Logo
    Search

    Why Creating Another Business Isn't The Answer | Ep 334

    enOctober 05, 2021

    Podcast Summary

    • Considering the Risks and Opportunities Before Starting a New BusinessUnderstanding one's strengths and limitations is crucial before starting a new business. Building on existing success may be the best path forward rather than seeking new challenges.

      Sometimes, even after achieving significant success in business, the temptation to start something new can be overwhelming. However, it's essential to consider the potential risks and opportunities carefully before making a decision. The speaker learned this the hard way when he made a huge profit with his first business but then made a mistake by starting another one, only to realize that his previous success was due to his expertise in that specific area. On the other hand, the speaker's neighbor, who was a blue-collar worker, showed that it's possible to build a successful business from scratch and then sell it for a substantial profit. Instead of starting something new, he decided to leverage his skills and knowledge to build the same business again, this time with the advantage of prior experience and resources. This conversation highlights the importance of understanding one's strengths and limitations and making informed decisions based on that knowledge. It's not always necessary to seek new challenges or opportunities at the expense of building on existing success. Sometimes, the best path forward is to focus on what we know and do it even better.

    • Stay true to your mission and core businessFocus on your strengths, resist diversification, and grow your business from within with grit, focus, and perseverance.

      Focusing on your core business and understanding your target audience is crucial for growth. The temptation to diversify and chase new opportunities can be seductive, but it's important to know your limits and stay true to your mission. The speaker shares his experience of getting sidetracked by a large opportunity, which cost him valuable time and resources. He emphasizes that as a business leader, you cannot serve two masters and should not try to be all things to all people. Instead, develop the character traits of grit, focus, and perseverance to stick with what you know and grow your business from within.

    • Better begets bigger, not the other way aroundFocus on improving your current business instead of spreading attention among multiple ventures for exponential growth. Identify areas for product innovation, team development, and addressing threats to make your business better, which in turn will make it bigger.

      Focusing on growing multiple businesses at once may not lead to exponential growth, but rather leveling out. The entrepreneur's skill level is the primary determinant of their earnings. Instead of spreading attention among various ventures, it's crucial to dedicate headspace to improving the existing business. This means identifying areas for product innovation, team development, and addressing threats. A common mistake is feeling the need to diversify revenue streams to grow bigger, but in reality, the better the business becomes, the bigger it grows. As the speaker emphasized, "better begets bigger, not the other way around." To fully absorb this concept, consider checking out the video version of this podcast on YouTube for added visuals and effects.

    • The value of long-term experience and grit in businessLong-term experience compounds knowledge and leads to disproportionate returns. Focus on doing the boring work and confronting areas for improvement to build a successful business.

      The most valuable learning and disproportionate returns in business come from experience gained over long periods of time. This is similar to how a small advantage in the Olympics can lead to significant real-world benefits. The key is to develop the grit and stick-to-it-ness to understand that knowledge compounds with time, and to use time as an asset instead of a liability. Avoid the temptation to rush growth or use your business to satisfy personal needs. Instead, focus on doing the boring work and confronting areas for improvement. The business exists to serve the customer, not the other way around. The speaker learned this lesson the hard way, starting and failing at 11 businesses in his first 5 years.

    • The power of focus and commitmentFocusing on one thing and committing to it can lead to disproportionate returns, despite emotional challenges. Identify distractions and commit to improving skills or beliefs for growth.

      Focusing on one thing and committing to it can lead to disproportionate returns in life and business, despite the emotional challenges. The speaker shares his personal experience of having multiple ventures and being spread too thin, leading to no significant growth. He emphasizes that understanding simple concepts like spending less than you earn or losing weight requires commitment, not just intellectual comprehension. In business, this means saying no to attractive opportunities that may distract from your strategy and hindering growth. The story of Henry Ford illustrates the importance of sticking with a campaign despite internal desires to change it. Self-reflection is necessary to identify whether it's a belief, trait, or skill that needs improvement to reach the next level.

    • Unlearning patterns of chaos for business growthFocus on essential tasks, learn from failures, and say no to stay focused for business success

      Entrepreneurs often get stuck in their businesses due to a subconscious desire to recreate chaos, stemming from past traumatic experiences. To consistently grow, it's essential to unlearn these patterns and focus on the "boring but necessary" aspects of running a business, such as marketing, selling, providing value, and getting referrals. The speaker encourages learning from others' failures to avoid making the same mistakes. His goal for his channel, Mozy Nation, is to provide relevant content based on viewer feedback. The speaker emphasizes the importance of saying no and staying focused to be successful in business.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

    “People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

    "Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:15) - A surprising encounter: the dietitian's story

    (3:43) - The importance of niche content

    (6:36) - Lessons from personal experience

    (9:31) - The value of a dedicated audience

    (13:32) - Followers make you famous, business makes you rich

    (18:02) - Focus on business metrics, not vanity metrics

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    Related Episodes

    Why Creating Another Business Isn't The Answer | Ep 518

    Why Creating Another Business Isn't The Answer | Ep 518

    Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:54) - Neighbor creating the same business again: used existing skills & knowledge

    (3:07) - Good strategy is knowing what to say “no” to

    (4:32) - Can't be CEO of two businesses

    (7:31) - Learning from 10+ years of experience is more fruitful

    Follow Alex Hormozi’s Socials:

    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    (This episode is a re-run. Original airdate was October 5, 2021)

    Create a Culture That Inspires: 22 Ways to Embed Strengths Into Your Organization -- S8E43

    Create a Culture That Inspires: 22 Ways to Embed Strengths Into Your Organization -- S8E43
    Jessica Dawson, Learning and Development Consultant at Gallup, was our guest on a recent Called to Coach. In Part 2 of a webcast series focusing on Creating a Culture That Inspires, Jessica shared (at least) 22 ways in which organizations, including managers, executives and individual employees, can start CliftonStrengths conversations and can sustain a focus on strengths in their culture.

    View the complete transcript for this webcast, along with audio and video, at https://www.gallup.com/cliftonstrengths/en/312887/create-culture-inspires-ways-embed-strengths.aspx

    Everybody needs a coach. By becoming a Gallup-Certified Strengths Coach, you can empower others to succeed. We are teaching and training people all over the world to answer this call. You too can become a coach and learn how to use a strengths-based approach to improve employee engagement and performance and transform your workplace culture. To learn more or discover information about becoming a Gallup-Certified Strengths Coach, visit Gallup Access: http://on.gallup.com/1i5OXhq.

    Gallup's Called to Coach is a live webcast that targets current and prospective coaches to interact with Gallup experts and independent strengths coaches who have found success in strengths-based development.

    243. How to Focus on Your Strengths with Elizabeth McIntyre

    243. How to Focus on Your Strengths with Elizabeth McIntyre

    All the experience in the world still doesn’t mean you’re going to have an easy time creating and launching a podcast. We all hear the phrase “It’s harder than it looks” quite a bit when referring to this massive medium. With your podcast, like anything else, focusing on your strengths is the way to go.

    Welcome to Should I Start A Podcast.

    I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

    So if you want to start a podcast, or expand your current audience, this is the show for you.

    Elizabeth McIntyre is a big deal in an industry worth $2.8 Billion.

    As you can see, Elizabeth’s experience is a bit different than others we’ve interviewed on this show. I know absolutely nothing about the clay brick, block, paver and roof tile industry, but she sure does. Besides being a big deal in her sector, Elizabeth is a graduate member of the Australian Institute of Company Directors and Chair of the Building Products Innovation Council. She holds a B.Bus from UTS, a Masters in International Business from Macquarie, and has recently completed senior leadership courses at Harvard Business School.

    Elizabeth recently launched her first podcast, Think Brick Podcast, partly inspired by some of our amazing speakers at We Are Podcast. And just like so many of us, she realised very quickly how overwhelming creating a podcast can be. However, by focusing on both your professional and personal strengths, you can simplify the process.

    In this episode, Elizabeth explains what a team effort her podcast has been. She tells us some of the fears she’s had to overcome and why being a leader in her industry has helped fuel her perseverance. She gives us some good tactical advice about how she gets top-notch architects on her show. And we both muse about the importance of listening to wise words of podcasting greats at all stages of your podcast journey. This woman is so cool, be sure to tune in.

    Other topics in the episode:

    Elizabeth’s professional history

    How Oprah inspired her love of podcasts

    Bringing your team together

    Why podcasting is a lot harder than it looks

    The We Are Podcast speakers that inspired Elizabeth

    The speaker that changed her life

    Her biggest challenge with podcasting

    How to get the big names on your show

    Links:

    Elizabeth on LinkedIn

    Think Brick

    The Think Brick Podcast

    Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this!

    Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amplifyagency.media and we’ll get back to you ASAP!

    Developing Human Potential With CliftonStrengths in Australia -- S8E7

    Developing Human Potential With CliftonStrengths in Australia -- S8E7
    Deborah Protter, international educator, mentor of leaders and a Gallup-Certified Strengths Coach, along with Todd Dawson, State Manager for Goodstart Early Learning in Western Australia, were our guests on a recent Called to Coach. Deborah and Todd talked about their "Power of 2" collaboration that -- through perseverance and "slow and steady" progress -- has brought significant changes in "boss to coach" management, employee engagement and strengths-based development to Goodstart and its employees.

    View the complete transcript for this webcast, along with audio and video, at https://www.gallup.com/cliftonstrengths/en/286418/developing-human-potential-cliftonstrengths-australia.aspx

    Everybody needs a coach. By becoming a Gallup-Certified Strengths Coach, you can empower others to succeed. We are teaching and training people all over the world to answer this call. You too can become a coach and learn how to use a strengths-based approach to improve employee engagement and performance and transform your workplace culture. To learn more or discover information about becoming a Gallup-Certified Strengths Coach, visit Gallup Access: http://on.gallup.com/1i5OXhq.

    Gallup's Called to Coach is a live webcast that targets current and prospective coaches to interact with Gallup experts and independent strengths coaches who have found success in strengths-based development.

    Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41

    Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41

    "Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well in order to achieve success as an entrepreneur. He recounts a story of turning down high-paying consulting clients in order to maintain focus on his main business.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:49) - Declined clients to focus on own business growth.

    (2:41) - Repetition and improvement is our business model.

    (3:49) - Focus and mindset contribute to success, avoid distractions.

    (4:59) - Your attention is valuable, don't let others take it.

    (6:33) - Say no to distractions, focus on end goal.

    (7:33) - Concentrate on one location or business for success.

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition