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    What's New in Digital Marketing and Who is Michelle?

    enJuly 02, 2021
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/

    Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html

    News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business

    Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/

    Google Small Business Toolkit https://smallbusiness.withgoogle.com/intl/en_uk/tools/#!/

    Google Online Success Guide https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: darren@ducodigital.com; emma@ducodigital.com
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube Twitter, LinkedInInstagram and Facebook

    Recent Episodes from Like, Click, Share

    Google Search Engine Changes, GA4, AI for Marketers

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    Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT

     

    We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

     

             Search Engine Land

    If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

    Email: darren@ducodigital.com; gemma@ducodigital.com

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram.

    Managing Self-Confidence and Imposter Syndrome in Business

    Managing Self-Confidence and Imposter Syndrome in Business

    From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. 

    There are two excellent links below which offer some great advice:


    https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

    https://www.verywellmind.com/are-you-an-overachiever-4580606


    If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

    Email: darren@ducodigital.com; gemma@ducodigital.com

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram.

    Cybersecurity for Business

    Cybersecurity for Business

    Have you noticed an increase in how many spam emails or text messages you’re receiving?

    We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. 

    We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.


    We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

    Links
    Info Insecurity Podcast with Lloyd Ramsey

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: darren@ducodigital.com; gemma@ducodigital.com

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    How Reviewing Marketing Efforts Can Enable Growth

    How Reviewing Marketing Efforts Can Enable Growth

    Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.


    We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

    Links
    Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
    QZ article about Meta's blue tick for Facebook - would you pay for it?

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: darren@ducodigital.com; gemma@ducodigital.com

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    Chat GPT - Why Is it Big News?

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    Links
    Openai.com to register and access for Chat GPT
    Future of Music - tweet by Eedham Rasheed
    AI designed football trophies - tweet by ESPN
    AI music - Instagram reel posted by ava_max_fan_daniel15
    Upskill with accredited courses in AI by Duco Digital Training

    State of Social Media for 2023 and Communities for Marketing

    How to Boost Your Skills and Change Career

    How to Boost Your Skills and Change Career

    Helpful links
    https://xello.world/en/blog/career-pathways-future-planning/ 

    https://www.ducodigitaltraining  - courses to up-skill

    What you need to start changing career or get a new job

    • CPD log
    • CV/resume
    • Portfolio
    • Credible LinkedIn profile


    Career Paths

    • Arts & Communication
    • Business Management & Technology
    • Industrial & Engineering Technology
    • Health Services
    • Human Services
    • Natural Resources Agriculture 

    Career Clusters

    Within these paths are broad groups of occupations and industries, known as Career Clusters:

    • Agriculture, Food & Natural Resources
    • Architecture & Construction
    • Arts, Audio/Video Technology & Communications
    • Business, Management & Administration
    • Education & Training
    • Finance
    • Government & Public Administration
    • Health Science
    • Hospitality & Tourism
    • Human Services
    • Information Technology
    • Law, Public Safety, Corrections & Security
    • Manufacturing
    • Marketing, Sales & Service
    • Science, Technology, Engineering & Mathematics
    • Transportation, Distribution & Logistics

    How to Upskill

    • Ask for stretch opportunities at work. ...
    • Stay plugged in. ...
    • Join an industry or professional association. ...
    • Relevant courses outside of the workplace. ...
    • Learn at work. ...
    • Career mapping. ...
    • Employer supported external study.


    How to reach us and any questions, comments or if would you like to appear on a future episode:
    Email
    : darren@ducodigital.com; gemma@ducodigital.com

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

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