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    Why No One’s Winning Young Voters (Ep. 5)

    enJuly 07, 2024

    Podcast Summary

    • Young voters disillusionmentYoung voters in swing states are disillusioned and angry about politics, and their support for Democrats, including President Biden, may decrease if their concerns about cost of living, basic rights, and community safety aren't addressed, and if they don't believe politicians can deliver for them.

      Young voters, particularly those in swing states like North Carolina, are feeling disillusioned and angry about politics and the political parties. Despite their historically high turnout in recent elections, there are concerns that they may not support Democrats, including President Biden, by the same margins in the future. Young voters are motivated by specific policy issues, such as cost of living, basic rights and freedoms, and safety in their communities. However, they are skeptical that politicians will be able to deliver for them, especially when those politicians' experiences seem distant from their own. To engage young voters and encourage them to participate, it's essential to focus on the issues that matter most to them and create a political system that envisions a future that includes them. John de la Volpe and Kristin Soltis Anderson, who have spent years studying young voters, offer insights into how to reach and mobilize this important demographic in the upcoming election.

    • Young voter polling discrepanciesPolling results for young voter support differ significantly depending on sample definitions and sizes, with Biden holding a steady advantage among likely voters but uncertain results when considering the entire 18-29 age cohort or including third-party and independent candidates.

      The debate about younger voters in the current political race is shifting from their likelihood to vote, to who they might vote for. While some polls suggest a steady advantage for Biden among younger voters, others indicate a significant shift towards Trump. The discrepancy in polling results may be due to differences in sample definitions and sizes. When looking at likely voters, the race appears relatively normal. However, when considering the entire 18-29 age cohort or including third-party and independent candidates, the data becomes more uncertain. Young voters express frustration, pessimism, and cynicism about politics and government, but they also have faith in their generation's ability to bring about change. The challenge for political parties is to help young people connect the dots between their votes and the difference they can make for themselves and their communities. The Biden administration, which has been described as youth-forward, faces the task of persuading young voters that government can be a force for good and progress.

    • Gen Z economic anxietiesGen Z faces unique economic challenges, including rising living costs and frustration over affordability, leading to feelings of hopelessness and skepticism towards institutions

      Young voters, particularly Gen Z, express unique economic anxieties and feelings of hopelessness, which sets them apart from previous generations. These feelings are driven by the rising cost of living, especially in housing, and the frustration of not being able to afford basic necessities despite working hard. The media environment and the blending of politics and everyday life also contribute to their cynicism and skepticism towards institutions. Economic statistics may not fully capture the severity of their situation, and addressing their concerns requires a deeper understanding of their experiences.

    • Financial challenges for young adultsYoung adults, particularly millennials and Gen Z, struggle with financial stability due to economic instability, high unemployment, and increased mortgage requirements. They desire security and fairness, which could be addressed through economic populist messages.

      Young adults, specifically millennials and Gen Z, face unique challenges when it comes to achieving financial stability and affording essentials such as housing. While economic instability and high unemployment were major issues for millennials, Gen Z faces higher interest rates and increased requirements for mortgage approvals. Both generations express frustration with their financial situations and desire stability, but their experiences and priorities may differ. Younger people are seeking security in their personal lives, communities, and the political system. Some may also express a desire to disrupt the status quo. Understanding these concerns and crafting economic messages that address fairness and infrastructure could help resonate with young voters. The Republican Party's traditional tax-cut deregulation agenda and Trump's economic populist style present different approaches to addressing these issues. Young people's openness to Trump suggests that economic populism as a style may appeal to their sense of fairness.

    • Student debt and value of college educationYoung Republicans express concerns over student debt and the value of a college education, with some questioning the return on investment and others advocating for entrepreneurship and lower taxes. The government's role in student debt relief is met with mixed reactions, while the cost of education outpacing perceived value creates a crisis moment for higher education.

      Young voters, particularly Republicans, express concerns over student debt and the value of a college education. While some see the importance of higher education intellectually, many feel financially burdened and uncertain about the return on investment. Entrepreneurship and lower taxes are still resonant messages for some young Republicans. However, the government's role in student debt relief has been met with mixed reactions, with emotional stories of relief from debt having a significant impact on older voters. The value of a college degree is being questioned, leading to a crisis moment for the higher education system as the cost of education outpaces the perceived value. Young voters also feel strongly about other rights and freedoms, including freedom of speech and reproductive rights, which they perceive as under attack.

    • Fundamental rights and young votersYoung voters, especially Gen Z, prioritize fundamental rights such as reproductive and LGBTQ rights, and the ability to freely express opinions. These issues can significantly impact their voting decisions, with abortion access and campus free speech being major concerns.

      Young voters, particularly Gen Z, view issues through the lens of fundamental rights, including reproductive rights, LGBTQ rights, and the right to express their opinions freely. These rights are deeply connected for them and can significantly influence their voting decisions. The Dobbs decision and the potential restrictions on abortion access have become a major political concern for young voters, especially young women. The issue has evolved from being a less divisive one a decade ago to a significant political threat for Republicans. Additionally, the concern over freedom of speech on campus has broadened beyond conservative groups and is now a concern for a wider range of students. This stifling environment is preventing people from openly discussing their views and values, potentially impacting their political engagement and decision-making.

    • Young voters' shift towards domestic issuesYoung voters, particularly those identifying as Muslim or Democratic, are increasingly critical of US involvement in foreign conflicts and seeking candidates whose values align with their focus on domestic issues.

      Young voters, particularly those identifying as Muslim or Democratic, are increasingly critical of US involvement in foreign conflicts, such as those in Gaza, and are reconsidering their support for political parties that continue to fund these conflicts. This shift is driven by a belief that America's priorities should be focused on domestic issues, rather than foreign intervention. Young people are also expressing frustration with the perceived "lesser of two evils" dynamic in politics and are seeking candidates whose values align more closely with their own. These trends were evident in a focus group of young voters in Detroit, who expressed a desire to see an end to foreign aid and a greater focus on domestic issues. While some may view this perspective as apathetic or depressing, it represents a significant shift in the political landscape and could have implications for future elections.

    • Younger voter landscapeTrump's appeal to young men has grown, but his image as a celebrity and contrast with Biden on masculinity may not sustain support. Effective strategies to reach younger voters involve influencers, new ideas, and highlighting Biden's progress on issues important to them.

      The political landscape for younger voters has shifted significantly since the last presidential cycle. Trump's appeal to young men, particularly those who found his "lawless" and "I don't care" attitude appealing, has grown. However, Trump's image as a celebrity and his efforts to cultivate a contrast with Biden based on masculinity and vigor may not be enough to sustain his support among younger voters, especially as reminders of his presidency resurface. Reaching younger voters in the current information environment, where they're consuming content on platforms like YouTube, TikTok, and gaming platforms, requires sophisticated strategies and the involvement of influencers and new ideas outside of the traditional political ecosystem. The most effective argument for persuading younger voters to reconsider Trump may be highlighting the fact that his desire to "blow things up" and be transformative is in the opposite direction of what they're looking for in their future. For young Biden voters who are unsure about voting for him again, emphasizing the progress he's made on issues important to them, such as student debt, gun violence, and climate, and reminding them of the risks of voting for someone who may reverse these gains, could be persuasive. Overall, the challenge for political parties is to adapt to the unique perspectives and information consumption habits of younger voters to effectively communicate and persuade them.

    • Engaging young votersReach out to young voters in new ways, engage with them on college campuses, at work, and in their communities, and recognize the impact of our actions today on future generations.

      Young people are taking an active role in shaping the political landscape, and it's essential to reach out to them in new and creative ways. Traditional methods of voter contact may not be the most effective, so engaging with young voters where they are - on college campuses, at work, and in their communities - is crucial. The energy and creativity we need right now cannot be waiting for better circumstances; we must take action ourselves. This year's election is about more than just individual choices; it's about ensuring a future where everyone is valued and supported. We must recognize that our actions today will impact the lives of those around us and future generations. If we're not motivated to vote for the greater good, we should ask ourselves what we are voting for. We may not have perfect options, but we can make things better. The future is in our hands, and we must rise to the challenge.

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