Your Pricing (FEES) Should Be Part of Your Marketing Strategy

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in maintaining consistency and stability in the market. 

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide for the practice, making investments to amplify one's online presence and representation, the perceived stigma with 'cheap' mindsets, and the significance of comprehending the difference between price and value. They strongly encourage listeners to aim for constant professional growth, elevate their practices, and not allow monetary restrictions to limit their potential.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, improving patient experience, and providing better education about treatments. They also discuss how to create a photo workflow that can streamline processes and save time. The hosts also provide suggestions for how to make this work in any practice, stressing the importance of proper patient consent, photo quality, consistency in photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting your services. Whether you're a podiatrist or a business owner, there's plenty to learn in this enlightening discussion about building trusted relationships and raising your reputation within communities for long-term business growth.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Tyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for valuable insights and practical advice on improving your podiatry marketing strategy.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of content on your website, and the need for feedback and adaption in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiatry clinic's visibility online. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to match Google's always-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.

✉️ CONTACT
jim@podiatrygrowth.com