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    What is a monetization structure?

    enJuly 15, 2016

    Podcast Summary

    • Pokemon Go and NES Classic Edition Dominate Tech NewsA mobile game and a mini console revived nostalgia and brought excitement to tech enthusiasts this week

      This week, the tech world has been dominated by two major stories: Pokemon Go and the release of the NES Classic Edition by Nintendo. Pokemon Go, a mobile game that allows players to catch virtual Pokemon in the real world, has become a global phenomenon, with users checking in at various locations and interacting with each other in real life. The NES Classic Edition, a miniature version of the classic Nintendo Entertainment System, has also generated significant buzz due to its small size and HDMI output. These stories have dominated tech news and conversations, with many people expressing their excitement and opinions about them. Additionally, there was a discussion about podcast advertising and a joke about fake vodka sponsorship.

    • Experience reality and fantasy with Pokemon GoPokemon Go uses AR technology to blend reality and fantasy, allowing players to collect virtual creatures in the real world and offering a unique, immersive gaming experience

      Pokemon Go, an augmented reality game, allows players to collect virtual creatures in the real world using their smartphones. This game, which has become a global phenomenon, is the first massive augmented reality experience, allowing players to see Pokemon superimposed on their real-world surroundings through their phone cameras. The game's simple, intuitive interface, which uses the phone's camera and gyroscope, makes it instantly accessible to everyone. Despite its technical issues and the need for constant leveling up, the game's appeal lies in its unique blend of reality and fantasy, offering players the experience of instant animal husbandry in a way that is both joyful and engaging. Pokemon Go's success demonstrates the potential of augmented reality technology to create immersive, interactive experiences that transcend the boundaries of traditional gaming.

    • From simple RPG to complex game designPokemon Go's success came from its intricate game design, use of the Ingress map, and crowdsourcing element, despite challenges like server connectivity issues and controversies over sensitive locations

      The development of Pokemon Go involved a significant shift in complexity from a simple RPG concept to a more intricate game with a complicated battle system and server connectivity issues. This change was a departure from the initial, more streamlined game design, which was based on the Gameboy games. The game also faced controversies due to the placement of "PokeStops" at sensitive historical sites, leading to debates about the commercialization of tragedy and the behavior of players. Despite these challenges, the game's success can be attributed to its use of the Ingress map and the crowdsourcing element, which tapped into a large player base and created a unique gaming experience.

    • Pokemon Go offers a magical escape from realityPokemon Go's simplified, magical experience leads to unexpected benefits like increased exercise and social interaction, transcending generational boundaries and creating a sense of community and excitement.

      Pokemon Go and other augmented reality games serve as an escape from the complexities of real life by providing a simplified, magical experience. This can lead to unexpected benefits, such as increased exercise and social interaction. The game's ability to draw people in and create a sense of community, even among those who didn't grow up with it, demonstrates its powerful impact. Pokemon Go taps into a universal desire for magic and adventure, transcending generational boundaries and bringing people together in unexpected ways. The game's ability to create a sense of excitement and engagement, even with its sometimes inaccessible features, speaks to its enduring appeal. Ultimately, Pokemon Go and similar games offer a unique blend of technology and imagination, providing a welcome distraction from the challenges of everyday life.

    • AR feature in Pokemon Go creates unique experienceAR technology enhances gameplay and brings new level of engagement to Pokemon franchise, despite challenges of battery drain and physical travel

      The AR (Augmented Reality) feature in Pokemon Go is a significant factor in the game's popularity. The merging of digital Pokemon characters with the real world creates a unique experience that goes beyond just playing a traditional video game. The social aspect of players interacting with each other in the physical world to catch Pokemon adds to the game's appeal. However, the AR feature also presents challenges such as battery drain and the need to physically travel to collect Pokemon. Despite these issues, the AR experience enhances the gameplay and brings a new level of engagement to the classic Pokemon franchise. The game's success can be attributed to both the enduring popularity of Pokemon and the innovative use of AR technology.

    • AR enhances reality and makes daily life easierAR is a practical technology with mass appeal, enhancing reality through existing devices and driving new tech cycles

      AR (Augmented Reality) is seen as a more practical and accessible technology compared to VR (Virtual Reality). AR enhances reality and makes daily life easier, while VR is considered a luxury requiring special equipment and dedicated space. AR can be integrated into existing devices like smartphones, making it more convenient and widely adopted. The AR market has the potential to drive new technology cycles, such as improved camera systems, and the growing popularity of AR applications like Pokemon Go demonstrates its potential for mass appeal.

    • AR technology overlays digital info onto real world for intuitive user experienceAR can make tasks easier and more convenient by merging digital and real worlds, as seen in Pokemon Go's success

      AR technology has the potential to be more intuitive and natural for users compared to voice commands, as touch and visual interfaces are more familiar to us. The speaker argues that AR can make tasks easier and more convenient by overlaying digital information onto the real world, allowing users to interact with it using touch or simple menus. The success of AR games like Pokemon Go is seen as a transformational moment for AR, drawing in a large audience and making it more mainstream. However, the technology is not yet advanced enough for more immersive AR experiences or games that require users to leave their homes. The speaker also mentions that VR technology has not yet achieved widespread adoption due to the high cost and limited availability of the necessary hardware. Overall, the speaker sees potential in both AR and VR technologies, but believes that AR may have an edge in terms of user-friendliness and practicality.

    • High prices and lackluster content may have hindered Oculus VR's successThe success of VR as a platform depends on offering unique experiences and affordable prices. High expectations and costs may have deterred potential customers and developers.

      The high prices and lack of compelling content, especially for experimental games, may have hindered the initial success of Oculus VR. The high expectations for a perfect launch, coupled with the high costs, may have deterred potential customers and developers. The potential of VR as a platform lies in its ability to offer unique experiences and affordable prices. The success of the PlayStation VR could be a determining factor for the future of the VR market. Additionally, the potential for popular franchises like World of Warcraft to create engaging VR experiences was discussed, highlighting the need for innovative game mechanics and immersive experiences to drive adoption.

    • Technology bringing convenience and nostalgia togetherAndroid Pay simplifies listening to podcasts and buying daily essentials, while NES classic's success shows strong market demand for retro gaming experiences despite technical issues.

      Technology is making our daily lives more convenient than ever before. The use of Android Pay, as an example, allows us to seamlessly listen to podcasts like The VergeCast and make purchases for our morning coffee and groceries. The Nintendo NES classic is another example of how technology and nostalgia can come together to create a product that resonates strongly with consumers, despite its potential flaws. The success of the NES classic shows that there is a significant market for retro gaming experiences, even if the product itself has technical issues. It's fascinating to see how technology can bring people together, whether it's through podcasts or gaming, and make our lives more connected and convenient. The VergeCast's integration with Android Pay is a great example of this, while the NES classic demonstrates the power of nostalgia and the desire for simpler, more retro experiences. It's an exciting time to be alive, as technology continues to shape and transform the way we live, work, and play.

    • Nintendo's Unique Approach to Hardware and SoftwareNintendo's success comes from iconic designs, licensing control, and hardware sales profits. Their commitment to this strategy continues with the NES Classic Edition and Pokemon's success.

      Nintendo's success in the video game industry is deeply rooted in their unique approach to hardware and software, which includes creating iconic designs, maintaining control over licensing, and making a profit from their hardware sales. The NES, with its distinctive design and cult following, is a prime example of this strategy. Despite the trend towards mobile gaming and the call for Nintendo to abandon console production, the company's history of financial success and the continued popularity of nostalgia have kept them committed to their approach. The recent success of the NES Classic Edition and the Pokemon phenomenon are testament to this. Nintendo's insistence on maintaining control over their hardware and software, and their ability to make a profit from it, sets them apart from other companies in the industry.

    • Leveraging IP through partnershipsNintendo should focus on collaborating with industry leaders to create unique experiences and attract top talent, generating revenue through hardware sales and app store partnerships.

      Nintendo, like Marvel in its comic book heyday, needs to recognize that the world has changed and find new ways to leverage its valuable intellectual property (IP). Instead of trying to revive past successes, Nintendo should focus on partnering with the best companies and developers to create unique experiences that showcase its iconic characters and games. This approach worked for Marvel, and it could work for Nintendo as well. By collaborating with industry leaders and creating exclusive content, Nintendo can attract top talent and generate significant revenue through hardware sales and app store partnerships. For example, partnering with Apple or Google to create exclusive Nintendo games or experiences could lead to increased sales and exposure for both parties. Additionally, Nintendo's focus on designing games specifically for its hardware, as seen with the success of Pokemon Go, demonstrates its ability to innovate and adapt to new platforms. While some may argue that Nintendo cannot replicate its past successes, the company's vast IP portfolio and unique approach to partnerships provide a promising path forward.

    • Nintendo's Rocky Road to Commercial SuccessDespite Nintendo's innovative hardware, commercial success hasn't always followed. Patience and faith in the company's ability to surprise and innovate is key.

      Nintendo's history of innovative hardware, while impressive, has not always translated into commercial success. The speaker shares their personal experiences with Nintendo's past missteps, such as the Wii U and its ill-received resistive touch screen, and how they have learned to wait for the company to bounce back. They also touch on the topic of virtual reality and the ongoing competition between Sony and Microsoft. The speaker expresses their excitement for upcoming releases like PlayStation VR and Superbook, while acknowledging that these may not offer the best specs but hold value due to their unique features and the appeal of the Nintendo brand. Ultimately, the speaker emphasizes the importance of patience and faith in Nintendo's ability to surprise and innovate.

    • The Palm Foleo: A failed attempt to merge phone and laptopDespite intriguing concepts, the success of tech gadgets depends on their ability to meet consumer needs effectively and affordably.

      The technology industry is full of innovative ideas and gadgets, some of which turn out to be game-changers, while others fail to capture the market's attention. The Palm Foleo, for instance, was a device that aimed to merge a phone and a laptop, but it failed due to its bulky design, slow performance, and high price. The dream of having one centralized processor and cloud account that powers various screens was intriguing, but the Foleo fell short of delivering on that promise. The Atrix, on the other hand, introduced the concept of a phone turning into a computer, which was a significant leap forward. However, even with advancements, there are still challenges to overcome, such as the lack of essential features like a headphone jack, which can deter potential buyers. The technology industry continues to evolve, and the success or failure of a gadget often depends on its ability to meet the needs and wants of consumers in a meaningful way.

    • New iPhone design sparks mixed reactionsSome find new iPhone design inconvenient and frustrating, while others appreciate water resistance and advanced technology

      The new iPhone design, including the USB-C dongle and lack of headphone jack, has sparked mixed reactions. Some critics find the design unappealing, with the long dongle causing inconvenience and the absence of a headphone jack leading to frustration. Others appreciate the water resistance and the inclusion of advanced technology. The new iPhone's water resistance and the debut of Mr. Robot, a new television show about sophisticated Pokemon hackers, were notable topics of discussion. However, the conversation was also marked by humor and skepticism, with some expressing feelings of irrelevance and frustration with popular culture. Overall, the group shared a mix of excitement and skepticism towards the latest tech developments.

    • Engaging with Favorite Personalities on Social Media and PodcastsExplore new podcasts and shows, engage with hosts and guests using hashtags and features, and connect with favorite personalities for meaningful interactions.

      Social media platforms like Twitter provide an opportunity for interaction with favorite personalities, including late actresses and show hosts, through hashtags and other features. For instance, the podcast "Mr. Robot After Show" allows fans to engage with the hosts using M-I-R-C. Additionally, there are numerous other podcasts and shows worth listening to, such as "One Tonight," "Control Elite," and various offerings from Vox Media. Chris recommended "One Tonight" for its excellent interviewer, and the hosts praised Miriam's performance on their show. Centrify was thanked for sponsoring the discussion about cyber identity needs. Overall, the conversation emphasized the importance of engaging with content creators and exploring new podcasts and shows.

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