective development; focus on just-in-time learning and save resources for when you need them; recognize areas you don’t understand yet to guide growth.

      When it comes to career development and sharing knowledge, it's important to focus on creating a loop of learning and action.Instead of constantly consuming information without putting it into practice, find ways to apply that knowledge to your teams, career, or company.Don't feel like you need to read everything that comes your way; instead, focus on just-in-time learning and save resources for when you need them.Keep in mind that there are some things you may not fully understand yet, but recognizing that they exist can help guide your learning and growth.Even if you work for a slow-moving company, look for ways to incorporate iterative loops into your work to continue improving and growing.

    • Small Actions Can Make a Big Impact in Improving Work EnvironmentsEven in dysfunctional work environments, individuals can document ideas, ask questions, and push for positive changes to improve their situation. Taking agency and seeking improvement opportunities can lead to better job opportunities in the future.

      John Cutler emphasizes the importance of not underestimating the impact individuals can have in their companies.It can be easy to feel helpless and overwhelmed in a dysfunctional work environment, but documenting ideas, asking questions, and nudging towards positive changes can all be small but impactful ways to improve the situation.Furthermore, not all companies are equally dysfunctional, and it is possible to find healthier workplaces.Taking agency in documenting experiences and actively seeking improvement opportunities can enable individuals to build their portfolios and set themselves up for better job opportunities in the future.

    • Strategic Response and Competency Diversity in Successful CompaniesSuccessful companies recognize threats and strategically respond. Understanding diverse competencies, questioning mental models, and aligning beliefs and values are more important than sacrificing in reaching your career's peak.

      High performing companies saw the threat of what existed and took deliberate steps to frame their response.Additionally, it is important to unpack the skills and competencies that make up concepts like "product sense" and to recognize that there may be diverse perspectives and mental models in the workplace.It is possible to find role models and companies that align with your beliefs and values, and sacrificing your beliefs to get ahead is not necessary.

    • Product Management Expert John Cutler on Writing and LeadershipCutler emphasizes the importance of developing mental models and techniques to deal with the complexity of work. He also advocates for self-awareness and recognizing the validity of other people's views.

      John Cutler, a writer and product management expert, wants to become a role model for people who are interested in his field.He also wants to promote other leaders who people can relate to.Although he has a full-time job, Cutler finds time to write by being deliberate about it and taking advantage of quiet moments, even if it means sacrificing sleep.He wants to help people deal with the complexity of their work by developing mental models and techniques that can make their jobs more manageable without removing the messiness.Recently, he wrote about the Pyramid of Leadership, which is a simple model that helps people become more self-aware and recognize that other people's views can also be valid.

    • John Cutler Shares Insights and Content to Aid Product ManagersProduct Manager John Cutler is creating a meta guide of his actionable content for his followers, sharing valuable insights and educational material while also highlighting the effectiveness of ChatGPT in interpreting situations.

      John Cutler, a well-known and respected product manager, is leveraging his existing content and experiences to create more actionable content for his followers.With a large number of blog posts, images, talks, and Mural Boards, John is looking to provide his followers with a meta guide to his content, ensuring they have access to the right resources they need.Alongside this, he plans to produce more educational content, and share valuable insights without being too specific about his current employer.Interestingly, Cutler also highlights the use of ChatGPT to interpret the same situation through different worldviews, making it an effective tool for product management.

    • Avoiding the Anti-Pattern of Analytics in Large ProjectsUsing a free plan and collecting only essential data can provide valuable insights and help prevent confusion in product development. Recommended books, How to Measure Anything and Accelerate, offer valuable insights on measurement and performance.

      John Cutler, a product leader, suggests that implementing analytics in large projects is an anti-pattern that should be avoided.Instead, he suggests using a free plan to gain insights and collect only essential data to get started.He advises against documenting every metric needed, as it can take months to complete and lead to more confusion than clarity.He also recommends two books: How to Measure Anything, which provides a framework for thinking about measurement, and Accelerate, which highlights the factors that contribute to high performance.These books provide valuable insights on measurement and performance for growing businesses.

    • John Cutler suggests three books for better development practicesJohn Cutler recommends books to improve development practices and empathetic interview questions. He suggests family-friendly shows “Sunny Bunnies” and “Booba”.

      In the podcast, John Cutler recommends three books that can help improve your development practices and think about modeling performance: "Accelerate" by Nicole Forsgren, "User Story Mapping" by Jeff Patton, and "Inspired" by Marty Cagan.He also shares a unique interview question he likes to ask, which involves asking the interviewee to imagine they are someone else and explain the same situation from their perspective, showing self-awareness and empathy.While he doesn't watch many movies or TV shows due to having a young child, he recommends "Sunny Bunnies" and "Booba" for families.

    • Product Management Expert John Cutler's Practical Parenting Insight: Feed Them and Stay Open-MindedJohn Cutler emphasizes that snacks can make a big difference in parenting, and staying flexible and open-minded is essential both in parenting and in the workplace. Connect with him on Twitter or LinkedIn with guest speaker recommendations.

      John Cutler, a product management expert, shares his practical advice on raising kids: feed them.He believes that everything falls apart when kids are hungry, and having snacks on hand can make all the difference.In terms of connecting with him, he recommends reaching out on Twitter or LinkedIn and sending recommendations for guest speakers to his team.Overall, John emphasizes the importance of flexibility and open-mindedness, whether it's in behavioral interviews or parenting.

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    • FigJam: https://www.figma.com/figjam/

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    • Coda: https://coda.io/

    • Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/

    • Websim: https://websim.ai/

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    • Trevor Blackwell on X: https://x.com/tlbtlbtlb

    • Y Combinator: https://www.ycombinator.com/

    • “The Founders” examines the rise and legend of PayPal: https://www.economist.com/culture/2022/02/19/the-founders-examines-the-rise-and-legend-of-paypal

    • Patrick Collison on X: https://x.com/patrickc

    • John Collison on X: https://x.com/collision

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    • Nate Blecharczyk on LinkedIn: https://www.linkedin.com/in/blecharczyk/

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    • Airbnb’s CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/

    • Parker Conrad on LinkedIn: https://www.linkedin.com/in/parkerconrad/

    • Zenefits: https://connect.trinet.com/hr-platform

    • Goat: https://www.goat.com/

    • Eddy Lu on LinkedIn: https://www.linkedin.com/in/eddylu/

    • Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/

    • Arash Ferdowsi on LinkedIn: https://www.linkedin.com/in/arashferdowsi/

    • Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director): https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups

    •Bitcoin launderer pleads guilty, admits to massive Bitfinex hack: https://www.cnbc.com/2023/08/03/new-york-man-admits-being-original-bitfinex-hacker-during-guilty-plea-in-dc-to-bitcoin-money-laundering.html

    • Paul Graham’s tweet with the facial recognition test: https://x.com/paulg/status/1782875262855663691

    • SmartLess podcast: https://www.smartless.com

    • Jason Bateman on X: https://x.com/batemanjason

    • Will Arnett on X: https://x.com/arnettwill

    • Sean Hayes on X: https://x.com/seanhayes

    • The Social Radars with Tony Xu, Co-Founder & CEO of DoorDash: https://www.ycombinator.com/library/Ja-tony-xu-co-founder-ceo-of-doordash

    • The Social Radars with Brian Chesky: https://www.ycombinator.com/library/JW-brian-chesky-co-founder-ceo-of-airbnb

    • The Social Radars with Patrick and John Collison: https://www.ycombinator.com/library/Kx-patrick-john-collison-co-founders-of-stripe

    • The Social Radars with Brian Armstrong: https://www.ycombinator.com/library/K3-brian-armstrong-co-founder-and-ceo-of-coinbase

    • The Social Radars with Emmett Shear: https://www.ycombinator.com/library/KM-emmett-shear-co-founder-of-twitch

    • The Social Radars with Paul Graham: https://www.ycombinator.com/library/JV-paul-graham-co-founder-of-y-combinator-and-viaweb

    • The Social Radars with Adora Cheung: https://www.ycombinator.com/library/L0-adora-cheung-co-founder-of-homejoy-instalab

    Founders at Work: Stories of Startups’ Early Days: https://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1430210788

    • Startup School: https://www.startupschool.org/

    • The Social Radars with Parker Conrad: https://www.ycombinator.com/library/Ky-parker-conrad-founder-of-zenefits-rippling

    • Rippling: https://www.rippling.com/

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    Very Good, Jeeves: https://www.amazon.com/Very-Good-Jeeves-Wooster-Book-ebook/dp/B0051GST06

    Right Ho, Jeeves: https://www.amazon.com/Right-Ho-Jeeves-P-Wodehouse-ebook/dp/B083FFDNHN/

    Life: https://www.amazon.com/Life-Keith-Richards-ebook/dp/B003UBTX72/

    My Name Is Barbra: https://www.amazon.com/My-Name-Barbra-Streisand/dp/0525429522

    Clarkson’s Farm on Prime: https://www.amazon.com/Clarksons-Farm-Season-1/dp/B095RHJ52R

    Schitt’s Creek on Hulu: https://www.hulu.com/series/schitts-creek-a2e7a946-9652-48a8-884b-3ea7ea4de273

    Yellowstone on Peacock: https://www.peacocktv.com/stream-tv/yellowstone

    • Sam Altman on X: https://x.com/sama

    • Justin Kan on LinkedIn: https://www.linkedin.com/in/justinkan/

    • Alexis Ohanian on X: https://x.com/alexisohanian

    • Steve Huffman on LinkedIn: https://www.linkedin.com/in/shuffman56/

    • Breaking News: Condé Nast/Wired Acquires Reddit: https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/

    • Charles River Venture: https://www.crv.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)

    Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)

    Ami Vora is the Chief Product Officer of Faire, which connects independent retailers and brands around the world. Before Faire, Ami spent over 15 years at Meta, including as VP of Product and Design for WhatsApp (2B+ users), VP of Product for Facebook’s ads system (now $130B of annual revenue), and director at Instagram. She began her career working on developer tools at Microsoft. In our conversation, we discuss:

    • Why execution eats strategy for breakfast

    • Using metaphor to rally teams around one shared goal

    • How to build cross-functional relationships

    • “Dinosaur brain,” “Toddler soccer,” and the “hill climbing” metaphors

    • A tactic for handling disagreement

    • Tips for working well with product-minded founders as a product leader

    • The story of Ami’s incredible 15-year journey from temp to VP at Meta

    • Much more

    Brought to you by:

    Sidebar—Accelerate your career by surrounding yourself with extraordinary peers.

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    User Testing—Human understanding. Human experiences.

    Find the transcript at: https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora

    Where to find Ami Vora:

    • LinkedIn: https://www.linkedin.com/in/amvora/

    • Substack: https://amivora.substack.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Ami’s background

    (02:00) The myth of perfection in success

    (07:55) Emotionally connecting with the job

    (09:55) Embracing curiosity in moments of challenge

    (13:16) Thinking in feedback loops

    (17:17) The “dinosaur brain” metaphor in product reviews

    (20:20) Strategies for conducting effective product reviews

    (26:33) Using metaphors and imagery to communicate your vision

    (29:35) The power of having a shared narrative

    (31:55) WhatsApp: an example of metaphor in action

    (34:44) Emulating people that inspire you

    (36:19) WhatsApp video calling

    (37:35) Why execution is greater than strategy

    (41:36) Time allotment for strategy vs. execution

    (45:10) How to become a better strategic thinker

    (47:59) The intricacies of implementing feedback

    (51:53) Being a female leader in tech

    (55:13) Advice for young women in tech

    (56:07) Setting goals and aligning incentives

    (01:01:40) Acknowledging hard truths

    (01:05:46) Lessons from transitioning to Faire

    (01:08:40) The importance of a good CPO/CEO relationship

    (01:11:17) Vetting heads of product and maintaining customer focus

    (01:12:40) How Ami went from intern to leading major products at Meta

    (01:14:53) The one thing you should do to be successful in product

    (01:17:25) Lightning round

    Referenced:

    • Faire: https://www.faire.com/

    • Making Meta | Andrew “Boz” Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto

    •  Community Wisdom: AMA with Dan Hockenmaier + Facilitating a roadmap session, structuring product teams, navigating an acquisition, companies not needing PMs anymore, and much more: https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto

    • Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge): https://www.lennysnewsletter.com/p/developing-a-growth-model-marketplace

    • Dan Hockenmaier’s website: https://www.danhock.com/

    • On Reviews: https://boz.com/articles/reviews

    • Finding a global optimum always feels like a hill climb: https://www.linkedin.com/posts/amvora_finding-a-global-optimum-always-feels-like-activity-7074776143882588161-jhyy/

    • Dolores Park: https://sfrecpark.org/892/Mission-Dolores-Park

    • Rob Goldman on LinkedIn: https://www.linkedin.com/in/robgoldman/

    • Execution eats strategy for breakfast, but execution without strategy leads to burnout: https://rationalpm.substack.com/p/execution-eats-strategy-for-breakfast

    • The goal of a “strategy” is to change our own team’s behavior: https://amivora.substack.com/p/the-goal-of-a-strategy-is-to-change

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Path to Power course outline: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf

    • Management Time: Who’s Got the Monkey?: https://hbr.org/1999/11/management-time-whos-got-the-monkey

    • Max Rhodes on LinkedIn: https://www.linkedin.com/in/max-rhodes/

    • Coupa Coffee: https://www.coupacafe.com/

    • Brandee Barker on LinkedIn: https://www.linkedin.com/in/brandeedbarker/

    Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person: https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128 

    • How to tell better stories | Matthew Dicks (Storyworthy): https://www.lennyspodcast.com/how-to-tell-better-stories-matthew-dicks-storyworthy/

    • A life of yes: Matthew Dicks at TEDxSomerville: https://www.youtube.com/watch?v=F3TaQFcaMk4

    The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office

    30 Rock on Peacock: https://www.peacocktv.com/watch-online/tv/30-rock/6240863759978157112

    • Dall-E-2: https://openai.com/index/dall-e-2/

    • ChatGPT: https://chatgpt.com

    • Fellow kettles: https://fellowproducts.com/products/stagg-ekg-electric-pour-over-kettle

    • TikTok’s “Roman Empire” Meme, Explained: https://www.forbes.com/sites/danidiplacido/2023/09/21/tiktoks-roman-empire-meme-explained/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

    Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

    Tanguy Crusson is the product lead for Jira Product Discovery at Atlassian. In his more than 10 years at the company, he has been instrumental in taking several new products from zero to one, including HipChat, Statuspage, and Jira Product Discovery. In this episode, we dive deep into the struggles of innovating and building new products inside a large company. Tanguy shares candid stories about what worked, what didn’t, and his many hard-won lessons learned about how to successfully build 0 to 1. We cover:

    • Why large companies with so many advantages still fail at creating new products

    • Lessons learned from building HipChat

    • How to avoid common pitfalls like competitive myopia and premature scaling

    • Lessons learned from the acquisition and integration of Statuspage

    • Insights from the success of Jira Product Discovery

    • Tactics for protecting your “ugly babies”

    • The power of “lighthouse users”

    • The importance of having a “why now”

    • Much more

    Brought to you by:

    Vanta—Automate compliance. Simplify security

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    Coda—The all-in-one collaborative workspace

    Find the transcript at: https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson

    Where to find Tanguy Crusson:

    • X: https://x.com/tanguycrusson

    • LinkedIn: https://www.linkedin.com/in/tanguy-crusson-99832a

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Tanguy’s background

    (02:30) Tanguy’s journey at Atlassian

    (07:03) The challenges of innovating in large companies

    (10:42) Atlassian's high bar for excellence 

    (12:58) The HipChat story: successes, failures, and lessons learned

    (20:47) Lessons learned from building HipChat

    (33:49) Statuspage: a journey of perseverance

    (39:48) Acquisition challenges and lessons

    (47:22) Strategic decisions: build, buy, or partner?

    (48:17) Learning to articulate "why now"

    (54:08) A quick summary of lessons in this episode

    (55:40) The success and pain of launching Jira Product Discovery 

    (58:10) Incubating new products: the Point A program

    (01:00:13) Failure is the most likely outcome

    (01:04:15) Atlassian's four-phase approach to launching new products

    (01:09:20) Breaking rules without breaking trust

    (01:16:16) Early success and team autonomy

    (01:17:22) Innovating without disrupting existing customers

    (01:23:17) The Lighthouse Users program

    (01:30:00) Protecting and nurturing new ideas

    (01:36:14) Balancing innovation with personal well-being

    (01:38:17) A reminder to look after yourself

    (01:42:06) Lightning round

    Referenced:

    • Atlassian: https://www.atlassian.com/

    • HipChat: https://community.atlassian.com/t5/Hipchat/ct-p/hipchat

    • Stride: https://community.atlassian.com/t5/Stride/ct-p/stride

    • Statuspage: https://www.atlassian.com/software/statuspage

    • Opsgenie: https://www.atlassian.com/software/opsgenie

    • Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery

    • HipChat billboard: https://x.com/HubSpot/status/654696998126272512

    • Announcing our new partnership with Slack: https://www.atlassian.com/blog/announcements/new-atlassian-slack-partnership

    • Slack shows it’s worried about Microsoft Teams with a full-page newspaper ad: https://www.theverge.com/2016/11/2/13497766/slack-microsoft-teams-new-york-times-ad

    • What Is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html

    • Jira: https://www.atlassian.com/software/jira

    • Confluence: https://www.atlassian.com/software/confluence

    • PagerDuty: https://www.pagerduty.com/

    • New Relic: https://newrelic.com/

    • BigPanda: https://www.bigpanda.io/

    • Transparent Uptime: http://www.transparentuptime.com/

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Figma: https://www.figma.com/

    • Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira): https://www.lennysnewsletter.com/p/lessons-from-atlassian-launching

    • Noah Weiss on LinkedIn: https://www.linkedin.com/in/noahw/

    • Tanguy’s LinkedIn post about “lighthouse users”: https://www.linkedin.com/posts/tanguy-crusson-99832a_lighthouse-users-one-of-the-pm-techniques-activity-7176654510801502210-hWNi/

    • Pixar Chief: Protect Your ‘Ugly Babies’ (Your Unsightly Ideas): https://www.forbes.com/sites/andyboynton/2014/03/17/pixar-chief-protect-your-ugly-babies-your-unsightly-ideas/

    • Atlas: https://www.atlassian.com/software/atlas

    • Point A: https://www.atlassian.com/point-a

    • Scott Farquhar on LinkedIn: https://www.linkedin.com/in/scottfarquhar

    Who: A Method for Hiring: https://www.amazon.com/Who-Method-Hiring-HC-2008/dp/B004C79SRS/

    Hakim’s Odyssey: Book 1: From Syria to Turkey: https://www.amazon.com/Hakims-Odyssey-Book-Syria-Turkey/dp/1637790007

    Living with the Earth, Volume 1: Permaculture, Ecoculture: Inspired by Nature: https://www.amazon.com/Living-Earth-Gardeners-Permaculture-Ecoculture/dp/1856232603/

    • INRIA: https://en.wikipedia.org/wiki/French_Institute_for_Research_in_Computer_Science_and_Automation

    • How a Hydrofoil Works: https://web.mit.edu/2.972/www/reports/hydrofoil/hydrofoil.html

    • What Is Kitefoil or Foilboarding?: https://www.whenitswindy.com/wp/?page_id=534

    • Freediving: https://en.wikipedia.org/wiki/Freediving

    • Tanguy’s freediving stats: https://www.aidainternational.org/Athletes/Profile-00000000-0000-0000-0000-000000000a45

    • Perplexity: https://www.perplexity.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)

    The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)

    Jeffrey Pfeffer teaches the single most popular (and somewhat controversial) class at Stanford’s Graduate School of Business: The Paths to Power. He’s also the author of 16 books, including 7 Rules of Power: Surprising—But True—Advice on How to Get Things Done and Advance Your Career. He has taught at Harvard, the London Business School, and IESE and has written for publications like Fortune and the Washington Post. Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. In our conversation, we discuss:

    • Jeffrey’s seven rules of power

    • How individuals can acquire and use power in business

    • Networking, and how to do it effectively

    • How to build a non-cringe personal brand

    • How to increase your influence to amplify your impact

    • Examples and stories of people building power

    • Tradeoffs and challenges that come with power

    Brought to you by:

    Uizard—AI-powered prototyping for visionary product leaders

    Webflow—The web experience platform

    Heap—Cross-platform product analytics that converts, engages, and retains customers

    Find the transcript at: https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    Where to find Jeffrey Pfeffer:

    • X: https://x.com/JeffreyPfeffer

    • LinkedIn: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/

    • Website: https://jeffreypfeffer.com/

    • Podcast: https://jeffreypfeffer.com/pfeffer-on-power/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Jeffrey’s background 

    (02:54) Understanding discomfort with power

    (04:56) Power skills for underrepresented groups

    (07:51) The popularity and challenges of Jeffrey’s class at Stanford

    (12:21) The seven rules of power

    (13:03) Success stories from his course

    (15:43) Building a personal brand

    (21:11) Getting out of your own way

    (26:04) Breaking the rules to gain power

    (30:34) Networking relentlessly

    (40:10) Why Jeffrey says to “pursue weak ties”

    (42:00) Using your power to build more power

    (44:34) The importance of appearance and body language

    (47:15) Mastering the art of presentation

    (55:12) Examples of homework assignments that Jeffrey gives students

    (59:11) People will forget how you acquired power

    (01:03:58) More good people need to have power

    (01:10:49) The price of power and autonomy

    (01:17:13) A homework assignment for you

    Referenced:

    • Gerald Ferris on LinkedIn: https://www.linkedin.com/in/gerald-r-ferris-5816b1b5/

    • Political Skill at Work: https://tarjomefa.com/wp-content/uploads/2015/10/4173-engilish.pdf

    • Laura Esserman, MD: https://cancer.ucsf.edu/people/esserman.laura

    • Taylor Swift’s website: https://www.taylorswift.com/

    • Matthew 7: https://www.biblegateway.com/passage/?search=Matthew%207&version=NIV

    • Mother Teresa quote: https://www.goodreads.com/quotes/2887-if-you-judge-people-you-have-no-time-to-love

    • Paths to Power course description: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf

    7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/

    The Knowing-Doing Gap: https://jeffreypfeffer.com/books/the-knowing-doing-gap/

    • Derek Kan on LinkedIn: https://www.linkedin.com/in/derekkan/

    • Mitt Romney on X: https://x.com/mittromney

    • Elaine Chao’s website: https://www.elainechao.com/

    • Tony Hsieh: https://en.wikipedia.org/wiki/Tony_Hsieh

    • Zappos: https://www.zappos.com/

    • How I Did It: Zappos’s CEO on Going to Extremes for Customers: https://hbr.org/2010/07/how-i-did-it-zapposs-ceo-on-going-to-extremes-for-customers

    • McKinsey & Company: https://www.mckinsey.com/

    • Bain & Company: https://www.bain.com/

    • BCG: https://www.bcg.com/

    • Keith Ferrazzi’s website: https://www.keithferrazzi.com/

    • Deloitte: https://www2.deloitte.com/

    • Tristan Walker: https://www.linkedin.com/in/tristanwalker/

    • Foursquare: https://foursquare.com/

    • Laura Chau on LinkedIn: https://www.linkedin.com/in/laura-chau/

    • Canaan Partners: https://www.canaan.com/

    • Andreessen Horowitz: https://a16z.com/

    • Sequoia Capital: https://www.sequoiacap.com/

    • Greylock: https://greylock.com/

    The Women Who Venture (WoVen) Podcast: https://www.canaan.com/woven/podcasts

    • Imposter syndrome: https://www.psychologytoday.com/us/basics/imposter-syndrome

    • Gary Loveman and Harrah’s Entertainment: https://www.gsb.stanford.edu/faculty-research/case-studies/gary-loveman-harrahs-entertainment

    • “If you need help, just ask”: Underestimating compliance with direct requests for help: https://www.gsb.stanford.edu/faculty-research/publications/if-you-need-help-just-ask-underestimating-compliance-direct-requests

    • Life story of Kathleen Frances Fowler: https://www.forevermissed.com/kathleenfowler/lifestory

    • Jason Calacanis on LinkedIn: https://www.linkedin.com/in/jasoncalacanis/

    • Jason Calacanis: A Case Study in Creating Resources: https://www.gsb.stanford.edu/faculty-research/case-studies/jason-calacanis-case-study-creating-resources

    You’re Invited: The Art and Science of Connection, Trust, and Belonging: https://www.amazon.com/Youre-Invited-Science-Cultivating-Influence/dp/0063030977

    • View from the Top: https://www.gsb.stanford.edu/experience/learning/guest-speakers/view-top

    • Omid Kordestani on LinkedIn: https://www.linkedin.com/in/omid-kordestani-46515151/

    • Netscape: https://en.wikipedia.org/wiki/Netscape

    •  Esther Wojcicki on LinkedIn:  https://www.linkedin.com/in/estherwojcicki/

    • Leanne Williams: https://med.stanford.edu/profiles/leanne-williams

    Precision Psychiatry: Using Neuroscience Insights to Inform Personally Tailored, Measurement-Based Care: https://www.amazon.com/Precision-Psychiatry-Neuroscience-Personally-Measurement-Based/dp/1615371583

    • Mark Granovetter on LinkedIn: https://www.linkedin.com/in/mark-granovetter-8161704/

    • The Strength of Weak Ties: https://snap.stanford.edu/class/cs224w-readings/granovetter73weakties.pdf

    Getting a Jobhttps://www.amazon.com/Getting-Job-Study-Contacts-Careers/dp/0226305813

    Acting with Power: https://www.amazon.com/Acting-Power-More-Powerful-Believe/dp/110190397X

    • Articles by Herminia Ibarra: https://herminiaibarra.com/articles/

    Kingdom of the Planet of the Ape: https://www.imdb.com/title/tt11389872/

    • Jim Collins’s website: https://www.jimcollins.com/

    • Dana Carney on LinkedIn: https://www.linkedin.com/in/danarosecarney/

    • Baba Shiv: https://www.gsb.stanford.edu/faculty-research/faculty/baba-shiv

    • Tony Hayward: https://en.wikipedia.org/wiki/Tony_Hayward

    • Lloyd Blankfein: https://en.wikipedia.org/wiki/Lloyd_Blankfein

    • Regis McKenna: https://en.wikipedia.org/wiki/Regis_McKenna

    • Jack Valenti: https://en.wikipedia.org/wiki/Jack_Valenti

    • Salman Rushdie quote: https://www.pinterest.com/pin/434175220328596286/

    • How to build deeper, more robust relationships | Carole Robin (Stanford GSB professor, “Touchy Feely”): https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin

    • Carole Robin’s 15% rule: https://pen-name.notion.site/Carole-Robin-on-Lenny-s-Podcast-dc7159208e4242428f4b11ebc92285eb

    • Karlie Kloss on Instagram: https://www.instagram.com/karliekloss

    • Lindsey Graham’s website: https://www.lindseygraham.com/

    • Was Microsoft’s Empire Built on Stolen Code? We May Never Know: https://www.wired.com/2012/08/ms-dos-examined-for-thef/

    • Who’s who of Jeffrey Epstein’s powerful friends, associates and possible co-conspirators: https://www.cnn.com/2019/08/12/us/jeffrey-epstein-associates-possible-accomplices/index.html

    • Why Did Martha Stewart Go to Prison? A Look Back at Her 2004 Fraud Case: https://people.com/martha-stewart-fraud-case-prison-sentence-look-back-8550277

    • Dianne Feinstein: https://www.congress.gov/member/dianne-feinstein/F000062

    • Richard Blum: https://en.wikipedia.org/wiki/Richard_C._Blum

    • Athena Care Network: https://www.athenacarenetwork.org

    • James G. March: https://en.wikipedia.org/wiki/James_G._March

    • Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/

    • Trump Organization fined $1.6 million for tax fraud: https://apnews.com/article/politics-legal-proceedings-new-york-city-donald-trump-manhattan-e2f1d01525dafb64be8738c8b4f32085

    • Rudy Giuliani: https://en.wikipedia.org/wiki/Rudy_Giuliani

    • Harvard president resigns amid claims of plagiarism and antisemitism backlash: https://www.theguardian.com/education/2024/jan/02/harvard-president-claudine-gay-resigns

    • Stanford president resigns after fallout from falsified data in his research: https://www.npr.org/2023/07/19/1188828810/stanford-university-president-resigns

    • Rudy Crew: https://en.wikipedia.org/wiki/Rudy_Crew

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

    Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

    Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion. He’s also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, hailed by Steve Wozniak as the “Bible for entrepreneurs.” Uri is dedicated to creating impactful startups that solve real-world problems and has seen everything from failure to moderate success to big success. In our conversation, we dig into:

    • Why falling in love with the problem is key to startup success

    • The phases of the startup journey and how to navigate them

    • Why firing is more important than hiring

    • How Waze iterated to achieve product-market fit

    • Tactics for telling a compelling story when fundraising

    • Much more

    Brought to you by:

    Vanta—Automate compliance. Simplify security

    Mercury—The powerful and intuitive way for ambitious companies to bank

    LinkedIn Ads—Reach professionals and drive results for your business

    Find the transcript at: https://www.lennysnewsletter.com/p/lessons-from-uri-levine

    Where to find Uri Levine:

    • X: https://twitter.com/urilevine1

    • LinkedIn: https://www.linkedin.com/in/uri-levine

    • Website: https://urilevine.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Uri’s background

    (02:50) Falling in love with the problem

    (09:03) Signs this is a big enough problem

    (10:54) The importance of passion

    (12:06) A pivot example

    (14:01) Where to find startup ideas

    (21:57) Finding product-market fit at Waze

    (29:45) The different phases of a startup journey

    (36:47) What investors don’t want to hear

    (39:53) Fundraising tips

    (48:02) How to make your presentations stronger

    (50:32) A wild fundraising story

    (53:46) Firing and hiring

    (59:50) The 30-day test

    (01:04:12) Understanding users

    (01:12:10) Talking to the right users

    (01:15:36) Lightning round

    Referenced:

    Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987

    • Waze: https://www.waze.com/

    • Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/

    • Ben Horowitz quote: https://quotefancy.com/quote/1635284/Ben-Horowitz-As-a-startup-CEO-I-slept-like-a-baby-I-woke-up-every-2-hours-and-cried

    • Michael Jordan quote: https://www.forbes.com/quotes/11194/#:~:text=I've%20lost%20almost%20300,that%20is%20why%20I%20succeed.

    • Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry

    • How Airbnb Used Word of Mouth to Change the Travel Industry Forever: https://truested.com/story/airbnb

    • Space Mountain: https://en.wikipedia.org/wiki/Space_Mountain_(Disneyland)

    • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennysnewsletter.com/p/how-netflix-builds-a-culture-of-excellence

    • Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/

    • Uri’s post about the conference in Guatemala with Steve Wozniak: https://www.linkedin.com/posts/uri-levine_jewishnewyear-speakers-book-activity-6980089544079486976-0ADa/

    • Leonardo da Vinci quote: https://www.goodreads.com/quotes/9010638-simplicity-is-the-ultimate-sophistication-when-once-you-have-tasted

    • Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead

    • Nana Korobi Ya Oki: https://ikigaitribe.com/vlog/nana-korobi-ya-oki/

    That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204

    Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

    • 8 Great Chess Apps for Beginners and Grand Masters: https://www.wired.com/story/best-chess-apps/

    • Pontera: https://pontera.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Inside Canva: Coaches not managers, giving away your Legos, and running profitably | Cameron Adams (co-founder and CPO)

    Inside Canva: Coaches not managers, giving away your Legos, and running profitably | Cameron Adams (co-founder and CPO)

    Cameron Adams is the co-founder and chief product officer of Canva. Canva is one of the world’s most valuable private software companies, used by 95% of Fortune 500 companies. Since its launch in 2013, Canva has grown to over 150 million monthly users in more than 190 countries, generating $2.3 billion in annual revenue. Prior to Canva, Cameron ran a design consultancy, worked at Google on Google Wave, and founded the email startup Fluent. He is also an author of five web design books and a regular speaker at global conferences. In our conversation, we discuss:

    • Why they spent a year building their minimum viable product (MVP) before launch

    • Why Canva has no managers, and their unique approach to coaching and performance reviews

    • Why they encourage employees to “give away their Legos”

    • Insights into Canva’s SEO growth strategy

    • Their three-pillar framework for integrating AI into their product

    • Stories from the early days

    Brought to you by:

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Attio—The powerful, flexible CRM for fast-growing startups

    Vanta—Automate compliance. Simplify security.

    Find the transcript at: https://www.lennysnewsletter.com/p/inside-canva-with-cameron-adams

    Where to find Cameron Adams:

    • X: https://twitter.com/themaninblue

    • LinkedIn: https://www.linkedin.com/in/themaninblue

    • Website: https://themaninblue.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Cameron’s background

    (02:00) Reflecting on the success of Canva

    (04:50) Reflecting on hard times

    (10:01) Canva’s product-obsessed culture

    (12:02) Why they prioritize internal promotions and hires

    (13:56) What makes Canva unique

    (16:31) The concept of giving away your Legos

    (21:44) Why Canva has no managers

    (24:29) Product management at Canva

    (27:56) Reflections on working with a married couple

    (30:37) Why they spent a year building their MVP before launch

    (33:49) Advice for building an MVP

    (41:23) Canva’s onboarding transformation

    (44:25) Canva’s SEO strategy

    (50:37) The success of Canva’s freemium strategy

    (54:24) Integrating AI into Canva’s product

    (01:01:50) Where to find Cameron

    Referenced:

    • Canva: https://www.canva.com/

    • Melanie Perkins on LinkedIn: https://www.linkedin.com/in/melanieperkins

    • Cliff Obrecht on LinkedIn: https://www.linkedin.com/in/cliff-obrecht-79ba9920

    • Jennie Rogerson, Head of People, LinkedIn post about “season opener” events: https://www.linkedin.com/posts/jennierogerson_season-opener-is-one-of-my-favourite-events-activity-7006815614556135424-73bD/

    Game of Thrones on HBO: https://www.hbo.com/game-of-thrones

    • Woodstock: https://en.wikipedia.org/wiki/Woodstock

    • ‘Give Away Your Legos’ and Other Commandments for Scaling Startups: https://review.firstround.com/give-away-your-legos-and-other-commandments-for-scaling-startups/

    • Minimum viable product (MVP): https://www.productboard.com/glossary/minimum-viable-product-mvp

    • Canva’s SEO Strategy Is Elite: https://thegrowthplaybook.substack.com/p/canvas-seo-strategy-is-elite

    • The SEO Strategy That Led Canva to a $40 Billion Valuation: https://www.youtube.com/watch?v=INyGKt6LAqM

    • Andrianes Pinantoan on LinkedIn: https://www.linkedin.com/in/andrianes/

    • Canva Create: https://www.canva.com/canva-create/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

    The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

    Matt Dixon is one of the world’s foremost experts in sales and the author of The Challenger Sale, which sold over a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. His most recent book, The JOLT Effect, focuses on overcoming customer indecision—one of the biggest challenges to closing deals. Outside of writing, Matt co-founded DCM Insights, a boutique consultancy helping organizations understand customer behavior, and is a frequent contributor to the Harvard Business Review, with more than 20 print and online articles to his credit. In our conversation, we discuss:

    • Why 40% to 60% of qualified sales opportunities are lost due to customer indecision

    • Why dialing up FOMO doesn’t work, and what to do instead

    • The “pings and echoes” technique to catch issues early

    • The JOLT method for overcoming indecision

    • Key lessons from The Challenger Sale

    • Practical examples of how to apply these principles to close more deals

    Brought to you by:

    Enterpret—Transform customer feedback into product growth

    Webflow—The web experience platform

    Heap—Cross-platform product analytics that converts, engages, and retains customers

    Find the transcript at: https://www.lennysnewsletter.com/p/close-more-deals-matt-dixon

    Where to find Matt Dixon:

    • LinkedIn: https://www.linkedin.com/in/matthewxdixon

    • Website: https://www.jolteffect.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Matt’s background

    (01:57) The research behind Matt’s books

    (06:08) Insights from The JOLT Effect

    (10:15) FOMO vs. FOMU

    (18:18) An example of selling software

    (26:04) The JOLT method Step 1: Judge their level of indecision

    (29:41) The “pings and echoes” technique

    (34:49) Step 2: Offer a recommendation

    (38:36) Step 3: Limit the exploration

    (41:43) Step 4: Take risk off the table

    (45:58) When to hit the pause button with a customer

    (47:27) Insights from The Challenger Sale

    (49:07) An example of a challenger sale

    (55:23) Where to find Matt

    Referenced:

    • A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting

    The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/0670922854

    The JOLT Effect: How High Performers Overcome Customer Indecision: https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision/dp/0593538102

    • Gartner acquires CEB: https://www.gartner.com/en/about/acquisitions/history/ceb-acquisition

    Tiger King on Netflix: https://www.netflix.com/title/81115994

    • Why sourdough went viral: https://www.economist.com/1843/2020/08/04/why-sourdough-went-viral

    • Neil Rackham: https://en.wikipedia.org/wiki/Neil_Rackham

    • Status quo bias in decision-making: https://en.wikipedia.org/wiki/Status_quo_bias

    • Omission bias: https://thedecisionlab.com/biases/omission-bias

    • Gartner Magic Quadrant & Critical Capabilities: https://www.gartner.com/en/research/magic-quadrant

    • Dunning-Kruger effect: https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect

    • Stop Losing Sales to Customer Indecision: https://hbr.org/2022/06/stop-losing-sales-to-customer-indecision

    • Dentsply Sirona: https://www.dentsplysirona.com/

    • “We happy?” Briefcase scene from Tarantino’s Pulp Fiction: https://www.youtube.com/watch?v=FGchDuOpbhE

    • Nupro Freedom Cordless Prophy System: https://www.dentsplysirona.com/en-us/discover/discover-by-category/preventive/hygiene-handpieces.html

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

    Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

    Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss:

    • A simple framework for choosing where to work and what to work on

    • The importance of “understand work”

    • The “adjacent users” theory and how it can help you drive growth

    • Advice for coaching product managers

    • Invaluable lessons from his time at Instagram, Facebook, and YouTube

    • Much more

    Brought to you by:

    Uizard—AI-powered prototyping for visionary product leaders

    Mercury—The powerful and intuitive way for ambitious companies to bank

    Vanta—Automate compliance. Simplify security.

    Find the transcript and references at: https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba

    Where to find Bangaly Kaba:

    • X: https://twitter.com/iambangaly

    • LinkedIn: https://www.linkedin.com/in/iambangaly/

    • Instagram: https://www.instagram.com/iambangaly/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Bangaly’s background

    (06:31) Choosing where to work and what to work on

    (08:39) The impact factor

    (10:53) Evaluating the environment

    (15:53) The manager component

    (18:27) The skills part of the equation

    (23:49) Advice on finding a mentor

    (25:42) The power of “understand work”

    (31:17) Operationalizing understand work

    (37:55) Balancing understand work

    (41:25) Managing complex change

    (45:26) Effective management of product managers

    (51:35) The role of product managers as coaches and team leaders

    (54:52) Driving growth through flywheels and value proposition

    (01:03:14) Understanding adjacent users

    (01:08:41) The role of partnerships and SEO in Instagram’s early growth

    (01:16:08) The secret behind Instagram’s growth

    (01:25:37) Lessons from Facebook

    (01:29:15) Failure corner

    (01:31:58) Lightning round

    Referenced:

    • Impact = Environment x Skills: How to Make Career Decisions: https://www.reforge.com/blog/how-to-make-career-decisions

    • Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey

    • Casey Winters’s blog: https://caseyaccidental.com/

    • Ben Thompson’s newsletter: https://stratechery.com/about/

    • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

    • George Lee on LinkedIn: https://www.linkedin.com/in/geolee/

    • Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: https://www.youtube.com/watch?v=L9ZHlb6kj_E

    • What Is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html

    • Bloom’s taxonomy: https://en.wikipedia.org/wiki/Bloom%27s_taxonomy

    • Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/

    • Mike Krieger on LinkedIn: https://www.linkedin.com/in/mikekrieger/

    • LeBron James: https://en.wikipedia.org/wiki/LeBron_James

    • Kobe Bryant: https://en.wikipedia.org/wiki/Kobe_Bryant

    •  Mike Krzyzewski: https://en.wikipedia.org/wiki/Mike_Krzyzewski

    • John Calipari: https://en.wikipedia.org/wiki/John_Calipari

    • Stripe: https://stripe.com/

    • Chief: https://chief.com/

    • Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90

    • The Adjacent User: https://brianbalfour.com/quick-takes/the-adjacent-user

    • How the biggest consumer apps got their first 1,000 users: https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got

    • Alex Zhu on LinkedIn: https://www.linkedin.com/in/keepsilence/

    • From Brush to Canvas with Alex Zhu of Musical.ly: https://www.youtube.com/watch?v=ey15v81pwII

    • Selena Gomez on Instagram: https://www.instagram.com/selenagomez/

    • Kim Kardashian on Instagram: https://www.instagram.com/kimkardashian/

    • Rob Andrews on LinkedIn: https://www.linkedin.com/in/robby-andrews-64669720/

    • Instagram’s growth speeds up as it hits 700 million users: https://techcrunch.com/2017/04/26/instagram-700-million-users/

    Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484

    Deep Work: Rules for Focused Success in a Distracted World: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692

    Start at the End: How to Build Products That Create Change: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423

    • Flighty app: https://www.flightyapp.com/

    • Adam Grant on Instagram: https://www.instagram.com/adamgrant/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Why not asking for what you want is holding you back | Kenneth Berger (exec coach, first PM at Slack)

    Why not asking for what you want is holding you back | Kenneth Berger (exec coach, first PM at Slack)

    Kenneth Berger coaches startup leaders on how to prevent burnout, advocate for their desired lifestyle, and make a meaningful impact on the world. He’s spent more than 20 years in the tech industry, is a former founder backed by top investors, and was the first product manager at Slack. Kenneth’s core mission is to help startup leaders change the world by learning to ask for what they want, living with integrity, and building genuine relationships even with the people they find most challenging. Currently he is writing a book, Ask for What You Want, in which he aims to share his actionable strategies for creating change in the world. In our conversation, we explore:

    • Why asking for what you want is so impactful

    • Three steps to effectively ask for what you want

    • Challenges that arise when people struggle to ask for what they want

    • Why hearing “no” is a normal part of the process

    • The “dream behind the complaint” technique for uncovering desires

    • Kenneth’s experience of being fired three times from Slack

    • How embracing fear and discomfort is key to getting what you want

    • Why discipline is overrated

    Brought to you by:

    Sidebar—Accelerate your career by surrounding yourself with extraordinary peers

    Webflow—The web experience platform

    Vanta—Automate compliance. Simplify security

    Find the transcript at: https://www.lennysnewsletter.com/p/ask-for-what-you-want-kenneth-berger

    Where to find Kenneth Berger:

    • X: https://twitter.com/kberger

    • Threads: https://www.threads.net/@kberger

    • LinkedIn: https://www.linkedin.com/in/kberger/

    • Website: https://kberger.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Kenneth’s background

    (04:31) The importance of asking for what you want

    (06:36) Challenges that arise when people struggle to ask for what they want

    (08:09) A personal example of failing to ask for what you want

    (09:17) Signs this is a skill you need to work on

    (10:49) How to get better at knowing what you want

    (15:28) Why hearing “no” is a normal part of the process

    (17:29) Getting a “yes” vs. a “hell yes”

    (19:20) Step 1: Articulate what you want

    (24:07) Doing an integrity check

    (26:56) Step 2: Ask for what you want intentionally

    (30:45) Understanding your influence

    (34:48) Using complaints as inspiration

    (36:24) Internal family systems

    (38:00) Giving feedback

    (41:24) Step 3: Accept the response

    (45:22) Kenneth’s experience of being fired three times from Slack

    (57:30) Advice on being the first PM at a company or startup

    (01:04:58) Contrarian corner: anti-discipline

    (01:05:52) Lightning round

    Referenced:

    • Joining as the first product manager: https://www.lennysnewsletter.com/p/joining-as-the-first-product-manager

    • Internal Family Systems: https://ifs-institute.com/

    • How to build deeper, more robust relationships | Carole Robin (Stanford GSB professor, “Touchy Feely”): https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin

    • Leaders in Tech: https://leadersintech.org/

    • The Three Realities Framework | The 15% Rule | Feedback Guidelines: https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin

    • T-group weekends at Stanford: https://www.gsb.stanford.edu/experience/learning/leadership/interpersonal-dynamics/facilitation-training-program/intro-tgroup

    • DBT skill DEAR MAN: https://www.therapistaid.com/therapy-worksheet/dbt-dear-man

    • Dialectical behavior therapy (DBT): https://my.clevelandclinic.org/health/treatments/22838-dialectical-behavior-therapy-dbt

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Stewart Butterfield on LinkedIn: https://www.linkedin.com/in/butterfield/

    • How to fire people with grace, work through fear, and nurture innovation | Matt Mochary (CEO coach): https://www.lennysnewsletter.com/p/how-to-fire-people-with-grace-work

    Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509

    • Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice

    • Jonny Miller’s Nervous System Mastery course: https://nsmastery.com/lenny

    • Managing nerves, anxiety, and burnout | Jonny Miller (Nervous System Mastery): https://www.lennysnewsletter.com/p/managing-nerves-anxiety-and-burnout

    The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE

    Break Point on Netflix: https://www.netflix.com/title/81569920

    Living on Netflix: https://www.netflix.com/title/81582076

    • Wimbledon tennis: https://www.wimbledon.com

    • Wenshan Baozhong tea: https://redblossomtea.com/products/wenshan-baozhong?variant=31629962820

    • Tea From Taiwan: https://www.teafromtaiwan.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Related Episodes

    Brandon Chu on building product at Shopify, how writing changed the trajectory of his career, the habits that make you a great PM, pros and cons of being a platform PM, how Shopify got through Covid

    Brandon Chu on building product at Shopify, how writing changed the trajectory of his career, the habits that make you a great PM, pros and cons of being a platform PM, how Shopify got through Covid

    Brandon Chu is VP of Product at Shopify, where he leads the app platform ecosystem, new initiatives group, and M&A investments. Brandon helped scale Shopify’s PM team from five to hundreds, and worked his way up from an IC Senior PM. Prior to Shopify, he was a Director of PM at FreshBooks and, before that, a founder. Brandon might be best known for his writing on the art and science of product management as part of a collection on Medium he calls “The Black Box of Product Management.”

    Thank you to our sponsors for making this episode possible:

    • Stytch: https://stytch.com/

    • Persona: https://withpersona.com/lenny

    • PostHog: https://posthog.com/lenny

    In this episode, we cover:

    1) Brandon’s path to VP of Product at Shopify.

    2) What has Brandon found to be the most important skill set for super-successful PMs?

    3) What is it like to build product at Shopify?

    4) How did Shopify adjust after the shock to e-commerce during Covid?

    5) How did Shopify build a one-click team offsite flight/hotel/activity booking platform?

    6) How did Brandon motivate himself to start, and keep, writing?

    7) As a PM, why is writing one of the highest-ROI uses of your time?

    8) What’s Brandon’s favorite piece of writing?

    9) What are the biggest surprises, pros, and cons about being a platform PM?

    Where to find Brandon:

    • Twitter: https://twitter.com/brandonmchu

    • LinkedIn: https://www.linkedin.com/in/brandonmchu/

    • Brandon’s writing: https://blackboxofpm.com/

    Making Good Decisions as a Product Manager: https://blackboxofpm.com/making-good-decisions-as-a-product-manager-c66ddacc9e2b



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    [DECRYPTE] 4 actions pour mettre en action le positionnement selon April Dunford

    [DECRYPTE] 4 actions pour mettre en action le positionnement selon April Dunford

    Avec Product Marketing Decrypte, je déconstruis pour vous le jargon et expressions courantes du Product Marketing pour les rendre compréhensibles.


    Cette série de mini épisodes, vous permet de vous former et d’apprendre les principes de base du Product Marketing pour monter en compétence.


    LE SUJET DU JOUR 🎓


    On s’attaque à un concept fondamental mais souvent négligé : Le positionnement.   

    Et comment parler du positionnement, sans parler de la reine du positionnement : April Dunford ?


    C’est pour ça que pour aborder ce sujet, j’ai choisi de lire pour vous son livre Best-Seller Obviously Awesome afin de vous résumer les concepts clés. 


    Dans ce 3ème épisode dédié à ce livre, on aborde les 4 actions à mettre en place une fois que vous avez construit le positionnement de votre produit pour que votre travail ait vraiment de l’impact. 


    Si ce n'est pas fait, je vous conseille d'abord d'écouter les 2 premiers épisodes dédiés à ce sujet. (Liens ci-dessous) 


    RESSOURCES 🛠️ 


    CONTACTEZ-MOI👋

    • Écris-moi sur Linkedin si cet épisode t'a aidé : Vos retours me mettent en joie ! 

    Vous avez un mot ou un sujet que vous souhaiteriez que j'aborde dans un prochain épisode de "Décrypte" ? Écrivez-moi en MP !


    SOUTENEZ LE PODCAST GRATUITEMENT🙏

    • Abonne-toi au podcast 🔔 
    • Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).
    • Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing ! 

    [EXTRAIT] Implémenter le Positionnement en interne et externe avec Meg-Anne Lagrève

    [EXTRAIT] Implémenter le Positionnement en interne et externe avec Meg-Anne Lagrève

    Écoute l'extrait où Meg-Anne partage les outils utilisés pour faire et partager de façon simple et efficace le travail de Positionnement. 

    Mais aussi ses conseils pour bien diffuser le Positionnement que ce soit à l'ensemble de l'entreprise mais aussi sur le marché. 


    Dans l'épisode complet, Meg-Anne nous livre la méthodologie développée chez Malt pour définir un positionnement clair et efficace.


    Car elle et son équipe ont travaillé sur la construction du positionnement d'une nouvelle verticale Produit - Malt Strategy - pour adresser un nouveau segment stratégique suite à l'acquisition de l'acteur majeur du conseil indépendant Comatch. 


    Plus concrètement, découvrez : 


    👉 Ce qu'est le positionnement, la différence avec le messaging et le branding.

    👉 Comment le système de Tiering l'a sauvé pour définir le niveau d'effort des launchs.

    👉 La méthode pour élaborer un positionnement en partant de 0

    👉 La répartition des rôles avec les parties prenantes à chaque étape du process.

    👉 La stratégie Go to Market pour diffuser le positionnement en interne et externe.  


    J’espère que ce retour d’expérience vous permettra de mieux appréhender le travail du positionnement pour gagner en impact ! 


    Bonne écoute !


    RESSOURCES🛠️

    CONTACTEZ-MOI👋

    SOUTENEZ LE PODCAST GRATUITEMENT🙏

    • Abonne-toi 🔔 
    • Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).
    • Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !

    [EXTRAIT] 05. La place du PMM dans le process Pricing avec Marion Ravut

    [EXTRAIT] 05. La place du PMM dans le process Pricing avec Marion Ravut

    Écoute l'extrait où Marion, Head of Product Marketing chez Yousign nous explique la place du PMM dans le process pour élaborer une stratégie de Pricing, les parties prenantes impliquées à chaque étape et leur rôle. 


    💥Spoiler Alert : la collaboration et le partage d'information sont l'un des principaux facteurs clés de succès d'un bon pricing model.

    Bonne écoute !


    RESSOURCES🛠️

    • Le profil Linkedin de Marion pour la contacter. 
    • Le site de Yousign
    • Pour aller plus loin : un article complet sur les différentes stratégies de Pricing ici et sur les différents Business Model ici. 


    CONTACTEZ-MOI👋


    SOUTENEZ LE PODCAST GRATUITEMENT🙏

    • Abonne-toi 🔔 
    • Laisse un avis et 5 ⭐ sur Spotify ou Apple podcast (ici).
    • Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !

    Learning and Leading through Experiments, The Scrum Master Who Turned Product Owner| Seye Kuyinu

    Learning and Leading through Experiments, The Scrum Master Who Turned Product Owner| Seye Kuyinu

    Seye Kuyinu: Learning and Leading through Experiments, The Scrum Master Who Turned Product Owner

    Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    The Great Product Owner: Learning and Leading through Experiments, The Scrum Master Who Turned Product Owner

    In this episode, Seye highlights a remarkable product owner with a background as a Scrum Master. Her calm demeanor and willingness to experiment, even without a clear endpoint, stood out. She actively engaged in collaborative experimentation, asking "Can we try this?" and collectively defining and learning from experiments with the team. This experimental mindset contributed to her effectiveness as a Product Owner. Moreover, she adeptly interacted with all team members and had the valuable skill of calming down heated discussions. 

    The Bad Product Owner: Beyond To-Do Lists, Overcoming Anti-Patterns in Backlog Management

    In this episode, Seye discusses the disengaged Product Owner (PO) anti-pattern. He underscores the significant impact of PO engagement on performance, highlighting the necessity for their active involvement in discussions that lead to clarity. Other anti-patterns include treating the backlog as a simple "to do list" and having insufficiently detailed backlog items (DEEP Backlog) for prioritization and estimation. These issues stem from diverse causes, such as organizational oversight of product ownership. Seye suggests assisting POs in understanding their role, offering guidance to rectify these patterns and enhance their effectiveness in Agile teams.

     

    [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

     

    About Seye Kuyinu

    Seye has been a Scrum Master for about a decade now. He first connected to Agile, frustrated with the lack of adequate communication that plagues traditional complex projects. He finds People and Interactions over Processes & Tools cannot be overstated, while seeing that everything is a fractal- our individual, team, organization and societal challenges are the very same. The solution in every layer is the same- an understanding of ONENESS!

    You can link with Seye Kuyinu on LinkedIn and connect with Seye Kuyinu on Twitter