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    When Tracking Your Period Lets Companies Track You

    en-usJanuary 18, 2022
    What challenges did people face before digital cycle tracking?
    How have period tracking apps changed menstrual cycle management?
    What concerns arise from data collection in health apps?
    Why is menstrual cycle data considered a valuable commodity?
    What does surveillance capitalism mean in the digital age?

    Podcast Summary

    • Managing Menstrual Cycles: From Calendars to AppsEffective menstrual cycle tracking can make a significant difference in managing personal health and scheduling. Period tracking apps offer precision and convenience, enabling better understanding of one's body and scheduling of important events.

      Having a reliable way to track menstrual cycles can make a significant difference in managing personal health and scheduling. The BBC, as a trusted source of information, plays a crucial role in providing insight and inspiration. Personal stories, like the speaker's and Andrea Ford's, illustrate the challenges of tracking menstrual cycles before the digital age. Traditional methods, such as marking calendars with dots or lines, were helpful but often inconsistent. With the advent of period tracking apps in 2015, managing menstrual cycles became more precise and convenient. Researchers like Andrea Ford and Julia de Toni have focused on the benefits of these apps, which not only help individuals understand their bodies but also enable better scheduling of meetings, appointments, and holidays. The speaker's personal experience and the research findings underscore the importance of effective menstrual cycle tracking.

    • Privacy concerns with period tracking appsPeriod tracking apps offer health insights and scientific advancements, but they also collect sensitive data which can be sold to advertisers, raising privacy concerns.

      While period tracking apps can provide users with valuable insights into their health and help advance scientific research, the data collected is not just used for these purposes. Many apps ask for sensitive personal information, which can be bought and sold to advertisers for minimal costs. This raises concerns about privacy and data security. Users should be aware that their health data, including menstrual cycle information, is a valuable commodity in the digital age. Despite these concerns, people continue to use these apps due to the benefits they offer in managing their reproductive health and understanding their bodies better. The potential for scientific advancements from aggregated health data is significant, as the menstrual cycle is now considered a 5th vital sign in healthcare. It's essential to strike a balance between the benefits of using these apps and protecting our privacy.

    • Health apps share user data for targeted advertisingApproximately 79% of health apps shared user data in 2019, potentially exposing sensitive information without explicit consent, and advocating for stronger privacy protections is crucial.

      Health apps collect and share user data with third parties for targeted advertising, with approximately 79% of health apps doing so in 2019. This means that personal information, such as menstrual cycles or moods, may not remain private within the app. The infrastructure of apps and websites, including tools provided by companies like Facebook, can facilitate this data transfer without explicit user knowledge. Privacy laws and regulations vary around the world, and there is little incentive for companies to disclose this information due to potential liability and decreased app appeal to users. Despite the widespread data sharing, users may have passively accepted it and are often unsurprised by targeted ads. However, it is essential to be aware of these practices and advocate for stronger privacy protections.

    • The Value of User Data in Health AppsUsers unknowingly provide personal data for free online services, making them the product being sold in a data economy called surveillance capitalism. Awareness of data value and potential consequences is crucial.

      The relationship between health apps and data collection is not just a simple business transaction. Companies value users' data, particularly from high-demographic groups like pregnant women, significantly more due to their increased spending potential. This data economy, referred to as surveillance capitalism, is systemic and relies on mass internet surveillance. Users often unknowingly provide their personal data in exchange for free online services, making them the actual product being sold. Although it may seem like a harmless exchange, it's essential to remember that privacy comes at a cost. Companies profit from users' data, and seemingly personalized ads are a result of continuous data analysis. While it's a common myth that our phones listen to our conversations to serve targeted ads, the ads' eerie accuracy is a result of data mining and analysis. Ultimately, it's crucial to be aware of the value of our data and the potential consequences of sharing it with apps and services.

    • Effective regulation needed to protect health app user dataGovernments and regulators should prioritize consumer privacy, with effective regulations like GDPR ensuring transparency and accountability for companies handling user data.

      Many people are unaware of or indifferent to the privacy invasions that occur through health apps, feeling powerless to change the situation. The responsibility to safeguard personal data should not solely rest on consumers, but rather, there should be systemic regulation to hold companies accountable for how they handle user data. European Union Data Protection Rules, such as GDPR, provide an example of effective regulation, with companies offering different versions of apps based on users' locations. It's crucial for governments and regulators to prioritize consumer privacy and ensure that companies are transparent about their data practices. As individuals, we can take steps like reviewing app permissions, but a more comprehensive solution is needed to truly protect our data and uphold democratic values.

    • Regulations and user empowerment in data privacyRegulations and user awareness are essential to check big tech companies' power in data privacy. Period tracking apps' privacy concerns highlight the importance of societal discussions on values and tech companies' roles.

      Regulations and user empowerment are crucial in checking the power of big tech companies in the realm of data privacy. Julia and Andrea's experience with period tracking apps highlights the importance of these two elements. However, not everyone may see the problem, and it's essential to have a broader conversation about what we value as a society and the role of tech companies in our lives. This conversation can touch upon topics like democracy, free will, and individual responsibility. The recent elections and Facebook's involvement have brought up questions about the role of tech companies in society, which are related to the privacy concerns raised by apps like period trackers. It's a significant moment for engaging in thought-provoking discussions about the kind of society we want to build. This NPR podcast episode was produced by Rebecca Ramirez, Margaret Serino, and Sara Saracen, with fact-checking by Marge and audio engineering by Patrick Murray. I'm Emily Kuang, and we'll see you tomorrow. This NPR podcast is supported by EasyCater, a company dedicated to helping businesses with employee meal plans, on-site staffing, and concierge ordering support, among other services. Visit ezcater.com for more information.

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