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    Why is Rishi Sunak less popular than Liz Truss?

    enDecember 04, 2023

    Podcast Summary

    • Conservative Party's Trust and Popularity at an All-Time Low59% of Conservative voters won't vote for the party, Rishi Sunak's approval rating is -25%, and the party's inability to deliver on promises and recent setbacks have led to a loss of public trust and confidence.

      The Conservative Party in the UK is facing a significant challenge in regaining public trust and popularity, as shown in the latest polling data. Rishi Sunak, the current prime minister, is even less popular than his predecessor Liz Truss, with 59% of Conservative voters indicating they will not vote for the party at the next general election, compared to 74% last summer and 63% under Truss. Sunak's approval rating is also at a dismal -25%, similar to that of Jeremy Corbyn during his tenure as Labour Party leader. The party's inability to deliver on its promises and a series of setbacks, including the failed Rwanda plan and the Parthenon freeze, have contributed to this hapless image. The Conservatives seem to be struggling to find a way to win back the public's trust and confidence.

    • Rishi Sunak's Leadership SetbacksRishi Sunak's popularity has plummeted due to controversies over Rwanda policy, HS2 cancellation, and Olga Marbles row. His USP is unclear, and the Conservative Party faces a challenge to retain voters.

      Rishi Sunak's leadership has been overshadowed by various setbacks and crises, causing him to lose popularity among voters. These setbacks include the Rwanda policy controversy, the cancellation of the HS2 policy, and the Olga Marbles row. Sunak's USP is not yet clear, as his policies have been associated with previous Conservative leaders. According to polling data, Sunak has lost over half a million votes since October, and his popularity is currently lower than that of Liz Truss. The Conservative Party seems to be struggling to hold on to potential voters as the general election approaches. Despite Sunak's promises to bring back integrity and competence to government, his handling of various issues has raised questions about his ability to deliver on these promises.

    • Conservative Party's support erodes under Rishi Sunak's leadershipRishi Sunak's delivery at the Conservative Party Conference failed to resonate with key voters, causing erosion of support and potential shift towards reform parties or undecided.

      The Conservative Party's support has been eroding over the past year, and Rishi Sunak's leadership has been a significant factor in this decline. The public's generosity towards Sunak, which was evident after his appointment as Prime Minister, has slowly faded away. The Conservative Party Conference in October 2022 was a turning point, where Sunak's delivery failed to resonate with key voters, particularly those on the right of the party. These voters, often referred to as "waverers," are drifting away from the Conservatives and could potentially vote for reform parties or remain undecided. Sunak's attempts to appeal to this group through red meat policies have shown some success but could also risk alienating more centrist voters and driving them towards Labour. Ultimately, what voters are looking for is strong, clear leadership, and Sunak has yet to effectively provide that.

    • The Conservatives' Brand Image is DamagedThe Conservatives face a significant challenge in regaining public trust due to their damaged brand image after 13 years in power.

      The current discontent among the public towards the Conservative Party goes beyond individual leaders like Rishi Sunak or Liz Truss. The party's brand has taken a hit after 13 years in power, and regaining public trust will require more than just strong leadership. While Keir Starmer's consistency and branding efforts have been noted, his reputation remains weak due to the negative perception set during the pandemic. The public's desire for a believable political leader is clear, and the Conservatives have an opportunity to outperform their ratings if they can successfully introduce a new, trusted leader. However, the party's brand image, which has been tarnished by various factors, poses a significant challenge.

    • Conservative Party Faces Challenges from Undecided Voters and Potential Leadership ChangesUndecided voters could sway the election outcome, with some potentially protesting instead of voting. Rishi Sunak's leadership is under scrutiny, and there's speculation about a possible change. However, the Conservative Party's history of ruthless leadership transitions may prevent a change before the next election.

      The Conservative Party is facing significant challenges, with undecided voters potentially swaying the election outcome. While there's a possibility that some of these voters might return to the Tories, there's uncertainty about whether they will actually vote or protest instead. Rishi Sunak's leadership is also under scrutiny, with some conservatives discussing the possibility of a change. However, it's unclear if there will be a change of leader before the next election, as the Conservative Party has a history of being ruthless in leadership transitions. The potential for infighting and instability could damage the party's reputation and ability to govern effectively.

    • UK PM Rishi Sunak under pressure to win over reform votersRishi Sunak faces a dilemma: adopt reform policies to win over voters, risking backlash from traditional Conservatives, or distance himself, potentially losing support from reformers and Farage's Reform UK party.

      Rishi Sunak, the UK Prime Minister, is under pressure to win over reform voters in the Conservative Party, potentially by adopting policies that may alienate the center of his party. This shift comes as support for reform continues to grow, with polling evidence suggesting an increase since the Conservative Party Conference. However, this move could also bring Nigel Farage and his Reform UK party closer to the Conservatives, posing a risk of losing support from traditional Conservative voters. Additionally, Rishi Sunak's popularity among Conservative supporters is currently low, with negative approval ratings, while more popular cabinet members like Esther McVeigh have positive approval ratings. Ultimately, the Prime Minister must decide whether to welcome Farage and his supporters into the Conservative Party or distance himself from them, knowing that either choice could lead to lost votes.

    • Uncertainty and Division in the Conservative PartyRishi Sunak faces disapproval, immigration policy is contentious, Boris Johnson and Liz Truss face challenges, political landscape is complex, with Labour's Keir Starmer not yet fully securing support

      The current political landscape in the UK is marked by uncertainty and division within the Conservative Party, as Rishi Sunak faces disapproval from activists and struggles to define his political identity. The immigration and asylum policy, including the Rwanda plan, remains a contentious issue among conservative voters. Boris Johnson and Liz Truss have also faced challenges, and James Cleverly's rankings have dropped significantly. The situation recalls the 1996-1997 period when Labour held substantial leads in the polls, and the Conservatives are currently facing a tough battle against the Labour Party and Keir Starmer. Despite this, Starmer has not yet fully secured the support of the electorate, leaving room for competition. The political landscape is complex, with various players vying for position and public opinion.

    • Labour's New Approach to Financial ManagementLabour leader Keir Starmer promises responsible spending, focusing on growth to fund public services and keep taxes competitive, contrasting with past criticisms of overspending and mismanagement.

      Keir Starmer and the Labour Party are determined to put to rest concerns about their financial management and spending plans. Starmer has emphasized that the economic situation today is vastly different from that of 2010, with much higher debt, interest rates, and stagnant growth. He has pledged that an incoming Labour government will not engage in reckless spending, and instead, will focus on growth as the key to investing in public services and keeping taxes competitive. Starmer is also trying to eliminate negative associations from the past, such as the Liam Byrne note that has been used by the Conservatives to criticize Labour for overspending and mismanaging money. Despite the spending targets, there are concerns within the Conservative Party that a Labour win in the upcoming election could lead to financial challenges.

    • Labour's Tight Spending SituationLabour faces significant cuts to public services due to spending constraints, but Starmer's efforts to woo the right and focus on internal reforms may help navigate this delicate political landscape.

      The current spending constraints faced by the Labour Party under Keir Starmer's leadership could lead to significant cuts in public services if they adhere to their pledge not to increase borrowing. This tight spending situation may force Labour to focus on internal reforms while dealing with the challenges at hand. Starmer's recent praise of Margaret Thatcher and New Labour's approach to her legacy is an attempt to woo the right and position himself as a unifying figure, but it may face resistance, particularly in Scotland, where deep-seated grievances against Thatcher still exist. Ultimately, Labour must navigate this delicate political landscape while addressing the economic realities of the current spending round.

    • Balancing Thatcher's Legacy: Winning Over Reform-minded and Conservative VotersRishi Sunak must strike a balance in appealing to Thatcher's legacy by understanding its complexities and addressing Scotland's historical resentment. He can learn from Thatcher's pragmatism and ideological flexibility.

      Rishi Sunak's political appeal depends on which group of voters he aims to win over. If he loses support from reform-minded voters, he may need to lean into his conservative base. However, if Keir Starmer secures the support of traditional Labor voters, Sunak must focus on appealing to those who admired Margaret Thatcher's enterprise, clarity of thought, and drive. And it's important to remember that Thatcher's legacy is complex. While she was known for her unpopular policies like the poll tax, she also implemented popular reforms such as privatizations and council house sales. Sunak can't ignore Thatcher's appeal to certain voters, but he also can't overdo it. The key is to strike a balance and show that he understands the complexities of Thatcher's legacy. ### Another key takeaway is that Thatcher used Scotland as a testing ground for the poll tax, which led to a deep-seated resentment against her and Thatcherism in Scotland. This resentment ultimately contributed to the Conservative Party's wipeout in Scotland during her tenure. Sunak must be aware of this history and find a way to address it if he hopes to win over Scottish voters. Lastly, it's essential to recognize that Thatcher's legacy is often mythologized, and her policies were not all ideologically driven. She was a pragmatic politician who knew when to bend and turn to achieve her goals. Sunak can learn from Thatcher's ability to balance ideology and pragmatism as he navigates his political career.

    • New immigration rules under Rishi Sunak's governmentRishi Sunak's second term may bring stricter immigration policies, with higher salary thresholds for certain jobs, potentially impacting care workers and junior nurses.

      Rishi Sunak's second term as Prime Minister may bring significant changes, particularly in immigration policies, as he aims to address high net migration figures. Home Secretary James Cleverley is announcing new rules to toughen up migration laws, including a higher salary threshold for certain jobs. This could make it more challenging for care workers, junior nurses, and others in lower-paid roles to come to the UK. Meanwhile, Home Secretary Cleverley himself is in the news for his potential travel to Rwanda to implement the government's controversial plan to send asylum seekers there. The discussion also touched upon the idea that US presidents are often more bold in their actions during their second term, but it remains to be seen how this will apply to Sunak.

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