Yasmine Yousaf: Krewella's Story, Failing Forward, and Personal Growth

On this episode of Grounds For Success, which also happens to be our last episode for season 1, we have the artist Layto!

From almost becoming an English major with dreams of law school to successfully strumming his way into the music industry—this episode is packed with a real-world story of how surrounding yourself with the right team can change everything for you as a creative. Layto generously pulls back the curtain on his journey, sharing insights into his early creativity, his life-changing decision to become a full-time musician and a hilarious story that led to his first manager (who has since been replaced by Garrett Ream)

Both Layto and I delve into our experiences working with individuals who've had pivotal roles in our creative journeys, as well as how important the power of perseverance and hard work can be for your career. We will learn about Layto's album "alternative psycho," an album I mixed and mastered, and the rest of the team who worked on it, including my friend Inverness who executive produced the album, and my friend Brandyn Burnette, who wrote and sang on several of the songs.

Lastly, Layto shares how he tapped into the power of content creation, using platforms like TikTok to gain exposure, and how a single song opened the doors to thousands of YouTube views and unprecedented opportunities. In the world of music, success is far from guaranteed.  Layto's story shows, that with self-belief, the right team, and a touch of serendipity, it's possible.

WATCH ON YOUTUBE: https://youtu.be/GqTTSg8wxRc

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

LAYTO LINKS
All Links Here: https://linktr.ee/layto

This week on Grounds For Success we have Jack Griffo, best known for his role as Max Thunderman in the hit TV show, The Thundermans, but is also the front man of his band, Kid Baron. In this episode, we explore his career trajectory, from his early acting days in Orlando to a recent movie shoot in the midst of the pandemic, and filming the new The Thundermans Movie. Jack candidly sheds light on his auditions, some of which are hilarious as hell, friendships with Ariel Winter, Lue Benward, Sterling Beaumon, and his decision to keep a low profile on social media, as well as his decision to move to LA at 13 and how he navigated his way into the acting scene in Hollywood.

Our conversation deepens as we dive into Jack's upbringing, his parent's separation, and how that affected him at an early age. Jack opens up about his journey through uncharted territories as a kid from Orlando moving out into the big world of Los Angeles where he didn't know many people. The discussion takes a successful turn as we reminisce about his audition for 'The Thundermans', and how having been friends and classmates with Kira Kosarin, who plays Phoebe Thunderman, worked in his favor. The richness of my conversation with Jack shows that being a professional in this industry for as long as he has gives you certain wisdom that only time can.

We then talk in-depth about how Jack got into music, how he and Kira had created a version of the Thunderman's theme song that was never released, and how he eventually formed the band "Kid Baron" as a way to invite the world to understand himself more deeply since he doesn't like to post his life on social media.

To cap it all off, Jack recounts his unique experience of filming "Don't Log Off," a film that I was also a producer on, at the height of COVID-19, and dives some into filming the brand new The Thunderman's Return movie. Through the highs and lows of his career, Jack offers fascinating insights into the world of acting, the importance of relationships, and the essence of staying grounded amidst success.

WATCH ON YOUTUBE: https://youtu.be/hMn5lRTdHwU

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

JACK GRIFFO LINKS
Pre-Save/Stream Everybody Needs Somebody: https://rb.gy/c9jdg
IMDB: https://www.imdb.com/name/nm4338976/
YouTube: https://rb.gy/a1fkh
Spotify: https://rb.gy/0vy1k

This week on Grounds For Success we a deep dive into the world of a music industry prodigy's life, Hunter Hayes, a chart-topping multi-platinum singer, songwriter, producer, and multi-instrumentalist. This episode will take you on a roller-coaster ride of pure wisdom through Hunter’s journey, revealing his struggles, breakthroughs, and beautiful relationships with his fans.

First, Hunter takes you on a ride through his childhood growing up in Louisiana, the stepping stones that led him to his record deal with Atlantic Records Nashville. While his accolades are incredible and fun to talk about, it's really his wisdom that is the highlight of this episode. You’ll learn about his creative process, how different phases of an album creation differ, and how he shapes his work based on these variations. Plus, you’ll get a rare glimpse into the creation of his album Red Sky, a deeply personal project that represents so much of who Hunter is as an artist.

Hunter also shares invaluable insights into navigating the challenging music industry. From understanding your definition of success, choosing the right team, and setting and manifesting your goals, Hunter talks about it all. He even touches on the importance of embracing authenticity and personal growth, providing a fresh perspective on what it truly means to be successful in this industry. Lastly, he talks about the groundwork for finding out your ultimate goal as an artist or creative and he talks about the process of choosing all of the right moves to get you there.

WATCH ON YOUTUBE: https://youtu.be/vxzQq_e_ByQ

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

HUNTER HAYES LINKS
All Links Here: https://www.hunterhayes.com/

On this week's episode, I have my great buddy, Aukoustics, AKA, Secs On The Beach. This podcast covers how a ten-year-old self-taught pianist from Worcester, Massachusetts has become a multi-instrumentalist producer and songwriter working with artists like Galantis, Dolly Parton, Cheat Codes, JVKE, and so many more. Join us as we talk about his incredible journey of determination, hard work, and vital mentorship. This episode was super inspiring to film and look back on while I was working with my editor, Phil, so I know it will inspire you as well.

We begin talking about Acoustics' upbringing, the instrumental role his father played in his development, and how his half-brother who passed away when Eric was only 5 had a profound effect on pushing him towards music. We talk about Acoustics' approach to creating music, his determination to forge genuine connections with people, and his ability to balance dual roles as an artist and a producer. We also dive into his exciting account of producing 'Faith' by Galantis featuring Dolly Parton and Mr. Probz, a song that took his career to the next level having been his first big cut.

This episode is a goldmine for anyone seeking to learn from someone who has not only found success in the music industry, but someone who has also studied many of the greats in different disciplines, so he is really able to give a wide amount of wisdom. Lastly, I'd like to highlight that you will hear Acoustics highlight the pivotal role of his family and friends in his musical journey, and how he leveraged his talent, proximity to opportunities, and an insatiable desire to deliver under pressure into a thriving career.

WATCH ON YOUTUBE: https://youtu.be/i3qWif0iDTk

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

AUKOUSTICS/SECS ON THE BEACH LINKS
Aukoustics Links Here: https://shorturl.at/euF59
Secs On The Beach Links Here: https://linktr.ee/secsonthebeach

Get ready for a killer episode with my good friend, Devin Oliver, frontman of the band I See Stars and the man behind his solo project, shYbeast. With the charisma of a born performer and the wisdom of a seasoned artist, he delves into his life story, tracing his path from an early age with a difficult parent dynamic, to his long and rewarding career in the music industry. Devin brings to light the profound influence of his early musical experiences, the role of rivalry in nurturing talent, and the complex challenges that come with maintaining longevity in a band.

Our conversation goes beyond music, as Devin explores the larger dimensions of his life. He shares his experiences with redefining success, finding personal joy in pursuing fulfillment in what he does daily, and the power of expressing his truth. He underscores the importance of maintaining a balance between mental and physical health amidst the high-stakes and high-stress world of music. If you're a music enthusiast or an aspiring artist, this episode is a goldmine of valuable insights, practical tips, and inspiration.

Our conversation also covers a wide array of topics including his journey from building a dedicated fan base in Michigan, to I See Stars signing their first record deal, to going on several Warped Tours. We also talk a bit about their two new singles Drift and Anomaly. We dive into the influence of raw, unrefined music on the band's choice in sound selection and mixes. We talk about the strategic importance of finding the right mixing engineer for your project based on the sound and vibe you're looking for.

WATCH ON YOUTUBE: https://youtu.be/rq-KGtAuAyY

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

DEVIN OLIVER LINKS
All Links Here: https://sumerian.lnk.to/anomaly

On this Grounds For Success Podcast, Niki DeMar, a veteran content creator on YouTube and music artist, and I talk about ruining our lives, as well as so many other great topics. Join us, as we travel through her personal journey, shedding light on how the evolution of her priorities shaped her career trajectories. I discover how Niki’s childhood, punctuated by the freedom to create, influenced her identity and her unique brand. We also dive into the repercussions of evolving a hobby into a job, inviting you into our candid conversations about the significance of self-check-ins and personal growth. We also talk about her new EP, "RUINED MY LIFE", and how "ruining your life" is an expression of breaking out of your every day cycle to explore a new version of yourself.

Ever wondered how one navigates the tricky terrains of public scrutiny and criticism? Niki opens up about her experiences with negative press, and how she’s learned to handle it with grace. We also explore the less talked about side of success – the loneliness and the misconceptions surrounding fame. Niki bravely shares her journey of self-discovery, shedding light on her queer identity and her ongoing battle with internalized homophobia.

As we near the end of our chat, we touch on embracing failure and its correlation with self-empowerment. Niki and I dive into the importance of setting boundaries and finding happiness amid chaos. We share our thoughts on the future of queerness, the awkwardness surrounding the act of "coming out" (which is an outdated term that should be gotten rid of) and how boundaries play a crucial role in self-care.

ALSO, this happens to be the first podcast I ever filmed. Such a great conversation for my very first taping. I hope you love it as much as I do.

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=wk3iDFSr0LQ

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

NIKI DEMAR LINKS
YouTube:  @nikidemar 
Snapchat: @NIKIDEMARRR
Instagram: http://www.instagram.com/nikidemar
Twitter: http://www.twitter.com/nikidemar
Tumblr: http://www.nikidemar.tumblr.com

This week on Grounds For Success I have the most vulnerable and open talk I've had on this podcast with my guest, Siiickbrain. From a conservative upbringing to battling agoraphobia and an eating disorder to going on tour with Bring Me The Horizon, she has overcome difficult obstacles in a spectacular fashion which became the rocket fuel for her art. This podcast is very, very deep and is sometimes difficult to listen to because it is so open and vulnerable, but I implore you to continue to listen because, at the end of the day, her story can help everyone to become more empathetic towards others who deal with or have dealt with mental health struggles.

Siiickbrain's unique journey takes an exciting turn as we explore her makeup career, modeling career, and nightlife fun. We learn some about the people she called family when she first moved to LA and we also learn about her best friend, Tristan, and how dealing with his tragic loss shaped her journey. From this loss, Siiickbrain channels the pain and sadness into writing and screaming, and creates a unique sonic identity that catches the attention of Skrillex.

By the end of our discussion, Siiickbrain reveals valuable insights about authenticity as an artist and what she stands for. We explore her creative process, unwavering dedication to creating genuine music, and aspirations for her upcoming album.

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=fomccQ-Bp0o

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

SIIICKBRAIN LINKS
All Links Here: https://siiickbrain.biglink.to/SIIICKBRAIN

I've been looking forward to releasing this episode for a while now! One of my good buddies and closest collaborators, Bardo, from the band Beauty School Dropout is on this week. We journey through Bardo's ascent from a music-crazed youth in San Luis Obispo to his present day self touring with Blink 182 and getting ready to drop their monster single "beautiful waste" this Friday 8/4/23 with Colie, Beepus, and Hot Mike.

In this episode we unravel the captivating lifestyle of his band, their dream come true tour with Blink 182, and how his experiences as an executive producer on Lauren Gray's album have cemented our bond as collaborators. Bardo's story does not shy away from the hard truths of his personal life, including his battles with OCD, anxiety, and depression. How does he conquer these demons, especially while on the road? We dive deep into this question with a kismet story of how he met an "angel" of sorts on tour, his new mantra, "Your energy makes your day." We also talk thoughts on the future of the Grounds for Success podcast, which I left in there because I feel like it's manifesting the dream (for any of you out there who see the vision and want to get involved, reach out to me on socials!)

Our conversation wraps with a glimpse into Bardo's aspirations. Bardo's ambitions reach far beyond his band, from a desire to executive produce to a passion to be in film or TV as a villain. He wants to explore being able to channel his emotions through another form of art.

WATCH ON YOUTUBE: https://youtu.be/wLcmUKJGexA

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

BARDO/BEAUTY SCHOOL DROPOUT LINKS
Here: https://bsd.komi.io/

Have you ever wondered about the journey behind a hit song? This week I talked with Royal & the Serpent. We had an intimate look into her life, her mind set on her art, and so much more. We did a deep dive into how her hit song "Overwhelmed," came to be and all of the work that went into making it a success.

Royal doesn't just reveal the raw emotion that fuels her music, but also how she uses manifestation and goal setting to turn dreams into reality. In this episode, she offers candid insights on dealing with success and recognition. We also delve into her family history and how it has contributed to her music and her unique approach to overcoming life's challenges and her outlook on what a relationship should look like. We talk about how she and her partner Beepus met and how they eventually started dating.

We also take a detour from music, exploring Royal's passion project, Dumb Rubber - a fashion line born from her lifelong fascination with fashion and creativity. The creative process behind Dumb Rubber not only satisfies Royal's desire for creative expression but also strengthens her bond with her partner Beepus.

In the final chapter, Royal shares her journey towards self-acceptance and healing, offering listeners a realistic perspective on the music industry and a testament to achieving goals through a four-step plan. We also talk about how she connected with Demi Lovato, featured on a song with her, and how they went on tour together.

This episode is a whirlwind exploration of the process, the passion, and the power of music, a compelling narrative that will leave you inspired and moved.

WATCH ON YOUTUBE: https://youtu.be/L-SF3_P3DiI

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

ROYAL & THE SERPENT LINKS
YouTube:  @royalandtheserpent
TikTok: https://www.tiktok.com/@royalandtheserpent
Instagram: https://www.instagram.com/royalandtheserpent/
Merch: https://royalandtheserpent.myshopify.com/

This week's podcast is a gold rush of wisdom and inspiration as we hear from the incomparable, Midi Jones, an incredible music producer who got his production chops from the EDM world. Believe me, when I say, you won't want to miss this one; the incredibly successful producer shares his remarkable journey from rags to riches - a testament to his relentless hustle that has led him to work with some of the biggest names in the industry. His philosophy of 'doing whatever it takes to succeed resonates powerfully through his experiences, ranging from donating blood weekly to stay afloat, to having a dream studio where he works every day.

The conversation navigates through not only Midi's career trajectory, but also key insights for anyone aspiring to make a mark in the music industry. We dive into the importance of networking, artistic integrity, and the need for a strong social media presence. Midi's firsthand account of his transition from being a homeless teen to a successful producer is truly enlightening, revealing the lessons learned, the challenges faced, and the individuals that shaped his journey.

Lastly, we delve into the practical nitty-gritty of the industry: songwriting, negotiating payments and understanding current trends. Midi provides valuable advice on rising the ranks as a music producer, the complexities of getting paid, and strategies for maximizing financial gain in a competitive sphere. If you're looking to learn from someone who's been through it all and emerged victorious, this episode is for you! Tune in, soak up the wisdom, and get inspired.

WATCH ON YOUTUBE: https://youtu.be/9UGPyVjfvaU

SUPPORT THE SHOW: https://www.buzzsprout.com/2199346/supporters/new

GROUNDS FOR SUCCESS LINKS
All Links Here: https://linktr.ee/groundsforsuccess

AUSTIN SELTZER LINKS
All Links Here: https://linktr.ee/Austinseltzer

MIDI JONES LINKS
Official Credits: https://shorturl.at/nqzA0
Instagram: https://www.instagram.com/midijones/