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    • Navigating Unpredictable Business Outcomes During a RecessionCompanies can thrive during economic downturns by effectively managing costs, cutting prices, and increasing value. External factors significantly impact business success, so it's essential to manage expectations and understand the economic climate.

      During a recession, the outcome for businesses can be unpredictable, and it's essential to understand that success or failure is not solely determined by individual efforts. Some companies may experience unexpected growth, while others face challenges. It's crucial to recognize that external factors, such as the economic climate, play a significant role. However, history shows that companies that effectively manage their costs, cut prices, and increase value have thrived during economic downturns. Defining what winning means and managing expectations can help entrepreneurs navigate these challenging times. Additionally, understanding that external factors are at play can help alleviate self-blame and provide a more realistic perspective.

    • Redefining winning as surviving during hardshipsRecognize that surviving tough times is a form of success, and those who persevere will have opportunities for growth and increased profits in a consolidated market.

      Redefining the concept of winning as surviving can help maintain mental well-being during challenging times. The wins we experience are often isolated and not representative of consistent success. However, those who persevere through these hardships will have the opportunity to thrive in a consolidated market with increased demand and higher profits. It's important to recognize that not everyone is cut out for entrepreneurship, and this economic downturn may reveal weaknesses in some business owners' mindsets and commitment. Some individuals may struggle and ultimately fail, but those who rise to the occasion despite their past underperformance will have the chance to succeed disproportionately.

    • A time for growth and resilienceReflect, commit, provide value, and adapt to thrive during challenging times. The importance of community and consolidating market share also plays a role in success.

      This challenging time can serve as an opportunity for personal and professional growth. Those who were struggling before may discover newfound determination and capabilities, leading to a stronger comeback. Reflection on past efforts and a commitment to providing value to others can help individuals and businesses thrive during this period. Additionally, the importance of community and word-of-mouth in growing ventures was emphasized. Some individuals and businesses may already be in a strong position and will be able to consolidate market share once the situation improves. Ultimately, the resilience and adaptability shown during these trying times will set the stage for success in the future.

    • Entrepreneurial Character Traits and Market Dynamics in a RecessionSuccess during a recession depends on both entrepreneurial traits and market dynamics. Adaptability and focus on controllable variables are crucial.

      The current economic climate separates individuals into different categories based on their entrepreneurial character traits and adaptability. The first group, the low performers, may not have the necessary traits to succeed as entrepreneurs and may get weeded out. The second group, those who are highly talented, have the potential to level up and rise to the occasion. The third group consists of hardcore winners who will always make it through, even if they don't thrive during the recession. Lastly, there are those who used to be hungry but are no longer. Another key point is the significant impact of market dynamics on business success. A great entrepreneur in a mediocre market will create a mediocre business, while a great market with a mediocre entrepreneur will create a great business. This emphasizes the importance of adapting to changing circumstances and focusing on controllable variables. Additionally, it's essential to understand that success during a recession might simply mean getting through it. So, instead of beating yourself up about the situation, remind yourself to endure and adapt.

    • Adapt and Build CharacterAdapt to new sales reality, stay focused, and believe in yourself to overcome challenges and prevail.

      During challenging times, it's essential to adapt and build character rather than giving up. The sales landscape has shifted dramatically, and it's natural to experience setbacks and lower productivity. However, reframing these trials as opportunities for growth can help shift perspective and maintain motivation. The most significant determinant of success is one's willingness to put in the work and adapt to the new reality. Those who lack the drive to fight and outsource responsibilities are likely to fall behind, while those who remain committed and work productively will prevail. It's crucial to understand that winning in a new reality may look different, and everyone, regardless of past achievements, must be prepared to adjust and put in the effort. Inaction and anxiety only worsen the situation, so staying focused on taking action is the key to overcoming adversity. My encouragement to you is to keep pushing forward, believe in yourself, and remember that you're not alone in this journey.

    • Don't be swayed by rosy social media postsAdjust expectations, stay focused on your business, and put in the necessary effort to overcome challenges

      While the current economic climate may present unique challenges for businesses, it's important not to be swayed by others' seemingly rosy social media posts. Even successful businesses face their own set of problems during times of significant change. Expectations must be adjusted, but that doesn't excuse complacency. Instead, everyone must work hard to navigate the challenges and find solutions. The grass may appear greener on the other side, but every industry comes with its own set of issues. So, stay focused on your own business and put in the necessary effort to overcome the obstacles.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

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    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

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    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

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    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

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    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

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    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

    “People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

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    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

    "Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:15) - A surprising encounter: the dietitian's story

    (3:43) - The importance of niche content

    (6:36) - Lessons from personal experience

    (9:31) - The value of a dedicated audience

    (13:32) - Followers make you famous, business makes you rich

    (18:02) - Focus on business metrics, not vanity metrics

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

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