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    With new plans to tackle bogus ratings online: How much can you trust reviews?

    enJuly 23, 2021

    Podcast Summary

    • UK Government Targets Subscription Traps and Fake ReviewsThe UK government plans to make it illegal for businesses to pay for fake online ratings and make subscription sign-ups and cancellations fairer to protect consumers.

      The UK government is planning to crack down on subscription traps and fake reviews to boost competition and protect consumers. The proposals include making it illegal for businesses to pay for fake online ratings and making subscription sign-ups and cancellations fairer. While many consumers rely on reviews to make purchasing decisions, the threat of fake reviews manipulating consumer behavior is a concern. The government aims to impose hefty fines on companies found to be engaging in such practices, but it may be challenging to fully eradicate the issue. Despite the illegality of writing or soliciting fake reviews, enforcement and penalties have been limited. Consumers continue to rely heavily on reviews when making decisions, and the government's efforts to strengthen consumer protections in this area are significant.

    • Online reviews can be manipulatedConsumers should exercise caution when reading online reviews as they can be manipulated, and look for signs of manipulation such as copy-pasted reviews or a disproportionate number of reviews.

      While online reviews can be helpful in guiding consumer decisions, they are not always trustworthy. Unscrupulous companies and individuals can manipulate reviews to mislead consumers, leading to unsatisfactory purchases or services. This can result in significant financial losses and disappointment. For instance, a company with a poor reputation might have manipulated positive reviews, while another with a good one might have unfiltered negative ones. Consumers can help mitigate this issue by being vigilant and looking for signs of manipulation, such as copy-pasted reviews or a disproportionate number of reviews relative to the business's size. Major shopping websites already have measures in place, like algorithms and review teams, to detect and filter out fake reviews. The importance of online reviews is significant, with an estimated £23,000,000,000 worth of purchases influenced by them. Small businesses starting up face a challenge in navigating this landscape, as genuine reviews are crucial for their success. Ultimately, while online reviews can be a valuable resource, consumers should exercise caution and not blindly trust them.

    • Impact of Online Reviews on Consumers and BusinessesOnline reviews shape consumer decisions and impact businesses, but distinguishing genuine from fake ones can be difficult. Leaving honest reviews is crucial for building trust and improving overall quality of online platforms.

      Online reviews play a crucial role in shaping consumer decisions and can significantly impact businesses. However, distinguishing genuine reviews from fake or biased ones can be challenging. While most people can spot obvious signs of fake reviews, sophisticated review farms are harder to detect. Leaving genuine reviews is essential to help build a community of trust and contribute to the overall quality of online review platforms. Despite the potential for spam from review services, businesses heavily rely on these platforms for customers to discover and choose their services or products. Therefore, it's important for individuals to leave honest reviews when they have a good experience.

    • The Authenticity and Importance of Online ReviewsOnline reviews shape consumer decisions, but their authenticity and reliability matter. Trustpilot offers free and paid services for businesses, but cannot be manipulated. Approach reviews critically and consider subscription trends.

      Online reviews play a significant role in shaping consumers' purchasing decisions, particularly for businesses like restaurants where the experience is subjective. However, the authenticity and reliability of these reviews are essential. In the discussed example, the speakers shared their experience of dining at a terrible restaurant, which they could have avoided if they had checked online reviews beforehand. Trustpilot is a popular review platform that offers both free and paid services. While the free service allows businesses to claim their profile and engage with customers, the paid service offers additional features, such as encouraging more reviews and access to marketing assets. However, businesses cannot delete negative reviews or manipulate their scores. It's important to remember that reviews are not always objective and can vary greatly depending on individual preferences. So, while reading reviews can provide valuable insights, it's essential to approach them with a critical mindset and take them with a grain of salt. Additionally, there is a growing trend towards subscriptions, making it easier for consumers to sign up but harder to cancel, which is worth keeping in mind when making purchasing decisions.

    • Improving consumer protection and financial savingsEasier subscription cancellation, safeguarding savings club funds, better dispute mediation, larger penalties for unscrupulous businesses, and addressing savings struggles for wealthy households

      There is a need for improvements in various areas related to consumer protection and financial savings. This includes making it easier for consumers to cancel subscriptions, safeguarding money in savings clubs, and implementing better mediation processes for disputes with companies. Additionally, there is a concern that penalties for businesses found to be engaging in unscrupulous practices should be more substantial, potentially up to 10% of global turnover. Lastly, it was noted that even wealthy households can struggle with savings, as nearly a quarter of them do not have enough savings to cover an emergency.

    • Struggling to save despite high incomeDespite high income, many struggle to save for emergencies due to expenses like school fees, housing, and childcare. Prioritizing expenses and budgeting is crucial.

      Even households with an income of £100,000 a year are struggling to save enough to cover unexpected expenses or pay essential bills for three months. This is due to a variety of expenses, including school fees, housing costs, and childcare. Many people are reluctant to make major changes, such as removing their children from private schools, despite the financial strain. The costs of normal living expenses, such as mortgages, utilities, and food, can add up quickly, leaving little room for savings. For instance, nursery fees can be even more expensive than private school fees. These findings highlight the need for individuals and families to carefully budget and prioritize their expenses to build up an emergency fund.

    • High earners struggle with savings tooDespite earning high incomes, many struggle to save for emergencies. Creating a budget and cutting unnecessary expenses can help.

      Even high earners can struggle with savings. Despite earning more than $150,000 per year, 12% of wealthy individuals don't have enough savings for emergencies. To improve this situation, it's essential to create a budget and cut unnecessary expenses. Although it's impossible to reduce costs on essentials like housing, electricity, and mortgage payments, one can consider reducing discretionary spending. For instance, one could consider buying a secondhand car instead of a new one or limiting holidays to once a year. Disposable income, such as eating out, takeaways, and clothes, should be included in the budget but in moderation. Being too restrictive may lead to failure and eventual overspending. A realistic budget with a reward system can help achieve savings. For those struggling with significant outgoings or dreaming of a higher income, it may seem surprising that even high earners face savings challenges. However, this research underscores the importance of budgeting and cutting unnecessary expenses, regardless of income level.

    • Maintaining Savings Amidst Economic ChallengesAmidst economic challenges, save spare funds for emergencies, even with low-interest rates, to avoid unexpected expenses and financial difficulties.

      Despite the economic challenges brought about by the pandemic, many people have managed to save significant amounts of money. This is due to various factors such as reduced commuting costs and the formation of new savings habits. However, maintaining these savings can be difficult due to high living expenses, especially in cities. It is crucial for individuals to plan and allocate spare funds towards building an emergency savings pot, regardless of their income level. Even though interest rates on easy access accounts are low, having a safety net is essential. It's important to remember that unexpected expenses can arise quickly, and having savings can help avoid falling into financial difficulties. The speakers' personal experiences and attitudes towards money, shaped by their upbringing and past financial struggles, emphasize the importance of maintaining a savings habit.

    • Fixed savings rates remain low despite slight increaseWhile fixed savings rates have risen slightly, they're still lower than pre-pandemic levels. Regular saving, even at lower rates, is beneficial for building the habit of saving.

      While fixed savings rates have started to increase slightly after a prolonged period of decline, they still remain much lower than pre-pandemic levels. This trend is particularly noticeable in the fixed rate market, where challenger banks often compete due to their ability to set targets and control interest payments. For instance, a 2-year fix is currently available at 1.25%, but it requires keeping the money untouched for 24 months. Another key point is that having a safety buffer or savings net is essential, but it's not always about chasing the highest rates. Regular saving, even at lower rates, can be beneficial as it helps build the habit of saving. For instance, during the pandemic, opening a regular savings account was a good way to save money that was previously spent on commuting. Unfortunately, during the podcast, Simon dropped off due to a technical error, but his opinions are valued, and he will return next week. In the meantime, it was noted that the average data usage for an O2 account is 4.22 gigabytes, and many people may find themselves in a similar situation where they pay for more data than they use.

    • Mobile Users Paying More Than They UseMany mobile users pay excessively for data they don't use, often due to Wi-Fi availability and societal pressure to upgrade. Users could save by reassessing their plans or opting for shorter contracts.

      Many mobile phone users are using less data than they pay for in their contracts, often due to the widespread availability of Wi-Fi. This situation, where users end up paying more for the handset than the data and minutes, needs reevaluation. Users could potentially save money by opting for shorter contract durations or pay-as-you-go deals. The high cost of new handsets and societal pressure to upgrade every few years contribute to this issue. Users are encouraged to assess their actual usage and consider the long-term economic benefits of various mobile plans. Additionally, considering the environmental impact of constantly upgrading phones is also worthwhile.

    • Considering Mobile Phone Upgrades: Monthly Contract vs. Buying OutrightEvaluate data usage and explore pay-as-you-go plans or financing options before upgrading to a new phone through a monthly contract. Phone tech improvements have plateaued, and the next major advancement is uncertain. Do research and comparison shop to avoid overspending on mobile phone bills.

      Consumers should carefully consider their mobile phone usage and costs before deciding whether to upgrade to a new phone through a monthly contract or buying it outright. The speaker suggests that many people may be paying more than necessary for their phones, and that they could save money by evaluating their data usage and exploring options like pay-as-you-go plans or financing their phone purchase over time. While some may prefer the latest tech, the speaker argues that the improvements in phone technology have plateaued in recent years, and the next major advancement is uncertain. The speaker also acknowledges that not everyone can afford to buy a phone outright, but encourages consumers to educate themselves about their options and make informed decisions. The speaker criticizes mobile networks for not making enough information available about the economic benefits of buying phones outright, and emphasizes the importance of doing research and comparison shopping to avoid overspending on mobile phone bills.

    • Be careful when signing contracts, especially mobile phone plansRead and understand contract terms before agreeing to avoid unexpected increases or hidden fees. Consider house swapping as an alternative to expensive staycations, but ensure trust and respect when swapping homes, and consider the suitability of the homes involved.

      Consumers should be cautious when signing contracts, especially when it comes to mobile phone plans. The speaker shared an experience where he was able to avoid an RPI increase by asking the salesperson in the store, but he warns that such clauses can be easily overlooked in the fine print. He advises everyone to carefully read and understand the terms before agreeing to any contract. Another topic discussed was house swapping as an alternative to expensive staycations. The speaker expressed skepticism about the popularity of this trend, emphasizing the importance of trust and respect when swapping homes. He also noted that not everyone has a house that is suitable for swapping, and that the practice may exclude a large chunk of the population. Finally, the speaker mentioned the high cost of holidays in the UK and suggested house swapping as a potential solution for those looking to save money. However, he emphasized the importance of considering the specific circumstances and suitability of the homes involved.

    • Considering a Home Swap but Weighed the HassleHome swapping can save money, but requires careful planning, trust, and communication with potential swappers. Check with insurer and mortgage lender, and use reputable websites for resources.

      Home swapping can be a cost-effective way to travel and stay in different places, but it requires careful planning and trust between parties. Georgie shared her experience of considering a home swap with Danielle's auntie but ultimately deciding against it due to the potential hassle and stress of preparing the house for guests. She recommended getting to know the person you're swapping with through multiple forms of communication and checking with your insurer and mortgage lender beforehand. Home swapping websites like HomeLink UK, Love Homeswap, and Home Exchange can provide valuable information and resources. However, it may take some luck to find a good match, and not everyone may have a home that is attractive for swapping. Additionally, being on call to handle any issues during the swap could add stress to the experience. Overall, home swapping can be a great concept for saving money, but it requires a significant investment of time and effort to make it successful.

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